Bob Wright, Nonprofit Marketing & Fundraising: #AskGaryVee Episode 195


– On this episode,
I have legendary Bob Wright. (upbeat hip hop music) – [Gary] You ask questions, and I answer them. This is the #AskGaryVee show. – Hey everybody,
this is Gary Vay-ner-chuk and this is episode 195
of the #AskGaryVee show. And we have a guest, Mr. Wright. Bob, why don’t you tell the
Vayner Nation, why don’t I give you 60 to 90 seconds here to
create a little context, your career, the book, the things
that you’re involved with. Actually let’s roll to India. India, we’ve curated a show
here today by the way let me jump in here for second.
Sorry Bob, for a second. We’re trying to do more
thematic shows. We obviously had guests the
other day for influencer marketing. We’ve got three or four more in
the bucket and this falls into that series so why don’t you
tell the Vayner Nation ’cause they like you very much what
were doing here where the questions are coming from. – The questions today are all
from nonprofits, and people who work at nonprofits or NGOs and
we reached out to some people that we know from the Vayner
Nation or just people that we know from being on the
Internet and on Twitter. Using a very Gary tactic of
getting out there into the trenches and searching for
questions and asked people to film their questions in
to videos and that’s what they’re going to be. – Bob, I think throwing it to
you under that framework may be a little bit about your
professional career and maybe how you fit within the context
of that world a little bit. – Sure. Maybe the unique angle I can
talk about is we formed Autism Speaks while
I was working as the CEO of NBC Universal. We did all that kind of work
while I was still working and that surprises some people. But you can do more than
one thing at the same time. I’ve been CEO for 22 years at
that point in time and it did it caused us to have to really be
very focused on how we used our time so that I wasn’t
interrupting my work or other people’s work to do this. I brought in people for board
members established people in the New York community that
had some interest in it or had a relationship with a person in
their family or some friend. One of the people didn’t have
that but he did have his history with dyslexia and he
knew how difficult it was for children to learn. We put this whole organization
together in 2004 and I made a determination that we wanted to
run this like a business and so I said we’re going to have
all of our financials are going to be audited. We’re going to file it
every single state in the United States. We have to file twice,
we had to file to raise money, we have to file money
to operate in there. And we did all these things and
are very business-y way so that we could get out and right after
we started in 2005 we could get going and we could act
anywhere in the country. And then the other thing I
looked at is I looked for other organizations that were
dealing with children or adults with autism. We wanted to deal with children
because it’s more difficult to deal with adults because their resources are not as attractive and children we knew that you
could help them and if you miss all that helping as an adult
you’re losing and all awful lot. We wanted to start with people
that we could help like my grandson who is the reason why,
he’s 14 years old by the way, he’s not going to be
working for Google anytime soon. He has very limited
communication ability. I’d say on a scale of 1 to 10
he’s a 3 or 4 perhaps. And he can only talk
when he’s heavily prompted. He needs people
with them all the time, he can’t be left alone because you just
don’t know what he’ll do. He doesn’t communicate and give
you the signals as to what his next idea is going to be. It’s that sort of thing. Anyway, we did all this and then
we looked at three organizations and I went out and met with
these parent organizations. They’re all kind of exhausted
and that’s what happens in the not-for-profit especially
disease-related ones. People work very, very hard
and then all of a sudden they usually their view is they want
to do a lot of science, they want to do a lot of things,
they make a lot of commitments but they get tired of raising
money and it’s tiring and pretty soon they’ve
got debt or– – Do you feel the business DNA
of being a CEO of one of the biggest companies in the
world for so long was a massive advantage in running that Autism
Speaks organization with that DNA because you felt the
vulnerabilities in organizations that have been done and a
political bureaucratic more kind of corporate, less
entrepreneurial environment? – Absolutely. But I’d also say that anybody
that has business experience should not forget that
business experience going into a not-for-profit. You build up skills and you
build up ability to manage people or deal with people
you don’t lose that because you’re not-for-profit. – It’s one of my
biggest arguments. I yell it to my audience and a
lot of people in startup culture that so many venture capitalists
even of they’ve built business she or he has built a business
in the past they start giving advice to these startups that
are more predicated on raising finances than actually
building a business. – Yeah. – I think there’s
a huge parallel. Before we go into more of the
nonprofit and talk a little bit about Autism Speaks. I want to respect the audience
which I know is a very heavy business organized audience. I think some would find it quite
fascinating on how you made the rise to such a
prestigious CEO job. For kicks and giggles, give me
60 seconds on where you are born what kind of kid you were, what
then happened and then what was the transition and
how did your career go. – I grew up in the New
York area on Long Island. – Did you grow up a Jets fan? – A Jets fan?
Yes, I did. I was on Long Island. – There for all the good stuff.
– Jets Jets Jets. – This is getting
better by the second. Keep going. – My goal in life I want to be
Edward Bennett Williams which at the time was America’s most
famous lawyer, courtroom lawyer. He had all the toughest cases in
all of these remarkable things and I went to high school in
Long Island, I went to college and then went to law school and
I’m married to Suzanne Wright. We’ve been together for 50 years
and 48 years married and by the way she unfortunately October
29th last year was diagnosed with pancreatic cancer so were
really having a struggle right now in that respect. Now I’m right back into
the not-for-profit issue. Now I’m dealing with my own
trying to develop medicine based on her tumor.
It never ends. You just kinda keep learning. Anyway, I did a bunch of
different things and I ended up having gone through the Virginia
Bar, the New York Bar, the Massachusetts Bar and
the New Jersey Bar. – Well no wonder it wasn’t scary
to register in every state for Autism Speaks you basically
did it in the law world. – No, it wasn’t scary at all. So I was a pretty good
lawyer and I did a lot. – How long did you practice? – I was in private practice for
5 1/2 years and I got recruited to Pittsfield, Massachusetts to
work for Jack Welch and they had the fastest growing businesses
in GE at that time in the 1970s, early 70s. I came in as a lawyer and I very
quickly moved into business. On a law background
it was fantastic. It’s worked just like I’m saying
law background works in business and I just kept
pyramiding on what I knew. And I got a chance. You have to take chances. We moved 11 times
before I was 40. Suzanne and I and three kids. People don’t do that now. I saw a statistic the other day
