5 Reasons Why I Quit My Job to Start a Business


– I quit my job. (amazing background music) I was working at Broadband TV. It is the world’s largest YouTube network. We had 85,000 different YouTube partners and Broadband TV offers
a range of services for YouTube dollars. I was in the music department there and I had a pretty good job. I had a couple of different roles. I would do copyright
management for our partners. Say you uploaded one
of our partner’s songs, my team would claim that, and then the ads in front of that video, our partners would get to monetize that. I also did audience development, so teaching our partners
how to grow on YouTube would be like phone consultations, and how to monetize
and build their brands, and also channel management, making sure those videos performed at the best level that they could. I would get to play ping pong at lunches and get free snacks, and be around an awesome,
young, corporate culture. It was a pretty solid company to work at. So why in the heck did I quit? I got five reasons why, but let’s go to the roof. – This is the work station. This is where the magic happens. This is my business partner, Alex. – Hey everyone. – That’s the new Bossa board. I fuckin’ love that. (dubstep music) So number one was to have
control over my time. I was working really long hours. I would be up til 3:00 a.m., sometimes have two meetings
before my 9:00 work hour, for either a sales
meeting or a consultation because my hours were, I was trying to work within
American business hours. It was quite the toll to be doing my startup
while I was doing BBTV. That needs to happen. I think you have to be able to work hard for that side hustle. But it wasn’t sustainable. The weekend I quit, I actually burnt out and I have a healthy diet. I exercise. For me to burn out, it
took some serious toll. I can barely survive on
seven hours of sleep, but during those past four months prior, I was definitely going
down sometimes four hours. If I was up till three optimizing videos, cause I was doing that and also
to do Bachelor on a Budget, making sure I have a video out a week. It’s a significant amount of
time that has to be managed. I’m not even the most
effective at time management. I think I’m pretty good, but doing things effectively
instead of wasting time, I could be better at it. ADHD (tsk) hell of a thing. But with having this
control over the time, not only can I use this
additional 40 plus hours, probably 45 hours from my work week, not even including transportation to put towards my project and business, but I can do a lot of things
with that additional time. When I’m stuck in the nine to five, I can’t just go for a
cruise on my Bossa board down to the beach. If I need a break during
my entrepreneurial, nine to much longer, I’ll probably go nine to midnight tonight. I can have control over that. I’m working just as much hours as I was with my full-time job and my side hustles, but I have control over that time. If I wanna get outside for
some nice vitamin D, ahhhhh. I need some sun and
being outside to recoup because I was just full on hustle mode. It got pretty bad where I was actually sacrificing relationships
and potential relationships. Like going having lunch with co-workers because I would either be using
my lunch to work on Verio. Or I might have a call
with a my business partner. Or I would just recoup that time because I had stayed up so late, so I wasn’t thinking as clearly. So I would use that time to
put it more back towards BBTV. So I would eat my lunches at my desk, sacrificing that time. And then I actually read
an awesome book called Never Eat Alone, which was kind of ironic. One of the most powerful
books on the importance of the relationships in business and just growing in general. It really opened my eyes. I knew it was important,
but not to that extent. Highly recommend the book. So my business is called the Vireo Video. We do video marketing for brands. We focus on the content
strategy and the distribution. We help come up with topics that are gonna appeal and resonate with brand’s target customers for when they’re selling
their products to you, provide value to those customers and help them solve problems. A lot of that is
education-based video marketing. One of our partners,
when we signed them on, was getting six million monthly views. So went past 30 days, pretty solid. That’s a solid number
for YouTube traction. For reference, Bachelor on a Budget gets 175,000 monthly views. We would come up with topics that would (slow-motion voice)
resonate with the audience. – My arm is really bothering me. – They are currently at
40 million monthly views with no one viral video. It’s multiple, many viral videos that are incorporating trending topics. So we do that, and then the distribution using Facebook and YouTube ads to get in front of their target customers. A subsidiary of that is Vireo Green, where we are helping cannabis brands grow with video and content marketing. I am personally invested
into the cannabis industry. Save your money so you can invest. Bachelor on a Budget. There is so much potential
in this industry. Multi billion dollar industry. Tons of companies coming
from the recreational side, to the medical, to the industrial hemp. We are helping them grow. Also navigate through
the heavy restrictions that are placed on them in
marketing their product. Canada is legalizing in 2018 and many of the states have
already moved forward on it. It’s happening. Number two. Growth, to gain more skills. When I first moved into
that position at BBTV, I was originally in a sales position reaching out to creators, and I transitioned into that position which was kinda like three positions, but I got to learn a ton. I was doing so much. A lot of different skills I was getting. Because I was teaching creators, I really wanted to supplement my knowledge on how to build brands. That’s why I actually
started Bachelor on a Budget, or one of the reasons is because I was learning all this
stuff about YouTube and building brands and I
had this passion for cooking and being frugal to use my
money towards the things that I really value, so I developed that. At a certain point, my growth
wasn’t really accelerating. I had kind of mastered the
things that I was doing. I wanted to be doing more and the role just didn’t really allow for that with all the things that
I was already doing. In my department, there was just my network manager, my boss, a head. So I didn’t really see a clear transition and if you don’t see that
transition at your company of where the next step is, you gotta move along. Growth is so important. Gaining new skills, that
is my greatest value and that is why, one of the big reasons why I left my company. As an entrepreneur,
you’re doing everything. You have to. You are doing accounting,
you’re the janitor, you’re marketing, you’re sales,
you’re business development. You’re doing all of these things and so there’s all of these skills and that really works for
the type of person that I am. I do not like repetition. I love being able to learn new things. What I really wanna get down is learning something and
then creating a system so that I can train other people on it. This is from the book The E Myth and it’s about how franchises are built. If you have a cast that can be trained, or it is repetitive, you want to document what that is and then be able to use that documentation and that training to train new employees. In my company what I
recently started doing, is I will actually do video captures of some of the processes that I do. Then I can send that out to my team. Personal and professional
grown is my greatest value, because it makes everything
else so much better. As an entrepreneur, you
have to grow in all areas. For the cannabis side, I
am going back to school for the first time in seven years. I signed up at a
university that is teaching sales, marketing, and drug
development for cannabis. I’ve invested tens of thousands of dollars into personal and
professional development. As an entrepreneur, someone
