Certificate Program in Business Administration Online Information Session

Hello! Welcome to our Online Information Session! My name is Heather Liston and I am
the program director for our Certificate Program in Business Administration, as well as the
program director for our other business-related certificates and programs. Today, I’m going to talk about the business
administration certificate and how it can benefit you,
whether you want to change careers into the business world or you are already working
in business and want to advance in your position. This is also a great program if you’re interested
in pursuing an M.B.A., as it gives you the foundational knowledge to make you a competitive
applicant. We’ll begin by talking about what business
administration entails, the various facets of business administration, and the many industries
where business administration is key to a company’s success. You’ll also learn the nuts and bolts of our
business administration certificate, the courses you’ll take, how to receive your certificate
and�of course�how to get started. If you have any questions during this presentation,
please go ahead and send them in; we’ll do our best to answer your questions
as we go through the presentation and answer as many as we can at the end. So let’s get started! Business administration is a broad field that
incorporates many types of management positions. From major corporations to independent businesses,
every company needs skilled administrators in order to succeed and meet its goals. In business, day-to-day operations and long-term
plans are both important. A career in business administration involves
the latest in information technology, leadership, ethics, international relationships, data
analysis, and understanding financial information, among other topics. The skills you learn in our business administration
program are in demand at many different types of industries. You could take a business administration role
in technology�especially as we’re located in the San Francisco and Silicon Valley areas. You could work in the booming health care
fields, or in insurance, banking, manufacturing, government, or almost any industry. All organizations require skilled professionals
who understand the many forces that keep a business moving forward. So what do business administration professionals
focus on? They establish and carry out departmental
or organizational goals, policies and procedures. On the financial side, they direct and oversee
an organization’s financial and budgetary activities. They also analyze financial statements, sales
reports, and other performance indicators. They manage general activities related to
making products and providing services. They innovate by applying new technologies
in the workplace. They also identify places to cut costs and
to improve performance, policies and programs. They consult with other executives, staff,
and board members about operations. They negotiate or approve contracts and agreements. They appoint, train, and motivate department
heads and managers. As you can see, business administration professionals
are key for an organization’s success in our competitive global marketplace. This is reflected in hiring trends, where
the Bureau of Labor Statistics projects a 10% growth rate through 2026 for administrative
service managers. So what will make your resume stand out in
this competitive field? If you have a bachelor’s degree�
which is recommended, but not required� combined with our business administration
certificate, you’ll have the knowledge and skills to be
both successful and marketable. You’ll gain the knowledge to enter the business
field or to advance in your current position. After completing the certificate, you’ll be
well-versed in many aspects of business. This includes finance and economics, which
focus on how to maximize profits, reduce losses, and manage capital. In accounting, you’ll understand how to record
and analyze how money is being spent. In human resources, you’ll learn how to manage
people effectively and hire the right people. For marketing, you’ll understand how to penetrate
markets, sell your company’s product and gauge competitive market share. In general management, you’ll know how to
make decisions that affect the whole organization. For those of you who are already working in
one of these fields, you’ll be able to take what you already know from your experience
and expand on it with our certificate. This will help your career path evolve and
may enable you to advance into a higher management position. How can UC Berkeley Extension help you achieve
your career goals and become more competitive? UC Berkeley Extension is the continuing education
arm of the flagship campus, UC Berkeley. Since 1891, we’ve been assisting students
in reaching their professional goals and accomplishments. We offer more than 65 professional certificates
and specialized programs, and more than 2,000 classroom and online courses,
with 45,000 enrollments each year. We pride ourselves on academic excellence. All of our courses and instructors�as in
this certificate�are approved by the appropriate campus department; in particular, this certificate program is
fully supported by the UC Berkeley Haas School of Business. Our certificates require academic advisory
boards which comprise campus faculty and industry leaders. They review the curriculum to ensure that
it’s up to date, and in touch with emerging trends and hot topics. Our instructors, all of whom work in some
form of business management, also bring their real-world experience to the classroom. So, when you enroll in a UC Berkeley Extension
course, you are guaranteed a real-world, professional, Berkeley-quality education. Now let’s focus on the certificate itself. With the Certificate Program in Business Administration,
you’ll learn the fundamental concepts and practices of business, and develop a broad-based
and practical understanding of all the subject areas I discussed earlier. You’ll learn modern, real-world topics and
techniques that you can use immediately in your position or add to your resume to impress
your next boss. The curriculum combines lectures, group activities,
and course projects to help you master these concepts and apply them to projects relevant
to your work� either work you’re currently doing or the
work you’ll be doing as you progress up the corporate ladder. In each class,
you’ll work on projects so that you can take course content and apply it to real-world
projects of your choice. This could be a project you’re currently working
on or a project that will be impress a future boss. Let’s take a look at the courses you will
take to complete the certificate. To complete the entire certificate, you’ll
take 6 required courses and 1 elective. This allows you to master the core skills
and target areas that you want to specialize in. In total, you’ll receive 15 semester units of classwork
and 225 hours of hands-on, practical instruction. [VANESSA: IS THIS CORRECT?] You might be wondering, how much time will
I be devoting to my studies? As a general guideline, for every hour spent
in the classroom, you should expect to spend about two hours
outside of class time studying. For example, if you are in a class that meets
once a week for three hours, count on spending up to six hours outside of class time reading,
preparing assignments, and working on projects. In total this will be about nine hours for
both class and studying time. Most students complete the certificate in