that’s since 1990 only 10% of people move a couple of times. It’s remarkable.
I moved 11 times. – Unbelievable. – But that was all
necessary for me. One of the things that I learned
early is if I wanted to be successful and I was ambitious
and I was ambitious then I needed to take
full responsibility for my own career. There’s no excuses. All the excuses have to be
if it’s a rainy day that’s not an excuse. If I got a bad person
I’m working for, you should get out of it.
You shouldn’t work there. The fact that I got
sick is not an excuse. – Do you know that I mentally
decided six years ago to not get sick again and I haven’t. I know that sounds strange. – No, I understand. – I have a big belief that we
don’t understand the brain. And I don’t like
saying it out loud. I kinda threw it at you because
when I hear myself even saying it I’m like who’s
this cuckoo bird? I’m smiling and I’m sure a lot
of the audience is smiling right now because maybe I throw a
couple more curse words into the rant that you just had but it
is absolutely the same exact. Listen, the market is
the market is a market. They don’t care
about your headaches. It is what it is. – And if it doesn’t work out
you have to start over again. Or you have to start or you
have to go someplace else or do something else. – Do you feel that that
experience as a businessman and entrepreneur do you feel like
that gave you the intestinal fortitude to be able to
deal with life’s challenges as they’ve come in
your family life? – I do. I absolutely do. We accepted a lot of challenges. Some of them were really
difficult to overcome. But that was what
I wanted to do. It’s ironic that you
wanted staying well. I’m in the position
where I can’t get sick. – Right. – I can’t get sick because
my wife needs me and she is desperately sick and there
can’t be two of us sick. So I have to do everything
right now to make sure I do not get sick. And that’s my number one
issue that I’m facing in this particular situation.
– Yes. – But anyway we did a lot of
different things and I had a chance, I raised my hand
General Electric was trying the Cox family and old-line family in
Atlanta had Cox Communications, still alive big, big company, they wanted to sell
part of their business. I worked my way down to become
president of the company and the cable business was
what I was focused in on. It was brand-new at that time. I thought it’s going
to be really exciting. I went down there I gave
up all my stuff with GE. – Why don’t you tell a lot of my
friends real quick here who are watching, as I yell about why
Snapchat or mobile devices or other things are going to be
good, why don’t you give us a little bit of a history lesson? This may run a little bit long
than most episodes but I’m going to take full
advantage of having you here. Why don’t you tell the
youngsters here, all the 20, 30-year-olds who are watching
right now or even 40 years who were caught in the interesting
generation of non-innovation on what the people of the world in
the early 80s said about this cable thing and
the establishment? What was the establishment’s
point of view on HBO, on cable, on these cockamamie things
above Channel 13 in America? – It’s a little ironic, it
reminds me of the Trump thing. The people loved it, the
business people hated it and the institutions
didn’t like it at all. And everybody wanted to stay
where they were with the three channel universe and that
was good enough and cable was opening up these other
doors and people liked it. The customers liked it but the
institutions didn’t like it. – The institutions that
had something to lose? – Institutions that
were lending money. They didn’t like it. The investors were
very worried about it. The people that were in– – Did you understand
that 36 channels was going to be a good thing? That that that was
going to be successful? Did you believe the ESPNs the
MTVs at that point your career did you say these, in the way
that I look at a Snapchat or a MusicAlly and I say what you
just said and they hear me say it is not that I’m saying
this, 150 million people are downloading it and
using it each month. I’m not making any
predictions the data is there. Did you see that? – That’s exactly where we fell. When I came in it was
only 12, 13 channels and 36 was a big jump. We had the biggest cable
system in the country in San Diego and that was 36. That was a big deal. – And did people say
silly things like “How are you going
to fill that programming?” – Yeah. Yes but that gave us a
chance to try to produce– – Right. – and fill that programming
ourselves and that was not something cable
operators did at that time. They hung wires and they split
the boxes in and they ran the– – Is that where Ted Turner
did some smart maneuvering? – Yes. Ted Turner never
was a cable operator. He was a producer. – That’s exactly right. – He was on the other side
and we were on the side of the cable operator. We were one of the first
systems to put CNN on. We were one of his
first customers. But he was never, he never
wanted the wire business. – That’s right. – He just was a visionary that
had the energy to force through his thoughts regardless of how
difficult it was going to be. And I admired that. We lived in Atlanta,
that’s where he live. – Of course. Of course. And the Braves stunk
at this point, right? Just for everybody’s context?
– The what? – The Braves, the Atlanta
Braves, they were terrible. – Yeah. – You find that to be
an intriguing fun fact? – I remember going to a lot of
games, it seems it was always raining and I was
sitting out there for an hour and a half in the rain. – Alright India let’s get
into a question because I have a feeling I’m going
to just milk this into a four hour video. – Hey Gary.
Hey crew. First and most, I
absolutely love the podcast. Secondly, I absolutely love
this book. Instant best seller. My name is Jerome Hardaway I am
head geek in charge for Vets Who Code also
known as Frago formerly United States
Air Force. What we do here is that we teach
veterans how to program 100% online at zero
cost of the veteran. By utilizing a pragmatic
approach and focusing on one language and problem solving
with that language our guys and girls of the Armed Forces are
focused more solving problems and thinking like a programmer
as opposed to learning how to do the same procedures
in multiple languages. Thanks to this we been able to
help 75 veterans gain jobs in the software technology
sector totaling $3.2 million worth of salaries. My question to you GaryVee
is how do we get into new communities that are tech rich
and talent rich and be able to build relationships with those
communities even though we are not natively there. Such as New Orleans
or Boulder, Colorado. Thank you. I thank you for
supporting veterans and thank you supporting Vets Who Code. – Political help. Get political help. That’s a very good story. You’re going to need some
governmental assistance. I hate to say that because at
the same time you can raise money, you can raise money
privately but your argument for what you’re doing has a
lot of political clout. And if you go down and if you’re
in Louisiana and you want to go into New Orleans there’s enough
politicians down there that would see this as
an opportunity– – To make themselves look good. – To make themselves
look good and to do something in the community. I think you have a good
political handle there to use. And by the way, once you start
raising money with the politics you get other people
wanting to join the program. It’s a good sounding situation. – This is why this show is so
