Build Your Online Shop – Using E-Commerce To Sell

Let’s talk about e-commerce. Will help you learn what it is, discuss the different ways it’s used for
business and help you choose the best e-commerce option to match your needs. Let’s hear from Mike on how he supported his hot air balloon business with e-commerce. I have a number of products which I can additionally use to generate income. One of which is photographs, inflight photographs and it has the benefit of enriching the passenger’s
experience in the flight experience, because it gives a really nice momentum and
souvenir they can take away. Here’s also another one which is called a balloon in a box. Normally when people purchase flight they get PDF of a flight voucher that
they download and print off. A balloon in a box is when they pay a little extra so I upsell
that to them and I do all the printing off, put into a nice
decorative box with a helium balloon inside so when they give that gift,
outflows a nice helium balloon with the flight vouchers attached on a ribbon. And it adds a bit extra wow factor and of course you know generates a new revenue stream for me. So first what is e-commerce? Well it’s
really just a fancy name for selling things online. People have been making
online purchases on websites and mobile applications for a while now. All kinds
of businesses are finding ways to make use of e-commerce to achieve their sales
goals online. These goals vary depending on the business. You might start with a
simple goal like, I want to offer customers the ability to send payments
through the web or maybe you want a lot more, like a web site that allows
people to search and view your inventory, create customer accounts and set up
recurring orders. The sky’s the limit. So how do you get started with e-commerce
for your business? Well first it might be to simply offer a
way for customers to transfer money to your business, through the web. You can
easily add payment services like PayPal to your website that make online payment
easy. In most cases the customer doesn’t even have to set up a PayPal account and
can pay through credit card or direct debits. If you’re starting to sell online
from scratch, you might try an “off the shelf service” that includes e-commerce,
like Squarespace or WordPress. These services not only accept payments but
they usually offer templates so that you can easily add product pages to your
website. If you’re going for the gold you might decide on a customized
e-commerce service like Magento, or Shopify. There are many options available
with features like product search, inventory management, check out customer accounts, order management and more. E-commerce often brings to mind a sort
of retail or shop like experience. Any business that sells products in a
physical shop can also sell their products on a virtual shop online. Offline customers can walk through the
door of your furniture shop, browse the couches, book cases, embed on display while online customers should be able to see those same products by clicking around
the pages of your online shop, even though customers won’t be able to sit on
that couch for sale, or feel the fabric. Your online shop can
bring your products to life. You should include lots of photos, detailed
descriptions, customer reviews and even videos of the products. This high quality
imagery and well-written content is like your online product display. Done well it
can help narrow the gap between a customer’s retail and online shopping
experience. After you sorted out how to sell your products on your own website,
you’ll want to sell more products in more places so your next step might be
to look into other online marketplaces. For example you might also sell your
furniture through sites like Amazon and eBay. If this is one of your goals and
you haven’t yet selected an e-commerce provider make sure that they support
your multichannel selling. As a reminder whether you plan to offer a full blown
virtual version of your physical shop or you’re just looking to accept payments
online, e-commerce can be a really powerful tool for your business. Next, will be helping you to take those
first steps into e-commerce.We will be examining different options in more
detail so you can know which one works best for your business. We’ll also be
showing you how to re-engage with customers after their initial connection
with you so stick with us.

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