#1 Reason Your Website is Getting Traffic but No Sales (And How to Fix It)


hi everyone it’s neil patel here for another Q&A Thursday I’m here with Adam from viewership hey guys and we have another question though a lot of you guys have requested so what’s the question Adam this question is from auntie Kate and basically they created a website around a month ago I’ve done a lot of really good Facebook and Instagram promotions plus some AdWords campaigns but they’re not seeing any traction with sales so you have any tips with them to improve sales if they’re getting traffic traffic if you’re getting traffic you’re not getting sales early on it usually is because you’re not getting the right kind of traffic yes there’s something called conversion optimization with many of you guys already know about but you shouldn’t focus on conversion optimization from day one it’s more so just generating a few sales when you start up a website you probably are at zero sales and you’re like yeah I’m gonna throw in some Facebook traffic I’m gonna throw some Instagram traffic I’m gonna throw in some YouTube traffic and I’m gonna crush it that’s not how it works social media traffic doesn’t convert as well as Google organic paid Facebook or not Facebook paid Google ads paid being at Facebook ads and social media ads can generate traffic as you already know and you’re great at it sure but here’s the thing when you throw traffic from YouTube to a website what happens I mean it does convert no it’s for me but if I bid on Google AdWords yeah and I get a hundred visitors I’m much more likely to convert people than if I got a hundred clicks from YouTube sure why is that why don’t you tell me okay so with YouTube yeah the intent is always there when someone Google’s facing mile a perch okay this is because AdWords is also for YouTube ads yeah yeah that’s AdWords is for YouTube as well that is a good point yeah I’m talking about Admiral specifically for search yeah not their Display Network not YouTube or anything like that yeah but when someone searches fix my iPhone screen or my cracked iPhone screen right they’re much more likely to convert into a customer then when you display ads on anyone he’s just watching YouTube videos so instead of me display versus search basically there’s an intent there correct and the main point that I’m trying to convey is when you’re starting off your brand-new website you need to get in sales it doesn’t even matter if it’s profitable more so you’re just looking for the channels that convert and the ones that don’t so focus on Google Adwords focus on Bing ads and you want to check out SEM rush put in your competitor URLs it’ll show you where they’re getting majority of their traffic from it’ll show you two parts where they get the organic traffic from and where they get their paid traffic from just because someone’s getting a lot of organic traffic from a few keywords it doesn’t mean that’s what’s driving sales but if they’re consistently bidding on specific terms for a Google search Network you typically can assume that hey these keywords drive sales and you can use SEM rush to figure that out and once you’ve figured out what’s causing the sales then from there you can focus on all right these are the keywords that drive sales let’s focus on SEO and get rankings over time you won’t get the results in three months six months it’ll take over a year then you can say hey let’s create content on these topics because if this is what people are looking for before they buy content marketing should also help and it’s not just text-based content it can be video based content like you do on YouTube right and with your video based content you’re driving sales yeah and search sales the search content as well on YouTube as well definitely helps that’s correct and I know you don’t reveal your revenue but would you say you’re making over five figures a year yeah where you’re making over six figures a year yes all right I’ll stop there but I’m like next somebody yeah yeah as you can see Adams main channel is YouTube yeah and you can do well from YouTube it takes time how long did it take you to build up your YouTube channel my first one or my second or my first one took about six months to a year before I really started getting over a million views and how much you know about YouTube marketing when you first started nothing and you’re just consistent it’s just consistent and getting started and you learn as you go how many videos do you need to produce per week my other challenge do one a week okay and what’s the key to creating content that does well that drives revenue from social media like YouTube or Facebook leveraging videos I mean it’s really three things one is emotional haven’t had an emotional exciting videos to optimizing them let’s go back to the first one okay so I remember before we started shooting this video you’re telling me that was my video guy and he has tell me hey you’re not giving enough emotion so what was your tips what do you have when you’re angry I want you to convey anger when you’re I want you to be pissed Neil I like you know he’s looks like a mellow like great guy so I’m like China I care I’m gone like does it make you annoyed when