#100 [Web TV] 9 Business Models. 4 lessons. The path of an entrepreneur.

Hello and welcome, Janet Beckers here with
the 100th episode of Wonderful Web TV. So, to celebrate this fantastic milestone, I’ve
got a very “different” video share with you this day. Today is longer than normal, and
it’s a bare all. So, what I’m going to share with you is 9 different business models that
I have implemented in my business since I started online, and I’m going to share with
you the “behind the scenes”, sort of facts—what worked and what didn’t work, and things that
you can take from each of those business models, for you to be able to apply to your business
to see if they can work. So, see you on the other side.
Hello, you’re here! How exciting! 100 episodes of Wonderful Web TV. Do you realize that’s
nearly two years where every single week, every Monday morning, I have sent you a short
video as a gift, that’s going to get you motivated for the week on mindset and marketing, and
I’ve loved doing it. Now, it also happens to coincide with our
6th anniversary since I started Wonderful Web Women, and just coincidentally it’s also
my dog’s birthday. So, the beginning of August is a very big month for us. So I thought today
instead of sharing my normal short tips with you, I would take longer to give you some
real insight into what has worked and what hasn’t worked for me and my business, and
the lessons that I’ve got from that, and ones that you comply to you and your business.
So, get ready to take notes, this is very, very much spoken from the heart. I’m going
to be sharing with you tips that are not 100% successful. I’m going to share with you some
things that didn’t work at all, that we all are going to have to change. I’m going to
be giving you notes, and I hope that I also give them to you in a way that you can apply
them. I’m going to give you the pros and cons, and the lessons that you can learn from each
of these 9 different business models. So, let’s get started and I’m going to take
you back to 12 years. If I’m looking at my notes, it’s because I have everything written
in here. This is my book where I keep my notes–“the next big thing”. And so, if I’m referring
to it, it’s because I want to make sure I don’t miss out telling you anything. I’ll
try to keep this as short as I can. The Beginning First one, 12 years ago, I started my very
first online business and it was an art gallery, of all things, because I was an artist, I
was studying art, I was starting to have exhibition with friends of my own and realize how difficult
it was to get your artwork seen. So that’s where it started from. I did not know anything
about business, I’ve been a nurse. I didn’t know anything about the internet, I used email
and that’s about limit of it and that was all really new to me. So that was a huge learning
curve for me. That first business was called Indigo Art. It’s where I really learned the
things the hard way. Shopping Cart Showcase Model
This model I’m calling the Shopping Cart Showcase Model. So the way that it worked, I did not
sell any of my own artwork, I’d leveraged the expertise of other people. I found fantastic
artists all around Australia, and I would get photos of their artworks and all the details.
We put them all to the website and we would sell them.
I invested tens of thousands of dollars (probably around forty thousand dollars) into developing
software that would allow people to be able to purchase and to be able to get them shipped.
Now, it’s so much easier because you can get that kind of software now for a cheap price.
It didn’t exist back then, 12 years ago, in fact, I was little bit too ahead of my time
because at that stage the idea of being able to buy out and work online was really uncommon.
Whenever I got a competitor that came online I would actually bring them up and thank them,
because I knew that every time I got a competitor, it would increase the idea that perhaps buying
out online is something that you can do. Lessons from this model
• The first thing is leverage your relationships. You don’t have to be the person that’s got
all of the knowledge or all of the products, and you can choose other ones. That was a
really good lesson. • If I was to do it again I would choose
products that were much more reliable for me to be able to access. Sometimes, I sold
something, rang up the artist and say, “Oh I sold that a few months ago, I haven’t told
you?” Not good. So, something that is really reliable to you to be able to sell. Something
that you can have a quicker turnover on, and something that you can get a good demand for
selling so that you can sell them. • If I was to use that particular model
there are things that I would be doing, and your focus then is on getting the traffic,
getting the sales through and making sure that you have the inventory. It can really
be a good model, one that may suit what you’re doing.
• For me, I stuck with that for five years. Against the odds, when we sold it, it was
profitable. And those odds were me just as much, I was against my odds because I had
so much to learn. But, I ended up selling it. Why did I sell it? And that’s because
I moved over to model number two. Joint Venture solid partner model
As part of me building this business after about 4 years, I thought you know I really
should go learn how to market. I better go start learning more about how to market online,
so I started going to internet marketing conferences. Now at these, that’s where I learned about
information products, and then I could create something once and then sell it over and over
and over again. The light bulb came on, here I was selling
original artworks. So, I decided that’s going to be a much easier way to make money and
so I sold my art gallery. I Spent about a year learning as much as I could about the
internet and about marketing and all the different models. And then I started to implement. I
built my business, my company is called Niche Partners.