who’s a wantrepreneur and wants to transition, you have to. Even in the professional world, where if you just see your career track, which there’s nothing wrong with, as going up to the next level or even if you wanna stay stagnant, you have to always be gaining new skills or enhancing your skills, or you’re gonna get left behind. That is kinda one of my greatest fears is that I will not grow and
that I will be stagnant. That I won’t be successful. Now success is relative. Five or six years ago, I was nowhere near the person I am today. Everyone changes from
five or six years ago. It’s what you change
into and what you learn, and how much time you are
dedicating to your growth. I’ve actually made a lot
of sacrifices towards that, but it has returns. Number three. Entrepreneurship allows
you to build assets. So what does that mean? Assets being things that
you own that are of value. Bachelor on a Budget? It is an textural property. I own this brand. It has value. It generates income
consistently month over month. It grows. It’s not huge income, but I can use this to
create value for you guys in exchange for monetary returns. I have a library of content. Those are all assets that can
be discovered and watched. I’m not seeing great returns
because I haven’t had the time to dedicate towards creating products. It’s pretty much just
been YouTube ad revenue. I’m building that asset to be able to turn this into a business, by providing value in
exchange for monetary return. Vireo Video, the marketing company. I am building up a company
that makes revenue, and that I don’t have the plans to, but it is an asset that
can be sold down the line. Within Vireo Video, I
can create media assets and textural property that
I own that is an asset. Or I’ve also got this underwear line. It’s called Mike Hawk. It’s a parody on men’s underwear. We just did this super
ridiculous photo shoot that I’ll have to share with you guys. Partnering with some
friends and we’ve created this underwear line called Mike Hawk that is super ridiculous,
but it is an asset. It’s a business that will
generate monetary returns. These have much greater potential returns than if you are working for someone else and creating their assets. At my last company,
there wasn’t opportunity for options or shares. I wasn’t building an asset for myself, I was building an asset for them or I was contributing
to an asset for them. Where I was getting return
is when I was gaining skills, but when I started to stagnant, that’s when it was time to move on and develop my own assets. If you’re at a job you are not liking and you’re thinking
about transitioning over to start up a company but you haven’t yet, I wouldn’t recommend
making that shift just yet. Make time for that side hustle. A friend recently said a quote to me, not sure where it’s from but that you, “Can’t steer a car that’s
not already moving.” Let me know in the comments
if you know who said that. What that means to me is, you actually have to get
the car to start moving. You can’t be pivoting and you don’t just start
making monetary returns when you start a business. Business take time. If you have a lot of
capital maybe saved up, you have five grand in the bank that’s gonna last you for the next six months, four months, three months, it still might not be enough. You can take the loans. I’m of the mentality that
I don’t wanna be in debt, so I don’t put myself into debt. I would continue with your job and figuring out how you can
make more time in the day to put towards that side
hustle in that business. Part of the concept with
Bachelor on a Budget is not just being frugal with your money, but it’s being frugal with your time. I’m always trying to think about how I can save time here or there. I pay an extra two to $300 a month just so that I can be downtown. Versus maybe 30 minutes out
of the city, 20 minutes. I pay a bit more. So that may seem like
it’s not cost effective. I have an awesome deal on my apartment, thank you roommate. It allows me to get to places quicker. Time is that one resource
you don’t get more of. I went to a doctor’s appointment today and on my Bossa board, it
took me about eight minutes to get there and it is on
the other side of downtown. Past all those sky rises here. I just cruised down side streets. I was there super quickly. Before I had my Bossa board,
it would take me ten minutes to bike to work in the morning. If you’re spending an
hour, an hour and a half in transportation, man, that is so much. I used to do that to, but I would use that time effectively by listening to podcasts. I highly recommend, if you’re not already, I’ve been listening to podcasts for my personal development
for past six years. First one was of Brian Tracy, Accelerated Learning Techniques. I think the recording was
probably 40 years old, but man, that opened my mind to personal and professional growth and how important it is
for having an amazing life. Number four is that I
already had some income. It wasn’t enough income to completely replace my previous job, but I had enough to get by
and enough savings to get by. You want to kind of plan that out, to see how long you can survive. If I were to lose a
client, will I get enough? You wanna have actually
some financial projections on where you’re gonna be, because by going into entrepreneurship, you are taking risks, big risks. Because I already had income, I had proven that the model works of offering services to these brands. I proved that I could get some clients and we had three or four
clients when I left. It was so necessary that I did quit so I could put more time towards that, because it was getting, as I said, to a point where it was not sustainable. It was finding that balance
because if I had quit earlier, I would not have had income and either I would be
dipping into savings. Those savings, that emergency
fund, that depletes. Then it’s into investments. Lots of people don’t have
that financial freedom. I recognize I’m quite fortunate, but I do not want to risk that and I recognize that other people don’t necessarily have that. That can put you into more trouble. Make sure that you
already have some income coming into the business, unless you’re trying to raise capital. You’ve already got some
significant validation, not from your friends, who are gonna give you a big thumbs up, but from someone who’s gonna tell you your business sucks if it does. Anyways, don’t just jump ship without starting to push the car forward. Number five, exercise. We all know exercise is one
of the most important things you can do for your health, your mental health and your physical. Keeping that heart going. It has been said that it’s actually one of the most important
things for productivity and for building energy. When I was doing the super long hours, I was not having the time to exercise. I could feel it. That was probably part of the burnout. Maybe I could’ve woken up super early. But I don’t wake up early
if I’m up til 3:00 a.m. and if I don’t have a
meeting in the morning. To go exercising, my body’s like, “Nope. Sleep is more important.” Midday, it’s not weird if I
need to crank up pull ups. Have some exercise, go enjoy this. Having that time is so valuable and will keep energy to be able to put that towards those
projects and that business. Instead of running at
night, I can run in this. Or go play tennis when
nobody’s using the courts in Vancouver by the beach. Having that opposite schedule of the majority of people is awesome. Grocery shopping a 2:00
p.m. when nobody is there to get my groceries done in half the time. Anyways, having the time to exercise. So valuable. At BBTV, I so valued being able to play ping pong during lunches. That was the ultimate mental break and my first office has
gotta have a ping pong table. Non-negotiable. Well I think this is turning
out to be a really long video. I hope you’re still here,
hope you’re still watching, and you’ve gotten some value out of it. Leave some comments down below. I wanna hear your feedback because this is kind of
the first video this type. I recognize the audio is
probably bad right now, as I can hear all the
cars and it’s quite loud. Let me know in the
comments what you think. We’ll get some more of these going and I’ll keep you on the journey of how my video marketing
business is going. If you need video marketing, gimme a call.