fun when you have two people that can give advice because
they come from such different angles and I think that’s
incredible good advice. I would also say, my friend,
that getting in front of the tech companies who are going to
hire your developers when you’re not in Silicon Valley, you’re
not in Boulder is actually stunningly easy.
It’s called grit. You can spam people I’m sure you
had people through your career, in your career probably sent
you letters and faxes and now emails. I’ve been in my professional
career it’s been mainly email where they’ll
email me every day. Gary, I need to see
you for 15 minutes. I need to get to you.
I need to get to you. You don’t want to get
into stalker-land and be inappropriate but if you want
to email Slack, if you want to email Facebook, if you want
to email Uber or Airbnb, these companies are becoming bigger
by the moment too and are also looking to have relationships no
different than a politician that they can put on the website or
put in a press release while the getting yelled at for setting up
in Ireland and not paying taxes they can throw this kind of
thing and you’re right your narrative and we’re
about to hear some more. Nobody’s ever, ever the in
history of America going to publicly say I’m not
that into the veterans. – No.
– There is zero. There’s people disagree on
many things but not that one. I would say perseverance of
reaching out to the companies in Boulder, Silicon Valley,
New York and trying different tactics and also using Twitter
search and engaging with them because that’s the one cocktail
party of the Internet where there’s permission for you
to create a relationship. Those are two tactical
things that I would do. – The other thing to do would be
to try and get another another location somebody
working with you in the tech sensitives areas. Not necessarily Silicon Valley
but certainly New York or Boston so that you can take this and
develop something like yourself down there now you got three
groups out there and that’s where going to be able to spread
and job opportunities becoming back both ways. – There’s a lot of ways to
deploy remote teams especially around an issue like this
because so many of families affected by it. So many people, I’m not effected
by it but I’m passionate about it, I’ve been involved in it so
there’s a lot of tactics there. India.
– [India] This one. This is my dad.
– This is your dad? India this is
very, very exciting. Your dad has made the show.
– He’s made the show. – Hello GaryVee.
Love the show. Please don’t stop producing
it I watch every episode. Question from the New
World Symphony of Miami Beach. Our stability really depends on
having a group of core donors to give continuously year
after year after year. Their generosity is
essential to our sustainability. We know how to do this with the
old-fashioned ways using snail mail and email but how does
one do this with social media? Thanks in advance
for your answer. Bye now. – Now is he
dealing with Vets here? What– – [India] He works for
a symphony orchestra. – Symphony orchestra.
– Oh a symphony orchestra. – Do like the kind of music? – I do but that’s always a
tough one to raise money with. – It’s more a nice to have
versus the kind of heavy stuff that we’ve been talking about in
the beginning or even the Vets. Okay so a couple things– – That’s a big place. There’s a lot of music
down there this should be able to do that. – The interesting part of
this question that I find fascinating, he’s also very
good looking man man, India, which makes a ton of sense.
(India laughs) VaynerMedia my company and
I’ll be curious to hear in your company days back to business
always dictating my non-profit, my family life,
the structure, the thesis. When I started this client
service business the thought of letting a client be too big of a
percentage of my overall revenue I was visceral to. I even turned out some
opportunities because I didn’t want to open Pandora’s box. I would tell you the thing that
scares me there is having any organization that relies on, and
you’ve seen this a lot at the levels you’ve played at, 1 to 3
people being so passionate that they’re driving so much of it
and then something could change. A life event could change where
something else starts and were sitting here in a
real-life example. – I have that problem myself
with our Autism Speaks because Suzanne and I have raised so
much of the money and we have been so much of the
infrastructure that we provided in everything that
pulling back is– – There’s a guilt.
– I can see there’s a gap there. – Yeah and there’s an emotional
guilt there for you, right? – Yeah, we built this and
now these guys have to run it. They’re saying we don’t
have you so, you know. – I think the answer this is
funny to have you on the show, your daughter’s part
of this ecosystem. I think you need
to create content. Whatever is compelling in mail
form that got people to say I want to call and have a coffee
and find out more about this, you need to create the videos
and pictures that can do that in a social media environment but
here’s some good news you can target people of a certain
wealth and demo and location on Facebook that can be very
efficient and is better data than historic snail
mail data and create that. There’s that lovely gal that I
know thinks or two about this. I don’t want you hogging up any
more time because you can chat to your lovely daughter
about this she knows the gig. So let’s move on India. – Hi Gary. First, I want to thank you for
your overnight sensation video. All your stuff is great but the
overnight sensation video when I get discouraged I watch
it and it kicks my ass. Thank you. The nonprofit sector is broken.
Money controls everything. And for the nonprofit sector to
change and there hasn’t been a unique idea, a brilliant idea,
a disruptive idea in so, so long. It needs to change. And one of the examples that I
like to use his coffee kiosks. Here’s a coffee
kiosk at YouTube. At Google they’re
at every 150 feet. They’re common at most startups. Free yogurt, free milk
and free Red Bull and all kinds of free stuff. Here’s our coffee kiosk. I’m CMO of a large
nonprofit upstate New York. It’s not that we don’t care any
less about our employees, it’s there’s no funding. There’s no funding
for even free coffee. So the problem is the top
and how do we change that? How do we get funders to
have a startup mentality? If you look at the startup world
Twitter, Uber, Airbnb these are ideas that might be considered
radical different disruptive but somebody funded them and
they funded free coffee along with it. We are not gonna see change in
the non-profit sector until the funding streams change that
empower us to do the work. How can those of us in the
nonprofit sector that care how can we explain that? How can we affect change? How can this top-down change
come into the nonprofit sector? – Want me to take a
shot at this one? The answer to that is
you got to be blunt. You’ve got to go out
and finds some angels. Some people that you have reason
to believe are interested in your non-for-profit and have
some funds and have some ability may be to have a store, maybe to
have to money or something and you have to get them and you
have to be frank with them and do just what you’re saying. We’re trying to do all the
things we got all these people volunteering but we need
some startup money here. We need some angel to help us
get through this until we can have a larger thing. If you beat around the bush with
people they’ll say well I’ll give you small gift. No, no I really need