That’s how we were first known, it’s the name of our company. Wonderful Web Women is owned
by Niche Partners. What I did is I used my second business model which I’m referring
to as the JV solid partner model. Now the way that I worked this was I had a
lot of knowledge and from all of my years working with my art gallery. I had a lot of
experience on how you do all the techie stuff, how do you market? How do you get leads? How
to build a list? All sorts of things. What I didn’t have was the products to sell.
So I would joint venture with people who are experts, like they were photographers, they
were consultants, authors, speakers, people who have their specialty in their particular
area. Maybe a lot like you, so imagine if you knew that you have somebody that would
be partnering with you and do all of those stuff when you build your business. So as
you can imagine, I had a lot of demand for it.
The model that I worked with was I would charge people upfront for a certain amount, because
that’s a lot of work to set this stuff up and then I would have a percentage of all
revenue coming through that website. So that was my model and I soar it as way of getting
passive income and I thought this was really a clever thing to do.
Things that I learnt from that model and things that worked and things that didn’t work. The
things that worked are: • I had no trouble finding clients because
there are a lot of people that would love to have somebody to do that.
• Another thing that worked is I would always charge amount upfront. They had to be skilled
in the game, but I would say you can charge less upfront but would take a higher percentage
of the on-going revenue. So that can work quite well as well.
What didn’t work for me are: • My idea of having passive income did not
really happen because really, what we’ve done is we formed business partnerships.
• So once we’ve got the original work up, then we could just kind of work into plugging
along maintenance mode. And so, I would be sending a report once a month saying “this
is what I’ve noticed is the revenue, here’s my bill” and also, here’s what I can do I
can see that we can do that’s going to increase our income.
The problem was I did not own the mailing list, I did not own the relationship with
the clients. The person who was the expert, they had the relationship, I was the selling
partner. I could give as much advice as I wanted to whether or not they took it with
another thing. And so I could see that I didn’t have the control over how much income I could
make through that. And for whatever reasons they didn’t implemented
it, they may not have wanted to, they may not have been committed to it, whatever reasons
they were, it varied for each person. As it turned out, as a passive income model it wasn’t
giving me what I was looking for, my holy ground–the passive income. So really, I was
acting very much like a consultant service provider in a way.
So it started off quite good but it’s not going to give me what I wanted. If you decide
to take this what you’ve got to be aware of is if you’re going to go down that revenue
model, be very, very careful. First of all you need to make sure you’ve got your sunset
clauses in. Which means, what’s going to happen if any of your parties want to get out? And
then also, you really need to have back race horses.
So that doesn’t mean that there’s going to be people you really, really like, but you’re
not saying you’re going to be cutting down how much I offer upfront for a high percentage,
because you’re not going to get revenue. So, you want to make sure that you’re really,
really going to make backing race horses if you’re going to go down the percentage revenue
model. Teleseminar model
Let’s look at model number three. The teleseminar model. The reason I started this was when
I decided I really want to have more control, and that I want to be the person that if something
works well, and what didn’t work well, it’s my fault or my credit. So I want to be my
own list, my own sort of products, and my own brand.
So that’s where Wonderful Web Women came in. That was where I started. It was originally
going to be a project, I’m still here 6 years later. So, it started with me on a quest to
find the most successful women in the world and interview them. And that’s what I did
I put it out there, and I was going to do a telesummit on finding really successful
women. This was 6 years ago, telesummits weren’t as common then.
I had a huge learning curve. First of all I didn’t even know how to interview, I didn’t
know the software, I didn’t even know anybody to interview. Nobody knew me, just a few hurdles.
Long story short, I managed to convince amazing women to be interviewed and I launched Wonderful
Web Women and not only did they agree to be interviewed, but they all agreed that they
would promote the interview series to their mailing lists.
Everybody had to come up and sign up to their mailing list to be able to get the interviews.
