7 Proven Ways to Grow eCommerce Sales By 50% or More | Increase eCommerce Sales

– You want to grow your ecommerce site. Well you know what? The way that you think you’re gonna grow your ecommerce site isn’t
the real way to grow. Hey everyone, I’m Neil Patel, and today, I’m gonna share with you seven ways you can increase your ecommerce sales by over 50%. (soft music) The first tip I have for you is to focus on one product. Yes, you do not need to be selling millions of products
like Amazon to do well. I met some lady the
other day and I’m like, what do you sell? She’s like, oh, I make high
heels more comfortable. I’m like, wait. Why don’t people buy fancy shoes, just make sure that they’re comfortable? And she’s like, oh no,
these fashion designers don’t want to make them comfortable because they think comfortable shoes aren’t fancy and nice. I’m like, all right
well, I don’t really care but she was smart. She came up with the concept of, hey, people like Gucci
and Prada and Chanel aren’t willing to make
shoes more comfortable. Well, I’m gonna sell some insoles that make it way easier and
nicer for women to walk. She had one product and that’s it. Do you know how much she makes? Well into the seven figures per year. You don’t need a lot
of products to do well. And if you’re on Shopify,
you can use Oberlo and that’ll help make it, so you don’t have to
worry about the logistics. If you’re only doing one product, your life becomes so much easier. Sure, you could eventually
add more products, but first, focus on one product that solves a pain point. If you’re just trying to sell some product because you think it’s cool and it doesn’t solve a pain point, well, you have another thing that’s gonna end up happening, in which you’re not gonna make any sales. You won’t see a 50% increase. You’ll probably see a 50% decrease compared to what most people are seeing. So, make sure you focus on one product that solves a real problem and there’s not a ton of other creative or unique solutions out there. My second tip for you
is upsell and downsell. The reason I’m saying upsell and downsell isn’t because I’m trying to tell you to add 50 products to
your ecommerce store. It’s because it’s easier to get someone whose bought from you once to spend more money with you than it is to get new
people to buy from you. So, upsell and downsell. If you’re selling women’s shoes that are nice and comfortable, right, or you’re selling the insoles that makes women’s shoes nice and comfortable, your upsell could be a pack of three instead of just one. That’s an easy upsell. Doing simple things like that will increase your lifetime value, which will open up more possibilities. And this gets into my third tip. It’s advertise. There’s Facebook advertising
and there’s Google AdWords. They both work extremely well in ecommerce marketing. Facebook advertising is excellent when people don’t know what product or service that they’re going after. For example, if you’re
in the beauty space, you can target everyone on Facebook who’s interested in beauty and show them some cool new product that
they’re not familiar with. On the other hand, if
you’re using Google AdWords and you know people are looking up for a makeup brush, you can show ads on Google
for your makeup brush and people who are looking
for that can see it. Facebook ads and both Google ads are a great way to really
boost your ecommerce sales, and you if you’re not sure where to get started with
Facebook ads or Google ads, just leave a comment below and I’ll answer you and
I’ll give you feedback on how to run the perfect
Facebook ad campaign or a Google AdWords campaign. The fourth tip I have for you
is leverage subscriptions. Have you noticed on Amazon, they give you a discount if
you subscribe to a product? So make sure you offer
subscription options. For example, if you’re
selling makeup or lipstick, people are gonna run out of it. The question is just when? So why not give them an option where they can subscribe and
continually get new makeup? Why do you think Dollar Shave Club sold for a billion plus dollars? It’s because they did razor subscription. Everyone’s already buying razors. Why not make it easy
and just automatically deliver them, right? Subscriptions is huge. And if you’re using Shopify,
