Business Planning : How to Determine Your Business Plan’s Marketing Strategy


Hello, my name is FJ Cava, and I have an MBA
from San Francisco State University in Entrepreneurship. I’m also owner of the Bayview Webspot in San
Francisco, California. Today, I’m going to talk to you about how to determine your business
plan’s marketing strategy. There are many components, but one you need to clearly understand
is about what the product or service is that you’re going to deliver. Know your target
audience. This is one of the most important things to figure out how you’re going to send
a message. Where do they buy their stuff? Where do they live? Where do they purchase
the goods or services that are similar to the goods and services that you’re looking
to sell? Know what your competitors are doing, and learn from them. Competitors are excellent
resources to figure out where and…your clients are buying this products that you’re trying
to sell. Also, another important point of a strategy is that a strategy is the overall
framework that you’re going to use in order to implement your marketing plan. A strategy
consists of the 10,000 view look as to what to implement when. So for instance, you could
have TV, radio, or Web promotions, and the strategy talks about how those promotions
integrate into a whole marketing strategy. Thanks.

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