That’s how I built a list of about 2000 people in just a couple of weeks, and great people
who came to me, recommended people that they trusted. So, lessons from this… it works
really, really well. It was great for me for this building and branding and getting my
name out there. The thing is it still works really well when
you’re starting out in business; it works really well whether you’re already established
in business and you’re wanting to launch a new product or want to do list building, it’s
a great technique to use. Now things have changed a little bit since then in what people
are looking for, people are looking more now for the short and sweet when it comes to interviews.
And that’s something I teach people in my Shine program—is how do you actually use
the telesummit in a way that’s going to be appealing more to what customers are looking
for now. So, the telesummit model works really well.
I haven’t been using that very much for the last couple of years, but I really miss it.
So you will be seeing some telesummits coming out from me over the next year. Because I
really enjoyed it, it’s a great list building technique, plus I love interviewing people.
So personally, it’s a very rewarding thing to do.
That mostly pros, the big con that’s against it actually it’s a hell lot of work to pull.
You’ve got a few moving parts with the technology and you’ve got a lot of moving parts with
all those people you’ve got to coordinate. It’s something that you need to have a plan
on how to do it, which of course, my Shine online people know how to manage. It’s got
the whole checklist, the guidelines of what you do in one day.
You need to have something like that because that is a lot to coordinate. I didn’t sleep
much the first few weeks, I tell you. Interview Membership Model
Now, looking at my list here, number four is the Interview Membership Model. So this
was the next model that I tried through my business.
As I said, Wonderful Web Women was just going to be a project. I was just going to do a
summit to start with. But, people kept on wanting more interviews. And I started getting
these amazingly successful people emailing me saying, “hey I saw that you’re doing these
interviews and that you’ve got great people on board. Do you want to interview me?” So
they were coming to me instead of me having to go out and find them. That was a really
lovely feeling. And so, I keep on booking people in. I kept
on doing these interviews for for 2 years!That’s a lot of people to interview and I loved it.
So, what I did was my membership then began wherein people can come and listen to the
interviews for free, and if they wanted to get the recordings, the transcripts, and the
checklist, all of these extra things, then they had to pay me a monthly membership, so
that’s where the Gold Membership of Wonderful Web Women started.
The first people who purchased it, there was nothing in there, it was a ghost town, but
very quickly, it filled up. In fact, the problem I ended coming with that is I made it that
everybody could access all the past interviews and ended up getting it so huge. It was so
overwhelming. So the lessons from that:
• If you’re going to use the model that people get access to everything, be aware
that it could get a little overwhelming, so you need to have a good structure there.
• And also it’s probably even better for you to make people, say, just get a couple
of interviews, and keep those other ones and sell separately.
The other thing that came with that is it worked amazingly well when I started this
about 6 years ago, because there weren’t many people who had a membership model based on
interviews. Over a few years, maybe because I contributed
to that, I taught a lot of people how to do this, and there were a lot of people who saw
other people doing it as well, it became really common to have membership sites based on interviews,
and also people started making interviews a lot more accessible
on podcast. So it worked really well 6 years
ago, doesn’t work as well now. If you want to use that model now there’s
2 ways that I suggest to do it: • One is those interviews that you do need
to follow a sequence, so you are stepping people through a process—that works really
well. • The other way that it can work well is
if you’re doing it as an increase (like a value added perk) for existing customers as
a continuity program that they have to keep them going. Because you’ve already got the
structure, they’ve already got the learning so it’s going to be a good supplement.
Interview and Mentoring Membership Model Let me have a look at number 5, the Interview
and Mentoring Membership Model. If you’ve been following Wonderful Web Women for a while
and been a member of our Gold membership you will see that what I offer through that Gold
membership has changed over the years. So what started to happen is after I had been
running for a couple of years I found my customers coming to me saying “Janet we love all these
people you’re introducing us to but we want you, you’re the person that we want to learn
from, we want more of you.” So, if you finding yourself transitioning
from the passionate reporter, affiliate model,which is what my model was, over to being the trusted
expert, the trusted guide model, you need to be ready to change. Now, my customers are
asking for that for a lot longer before I actually started giving it to them. That was
more to do with me coming to turns with the idea that people consider me the expert.
Then I need to change my business model to make them because people were getting frustrated,
they wanted more of me. So that’s where this model came — the interview and the mentoring
model worked quite well, so what I did is I changed it that I was only doing one expert
interview a month, and then I would also have people come in and talk to me.