which you probably are, you can use a tool called Recharge to make your product a subscription. You don’t have to pay some fancy engineers to do this with you. You can just use a simple tool. The fifth tip I have for you is recover the abandoned shoppers. Do you know how many people are going to your shopping
cart and abandoning? In 2017, roughly 75.6% of shopping carts were abandoned. That means if you have
100 people adding shit to your shopping cart, roughly 75 of them are gonna bounce and leave. They’re not gonna come back
and they’re not gonna buy. So you need to come back, or more so, you need to make them come back and buy. How do you do that? Recovering abandonment solutions, such as collecting their emails. So when someone’s buying from you, you’re probably collecting their name and email first before you’re showing the credit card information. For all the people you collect the name and emails for that don’t
finish the purchase, you should be emailing
them and convincing them, hey, buy now. You can even do things
like exit intent offers, using tools like Hello Bar, where you show them an exit offer saying, hey, thinking about leaving? Put in your name and email and I’ll send you a 10% off coupon
or a free shipping coupon. Tip number six. Optimize your checkout process. There’s a company called Baymard, and they did a study looking at everyone’s checkout pages. Do you know how much money is recovered by optimizing these checkout pages? I know this sounds crazy. You think that someone
adds stuff to the cart that they’re gonna buy. But what they found is when companies optimize their checkout pages, they found that they made
an extra 260 billion, that’s not million, that’s
billion with a B, extra dollars. Don’t forget to optimize
your checkout process. And the way you do that is by first removing unnecessary fields. Why would you ask someone for their name and email
and address multiple times? That’s unnecessary. Keep it simple. The other way you can optimize your checkout process is
by making it two step. Psychologically, you would think, oh, it’s more convenient for everyone to just have all the fields on one page. No, it’s not. Because if they see 10,
20 fields on one page, what’s gonna happen? They’re gonna be like, this
is way too overwhelming. But if the first page just said, put in your name and email or create an account and put in your name or email and password, and then on the checkout page they only showed the remaining credit
card and shipping fields, you’re much more likely to increase your sales, roughly by 10%. All by making your checkout page two steps instead of one step. The last tip I have for you is to leverage a referral program. If someone’s buying from
your ecommerce site, they probably know other people have the same problem and need your solution. So create a referral program, and you can do this through ReferralCandy. It’s a simple tool, app, that makes it so you can have a referral program, and you can do simple things like, you get 20 bucks when you refer someone that also signs up and buys. So that way, you both save $20, or $10, or 10% off, or free shipping, or whatever it may be. You can pick the incentive that you’re giving to people who refer people and for the people who sign up through the referral program. So the key with the referral program is not to just incentivize a person who’s doing the referring, it’s also to incentivize the person who’s accepting the referral. Look at Uber. When you use Uber’s referral program, both parties, the person
making the referral and the person joining,
both get compensated. And that’s why you want to make a referral program be on both ends, or else it won’t be successful. Follow those seven tips
and you’ll do really well with your ecommerce site, and you should generate at least 50 plus percent more in sales. Now, those are a lot of tips and you’re probably wondering which one you should be doing first. Leave a comment below and just say, hey, here’s my ecommerce store. Which one of these tips
should I be using first? And I’ll respond telling you which one you should do first, second, et cetera, so that way, you’re doing the ones first that are gonna create the biggest ROI. And I can’t just tell everyone, hey, go do them in this order, because it varies for
each and every single ecommerce site out there. But if you leave a comment, I’ll make sure that I give
you a detailed response that’ll help you grow faster.