your help. Big help. – I got something
to add on this. You mentioned Uber,
Airbnb and Twitter. These are the top
.01% of startups. I know many startups this
startup, my company, started in the conference room of another
company and I guess we stole their free coffee and things of
that nature but the interesting thing is Robin Hood and
many other organizations have a lot of money. They have a lot of money. My biggest problem is there’s
a lot of NGOs that I know that have a lot of money and are
wasting it or not deploying enough of percentage against the
right thing so I think that we need to be a little
bit careful here. There’s thousands of startups
that don’t have free coffee. You’re also talking
about people being incentivized by capitalism. The reason people write checks
to Google and Uber and Airbnb is ’cause they want
to make money back. And I think you need to play
the reverse game in NGO which is much like the narrative of
your life and I’ve always known, since I was a young man
because I always believed I’d be successful. That the things I would capture
my attention though I became very involved in Charity: Water
and very involved in Pencils of Promise and through
Matt Higgins have been involved with you guys and done stuff
here for Vayner for you guys as well with Autism Speaks. – Matt Higgins is on our board. – I’m very aware. I know with all that being said
that the things that get the most of my attention will be
the things that affect me. Now I can finally say it
because very recently my brother announced, my partner in this
company, VaynerMedia, that he’s going to be leaving in a month
’cause he has Crohn’s disease. The pressure of it all is the
one thing he just want to be proactive luckily
everything’s okay. He’s just projecting
and being smart. That is something that’s pulling
my heart the same with my money investing in a company pulls at
my wallet, Crohn’s is going to pull in my heart
because it affects me. You need to go out and find the
things that you’re solving for, who are the 500, 5,000
wealthiest, that’s the truth, people that are affected
by the issue because your conversion rate is
gonna be better. I don’t accept and I love you
and thank you for watching the show but I do not accept this
notion that you have to compare yourself to the five or six
biggest Internet companies in the world where I can take this
camera with Staphon right now and walk down the street and
show you real shitty offices from startups that didn’t get
that funding and are grinding and guess what Google, and I
was at Twitter, I was at Twitter when there was 11
people at that office. It looked like crap. After they won it look nicer. Google tried to sell their
company for a couple hundred thousand dollars to Yahoo. Their office wasn’t
amazing at the time. We need to be careful of how we
contextualize ourselves as well. India. – [India] How about Kim? – Kim. Oh, our Kim.
– Our Kim, yeah. – Kim. I love Kim. – Hi Gary, here’s my question
for you: I am on the board of an organization in New York
that is a nonprofit called Art Connects New York and
we work with local curators and artists to do permanent
art installations in social service agencies all
around New York City. It’s an amazing organization we
have partnered with hundreds of artists and dozens of
organizations but it’s also super niche and so we are working
really hard to broaden the base of people who are interested in
Art Connects and ultimately will help donate to the cause. But with such a niche cause
and then we have one and a half full-time employees who
work for the organization. They do everything from
coordinating the installations to fund raising. We are super strapped and so
were looking for some ways that we can quickly gain momentum
to broaden interest in the organization knowing that
we have very, very limited resources.
Thanks Gary. – My sense is if you have a
venture and it’s got some complexity you have to have some
people or one person anyway that is really full-time on this. – She said one and a half right? – Whether that person is
paid or not paid is irrelevant. If everybody’s a part timer
I don’t see how anything I don’t see how you get it done because
somebody’s always going to looking at their watch in terms
of I got to go and what and it’s not going to be hard to
raise money that way. The other side of it is just as
bad where you take the money you raise and you pay two people
that are average to be there all the time and now
you’ve got your energy level for the
others goes down. – I don’t know the details but
I was always from afar when I became aware what you are doing
here was so impressed that you guys were able to do so much
when you were so busy being CEO one of the biggest. Obviously, I don’t know who
was full-time underneath or what happened. – First things we did I went
out to recruit a director an executive director and I got a
very attractive guy who had been in not-for-profit world for a
long time with cancer, leukemia. And he had a good personality
and I knew that we could get him trying to meld
these groups together. You need somebody that’s going
to be full-time on that issue, not part-time, and
he was very helpful. We were able to pull together
three different parent driven organizations with very
few full-time people. But we had to every time we got
the scale I had to have somebody full-time in there. Even though it was a drag on
the cost it was necessary. – Kim, listen, and you
know I’m never tone deaf. We’re not confused that the air
cover and brand equity and the place where Bob was in his
career is different than this organization and that’s
always quite important. I think the thing to really
think about is get the word quickly out of the equation. Unless you have a miracle
situation where some art installation or art moment
become so culturally relevant that everybody becomes aware
and I wants to donate a.k.a. the ice bucket challenge. People want to be cynical about
that, the data is very real. Incredible.
Very real. They had a moment but that’s a
virality that comes around once in a generation and so we need
to be much more practical in that those one and a half people and
they’re incredible I would like to think, look, I think anybody
that devotes their careers and all their time to nonprofit are
so passionate about that that they can be patient over
5 to 7 to 12 year window. – Hey Gary. It’s Keri here with
SurvivorRadio.org. We’re an online radio station
aimed for the cancer community. Our goals are to provide both
insight and monetary support for incidentals and cancer
patients all around the world. We’re a fairly new nonprofit
with limited resources. So how do we grow both
our listenership and our funding in 2016? What platforms should
we be doing this on? We’re trying to grow both
so looking forward to any answers man, thanks. – And I notice in the
copy he says the older demo. Keri, I would tell
you Facebook groups. I’m obsessed with
Facebook group virality. I would go and search Facebook,
look for groups whether it’s cancer support groups or people
that are passionate or have vibes in that environment or
just even general medical or different groups of that nature. Literally email the admin,
which you can do in those environments, try and join
them and see if those groups can bring some awareness. In the beginning,
you have to ask. When you have nothing else when
you don’t have dollars you have your creativity
and you have a grit. So you have to ask. Whether it’s influencers, I
mean look, you just did here. You asked on Twitter you