They could have Q & A’s with me or sometimes I teach things that we would be doing. That
worked really quite well because I had a lot of people who really wanted to learn from
me but they needed the other info as well. That was a great pro.What didn’t work as well
with that is I started to find that because this was a program that was sort of like my
entry level program, people could join at any time and that they didn’t need any program
of mine. Not that I had a lot other ones anyway. But I found out when I was doing the Q&As
was they needed a structure to follow, and so sometimes, when we were asking questions,
I would normally say “I’ve got a training program on that, just go do that module” or
they would ask questions, and I was thinking they need so much more help in order for me
to be able to really help them properly. So, for me, that was a frustration—that I needed
to have some of the kind of step-by-step structured program that people would go into.
That’s why we’ll be launching out a local program soonIt is only for people who have
done one of our mentoring programs — Romance Your Tribe, Shine Online or Platinum. Because
for people to come along and be able to access me for a Q&A, or be able to access the experts
I bring along and pick their brains is I want to know if they’ve got the structure beforehand.
So, it worked for me from being on a frontend program, to now being a backend (backend meaning
people who have purchased the programs they know the way that I work and this is going
to help them). Think about that, if you’re transitioning
from into the expert model or may already be there,think about this, is there a way
that you’ve got that you’re going to be giving people structure so you know that they’re
going to get most of the value from any Q&As and mentoring they’re going to get from you.
Training and Coaching Program Now let’s look over, let’s look at the next
model, so we’re up to model number 6. With all of these, please leave your comments down
below, this is a much longer video than I normally do, and I really do hope this is
going to help a lot of you to be able to work out what works, what’s not going to work for
you and your business. Get an idea of what’s going to work for you. I’d love to hear from
you down below, such as which of these models are you attracted to? Or one which you’ve
had experience with that you didn’t like. Or did work and it stopped working? I’d love
to hear that feedback from you. The training and coaching program, this is
a fantastic model. It’s an “oldie” but a “goldie” • The first one that I did, this was a little
bit cheeky on my part. Is when I launched Wonderful Web Women as a program, as my first
telesummit, I wanted to have 8 experts. The 8th one I keep on having troubles finding
the date that’s going to fit. So I thought, “you know what I’m going to put myself down
as interview number 8.” • So before I did the first interview, there
on the sales page, 8th interview is Janet Beckers who will be interviewed telling you
about how she built a list of thousands in just a few short weeks. Talking about putting
a pressure on yourself. I had one of my customers who interviewed me and then I launched my
very first coaching program: Passion to Profits Program.
• What I did was I taught people how to replicate exactly what I’ve done with my telesummit.
So that was my first program, now it started off with just a few people to start with,
it evolved into being a 2000 dollar and a 3000 dollar program, (there were 2 levels)and
I sold hundreds of those, I traveled, I’ve been a guest speaker in Australia, in United
States, teaching people about the way I had built my business and I would sell that program.
It worked really, really well. We had a lot of graduates of that program. It was wonderful.
The only reason why I don’t have that program anymore is because I developed my Shine Online
program and I could slot that into it. Things started to change, and I didn’t want to be
teaching people the model that for upselling, such as people paying for interviews. I knew
that model didn’t work as effectively, and I couldn’t, with all integrity, lead people
to a program that was going to build them into that business model,
because it had changed since I started it. I thought I take that off the market, take
the parts that work and I’m going to teach a new technique that actually uses those skills
but goes into a different model and put that in Shine Online,which is what I’ve done. It’s
a great model, because what you do is you create all of the teaching–I actually taught
it week-by-week, and kept the recordings that became a program, and added lots of videos
and things to teach people. The nice part of that is, once you’ve created
it, many people can go through it, you don’t have to do all of that work. So,it’s highly
leveraged, very profitable because once you’ve done the work then really you don’t have very
many overheads.A great model for you to use. Just be aware that if you’re going to have
a program like that is you need to keep it up to date. So you can, with full integrity,
say to the people that what you’re going to be enrolling in, works. So that’s an important
part in coaching programs. Coaching and Mentoring
Now let’s move over to model number 7, and this is the Coaching and Mentoring from one-on-one,to
platinum and diamond. This is more intensive with people individually
or with small groups. So, I started off mentoring one-on-one, people would pay me a few thousand
dollars per month, and they would get access to me over the phone, and get mentoring, and
I would guide them through the process. Important points about this model and the
steps that I took: • It is very, very individualized and I
loved it. I really enjoyed doing it and I love being able to help people work through
these barriers, and go faster to get things done.