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100 thoughts on “7 Proven Ways to Grow eCommerce Sales By 50% or More | Increase eCommerce Sales

  1. hey neil, first of all thank you . i don't know where to start with Facebook ads and google ads,
    can you please suggest how to run perfect google ad-words campaign and Fb ad campaign for online store ??

  2. Hi Neil, I have recently started working on a friend's e-commerce website which is related to security devices. I am working sincerely and trying to add value what I have learned in digital marketing absolutely free of cost. But my friend, the owner of the company is not in a condition to spend money even on paid ads. What should I do without spending a single penny on paid ads? How could I reach the products to the desired targeted audience? Thanks in advance! 🙂

  3. hi neil, this is Hiraj patel, i want to know how to follow customer by using google ad,
    for example i am selling makeup brush, now how customer come to my site but not buy that product in this kind of case how can i retarget that customer by using google ad.

  4. Hey! I want to start testing products on facebook. What kind of campaigns should i start with ? ? Thanks anyway.

  5. Neil these tips are amazing. Never out-Amazon Amazon. If you try to beat them at their own game you are gonna fail by 99% (you don't have the inventory, market power, size, reputation etc. they have).

  6. Hi Neil! I am focusing on selling oversea wines online into the German market.
    I started one month ago and im thinking whether should I invest on Facebook Ads or Google Ads?
    Do you have any tips for this initial startup phase in order to drive more traffic to my website?

    Regards from Germany

  7. Facebook keeps suspend/disable accounts no matter how much good you are at Facebook ads. How to solve that problem?

  8. Hey Neil,
    I have a Thrives Theme membership. When building an ecommerce site, Would you use woocomerce or Shopify?

    Would you stick with Thrives theme. I like it so far for a different website. Thank you so much!

  9. I'am about to make an e commerce site for astrology based gemstones in India. Kindly throw some useful tips for the same. Thanks a Lot

  10. Your videos are AMAZING! They have really been helping me to grow my art biz and really appreciate all that you are putting out there for anyone to learn if they are paying attention!

  11. Hello sir, I talked about maths on my YouTube channel but no viewers at all, so I decided to make an ad on Google or FB. How do I start? What is a good campaign??

  12. thank u, Neil for your advises. And also want to ask you – will it be profitable to implement crypto payment solution in my e-commerce online shop? I'm looking for a convenient and safe crypto service provider

  13. Hi Neil! Thanks for making helpful videos and sharing on YouTube 🙂 I run the Google Shopping Ads for the sterling silver e commerce site. The revenue went down by 50% when I compare month to month. Nothing changed in terms of campaign structure, ads, etc. CTR remained the same but conversion rate decreased by 50% resulting in decrease in CPL by 50%. So not sure what drove this decrease and don't know where to start to optimize this campaign. Can you give me some advice? Thanks!

  14. Hello Patel. Should I put a link to go straight to a product on facebook ads? Or is it better to send then to a landing page where I give away a product and then I make the offer for the main product sending on email?

  15. Hi Neil,
    Thanks for the tips… however this is my ecommerce that i am about to lounch in next month. its a dropshipping and i would appreciate if i can ha e uour advice whats the best step for me to start.

  16. Hello
    I sell on amazon. How can I use digital marketing to increase my sales and traffic on amazon listing.
    Please suggest.

  17. neil, i m running ecommerce site.and having problem for the advertisement ..how i could run good compaign in facebook… need response..thanks

  18. Which paid campaign I should go for first if I'm selling well on Etsy but now I want my traffic on .com website so google adwords or facebook? US niche market!

  19. Thank you for the great content. Our business category (tobacco pipes) isn't permitted to us Google Ads or Facebook, can you give some ideas of how to reach new customers through marketing?

  20. Hi! I love all of your tips! Thank! I'm going to be selling pet supplies (100% wool cat and dogs beds/Cave from Nepal) I'm thinking of selling them on my site but also on Amazon . My question is: Should my product have the same price on my site and on Amazon? Or should it be more on Amazon since they take commission? I would love your opinion. Thanks, Kamila

  21. Hey Neil, I have a travel website in which I sell tour packages. Please let me know which ways should be followed first and how to get started with the facebook ads

  22. Hello Mr. Neil Patel, This is James Secord and over the last couple short months I have decided to have my online business. Of course, a ton of people out there to try to learn from, but you are one that I follow most. Can you help me get started with advertising my ecommerce site on Facebook and Google AdWords? I don't have much of a budget yet, but probably can afford some start up advertising. I must find a way. Thanks.