followed what were doing and now 50,000 people in a
week will see this. You’re going to
linked up in here. Staphon, let’s link of all the
organizations because I want to make sure everybody clicks
and finds out about them. In the same way that you
asked and you took a shot here hundreds of other people took a
shot and didn’t get on the show, won’t get the exposure. That’s
just the way the game works. I think Facebook groups the
older demo is actually a very, very intriguing play. Any other thoughts from your
standpoint on things that you’ve seen outside of your
own ecosystem where you had equity, Bob. Things that you’ve watched from
afar or have watched over the last 30, 40, 50 years of seeing
things grow from not having any leverage in the beginning and
them hacking their way or people that were able to get to you
through your career that had no relationship or anything but
just reached out to you and I thinking a friend who reached
out to Malone and a bunch of other titans in media and
actually got to spend the day with most of them because most
of them actually just said yes. – Let me offer a comment to you
that probably not directly on that point but something that’s
been bothering me for a year or so people come to me and ask me
how do I get into the business? You want to look at yourself and
decide what kinds of things you really want to be
associated with. You gotta kinda make some
decisions you can’t be dragging 15 different ideas. You gotta make some decisions. But given the situation today
especially with the Internet the best thing you can do when
you’re starting out is to get in the technical side
of the business. Learn whatever you can on the
technical side of the business. What you’re doing here with
the camera and you’re picking up information how do you use the
Internet from a standpoint of the technical part. You become very
valuable to other people. Whether it’s a not-for-profit
especially not-for-profit where everybody wants to do they want
to do Facebook groups and so forth, how many people
know how to do that easily? If you really get comfortable in
these areas then you can be very useful and much in demand. – Become a
practitioner, go figure? Actually have a skill.
Go figure. – And you keep learning once
you’re in here you’re learning and learning more so I don’t
have to call up Ahmed every minute to figure out why I can’t do this
or that and the other thing. And it kills me. If you’re comfortable with it,
you’re building a basis that’s going to be very attractive
whether it’s for-profit or not-for-profit and you can
really help people and that’s what, people who looking
to hire people who can help. – 100%. Bob, as were wrapping up the
show any last thoughts and then it’s customary when somebody is
on the show for them to get to ask the entire community
a question of the day. Given the context of the show
any requests from me and the Vayner Nation that
could be beneficial. A requested the day.
A little bit new. – My request is that since my
real charity as Autism Speaks and we’re all around the country
and we represent people with autism, family with autism and
our website is on all the time. We’re on Facebook, we’re on
Twitter but our website has been or primary method of
communicating with people. – Via email as well?
– Yes. If you have issues, questions,
you want to be part of it and you know something that could
be helpful please go there. And make yourself known. Everybody will be
happy to meet you and it’s very local. There’s not a large of
community in the country that we’re not active in. – Fantastic, so
we’ll link that up. We’ll make that link Staphon
let’s make sure we get that stuff all right. What about, Bob, a
question of the day? This could be a business
contextual question, an NGO space, we could talk about the Jets,
you can ask a Jets question if you’re in the mood. Any kind of question of
the day that you want to ask the Vayner Nation? – This is a kind
of a general one. One of the things it appears
that like personalized medicine we’re not doing personalized
video and since it’s more and more people want to control
where they use video they have the tools now, the technical
tools, are there to do it. There is a potential that that
may get so far but that also distances you from other people
if you’re watching video and you’re picking out personally
if you not connecting to other people you’re getting a
more of a loner situation. – Are you scared about
what technology’s doing, Bob? – I’m not scared, no. I’m just worried that people
that people will want this are going to do and they’re going to
realize at some point in they’re not getting enough social
connection if they’re just doing personal video. Everything is going to
be available, everything. It’s only a fraction of
what’s available today. There’s a lot more. And you’re going
to be able to… Video it’s eating
up a lot of time. And if you’re not communicating
with anybody else in that process I don’t know I
don’t know where that goes. – Well, I think you know
this because I’ve been very fascinated by it or I’m
curious if you know this– – Exchanging data is
different because you’re exchanging with somebody. – Well, I think you can also
look at the argument the otherway, Bob, right? Which is that in 1947 without
these tools if my cousin lived in St. Louis I may be was
not communicating with that person at all. Or through written word. Or we go back and read all the
things that were said about the telephone and how is going
to destroy communication. I the existing part of the
question is it a negative or is it a positive, right? – I don’t know what it is.
– You just know it’s different. – It’s different. Maybe we’re going to be more
into the mode of using the tools of only lasting 15 minutes or 20
minutes or 30 minutes and that’s the one that the
fastest-growing of all the apps. But maybe that’s the way– – Are you big
Snapchat enthusiast? – I’m not.
– Yet. – But, I’m trying to
figure out why I’m not. – Good, I like that. – Because it allows you to
clear your mind about it. You don’t have to carry around
this list of things that you said over the
last 10 years here. You can start every day fresh. – Bob, I think we’re
living through… It’s an evolution. Again, as being somebody who’s
lived a little longer than the rest of this room you remember
things where literally people said Elvis Presley was the
devil because he shook his hips. I don’t know if you seen
what the kids do now but it’s a little bit more of
aggressive than how good old Elvis brought it.
Right? And when you look at what people
said about the telephone, listen wait a minute I’m missing a big
opportunity here, many people said 36 channels on television
was going to ruin the kids because there have too much
information or what I grew up with which was I don’t know
if you know this but Atari and Nintendo
we’re going to ruin me. I think the one thing on
this issue that I think is very curious is I find the younger
generation to actually be more social and not less. Yes me us older folk, me
included everybody 40 and above that didn’t grow up with this as
kids, may look at them as less social but I would argue that
they’re just being social and a different way. – My real focus is video is
video a help or is it objective or is it just an aid
in the communication? – I’m curious to see
what everybody has to say. My friend.
– Thank you. – Thank you being on the show.
– Thank you very much for having me. It was a lot of fun.
– I wish you well. – You keep asking questions, we’ll keep answering them. (upbeat hip hop music)