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20 thoughts on “5 Reasons Why I Quit My Job to Start a Business

  1. Congrats dude, so happy for you! Maybe one day we will follow in your foot steps 🙂
    I also know where you are, we're in the same neighborhood.😁

  2. WTG, about time. You deserve the rewards for your effervescent personality, intellect and your business acumen.

  3. This was incredibly insightful! I recently stopped working at my full-time job for a similar reason, to focus on my YouTube channel. A lot of what you were talking about was easily relatable and your story was very interesting! I definitely wish you all the best from one Canadian to another! Cheers!

  4. Good luck dude! Im going through a bit of a career shift myself, so I can certainly relate.

    Whens that cookbook going to come out?!

  5. I found your video to be highly inspiring, if you have any more strong advice for a future entrepreneur please keep posting videos

  6. but what is the ROI of living in the nature/landside where you have lower cortisol vs. living in the city which has air pollution and almost no nature around.

    Also in cities there is alot of light pollution which disrupts the circadian rhythm and can prevent the synthesis of melatonin (which is one of the strongest antioxidant the body can generate)
    I think living rurally has benefits towards health which pay in the long term and living in the city has only benefits if you think short sighted about it.
    To each his own.

  7. Fantastic Marlon has decided to Take Control of his own Destiny. He was working long hours when employed in the Corporate Sector!! and now he has decided to Quit his Job and Start A Business!!! Bravo!!! Entrepreneurship is The Way to Go as a Career Choice!!!

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