  23. Hi Neil, what you think about how can Decathlon increase it’s online business ? Because it has its retail store as well.

  24. Hi Neil, You are doing awesome work through your videos and blog posts.

    I have gone through comments in this video you said that shopify is best for ecommerce, but as per my point of view for freshers and struggling people like me its costlier platform to start. Am I right?

  25. Hey Neil. I very like your Content, thank you very much 🙂 Can you please told me how to do perfect google ads campain and facebook ads campain?

  26. Neil, I have my first product to sell on Amazon: slime kit I have set a shopify store for it and also have a content wordpress site to talk about content and recepies. What would be your advise to boost sales> Focus on content ou on the store? go to google ad or facebook ad?

  27. We sell makeup online(me and my wife)we started on Facebook what should l focus on first? We have 100 followers, what’s like the first step,second step, etc…we need guidance…

  28. Can you give examples to these scenarios
    Understanding what are you looking for with a 3PL?
    How many orders per day would be fulfilled?
    What is the weight of your product (Smallest, Largest)?
    What is the size of your product (Smallest, Largest)?
    Are your products associated with any special requirements?
    How many products would be stored at the facility (total SKUs)?
    Would you require any bulk shipments from the facility (TL or LTL)?
    How would your orders be processed (do you have an online website)

  29. Hey, the thing is i am having my e commerce website. It is almost done …the products are uploaded … optimized my checkout page

    The products are reselling products ..and the question coming in my mind is that why would people buy from my site, there are alot of other websites

  30. I have 2 questions more

    1) As i told you my product is phone accessories, what are your views on selling online in bulk (wholesale). I think very less no. Of people are doing or may be its not working really well…i am weak in analyzing actually.

    2) should i add adsense to My e-commerce site??

    I know both questions are totally different?

  31. Great video, Neil! Thanks for posting! So funny that you started the video with a product for insoles to make high heels more comfortable. Love it! We have a new product that is a woman's fashion shoe that can be customized by color and material. We are in R&D now and have almost finished our prototype development. Everyone who sees our prototypes so far loves them and we have gotten several unsolicited offers to invest. What would you suggest for a brand new ecommerce direct to consumer one- product company with a completely new and unique product that women love? (I have no e-commerce experience so I am trying to learn as much as I can before we launch in 2019!) Thanks!

  32. Hello Neil,

    Thank you for the awesome content

    I am selling a Hair loss treatment. I am wondering if I should make a facebook ads offering a discount cupon of 70% and then sending them to a landing page where they put their email in to get the cupon.

    Or Should I first make educational posts about the product before giving discounts ? Like " How to stop losing your hair ? "

  33. Hi, Neil. I'm writing a how-to book about writing disabled charters the right way. I'm almost done with it am writing it am wanting to e-book publish it. I love books and writing, and I want to help to encourage authors to have disabled characters in their works. I was thinking of selling this e-book, which is only a few pages. How do I leverage this? I'm wanting to do short e-books to follow. Any advice?

  34. Guys…. Watch video on speed 1.5x. Niel Patel is super funny on that speed haha. Fuck I've got too much time on my hands

  35. Hello Neil ! Glad to know some tips that helps my e-commerce website on grocery. Please provide me a way for facebook and google adds

  36. Neil, thanks so much for sharing your knowledge! Question from my side: how does it all work if it's about arts sale? I find it difficult to choose one or two products to focus on when I have so many paintings to sale… I offer also prints based on my paintings as a cheaper version but I still find it difficult to stand out among such an enormous competition! I opened my etsy shop recently but I cannot manage to drive enough traffic… Is there any advice from you as how to crush it at the art market? Greetings, Anna @hypnotized_by_anna

  37. Hey Neil and everyone else! Just out of curiosity, what would you say is your single biggest challenge when running an ecommerce store ?