, , , , , , , , , , , , , , , , , , , , , , , ,

Post navigation

100 thoughts on “Bob Wright, Nonprofit Marketing & Fundraising: #AskGaryVee Episode 195

  1. Hey Gary I personally enjoy when you bring in others but I have a question. How do you choose your guests? Do you personally look up to them, are you crowdsourcing a bit from other business leaders, or are you choosing them based on what you think we want?

  2. The end of the show conversation – 80/20 rule.
    We will just be more categorized as a society.
    20 percent will become creators and 80 percent will become consumers.

  3. I love how different this interview was but at the same how relatable it was in context of your content – amazing cause all together.

  4. #QOTD Personal video is revolutionary in some respects (e.g. Education), and in terms of being social, if friends consume the same content it's a perfect topic for discussion/debate or sharing in person.

  5. I would follow Bob Wright on snapchat.

    I think that everything that humans create is a tool to magnify a capability that humans possess. Video's capacity in this sense in to relay a message to many more people than I can do on a hill in my town center. For consumers, it allows them to get something (entertainment, news, information), that they needed to go to a newspaper stand to get before, instantaneously.

    A layer deeper from here is that now the barrier to get that news, entertainment, information, social is exponentially less than it was before, does this situation affect how people use their time? Are they using it less effectively now because "distraction" is much more available? In my experience, I don't think so. When someone, internally, wants to be distracted, they can find a distraction that most appeals to them.

  6. In fairness to the "cable tv will ruin everything" movement – when everyone saw MTV, and copied the bad hairstyles in the 1980s, it didn't improve American society. 🙂

  7. #QOTD I think video is BOTH an objective and an aid in communication. For me personally, I've used video to communicate my thoughts, especially on Snapchat which is what I use almost as much as Facebook (thanks to you Gary haha). I also consume a lot of video, especially in the entrepreneurship/self-help area (I can't stop watching this/Daily Vee/Keynotes, etc).

    Bob brought up an understandable concern about people choosing to watch video more than they socialize, but what if it's for their own benefit? If people get a lot out of video and it helps them to see how people do things that they aspire to do, why would spending some hours watching video to self-educate be bad at all?

    I want to provide value in my own way like you do Gary. You're helping a whole generation of people find out who they are inside and inspire people to evaluate themselves so they can chase their dreams. Thank you and your team. #Respect

  8. #QOTD: I believe video is primarily communication, the Internet's forgotten magic is the middle ground , which is dynamism and when It can, it always returns for improvement & updates… or simply just a fresh approach to inspire like links, interaction.. 3D 360 VR AR It doesn't necessarily need to be static or even disposable because it can be completely changed/updated fully anyway… the path general remains the same 'This is me now, here's more of my life story now link here', comment/connect with me now here! No matter how complex the background tech is, the simple connection principle and mutual paths are the ongoing dynamic objectives i.e. gathering & communication.

    Look forward to hearing more of you & your wife's rich tapestry of stories and wealth of media experience Bob. Fantastic work on a great cause!

    Great episode Gary, just reminds you how non-profits overall are grinding away with the best of them!

  9. Really enjoying the different guests and the different business topics. Keep them coming! Thanks Gary and crew!!

  10. I like that you focused on non-profits. They need your help more than anyone. You need to do a lot more of this.

  11. I have a very practical Non profit Idea which is also my longterm goal in life. I cant do it right now Because i dont have any money to build it up Gary.

  12. Did Gary say, "40 yr olds caught in the generation of non innovation"? What does that mean? If he's referring to Gen X being non innovative, he could not be more wrong but I'm not exactly clear on what he meant.

  13. Thank you for an episode dedicated to non profit s. I'm an assistant pastor soon to be "church planter" which is like an entrepreneur pastor (starting a church from nothing). I take your content and filter it for church world lol. The more non profit stuff the better for me.

  14. Gary definitely getting better at interviewing! This one was particularly interesting because of the viewpoint from someone who is a little older!

  15. #QOTD
    It’s both. It’s a tool, tools are often designed for one purpose but then used out in wild in ways it wasn't intended to be used. A car can be used to get a person from A to B quicker than walking, or it can be a way to kill some time by just driving around and feeling the air in your face. TV can be used as a shared cultural experience (Game of Thrones in modern day), it can also be a way of numbing our mind when we can’t bring ourselves to do anything but be passive. Snapchat will do the same thing, it can be used for multiple purposes. I think we’re becoming more social. We’re being social with more people, but in increasingly smaller units of time.

    Gary – So sorry to hear about your brother.
    BTW, I love your examples of what people were afraid of, I’ve actually been wanting to write a book about this sort of thing for years. And thanks for introducing us to Bob Wright, he seems like a wonderful person. I love his openness – “I don’t know what it is.”

