15 Video Marketing Stats You Need to Know in 2019


(upbeat music) – So why online video and live video? Well, these are some brand new stats, some very interesting things. Number one, video marketers get 66% more qualified leads per year. When we start using
video in our businesses, we get 66% better leads in
people discovering our business. Furthermore, 54% of
video marketers achieve better brand awareness. Who needs to be known by more people? Wave at me, wave at me, right. Better brand awareness,
we start using video, we can get more brand awareness. 84% of consumers have bought something after watching a video. If you got a product, you got a service, you need to have a video about that and video usually precedes sales. Almost 50% of web users look at a video before visiting a store. Little tip to write down, is you want to Google yourself and you also want to YouTube
yourself to see what kind of video content is or isn’t there. because people are looking for that. They’re looking for videos
about your products, your services, what you do. 79% of consumers prefer watching video to reading about a product. Do you agree with that? Come on man, it’s getting more and more. I’m like, just tell it to
me, just speak it to me, I mean, read, it’s gonna be
a little tougher to do that. 97% of businesses use explainer
videos and they say it helps users understand their business better. Basically 100% of people
want to see who you are, what you do, and why it matters to them, on your website or wherever
they can find you online. 50% of consumers believe
that the right length for an explainer video is one minute. Catch that, right. Can you tell your story,
the story of your church, the story of your non-profit, the story of your business,
concisely, quickly, so that people can grab it,
that’s a very interesting stat. And so you need a quick,
clear, and compelling video explaining who you are, what you do, and why it matters to
your target audience. This is something that
you can start curating, something that you can start crafting. And so this would be a good example, and this isn’t quite admitted, but we have that is,
what is video influencers and we wanted to make a strong, short video telling our story. Let’s check this out, an explainer video. (upbeat music) – Are you trying to figure
out how to use online video to build your influence and your income? If so then you’re in the right place. – I’m Sean. – I’m Benji. – And together we have over
20 years combined experience in video production, online marketing, and both of us are full-time YouTubers. – Here on Video Influencers,
we help you build your influence, grow your income, and make a greater impact
with YouTube and online video. Every week we bring you
interviews with top YouTubers. – And I’m sitting here
with Nikki Phillippi. – Casey Neistat. – Dulce Candy. – Here with Shay Carl. – Desi Perkins. – Judy Chow from It’s Judy’s Life. – Hi guys! – And also we post
interviews with entrepreneurs that are crushing it
in business with video. And I’m sitting with Chalene Johnson. – Gary Vaynerchuk. – I’m super pumped to
bring you Lewis Howes. – Plus we post weekly tips and strategies to help you get more
results with online video. – We believe that video
is the best way for you to share your message, find your audience, and turn your creativity into a career. – To get the latest updates
of our YouTube videos, make sure you subscribe
to our channel right now. – And we can’t wait to hang
out with you in the next video. – We scripted this. We scripted and told our
story, who we are, what we do. We used visuals to show
the vision of our company of Video Influencers,
et cetera, using B-roll. We’ll go back to the slides. Basically you need a quick,
clear, and compelling video explaining who you are,
what you do and why. Here’s the biggest one, why it matters to your target audience. The number one mistake
that businesses make is they make videos that are
actually just about them. We were founded back in, you
know, 1982 and dah dah dah. And the person on the
other side is being like, I don’t really actually
care when you were founded. I care what you can do for
me, what’s in it for me. So you always want to be
talking with your audience. You do need to say who you
are, you do need to say what you do, but the biggest
and most important question is why it matters to your target audience ’cause ultimately they’re
wondering what’s in it for me, and so we want that explainer video. Wistia’s research shows that
videos up to two minutes long hold viewers’ attention and
then there’s a drop off. But attention picks up again for videos between six and twelve minutes, that tells me that our videos
should either be punchy and short for people that
are rushing through it and they don’t have the attention span, or you need to develop a story longer, the concept’s a little longer, and people are going to
be willing to watch that if it’s necessary. Here’s the quote, your
video should be as long as they need to be, but
as short as possible. As long as they need to be,
but as short as possible. You just don’t want to
be wasting peoples time, but if you have to communicate
all that information, then you have to communicate
all that information. B2B and B2C marketers are both
using video for marketing. So no matter who you are in this room, video is absolutely relevant for you. Even if you are also in B2B,
and there’s many strategic ways that you could be using video. Hey, before we get into the next stat, I just wanted to ask you for a quick favor and that is, can you like this video? That’d mean the world to me. Hit that like button and let’s
just jump right back into it. So question for you, how much online video do you watch per day? Raise your hand if you watch online video at least once a week. Wave at me, wave at me. Yeah, pretty much everybody. Okay, how about once a day? You’re waving at me. Okay, you watch at least 30
minutes of online video a day, online video of some sort. Okay, you watch an hour and 30 minutes of online video a day, wave at me. A few hands up. You watch over two hours of online, over three hours of online video a day. All right, cool, we also have
counselors here and we’re. (crowd laughing) I’m just kidding. No, it’s not, I’d be in that boat right. But we’re watching a lot
of online video a day and of course this is
something that we know is true, it’s crazy. 45% of people, one out of two people, are watching an hour or
more of video per day. Not just on YouTube, but
this is digital video right. This is Facebook, this is YouTube content, it is massive, it’s crazy. Half of 18 to 34 year
olds say, they would stop what they’re doing to watch a new video of their favorite YouTube creator. Has anyone ever done that? Who has push notifications on? You had something really
important going like, you had a really meaningful conversation with your spouse and
then it was like bring. Oh, Peter McKinnon just posted, oh talk to you later babe. You know like whatever it is. It’s pretty crazy but
it’s super interesting to pay attention to how
video is influencing this upcoming generation,
specifically millennials. It’s all ages, that’s for sure, but millennials, Gen Z, massive
influence, check this out. 40% of millennials trust
YouTube for content, and 60% say videos they’ve watched have changed their world view. Man, we talk about helping
you build your influence with online video, we have to understand that online video is
massively influential. It’s shaping how people think, it’s shaping what people believe. This is a very powerful medium and we should be
stewarding it very wisely. By 2020, there will be
almost a million minutes of video per second crossing
the internet, that’s scary. And Cisco adds that by
then, 82% of all consumers web traffic will be video. What this actually tells me is that any entrepreneur,
content creator, pastor, leader, it doesn’t matter who you are, if you’re not paying
massive attention to video, you’re in big trouble. And you’re on the way to,
honestly I believe, extinction as far as relevancy in culture. Because whether you think
this is happening or not, it is happening, and
it’s especially happening with what’s coming. It might be okay now,
but three years from now things will be different. In 2024, the landscape will
be different so it’s so vital that we understand that
video is king, video is king. And that it’s important to us, and not just the person on your team that you’re like hey, can
you handle the video side of things and not just somebody else, it’s important that every single one of us in this room understands
the power of video. You eventually might not
be the one that manages it and you might get help with
people shooting and editing, but you have to understand how this works, the psychology behind it, because video is ruling social media. Alright, hey, so I hope you
got value out of that training and if you did can you
smash the like button. And actually, that was from our live event called Grow with Video Live, so I hope you could be
apart of the next one, once we release the
information about that. Question of the day, have you already started
creating video content for your business and your brand? A lot of people in the
Think Media community already have, but some of
us haven’t started yet. So I’d love to hear from you
in the comment section below. (upbeat music)