  38. I want to sell travel accessories and backpacks to travellers. I want to make brand from my website how drive ton of traffic and acquire customers? Thanks

  39. Hey Neil, I am a beginner in Online Marketing and my first client is selling shoes. The specialty here is, that customers design their own shoes, basically like NIKE ID. I tried facebook ads, I retargeted anyone who watched an image video my client published earlier for more than 10 sec. Then I built lookalike audiences (1, 2 and 5%) of this custom audience (watched more than 10 sec). I paid more than 3€ for the click and no one bought. Now my client is suggesting adwords because he thinks it´ll work better when people are already searching for shoes. What do you think?

  40. Hi, my name is Angelique. This first time watching your videos and I really see that you know your away around the digital marketing world and I would love to see your spin on the google adwords vs facebook ads campaign. Looking forward to hearing from you.

  41. Hey Mr.Patel, Tell something about Google ads tips and Facebook Ads tips. I need to learn and increase my sales.Thanks

  42. Hi Nail,

    I need directions about increasing on-line sales. It's a lighting store (it's certainly a wide assortment), the site is designed very easily, orders on the site are also created in a very simple way. We advertise through the AdWords Campaign, and monthly visits are around 9,000 but the orders do not happen. I'm currently questioning what is not good or not working because the search is very big (we do business in a small country), monthly visits are satisfactory, prices are competitive, the ordering process is simple, and we have the delivery of products to the address, we are always on the first page of the search. .. I'm thinking about buying more commercial woocomers theme, maybe that's the problem.

    I really need advice or guidance, or at least to know what I'm not doing right …

    Thanks for all the videos and tips, best regards!

  43. i have just builded an ecommerce website couple of months ago ,around 1 month am doing advertisement i got 10k impressions 2k cliks bt only 2 conversions ,can u help me out to grow more any tips

  44. Hi Neil, I really appreciated your vide. I was doing a research on how to grow a shop and sales because I was thinking to open a shop on Creative Market and One on Etsy and sell digital products. I am creating some illustrations but I am really scared about the competition and I do not want to fail in this. I really want to change my life and transform my passion into a full time work. What do you reccommend me to do? There are so many digital graphics and artists out there that I admire but I really think that in this kind of business you need to be popular. Do I have to use Google and Facebook ads? Thank you very much

  45. Hello,

    my e- comets will be 1 month old on 24th, and no one sell so far. My first mistake: I have two kind of products: unique dresses (one unit per style in size 4) – they all hand made by me.
    2nd kind of product is bridal belts – handmade imported. Not so active in ig and fb. Posting but I don’t have many products to post every day. Just 8 unique dresses in very low price, and belt sashes I want to start selling and making money from.
    Till now I had few ads in Instagram and fb – $30 for 6 days. That brought me 200 more likes and 3-4 followers.
    Please, let me know how to improve that.
    Making business cards focusing on the belts that I have, or keep advertising my dresses?
    Thank you in advance for your help!

    Best regards,

  46. Hello Neil, Im from Roumania
    I want to teach me step by step pls how can i begin
    I want to grow , beacause here in Roumania my salary per month is ONLY $ 100 .

    Give me a hand pls!!!!!!

  47. Never able to digest that accent.. not able to concentrate…please make it neutral.. wherever you are from…

  48. have very successful facebook ad campaign looking for tips for google ad words, only have had a seo company utilize ad words for me in the past

  49. Hey neil thanks for ur content. I have a website where I sell my own brand home essentials. What should I do 1st to increase my sales!!!

  50. Hey Neil, In 2018 I had an e-commerce store with Shopify. I made a lot of mistakes and made only 2 sales in 2 months. I closed the store down shortly after. I realized I had to put more time and research into SEO and marketing. I am a new subscriber to your channel and I feel you are here to help people and not to fatten your wallet. I will be starting another Shopify store in a few months and hope that I have done my homework this time around! Thank you for your wisdom sir! Chip

  51. these videos are great, they are helping me to realize some of what I had been doing wrong, I'm always learning but you are making it easier. Thank you, Neil Patel, I want to know more!

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