  16. Gary I would be very careful how you interrupt people.

    Yes, I know that is partiallywho you are and yes, I know you quickly want to get to the bottom of things.
    However, for example at 11:09 you interrupt wright and you can clearly see he is not 'amused' by it.

    Do what you want to do, but be careful.

  17. I love the fact the show went all in on NGO! I started of as a community Developer a few years back and I used social media to engage with an area that was considered one of the most deprived areas in Solihull Uk.
    I attracted over 9 residents that had passion around different community issues to set up and run groups and social enterprises, I had no funding and no support from the organisation I worked part time for at the time. (They want to fight change rather then react to it)
    One things I hate with a passion is people in the not 4 profit sector are advised and believe funding is everything. At the grassroots level of communities there is a desperate need for someone with the highest level of credibility in the business world (like Gary Vee) to start exposing these issues and highlighting the fact a not for profits need to have a focus on running their group or cause like a business with out relying on funding.
    Budget cuts wouldn't hit the sector so bad if this was the culture.

  18. #QOTD: Howzit Bob! I personally think video is the best communication form if you have the skill to bring the value proposition be it entertainment or whatever, I think video is going to speed up alot of misunderstood communication like how we use meme's today…

  19. #QOTD Guys I Think Video Helps People Communicate Way Faster Then Previously Ever Imagined. I Love The Way Technology is Growing Us as Humans . We Communicate in Lighting Speed Like Never Before ! It's Like Time Travel and The Possibilities on Us Evolving into a More Caring World That Helps One Another Evolve With Togetherness are Endless. I Love to Believe that I Am Building a Billion Dollar Empire on Good Gary and Thanks To You I Have All The Resources I Need. It Will All Depend on My Execution and Talent, I Am Learning So Much From You Brother. Thank You , You Are Very Appreciated My Friend 🙌
    The #AskGaryVee Show & #DailyVee are My Fuel🔥
    The #AskGaryVeeBook and The Audio Version of Your Book are My 🔑 to Make It All Happen. Thank You #GaryVee 👊

  20. It seems to me one of the challenges of NPOs is the overhead cost including administrative, advertising, networking etc. Yet I often see a duplication of organizations who are addressing the same cause (curing diseases, helping homeless, disaster relief etc.), each doing the essentially the same thing. If there are 100 organizations that are all trying to deal with problem XYZ they are competing with each other when they should be working together and sharing resources and thus lowering overhead. Why should I support your efforts to deal with XYZ and not one of the other 99 XYZ organizations? BEFORE starting an NPO for the XYZ cause, look to see if one already exists and then work with them in your local area.

  21. QOTD:
    Video is a tool for communication. My opinion is video is reaching the most people but to create the most depth stick to your strengths. There are plenty of people doing well communicating on medium.com, or on Itunes. Thank you for a great show, DROCK how are those workouts going sir? Send me a Snap if I can help

  22. Mark Horvath @hardlynormal comparing coffee kiosks at Google and YouTube to a non profit's coffee kiosk? Here's a thought, Mark. Ask a local coffee roaster for some sponsorship by way of free coffee supplies for your office. In fact, do the same for office supplies, telecom, ISP etc.

  23. Bob I can feel how important it is for you to maintain your good health for the years to come to be there for your wife. If your reading this and you want to make sure you stay on top of everything you can I highly highly encourage you to contact Dr. Rhonda Patrick @ https://www.foundmyfitness.com/ I know she'll be able to assist…even with your wife's health as well.

  24. I believe video is an aid in the communication. Video shortens the gap between content creators and consumers creating a much deeper and more personal connection. Awesome show! Great insight from Bob Wright!

  25. Gary – this episode was so educational for me. I have to admit that I had no idea of Bob Wright's career or his work for Autism Speaks until I watched the video. The biggest point I took away was that the advice you give is not only practical, but it's TIMELESS. Bob essentially validated the points you've raised on how technology evolves based on the market's demands and being a practitioner vs. being a talking head or an excuse machine. Regarding the QOTD, I feel that video is one more tool that enables communication. Human beings are inherently visual creatures. It's in our DNA, literally. The creator of a video gets to express their point of view and the audience gets to consume that information quickly, especially given all of the video-driven platforms we have available to us. Even with video being available, people are still going to have one-on-one interactions and discussions outside of or in the context of visual mediums. Case in point: the comments section of every single YouTube video. If the consumers of YouTube (aka "the market) didn't want to have discussions about the clips they watched or some sort of community interaction, YouTube (and now, Google) would never have bothered to have developers (which cost money) write the extra lines of code for the website to make commenting on videos possible. I think that at the end of the day, there's still a need for that more personal level of interaction and I don't think that need is going to vanish overnight because of technology.

  26. "it never ends.. you just gotta keep learning." that was pretty heavy in the context he delivered it

  27. What a beautiful man Bob Wright is. Genuine and heartfelt love felt from this guy. nice change from the straight biz type shows.

  28. HOW will VR play a part in bringing people into EXPERIENCING a cause in order to invest? Will NP ever catch up to that? Even Snap chat would be a daily dose of a reality that needs attention.

  29. QOTD: I believe videos helps communication. Allows you to personalise your message and to send out emotion.

  30. #QOTD
    Video is the delivery platform for our content, so it's an objective for delivery of our entertainment content, but it's a tool for personal communication. EPCOT's Communication Tunnel at WDW used to show how video would connect kids across countries and families one day who didn't live near each other. That's what it is now. None of Piper's friends use FaceTime to replace seeing each other. It's great for shopping help on the spot, but it hasn't replaced personal interaction. (parent posted 😃)

  31. #QOTD: I'm not sure where video really stands either. However, I do believe it is much more social and authentic than communicating via text or call only, so it's headed in the right direction. Hopefully it does not replace all face to face interaction.

  32. about that #QOTD, I totally feel what bob interrogation is with ''video'' content. I'm not complaining but I've been producing daily vlogs and trying to learn the craft of storytelling for almost 5 months now and I have not been able to reach the amount of people I would of preferred.