• The big drawback is of course, the one-on-one is that you’re exchanging time for money,
it’s got a limit. It’s only going to take certain number of clients, but I have a very
good structure on how I book them in. • The next thing is that, I launched my
Diamond program (my first high-level program), and I launched it at the very first 3-day
workshop that I ran. I won’t go into that as a business model. I can let you know it’s
a hell of a lot of work. Think of anybody who can do that. He or sheis an absolute legend.
• Then I launched my first group, the higher level mentoring program.
Let me talk to you about the pros and the cons of doing a high level program:
Pros: • For me, the big advantage of it is that,
the people who tend to invest on a higher-level program are people who are usually highly
motivated, and they want to take action. I love working with people like that.
• I only work with few people at a time. Some people can manage to run a few of these
programs at one-time, and that’s certainly something that would take a lot of your energy,
but it’s incredibly rewarding. • The other advantage with that is because,
you’re only working with a smaller number of people and you can be responsive. So, if
you find somebody who wants to focus on one thing, you have that ability because you’ve
got time to work with them. • The nice part about doing a Platinum and
a Diamond group is, you can leverage it so you can have a smaller group, you can have
retreats where you actually get together in-person. Those sorts of things allow you to leverage
your time but because it’s a small group it still is not one to many, but that’s incredibly
rewarding. That’s why it has a higher price too, because people get a lot more of your
time. Cons:
• One of the disadvantages with that is, you have a huge responsibility to those people,
and when I’ve run my first one, I was incredibly aware of that responsibility. So, now that
I’ve sort of relaxed about it, I can enjoy a lot more. A lot of that has to deal with
your mindsets. • The other thing that I found with my first
group program, I ran it for about 6 months and it had the same process of mentoring,
because I was giving the same amount of very personalized things, plus, they were also
getting group work. • If you want to be running a higher level
program, unless you’re getting them to complete a particular strategy in the long run such
as, launching their own MeTV program or doing a telesummit, 6 months is not enough because
you’re just getting people to a point when they’re ready to go, and then the program
finishes. • You have to make the decision about what
kind of program they’re going to go into, or are they going to go on their own. That’s
why my Platinum Program goes for 12 months, and my Shine programs go for 12 months as
well, because I know that you need me there and that you may ask for additional help along
the way. You may not be able to do this initially when
you’re starting at a high level program because you should have documented the training resources
that are going to help people since it will allow you to be able to say, “Okay instead
of me teaching you, go there and you’ve got the resource. Let me focus on how you’re going
to apply it.” So that’s why now I’ve spent a lot of time
making sure I’ve got that there together. I had to create those as I started my first
program. That’s another big plus for you. Each time you run it, it becomes more and
more leveraged. Monthly Training Module
Let me have a look at the next model. If you’ve been part of a higher level program, I’d like
to hear what has worked for you and what hasn’t worked. I’m sure people here are really going
to benefit from that. We’ve got 2 remaining business models that
I have used in the last years • The
next one we’ve got is what I call the regular
content, the Monthly Training Module/Method. To give you a little bit of a secret here
about why I changed my membership model from a Gold membership, to being once a month affair
for those who want the full training, here is the secret:.I knew that if I was going
to streamline my business, I was going to help as many people I could. I really needed
to create an intensive step-by-step online resource area that was going to be my training
resource to be used by all of my support levels. • There was a lot of training modules to
produce,so I thought, I’m going to leverage my time. While I was creating my Shine Online
program, some of the extra bonuses I was creating for that program, I created it once a month
and I sold that to my Gold membership. I knew when I did that particular module, it will
only last for about a year. • Not until that I had a Eureka moment and
I knew that I had all the resources that I needed for my Shine Online program. Shine
Online is not just all those. A lot more structure went there and there were other bigger modules
and strategies, but I had all these little extra how-tos to be able to put in there.
That was why I used that particular model for Gold membership because I was moving towards
my bigger plan. How to decideif this is a great thing for
you: • You’re wanting to create a bigger program,
great resource. You don’t have to start with it that way, you can start small and produce
them step-by-step, and gradually buildthat up.
• If you’re thinking about having a membership model where every month you’re going to be
creating a new content, it’s a lot of work, it’s a hell of a lot to be able to do so.