people ask you these types of questions or does it make you happy does it make you excited doesn’t make you sad like that’s the type of stuff that gets this thing shared and that’s what’s gonna make you share this video right okay so what’s the second tip optimized so like just optimizing thumbnails headlines keywords you’ll see you’re going too fast I’m sorry let’s go back with thumbnails every time you give a tip it has to be action based so yeah thumbnails what do you what do they need to put into the thumbnails so make sure the thumbnail has a picture that just really stands out as much as possible and have text in the thumbnail and the thumbnail just basically elicits some type of curiosity so you know you’re competing against every other thumbnail on YouTube and the key is just to what makes yours more clickable than others let’s go next one within optimizing or yes we didn’t optimize with an optimizing is headline you know if you spend two hours making your video I want you spending six hours on creating your headline it’s that important I mean headlines are everything when it comes to marketing right yes it’s the same with content marketing if your headlines suck I don’t care how great your content is no one reads it the stat is 8 out of 10 people read your headline 2 out of 10 will click through and watch or read the rest of your content yeah exactly so I mean that’s a lot of the work we’re doing inspiring your competitors you know look on YouTube and see if you’re creating a piece of content like this video this video is about you know I don’t know where we’ve gone with this video but we’re just video is about you have a website you just started it you’re not getting sales what should you do exactly went into video marketing and how you can generate sales from now so what’s the next step and then the next step would be adding tags and descriptions and stuffing it with keywords and what’s a tool that you can use to find all the tags and descriptions vid IQ is an amazing tool that we use and the third tip third tip is if you’re a business boost it use Google AdWords to boost your videos use paid campaigns to get your channel going at least in the first place yeah and we’ll insert it this in this video we didn’t do paid YouTube ads before and we took our channel what was the stats from it was like less than a hundred thousand views or somewhere around there too now we can do about four hundred thousand views a month organically organically but the trick was we use ads to push up the number and get that tension and then even after you stop the advertising you can still get the traffic so don’t think about advertising and YouTube’s cases you have to keep spending money or I’ll see you lose the views you’re doing it to build a community yeah and then you can keep getting traffic over and over again exactly and you’re basically signalling to YouTube like hey this channel is legit people are watching your videos if people are watching your videos and you’re putting all this money into it if people are only watching it for 30 seconds clicking away the ad spend is not worth it but for Neil’s videos like they’re good content right so people are watching them the great audience retention so the more money we put into it people find out about them and then they want to watch more right it really is just producing a show – producing a TV show alright so let’s do a quick recap you launching your website you’re not getting any sales don’t focus on conversion optimization instead go to SEM rush type in your competitors URLs find out all the keywords that they continually spend money on paid advertising for month over a month those are the ones that you should test pet ads out on see if that drives conversions once you have sales you can then figure out how to make it more profitable by adjusting your bids or fine-tuning your ad campaigns then you can start creating content text-based content video based content could be audio content around all those keywords that way you get the organic SEO juice or the YouTube organic reach or traffic and in the long run that’ll start driving you sales once you get to over a few hundred sales a month or at least a few hundred leads because you could be in b2b or lead collection even b2c some of its lead gen then you could start getting into conversion optimization but if you’re brand new don’t start off with Facebook Ads don’t start off with the YouTube ads just start off with paid Google AdWords yes it’s more expensive but the conversion rates are going to be higher and it’s much easier to consistently get more Google traffic in the long run than it is to get social media traffic because Facebook continually changes our algorithm and it just takes your traffic every time that happens yeah for sure maybe we’ll make a video for next week on the new Facebook algorithm try no a lot of people have questions about that that’s right so thank you guys for watching if you like this video like it share it comment tell the people about it if you have another question that you want answered on our weekly Q&A Thursday videos just leave a comment with that question we’re reading all of them and we may pick it we’ll see you next week see ya

