8 MUST-HAVE Elements to Build A Million Dollar Business Website


– You are losing hundreds
of thousands of dollars or millions of dollars
on your website right now if you do not have these eight
core website pages on there. Now what are these eight
core website pages? What is the structure? What is the design, what is the copy or the text that you need on there, what are the elements,
the core parts of it? How is the structure laid out? So today I’m going to share with you, regardless of your industry,
your product or service, or your target audience, if you’re a SAS business,
if you’re a local business, if you’re a service
business, or consulting, or you’re an ecommerce business, these are the eight core
pages that you must have on your website in order
to be successful online. (heavy pop music) At the end of this
video I’ll be giving you the eight website structures
and walking you through step by step how you can
build this into your business whether you’re a startup,
what’s the foundations you need, or you’re an established
business, how to optimize it, how to get the highest
conversions and be able to build a successful business online, when you stay until the end of this video. So the first core page that you want to have is your homepage. Now you want to make sure
this is extremely optimized and there’s a certain structure
that you want to follow, certain copy and certain
elements on that home page to make sure that the people
that land on the page, they don’t bounce, they don’t leave your site immediately upon landing, and make sure that they actually stay on the site for a long time, they go to other pages, they discover more about your product or services, they learn more about what you stand for and why it’s important. So on the home page, let’s
take a look at an example. So if, let’s say you are
designed toward women, you want to look into The Honest Company. So The Honest Company uses
celebrity Jessica Alba to be able to position their website. So the first thing is you
can see on their homepage, they have the title of
“Welcome to the Honest Life,” and the Jessica Alba right
up there, right in front, and it’s transitioning
between different images. It’s focused on creating
healthy and safe environments for children during their
most formative years. What’s interesting to know is that they didn’t lead with their products. They focus on what’s the message that they want to transfer across, which is extremely powerful. The next core page is
your bio and about page. If you’re a personal
brand you call it bio, if you’re a business
you want to use about, or mission, as well. So this page is very important because you want to
tell people your story. You want to show them how
was your business founded? What are the values that
your business stands for? You really want to tell the story, you want to translate emotion, you want to share with them what is important about your business. Why should they care? The whole goal of this page is to build the human relationship with them. The emotion, the values, the
beliefs and trust between them. Build that human relationship
so they don’t see you as just a business, that they
see you as someone that cares. You build that human
element into your business. Now the third one that you want to have is your main content page. Now what’s important
about the content page is this is the page where
you can actually show your videos, you can show your content, marketing pieces, you
can show your podcasts, and you can show your written content. The reason why it’s important is because you want to have a central
hub where people go on and they learn everything
they need to know about the product or service
that you’re selling. But more than that is the
results and the problems that they’re experiencing. How do you overcome that? What are the things, because you want to become the main guide
or resource to them. This is why I created
Digital Marketing University on BensonSung.com. You can go on there to learn
everything you need to know about digital marketing,
growing your business online, generating traffic, leads, and sales for your business in the long term. Build a successful business. Similarly, you want to do that
for your business as well. The content page is where
you include everything: Your blog, your videos, and you want to build it around two things. What are the results that
they want to achieve, what are the problems
they’re experiencing now that they want to overcome? Everything you want to lead
to, build it to a process, lay it out step by step,
and give it to them. Just give it to them for free, but the reason why is because
when someone goes on your page you want to build that relationship, and the way to do that
is you add value to them. And become the sole resource
for them on the internet. So next, once we have those pages, is we want to focus on
the conversion page. Now the conversion page is your ecommerce, it’s your shopping
page, that people go on. They see a list of your
products or a feature section of different products that
you have and featuring them in a row showing them what’s
the benefit of the product and all these different things. If you’re services there’ll
be a place where people can go on to learn about your services, maybe send in an application
or a contact form to be able to reach out to
you for more information. Whatever this is, is
conversion page is to get them to take the next step. Have your target audience
that go on your website to make a small commitment
to be able to have a conversation with you, to be able to use your product or services, or be able to buy the
product right on there, on the website. So conversion page is
being able to convert them to take to the next step. One of the next pages you want
to have is a community page. The community page is real
people from your target audience that you put on this page. You want to use videos, you
want to talk about your stories, you want to talk about their stories, you want to talk about with
your product or service when they used it, how did
they overcome their challenges? What results did they get? The reason why you want
to use this page is you want to put real people on there, you want to put their
images, you want to put as much visuals as possible. Because when people go on this page, the whole goal is to build
that emotional bridge and the relationship together. You want to connect that
through the internet. And that’s very difficult to do, which is why the community
page is so important. It’s the whole goal of this
is to demonstrate that you have a social element to your business, you are not just a company
that has a faceless place, you are a community, you
bring people together on your mission or your values, and you help people solve problems, and you give them results, and you move them toward
what they want to be, who they want to be, what they represent. That’s why the community page is so important for your business. Now the next page is simple. You want to have your contact page ready. You want to make sure that
there’s people that are able to reach out to you whenever they want, whether that’s through