If you’re going to do that: • What I really recommend is for you to
create the modules but when anybody joins, whether they join now or 6 months later, they
all get module number 1, followed by module number 2, followed by module number 3. That’s
one of the feedbacks I got from the people: You need to have a structure that follows.
That’s what you get in Shine. Otherwise, you’re really creating a lot of work for yourself
to do and you can feel quite trapped at it. I hope that gives you an idea of what’s good
about it, how to adapt it for your circumstances. The thing is you just have to be aware that
there’s a lot of work for you to keep it going. And of course you can leverage it by bringing
in other people to create modules but just be aware that it’s really nice if you’ve got
a beginning and an end. Makes it so much easy to sell and so much easier for you to be able
to plan around.Nested Training Program Model The last model (and it’s actually the model
that I have been restructuring my business towards for the last 18 months) At the end
of this month it will be complete This
I’m calling the Nested Training Program Model
and I love it. The nested training program model is if you have your core training and
your coaching programs, you’ve
got that relationship. That’s the core teaching module that I have for people who are in my
Platinum level. So they’ve got access to that, but the people with the Platinum level don’t
have to go through that because I can tell them, “look I don’t need you to go to this
module, and this module. I want you to scheme through those, look at the action plans but
I want you to go and focus on this one because that’s what you need to do.”
So they get sort of go through things quickly because they’ve got me and my team being able
to say “you need to focus on this, you need to focus on that, you know the big secret
you need”, etc. But we’ve got that core training that people who do the Shine program; people
who are in the Platinum Membership level; people who work with me at the higher levels
have those there. But I know that there are people who just
want to take their time, just want to get an access to it.
Of course, I have my 90-day Romance Your Tribe program which gives you a great step-by-step
on how to use the system, so you can get going if you want to get more depths.
If you’re in Shine and you’re thinking, “I really need more help”, then it’s very easy
to upgrade into Platinum. What are the benefits? • You can see it from the customer’s point
of view because they can say, “Okay, I know what level I’m going to come in and get support,
and I know that if I need some more at some stage, it’s very easy for me to be able to
do that without having a whole new program.” • For the person who’s delivering it, you
are leveraged because you can be saying to people “okay this is where I know you’re going
to get the most help so focus on this.” Depending on what level they want to work at, you don’t
have to be recreating everything all the time, and it’s very easy for you to upsell because
you can say to people with each level, “you know, if you want to go to the next level,
you’ve already got this part, I’m going to give you a discount on the next.”
You can see in terms of your customer, for you, for your sales processes, it’s so much
little. So let me explain pros and cons of this particular method:
Pros: • It’s the kind of thing that you can add
extra levels, too, as your business evolves or as people want it. You don’t have to start
with the whole thing and start with the first one and add on the lego blocks. That’s a real
plus, and that’s highly profitable because once you’ve done all the work, you don’t have
to keep on putting a lot more effort there. • This excludes the high levels, of course.
You give personalized service. In terms of staffing needs, I spend less on my staffing
levels now than I ever did because it has not much moving parts, so it’s much easier.
Cons: • The big drawback is creating the program
to start with, since it is actually time consuming. Now, you can be selling them before you’ve
created them, and as I explained in the first one, I sold those and released each module
as I was creating them. So you don’t have to do the whole lot to start with, as long
as you let the people know it’s going to be released.
• The other thing is, there’s no way I could have created this model and done such a good
job on it. I couldn’t have done that 6 years ago, because I didn’t have the knowledge and
I didn’t have enough experience working with people to know what worked and didn’t work.
What they needed to know if you’re working with customers already, and you know what
steps they need to take, and you’re already helping them through,is if you’ve got your
signature system, then you can create this really easily.
• If you’re starting off from scratch, you really haven’t worked with people; it’s not
as easy for you to create this kind of model to start with, because you’ve got to build
up some intellectual property, a system to be able for people to follow through.
• There’s no reason that you can’t adapt this to an affiliate model as long as you’ve
got the structure and you can bring in other people to create different modules for you
that would work, but it’s certainly easier if you’re the person who has the expertise.
That’s a disadvantage if you would think of it in that way.