    Does it make me feel lonely in this huge sea that is internet?
    Maybe at times, but when one of my friends is like, hey bro nice video on X day, everything goes away and I feel like sharing and creating is all worth it, just for 1 person.

    So I don't know, I'm doing this because creativity is addicting to me. But yeah it can sometimes feel lonely here and there on the interwebs.

    Cheers peeps!

    PS: i probably aint good enough yet, or lack of talent idk 😉 but I won't stop just yet, 5 months is so little times.
    Long game baby, long game.

  33. Really loving the thematic shows. Plus I feel like an idiot for asking you on your FB live about non-profits and hadn't caught up on the shows on YouTube. Thanks as always!

  34. Hey @garyvee on Bobs QOTD, just a thought. I agree with you and Bob both, and think that we generally are becoming way more social, but less local. That seems to get at the heart of Bobs question/concern – are we just spending too much time producing/pushing content at the expense of actual interaction with others. Think there may be something there.

  35. Hi Super Gary. Looooove your Shooooooow. When I click on your "Subscribe to Gary's Channel here', I receive: "404 Not Found".Any reason? Thanks

  36. Autistic people are in broad agreement that Autism Speaks doesn't actually speak for us at all. If you'd actually like to support us we have our own organization: http://autisticadvocacy.org/

  37. YES GARY! I got my tonsils taken out when I was 17, almost 10 years ago, and after that decided I would never get sick again. Its mental first, so is everything.

  38. I think video is a huge aid in communication and has grown the scope vastly. I've grown to know people I would have never met because of my YouTube channel and the videos I create so I love it!

  39. I have Crohn's And I struggle BUT because i am passionate about what i DO i will grind to be the best in my industry. AND i WILL!
    Just thought i would say something for those that might have it too!

  40. Bob Wright seems nice, but I don't really think I can take this many minutes of you, Gary. … Just letting you know, I suppose.

  41. QOTD: Video aids communication. Bob was great! We want to connect with him to provide value regarding his health situation. We have the solution he's looking for. Great episode as always Gary

  42. The exchange between Gary & Bob about video & change at the end of this show was by far the biggest gem of this whole interchange. Absolutely mirrors conversations I have with people every single day when I share that I work in social media.

  43. dear Garry & bob! i founded children are a precious gift from God, inc. 16 years ago. but have never been able to afford a website. i am an irs tax exempt. can uou find a volunteer to help me. in order to receive any donations? please respond to [email protected] thanks nancy

  44. I started watching the #askgaryvee show in mid april. Instead of watching your shows I mainly just listen while i am working rather than listening to music. I have decide to see how long it will take to watch all your episodes back words. Just finished Episode 195. 194 more to go!

  45. With a referral from a family member, I personally spoke to and pitched my business to Jack Welsh over the phone. I told him that our technology blew his company out of the water. He sent a guy out to see us in SF. We didn't get funding from GE Capital but we are in business now and Wink (as it was called) didn't survive. So all the backing in the world can't make a lame business model succeed. Of Course, Interactive TV never took hold as it was visualized back then at all!

  46. Bob wright knows all about not making profits for his share holders and milking them for slary and bonuses

  47. How would you help a refugee organisation to get support for their work sponsoring refugees? Get political help from the left? (No right wing racist comments required thanks). Corporates often do not want to be political and most politicians would rather be right wingers these days or sit on the fence. Meanwhile people die in war zones or refugee camps. Thankfully companies like Microsoft are willing to support us.

  48. Gary and Co. I am the GM of a not for profit in Queensland Australia – I have loved the shift watching your content has helped me make. This was an excellent episode for me and has given me some more ideas how to dig deep into our community!!!

  49. I really like the themed episodes. They probably require more preparation, but the train of thought gets to travel further.

  50. Starting to realize more & more that my ideas probably fall most into the realm of nonprofit. Need to do some more research about what that means for me.
    I think the concern that Bob has is understandable. He's worried that video online will make us more "conventionally" anti-social. We gotta take the good with the bad. People have taken advantage of the tool & created content that has initiated conversation all over the world. Then there are the others who use it share their crappy opinions & add no value to anyone lol Goes both ways!

  51. Gary this comment is for Kim "Art Connects New York" – I would like to chat about donating either one of my Photographs "Presnt Perspective Photography" (A Raised Dimensional photography style I have invented that has its own textures, depth, and even shadows – which has one really cool bi-product of the work that it can be seen through touch by the Blind) Prints to a local facility she may be able to put me in touch with that focuses on vision loss or the blind or possibly a printed wall mural (if we are not able to find that type of space in the realm of visual impairments)

    Just heard this on the podcast while designing my new Art page website for my work so – here is a link to a local news segment about my work (Starts around minute 0:10) https://www.youtube.com/watch?v=El62fpvAem0

    Here's My Email:
    [email protected]

  52. Gary STOP interrupting the man! Let him talk! It’s like you want him to confirm what you think you, instead of asking for his opinion.

  53. Awesome talk once again!
    So many golden nuggets. Like what Gary said about some nonprofits having enough funding but spending it on the wrong marketing tactics.

    We've designed a platform where professional Marketers and Designers give free advice to Nonprofits to help.
    Check it out if you have the time: https://globalowls.com/

  54. If only the host would be quiet long enough for the guest to answer or even finish a single thought, I might have gotten a sliver of useful information. As it is, the host interrupts the guest speaker so often that as far as obtaining a more comprehensive understanding about any of the topics raised…this video is completely unwatchable! Shame

  55. You interrupt your guest too much! And you make it about you. It is quite disruptive. I hope you take this as a helpful critique and not as a personal jab

  56. What a great guest! Thanks for sharing. What do you think of video templates for non-profit organizations marketing? I have used Wideo Non-profit video template before and it was awesome!

Leave a Reply

Your email address will not be published. Required fields are marked *