4 Marketing Strategy Principles – My Template for Marketing Anything

– In marketing, if you
break the fundamentals, no matter how much effort you put in, you will not succeed. Hey, I’m Neil Patel and today, I’m going to break down my four marketing strategy principles, and how you can market anything. Before we get started, make sure you subscribe to this channel. That way when we release
more marketing tips, you’ll get notified. Question for you. Do you know the four
main marketing principles that you need to follow? If you do, leave a comment
down below with yes. If you don’t, leave a
comment below with no. And if you don’t, no worries. I’m going to share them
with you in this video. The first principle is you need to have clear goals for your marketing. What is your goal? Is it more visitors? Is it brand awareness? Is it more sales? If you don’t what you’re optimizing for, you won’t know what you
need to do in marketing. For example, it it’s brand awareness it’s all about eyeballs
and getting traffic. It’s about sales. It could be about creating
a conversion funnel, a lead flow, adding up sales, down sells. If it’s about profitability, it could be about cutting
costs on your marketing and figuring out how you
can get less traffic, spend less money, but make sure you’re
in an optimal position, where you’re not paying
too much for marketing and your profitability goes up. The second principle
that you need to follow is you need to understand
your target customer. If you don’t know your target customer, no matter what you do, you won’t do well. Let me share a story from a
company called Diamond Foundry. What Diamond Foundry does
is, they sell diamonds. And these are man-made diamonds. They still meet all the same requirements that a diamond that you
would find in the Earth, and a human eye can’t tell the difference and even if a diamond specialist looked under a scope, they
won’t see any difference. But here is the difference. Diamond Foundry can produce that diamond for pennies on the dollar
versus having people go mine for them and
find them in the field. So Diamond Foundry decided
that they wanted to sell these diamonds at
a truly affordable price to help people out. Can you guess what happened
to their revenue sales? It tanked. Do you know why? No one wanted affordable diamonds. They felt that if
something was affordable, it wasn’t going to be good. Even though, that’s not true, that’s what their customers believed. Their business started growing and it grew really fast and
things started to work out. Can you guess what change they made? They increased their prices. They made more sales by charging more money for their product. In other words, if you
don’t know your customers. What makes them tick. What makes them buy and why. You won’t grow your sales, your traffic or accomplish any of your goals. And you won’t find this out by just looking at a Google
Analytics Screenshot. You got to talk to your customers. Get to know them. Meet them in person. Do coffee with them. Survey using tools like SurveyMonkey. Whatever it may be, by talking with them you’ll get more insights so
you can keep adjusting them and do better over time. The third principle
that you need to follow is you need to have something
that differentiates you. If you don’t have anything differentiating you from the competition, they’re just going to look
at price, quality, reviews. It’s not going to get people to go to you. The moment you differentiate yourself, you can do so much better. A good example of this
is Apple’s expensive, but the reason I pay for
a MacBook or an iPhone is because all the devices
work so well together and they do the main things,
that I want, really well in a simplistic way. So the key is not just to
be another me too player and have nothing that differentiates you. You need to figure out how you
can make yourself stand out. And you may not know this right away. You may have to interview people. Talk with your potential customers. You have to figure out what
your competitors aren’t doing that you could be doing. All these things will help you figure out how to differentiate yourself. The last principle. I know they say marketing’s moving to an omnichannel approach. I even say that. It’s true. But you need to focus your
efforts at one channel at a time. Handle one channel. Do really well at it and then
expand into two channels. Once you do well in two
channels, then go for three, then four and then five. But if you can’t get one channel right, what makes you think that you can do all seven
or 10 or 20 at once? You need to have laser focus. And you were trying to figure out what channel you should do first, because you probably picked a channel that you’re really good at because that’s giving you
the best odds of succeeding. You can also look at your competitors and see what’s giving them traffic. You can put your competitors domain name into tools like Ubersuggest
and it’ll show you what’s getting them their traffic and that will help you determine what channel to focus on first. If you need help growing your business, getting more traffic, check out my ad agency Neil Patel Digital. If you enjoyed the
video, like it, share it. Leave a comment below and I’ll answer it. Thank you for watching.

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24 thoughts on “4 Marketing Strategy Principles – My Template for Marketing Anything

  1. Do you know the four main marketing principles that you need to follow? If you do, leave a comment down below with "yes". If you don't, leave a comment below with "no".

  2. Thanks for sharing! People often overlook principles like these in favor of some push button simple marketing trick.

    Side note – this makes me think of the Schlitz Beer marketing story. Have you heard that one?

  3. Laser focus. My new mantra! Thanks for this great video – you really have a perfect way of breaking things down and explaining them.

  4. hi neil please make video on latest google seo june updates , and google shares dropped due to anti trust law

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