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100 thoughts on “15 Video Marketing Stats You Need to Know in 2019

  1. "45% of people watch an hour or more of video per day" " half of 18-34 year olds would stop what they are doing to watch their favorite creator"..This is the future of media man and I want in! Excellent video, great information!!

  2. Really good advice 🙌🏾🙌🏾 I just started my channel a month ago and I’m already at 1.2k I’m still learning but I’m definitely getting better 👍🏾 watching your videos are really helpful thanks so much for sharing your tips ‼️‼️🔥

  3. Sean your content is really helping me learn to advertise and grow my DJ service faster than any other DJ service in my area. I can't express how much you have changed how I look at every detail you give and pay attention to the details I am putting into my own content I put out for my consumers. I know in the next month I have to start a YouTube channel, blog or something else to go further. Thank you 100 times over sir.

  4. Creating videos is our new learning curve. 🙂 We have an audio production company , and started learning about video a few year ago. Glenn, a musician / producer / nature recordist, creates videos for his music compositions and wilderness soundscapes. "Think Media" is one of our "go to" channels for learning. Thanks so much for sharing your knowledge. Gave a big thumbs up. 🙂 Maureen

  5. I just stopped what I was doing to watch a new video from one of my favorite creators! Haha great video, Sean! -Akeiva

  6. Loads of archived old stuff, starting on some new after getting over a catastrophic event in our lives… so grateful to be able to do so.

  7. Answer of the day: Yes, already started on putting out my first 100 videos. Gave myself 100 days to do it. Learning inch by inch, video by video. Thanks Sean for the amazing content you're putting out, really valuable..

