3 ways that businesses use a Website – but wrong.


– Hey, Greg here from Mtek Digital. Let’s talk about the three ways businesses tend to use their websites and how most of them are doing it wrong. (techno music) So there are three ways businesses tend to use their website. Number one, they use
it as a business card. Number two, they use it for marketing or number three, they use
it to replace sales people. A business card website is just that. A business card. It’s not going to get
put into anybody’s hand unless you’re doing the
engagement for your business. So consider a business card website that is a simple site that has nothing, but a name, address, a
map to your location, a general rundown of
the products or services that you offer. Don’t expect that site to
generate business for you. It generally won’t. It will however serve as an easy way or a reminder for people
you’ve engaged with to find you again. Most businesses though, who don’t put a great deal
of effort into their website assume that that business card is going to somehow
generate business for them. At best it’s nothing more
than a replication of data that’s probably already on Google and probably already not serving you. The second implementation of a website that tends to be used and
tends to be used wrong is a marketing site. Businesses seem to believe
that by creating a website, that that site will do
its marketing for it and they’ll tend to stop doing
other forms of marketing. The truth is for a website
to generate business, it needs to be paired with
mechanisms to get the site into people’s browsers. Search alone will provide certain traffic and a organic search, if done well, so if the site has
content, that’s meaningful and usable and valuable to the user, will over time generate traffic and that traffic should in
time generate engagement and ultimately sales. But the truth is most sites
aren’t built that way. Most sites are built
and placed on a pedestal for the world to see, but
nobody is ever taken there. A marketing site needs to be marketed. A marketing site needs
to be put in the hands of potential business. And that means advertising through PPC, Google search, Bing
search, tools like that. YouTube marketing through
pre-role and mid-role advertising or at least link clicks from
the YouTube environment, Instagram, Facebook, Linkedin, all of these platforms have tools that will help promote that site to users. That is a critical step that most people seem to, well, they’d rather not
have to deal with it. The last kind of site that we see is a sales tool, a website that is built for the purpose of transacting with a client. Now, again, they tend to be used wrong. If a website is placed and
there’s a store embedded in it, that store needs to be
treated the same way a retail location would be. Sales need to be monitored, conversion needs to be monitored. Profitability needs to be monitored. And without doing the basic economic work of a store with the site, too much information is left out. That leads to, my website isn’t
generating enough revenue, I don’t know how many people are coming, I don’t know how many
visitors turn into buyers. So, using a commerce site, or a sales site correctly, means that you have to treat it as though it were a salesperson. How many calls is it making? How many visitors is it getting? How many sales is it generating? How many times has that
salesperson closed it? And more importantly, what
is the cost of managing and maintaining that site relative to the income it’s generating. And again, just like a marketing site, that sales tool site is
not going to function unless you are sending it leads. That means advertising
on YouTube, on Facebook, on Google search, on Bing,
on all of those platforms. So there are three sites
that businesses use everyday. Business cards, marketing
and commerce sites that are very rarely treated
and utilized correctly. If you think you’re one
of those businesses, give us a call. We could probably help,
but at a very minimum, consider how you’re using your site and what your expectations
are of the site. If your results aren’t living
up to your expectations, then you probably need
to take another look. I’m Greg from Mtek, thanks for watching. If you like what you see, hit the little like button down there, it tells us we’re doing something right and if you wanna see more, by all means hit the
subscribe button down below and hit that little bell
if you wanna be notified when new videos come up. Thanks for watching,
we’ll see you next time.

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