your toll-free number, a number to contact you or through a form that they can submit via email, or through a form that they can submit let’s say through Facebook
Messenger chatbox. You want to have a way
where people can bridge the internet with a
real world conversation with your team and your people. Why these core pages are
so important is because the ultimate goal of having a customer, or a potential customer or target audience visit your website is you
want to have them believe that you are the right
person that they are with. You are the right business. You understand them and
they understand you, and you are the values/beliefs
that they resonate with, and this is the go-to place. You want them to visit
the site and you want them to stay on the site. Go around the site and
you build the value, get the value from you, solve a problem or move toward the result. That’s the whole purpose
of your website online, is to get the audience to
go on there, stay on there, and move around and constantly
coming back to your website so they can visit it over and over again, because you want to have at
least five to six to seven touch points around there,
five to seven touch points on average for a visitor
that’s landing on your site over and over again, to really build that trusting relationship. Because they’re browsing
the website on the internet there’s no emotion, there’s no trust, there’s no relationship there, So having them constantly visit, and the only reason
they’re going to come back is if in the first time that they visit they know that they’re in the right place because you’re giving
them a piece of value without asking for anything in return. That is the most important part, which is why you can see
this, I live what I preach. The Digital Marketing University
is adding value to you it has everything you need to know about growing your business online. That’s why people go on this
site over and over again, they bookmark the page, they
use their teams to go on, and they understand all
these different things to learn about digital marketing. The next thing is to make sure that your call to actions on your site are very clear and defined. You don’t want to make
your site super lengthy, you want to make sure that
it’s simple and easy to use. That’s the rule of thumb. And what I recommend is you
can actually use user testing. You can get ten people,
just go on your site, tell them different types of test, like hey, find the contact page. Find out how you can buy, and then ask for their feedback. You want to make the user experience on your website very very simple to use. The biggest mistake that I see people make with their websites is that
they keep driving new traffic to their site and then they don’t focus on returning
visitors, unique sessions. On average you want to have three to five unique sessions when
people go on your site. This is a reason why a lot of businesses are losing hundreds of thousands
to millions of dollars. They focus on the one-time visit, the new, high quality traffic, but they don’t keep and
make them stay on the site. You want to make sure
that the target audience that’s going on your site
when you’re driving traffic, they feel like this is the
right place that they are at. They want to be able
to solve their problems through your website, they want to be able
to achieve the results, they want to have a great
user experience on your site. That’s why you want to incorporate. Don’t just focus on driving
traffic to the site, having a lot of quality
visitors going there. You want to have returning visitors. That’s how you build
a successful business. When you drive 100,000 to a website, and then you have 50,000
that keep coming back month after month, week after
week, and day after day. You don’t want to be
driving 100,000 in traffic to your website and
then you only find that five percent to ten percent come back every single month, day, or week. You want to make sure that they come back and the reason why you want to do that is to focus on building
a sustainable business. You don’t want to do the
one time they go on the site they find you have a bad experience, and then they leave forever. You want to get the
highest amount of people to keep coming back over and over again. The way to do that was to focus on the results that they
want on your website, and also solving their problems and giving them a great user experience through these six to eight core pages that I just shared with you about. Now that you know how to be able to build a high converting website through those six to eight core pages, what is the user experience
you want to offer, what are the results you
want them to achieve, and what’s the problems that
you wanna help them solve, to build that reoccurring website traffic, the next thing that you want to do is you want to implement this and go on to Digital Marketing University on BensonSung.com, where you
can see the expanded posts on where I walk through the step by step on how to implement this to your business, the structure and
everything you need to know about building a high-converting website so when you drive the traffic
they keep coming back. So thanks for watching this video. What I want you to do is comment below and let me know what’s
the one page on your site that you want to focus on
increasing the conversions and also driving more traffic. What’s one page you want
to make sure gets right. Comment below I’ll give
you feedback on it, and then I can help
you with your business. After that what I’ll want you
to do is hit that like button on the video, I want you to let me know that you’re liking this video,
you got value from this. We don’t make any money from this, I’m just doing this out of a
way to invest in your business. The third thing is that
I want to make sure that you can see my face at the end. I want you to subscribe to the video, subscribe to the channel, and you’ll get weekly videos
on everything you need to know about growing your business
online with digital marketing. So thanks for watching and
I’ll see you in the next one!

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4 thoughts on “8 MUST-HAVE Elements to Build A Million Dollar Business Website

  1. Another great lesson!! I do not currently have a website. I am doing my research so that I have the best start possible. I believe I have been to the Digital University. If that is where there are the boxes arranged in a step-like manner. I don't know that it has worked out well for me. It seems as though I just keep seeing the videos that are on YouTube. I'm not sure what I'm missing. I will try again. Thank you for the time (Money, I'm sure) and effort you have put into these productions. Much appreciated!

  2. You are amazing! I am so glad I did not hit the skip button on your ad because I initially thought it was another passive income pitch. Finally truth has made its way to utube! I’m building my company with honesty, relationships and process. Although it’s a slow process I’m I have learned a lot. Thank you again and I look forward to your videos.

  3. I LOVED YOUR INTRODUCTION, A TRUE PRO, DOESN'T STUDDER, REALLY KNOWS HIS TRUE MESSAGE. GREAT VIDEO, THIS MAN CAN BE TRUSTED.

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