  8. I've been doing video for years in a very busy space, its difficult to get attention, Thanks for your great advise

  9. Great video Sean. We have been following you guys for a while now and love the book Youtube Secrets. We just started our channel and been using all the tips and trick you teach on the channel and the book. We have a goal of hitting our first 1k subscribers this year and would love any advice on our channel.

  10. Thank You for yet another great video.
    This one really hit home for me!!!
    I haven't started making videos yet.
    Am afraid of looking silly,
    of putting out poor quality that will just make me look super unprofessional,
    of starting the wrong place of, of of
    I know it sounds like excuses but it is really holding me back.
    Thanks again for all you bring to us.
    In unity
    Salsita MW

  11. Another informative and altogether great video, thank you. I started my channel just over a month ago and have created 12 videos. The focus of my content is teaching software development. I am currently producing a free C# for Beginners course. I'm really enjoying the process and I hope others can gain value from viewing the content provided on my channel. I've been lucky enough to have a successful career of over 20 years as a software engineer and I would love to be able to share my knowledge with aspiring developers or even those who are interested in getting an idea of what software development is all about.

  12. Did you know you are like the biggest help for any and everything whenever it involves Youtube?..Im so happy you Exists because you are just Perfect.

  13. I always feel awful when you ask questions like this on your videos, twitter, instagram etc… no i haven't started! I am a vitally uninteresting person with nothing to talk about on youtube!! I JUST THINK IT'S REALLY INTERESTING TO LISTEN TO YOU ;;

  14. New to the YouTube portion of this. I already have learned a lot. I am scripting my first video for YouTube now. Expect to have it up soon. I am going to get one of your books. I want to learn as much as possible.

  15. I haven't started yet, besides my live videos on my Facebook business page, but I am following you to get the guts, the knowledge, and know-how to start doing better videos that will grab my audience's attention!!

  16. Thanks for all of your tips, insights, and more! I finally started my own channel and you have been such a big influence. Here’s to what’s next and helping each other grow☺️

  17. The part about how a company started to be omitted is good BUT if you are creating video content for someone else, try talking them out of how they started being included lol. I have run into that. A lot of business owners that worked hard want their story heard. My suggestion is talk them into one or two sentences if POSSIBLE and make it INTERESTING and RELATABLE.

  18. I am a small youtuber looking for other small youtubers to join my engagement group . I a group of 30 members who support share comment and like every video both on instagram and youtube. If you're interested in join contact me on Instagram @ Jasperasantiago .

  19. Nice presentation! Thank you for all the great info as always! you guys are amazing. For All the new youtubers out there keep grinding!

  20. I had a long conversation with a Realtor today about video marketing and I love that this reinforces our conversation. Insane that 82% of web traffic will be video by 2020.

  21. Hi Sean. I love your content and watch every video and your master classes. You give such great advice when it comes to all things YouTube. I've been a subscriber for almost a year and I finally got my channel off the ground. Would you by any chance be willing to take 3-5 minutes of your day to do a quick and dirty review of my channel and provide a few tips and tools for building my influence with online video and what I could do to 10x my content? Thanks!

  22. I have to wonder why I stopped watching your videos in favor of Derral Eves, Brian G, and Nick Nimmin. Y'all are right up there with 'em, and have definitely been added back into my "YT Tips" rotation… Perhaps I just wasn't connecting with the '16/'17 content? This is good stuff.

  23. The statistics here blew my mind, but reinforced my resolve in moving our businesses more into the video market arena.

  24. isn't it great you can learn about how to create a successful youtube channel while watching another successful youtube channel?

  25. Very interesting. I have been working in the traditional models of video for 29 years now and finding a renewed interest through watching you and youngsters like yourself take on the evolution through technology and tailoring content for individual tastes. I find your marketing skills to be top notch and really enjoy your presentations.

  26. Another great video! Based off the quality, I can definitely tell you put a ton of effort into these videos! Great job!

  27. Great video!! If you need an original and creative video for your company you can check our channel and visit our web site for more information. We are expert on production and edition of professional videos.

  28. Great video! The Promo team recently wrote a blog explaining how to create winning ads for any social media campaign that could be helpful for people who want more information on how to implement video marketing. Check it out here: http://visit.promo/StepByStepYT
    Hope it helps and happy reading!

  29. Amazing information! It's amazing how fast one can grow in video marketing once they develop a working strategy.

  30. 😍I am learning a ton from your videos, thanks so much as I am trying to grow my channel.

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  32. Cool video! Can you please share the source for mentioned stats? Sorry if you mentioned it and I missed it. Thanks!

  33. If want to starts video marketing i have a good news for them.
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    Huge amount of traffic, trust worthy

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