So that’s the 9 different business models. If you want to have a look at the way my business
model works, if you just go to Wonderful Web Women and just sign up, even if you’re on
my list and you haven’t visited the site, it’s alright. You’re not going to get overwhelmed
with gazillion of emails, you’ll just go through the same list. But you’ll see the process
where I explain what the different levels are, and how my system works so that people
know I don’t have to say, “buy this program and you won’t know about the rest until you
purchase them.” You can lay it out nice and even for people
to say, “look this is what I can do to help you”, just pick one which seems right — it’s
much easier. So, I think this is a beautiful model to use and it’s certainly much less
time consuming and it’s sort of like a mature business model.
The next steps are what I suppose are important, and I’m going to give you 4 lessons that I
have learned from trying out 9 different business models and taking the things that work and
things that don’t work. The 4 lessons on the nine models.
1. First, as you evolve, your business is going to evolve. You have to be open to that,
allowing that to happen. You know how I mentioned that it took me a while, my customers had
to bombard me with the message of “we want more of you”, “we want to learn from you”,
“you’re our mentor”, before I actually change my business model. So, be open to the fact
that you’re going to evolve. As you evolve through your business, your business is going
to have to change to allow that evolution to happen.
2. Second, the market is going to change, so you better get ready for it. An example
I was telling you is that, the model that I had were doing interviews, and that was
the model for the membership side that worked 6 years ago. It stopped being as effective
after couple of years, so I had to change it. Just because something did work, if it
stops working as well, take a good look at it and work out the factors that affect it.
Same reason why I no longer produce a newsletter every week, a TV show is normally way shorter.
So, the market will change and you better change too.
3. Third is the big one for me and I think for a lot of people, too. Less is more. By
stripping back your business to the simple things that worked, you’ve got less moving
parts; they can see what you do, and it becomes so much easier for you to manage, The result
is that you will become more profitable. You can focus on doing what you do well and just
really do it well. 4. Lastly, this is what you’ve seen through
all of the different models that I’ve used: leverage others to make an impact. Whether
it goes from leveraging other people who are going to provide the product that you’re going
to be selling; whether it’s an affiliate; whether it’s the artwork model that I gave
you; whether it’s going to be interviewing experts, you’re leveraging their knowledge.
With my platinum programs, I don’t do them all myself.
I have a copywriter and a technical expert who provide that expertise. For me I’m at
the stage now where I have my beautiful nested modeling in place, and my big mission now
is to get as many people to go through that training because I want people who know the
system well since my next step in leveraging is to find people whom I can train to be coaches.
In the future, I am hoping that they can go out and use the system in their own business
and reach more and more people. If I want to make a big impact in the world
(and that’s what I want to do), I want to get a lot of people to have the lifestyle
of manning their own business. I can’t do that all on my own. I need other people. So,
that’s another way to using that leverage. As always, you’ve got to make sure there’s
a win-win for everybody of course. So I’ll just go over those 9 business models
for you. 1. Shopping Cart Showcase Model
2. The Joint Venture Solid Partner Model 3. The Teleseminar Model — that’s how we
launched 6 years ago until this date. 4. The Interview Membership Model
5. The Interview and Mentoring Membership Model
6. The Training and Coaching Program Model 7. The new module per month membership module.
8. The Platinum/Diamond — the higher level mentoring program
9. the nested training program model The one thing that I didn’t mention is the
program that I teach on how to do these shows:the MeTv. It actually started as a module of Shine.
So shine is part of nesting, but it is actually one that I can sell on its own. That’s just
an extra thing that you will have sometimes–one module that just gets people’s attention,
so you can also highlight that in your nested module. I know this has been a longer video, a much
longer video than I have ever created for my webTV program, but I really want to share
this with you. I really do hope that by me. sharing what worked and what didn’t work,
and just by giving you that analysis, is going to help you to be able to work out what models
work best for you. This will help you cherry pick what’s going to work most effectively
for you and your business. I would love to hear from you, down below,
in the comments section, and thank you so much. The reason why I kept on creating these
videos every single week for nearly two years now is because of your questions, your feedback,
and because you’re part of my tribe. I will keep on creating them as long as you’re wanting
them, and as long as you’re responding to them.
Please leave your comments below. If there’s anybody you know that will benefit from watching
this video, and I know a lot of people will, please share around on your social media,
such as your Facebook, and send the people the link to their emails. I would really appreciate
if you would do that as well. It’s going to help me with my mission to help as many people
as possible because that’s what I am, a catalyst for difference makers and you’re one of them.
Thank you so much today, and I’ll come back and join the conversation down below and have
a champagne for me. Bye.

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