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88 thoughts on “#1 Reason Your Website is Getting Traffic but No Sales (And How to Fix It)

  1. How to earn by my digital marketing blog by selling my physical product, my product is tshirts of digital marketing concepts .
    please help me to start my sales.

  2. Hey Neil,
    I had got my website rank on first page in Google Search Results. But now I'm loosing it. Any idea why so? Or how I can figure out the reason.
    Thanks!

  3. Hey Neil I have question regarding keywords. Google says we must keep our keyword density upto 3% beyond that it will be considered spamming but I encountered some of the white hat users who are using more than 3% and yet they are Ranking on 2nd page. Can you please explain this.

  4. Hi Neil Sir

    Any suggestions for how to start researching for your target audience if someone starts a new website.

    Waiting for ur response

    Regards.
    Bhavya Kher

  5. Hey Neil, please make a video purely on affiliate marketing mainly on hardware products. How to sell them effectively. Why buyer will purchase that product from your link rather then directly going to main seller. What is the trick to be successful in this kind of affiliate marketing.

  6. Great video as always. Thanks for sharing your knowledge. (Hey Neil, just to let you know, I'm Antonio Waller, one if your avid LinkedIn followers! Love your content!)

  7. Another great video guys!! The actionable tips were great!! I really appreciated your honest tips on using Google and Bing ads for conversions. I'm always torn if that spend should go to Facebook ads. The YouTube tips were great too! Thanks guys!

  8. Nice video. Q. Why does Facebook only allow a small percentage of your followers to see your post? After all, they are your followers and should be entitled to see your posts? And, what's the legal position with that? Do you know?

  9. Video is just awesome keep it up. I have one question for you in the field of PPC.
    I am spending 200$ on my adds and my competitor is spending more than me on the same keywords so how can I take my ads on the number 1 position?

  10. Mr.patel what do you think about free hosting for website? Is it good deal or should we use paid hosting?

  11. Thank you. I think you both make a great team. I watch your videos everyday and its been sooo super helpful!

  12. Hi Neil, you're a machine of information, thanks for sharing the information in this video bit by bit, with actionable steps. It's funny, your partner is supposed to ask and you answer, but you ended up asking the questions… Great video. And you look handsome, like always – with all due respect.

  13. Hey Neil, thank you for your valuable informations 🙂
    I have not missed even a single video of yours and just because of you I have got to know many things from scratch to at least having a website that makes some money..

    But just one last question. I am running a website (particularly for affiliate marketing) only on one niche "Men's Grooming" .. should I continue creating posts on that until I get rank on google or should I add one more niche to my website to make it a bit interesting for my readers ..

    Please help me coz I'm getting confused.. 🙁 .. thanks for your support.. eagerly waiting for your next video <3

  14. Oh, just thought of a question. If your CTR raises then drops(music ads)should I continue H Hard Push or promote less?

  15. Please suggest me the best hosting provider for global traffic. All over the internet people are just promoting their affiliate link that I can't trust.

  16. If I'm promoting a specific ethnic adult dating cpa offer using 2 large tube traffic sites via desktop banners and I'm getting 1-2 conversions at $6 revenue per day however investing $30 per day getting 400-500 visitors and split testing my landing page, what's the wisest impacting part of the process to focus on to improve conversions?

    I want to scale up volume however conversions are too low.

    Thanks for your videos

    P.s
    I contacted support for push notification on subscribers Ive heard nothing back about a setup problem Im facing any chance to get support to reach out?

  17. Neil .. i have a passion in make money online and digital marketing i am not an expert but trying to learn things in this niche … my que is should i start a blog in this niche becoz this niche is very competative and i am beginner( this will be my 1st blog ) what would u recommend me ??

  18. Hey Neil,
    Amazing tips, I'm waiting for a tool like semrush by you. As you said you'll be launching it for free.
    How long would it take?

  19. Hey Neil Patel,
    I am requesting for GDPR for third time. Its an complicated topic, and I think only you can explain this thing in a simple way. Hope you're working on that video, as already requested. I am excited for it.
    Thanks & Regards,
    Abhishek Verma
    (Founder – Qdient Media)

  20. I was watching some videos by a very well known youtube marketing guru and consultant on how to market your videos and build your channel and he said to never pay to promote your youtube videos using Google Adwords and claimed it is a total waste of money (paid views don't get subscribers, don't get shares, and don't get likes) and that when you pay to promote a youtube video, you kill getting organic searches for that video. In this video you say the opposite and that you should pay to promote your youtube videos. So, which is it? Pay or not pay to promote a youtube video?

  21. Neil, I have a big questions. We are B to B international business. However my 99% traffic comes from final user. It's difficult to got B2B leads. How to push my website to B 2 B business? Please help us. Thanks in advance.

  22. Hi neil
    Thanks for the information.
    Please explain which one is better google adword or bing…or both..

  23. This video assumes that Traffic was the questioneers problem. It might be their landing page/content that is the problem.

  24. Sir Neil, can you talk about expensive google adwords and bing keywords for a better conversion on sales.

  25. your the real deal. all those other social media influencers that try and sell those horrible online classes or dangle carrots are a joke..

    Your videos are practical and actually
    business related

  26. Hi Neil, great advice as always, we met in January, in Santa Monica, I invited you as a guest on my Radio Show, 1.5 million+ local reach, more from the internet, show called Internet Marketing and Business Solutions, with Ronald Couming, live Mondays at 11am to 12pm EDT can set a date for you be a guest?

  27. I have an Artist Shop on Threadless and I am not getting any organic traffic. Is there anything I can do regarding SEO if they don't generate a sitemap.xml for me and I have no control over the code to upload one? I am using Google Console and Analytics.

  28. Keep up the good work..i have a question about my brand new health website ..i am tracking long tail keywords but get very small pageviews…. So How to know keyword difficulity so i can compete with giant websites?
    .. Thanks Niel for all your free stuff.

  29. Neil, I completely dig the white background on your video that has no distraction and the focus is on the subject (you). Since you understand branding and its importance, try incorporating them in your set too, like an orange stool cover / i-pad cover instead of black. Perhaps an orange watch strap or a thin orange collar on your T-shirt, certainly not to overkill.

  30. The industry is now more competitive and there are tons of alternatives which also results in 'No Sales In spite of Good traffic'. Thanks for the video, Neil.

  31. Hi Neil…lots of love from India. Can you share your opinion on MentorBox by Alex Mehr and Tai Lopez. In this period where there is abaundance of book summaries for free in YouTube, why would anyone pay monthly subscription for the same book reviews. Your perspective would really help the public 👍

  32. Hi Neil, love your videos. I had a question… What is the best strategy for an internet marketing agency to grow conversions/clients?

  33. Finally some one that teaches with pause and examples that can help the viewer a guide line. This helps tremendously to a newbie like myself. Thanks!

  34. question please! I'm an IT administrator, very savvy in tech software. But not in online buz. I've invest my last tree months searching how to start making money on line, have found taht there are so many self made millionaires out there, but i don't trust what they sell. unlike your channel! Please help. I have created 2 websites one with shopify, and the other with wordpress using dropshiping, google and facebook campain. So far no results. What would you recommend to do for some one like me to start creating a profit? thanks

  35. Hey Neil! I'm starting on my career with blogging… And may i know, what will be tips to help me make out my first blog post?

  36. Incrível este video, são dicas preciosas, bem diferente do que alguns youtubers tem feito no Brasil, grato pelas dicas, espero conseguir colocar em pratica, no meu caso tenho um blog, onde desejo produzir conteúdo de valor, aliado a isto, vender ebook, com conteúdo que permitira uma pessoa a partir do zero, trabalhar na internet, de maneira real, sem investimento, apenas com o seu trabalho e esforço, pois eu mesmo mostrarei as plataformas e como as uso, assim qualquer pessoa poderá ver que é real.

    Obrigado Neil e Adam!

  37. I am confused. I have just checked a competitor and they are paying for keywords of their brand name. Why would they do that? Would Google not work out the searcher intent? If I would put Neil Patel into Google, you would come up on the first page. You would not have to pay for that. Why pay?

  38. Is this information good for a unique pain free hairstyling tool? Or just BtoB business. We do well and vendor events in regards to sales. But lack the online sales. We gret traffic no one clicks to purchase.

  39. Because he used to fail, get banned, and faced many obstacle of doing online business that why neil know our feeling. thank neil for showed us way to make it right.

  40. Thank you for the information. This was really informative for businesses starting out and the best place to spend your money, with the best chances of converting.

  41. Thanks for this, Neil. This week, I’ve been considering getting either a CRO consultant or one of those conversion-optimized themes to get my store’s conversions up. Your advice totally makes sense and benefits up-and-coming businesses in the beginning of their digital marketing journeys.

  42. Thank you for this.

    Do you have tips on where on the page to put affiliate links (and should you promote a product or your review to a product on every post)?

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