one to two years, but you do have up to five years to complete all of the courses once
you’ve registered for the certificate. Here is the list of the 6 required courses. We recommend that you begin the certificate
with Essentials of Business, which we offer both in the classroom and online. In Essentials of Business, you’ll gain foundational
information in accounting, finance, human resource management, marketing, operations
management and strategic planning. You’ll also focus on the legal environment
in which a company operates. It’s a great starter course and gives you
the birds-eye view of how a company operates. In Applied Economics for Business, you’ll
learn about the concepts behind microeconomics and macroeconomics to help you make better
business decisions. In Introduction to Marketing, you’ll learn
about consumer, industrial, and service marketing. How to select markets, plan product releases,
set prices, manage distribution, and promote your business’s products or services. You’ll also learn to gather and analyze data
to help evaluate the success of your marketing initiatives. In Organization and Management, you’ll explore
the concept of American Management style, and learn about organizational structures,
and about interactions among management, organization and technology. In Introduction to Managerial Accounting,
sometimes called cost accounting, you’ll learn how to turn data into useful information that
can be used effectively to help managers within your organization make better business decisions. Then in Basic Corporate Finance, you’ll cover
the concepts and methods that financial managers use to make investing and financing decisions. This includes topics like measuring the time
value of money, the cost of capital, the strategic use of equity and debt financing, operational
and capital budgeting, and financial statement analysis. We provide a wide range of course electives
to help you grow professionally in a way that works for you. Electives give you the opportunity to customize
your learning by taking those courses that are most relevant to you and your career. Here is the list of electives that we offer. Again, you’ll need to complete 1 of these
electives. You’ll learn best practices, techniques, and
strategies from our business administration instructors, who bring years of real-world
experience to the classroom. They are also approved by UC Berkeley’s Haas
School of Business. Our instructors are skilled experts, deeply
vested in your success! They are passionate about sharing their knowledge
with you and helping you achieve your professional and career goals. They bring to the classroom concepts that
illuminate the topics and also real-world examples from their job and consultancy experience. Under your instructor’s guidance,
you’ll work through examples and gain first-hand knowledge through case-based scenarios and
interactive projects. Here are two select profiles of our roster
of outstanding instructors: Mark Bettini is one of our Extension Honored
Instructors and received his M.B.A. from UC Berkeley’s Haas School of Business, where
he specialized in finance and accounting. He has been teaching with us since 1991. Outside of the classroom, Mark is Controller
of Magnolia Wellness, Inc., in Oakland, California. He also works as a consultant. He assists small and medium-sized businesses,
including startups, in the areas of accounting, finance, and operations. Another stellar instructor is Patricia Muscatelli,
who is also an Extension Honored Instructor. She has extensive experience in financial
planning for large organizations and has worked on several large mergers. Patricia has served as a consultant to businesses
in the areas of cash management and strategic and financial planning. Most recently, she was vice president and
finance officer for the Corporate and Commercial Banking Groups at Wells Fargo Bank. We offer courses both in the classroom and
online. If you take a classroom-based course, you’ll
be learning in our downtown Berkeley center, which is just a couple of blocks away from
campus. Or you can take a class at our South of Market
San Francisco Campus, just a short walk from the Embarcadero BART
station. Both locations are easy to get to using public
transportation so you don’t have to leave work early to get to class. If you want to take a course online, you have
two options. �Fixed-date� courses have a set start
and end date�in the same way as a classroom course. Fixed-date courses usually run about 3 months. We also offer ongoing, �continuous enrollment�
courses. These allow you to enroll at any time to begin
your course. You progress through the course at your own
pace, and you have six months to complete your coursework. Your learning materials are always accessible
in the online environment. Group discussions, forum posts, and instructor-posed
questions provide rich opportunities to interact with your classmates and your instructor. You’ll learn by reading materials, watching
videos, and completing homework assignments. You submit your homework assignments and projects
electronically. Your instructor will provide feedback and
grading as you progress through the class. So you can see we offer a great deal of flexibility
to fit your schedule and education needs. Earning the certificate is a simple 3-step
process. First, register for the certificate. We recommend you do this before starting your
second course. Check out the requirements on our website. Then,
complete all of the courses with a grade of C or better within the 5-year time period. You can pay as you go. You don’t pay for the entire certificate at
once. You pay for each course one at a time. Prices vary based on each course, but in total, the cost is approximately $7,400. Finally, once you’ve completed all of your
courses, you’ll receive your certificate. Many of you might be wondering, �What do
your graduates go on to do?� We’re always very proud of our students’ success. Many of our instructors share stories of former
students who have landed positions or who have advanced in their business careers. Here are a couple of our recent graduates
and their current positions: Khizar Sultan is now the director of solution
engineering at OneLogin. Before taking our business administration
certification, he was a contributor to the solutions engineering team and now he runs
that group. Khizar had originally thought about getting
his M.B.A., but with the fast-paced nature of start-ups, he didn’t want to take all the
time out to complete that advanced degree. Another of our graduates is Jason Greene. Jason was working as a Business Development
Associate at JETRO, the Japan External Trade Organization, before coming to study with
us. Soon after receiving his certificate, Jason
landed a new position as Senior Manager of business development and IT at SOMPO Digital
Lab. You can read more about our graduates on our
Voices blog on the website. So how do you get started? If you are new to Extension,
you’ll need to create a free student account through our website. You’ll use this account to enroll and pay
for your courses, find out about your grades, and track your progress through the program. Then, enroll in your first course, Essentials
of Business. This course is offered both in the classroom
and online, with several sections available so you can begin almost immediately no matter
the time of year. I suggest that you visit the course page and
find a section that fits your schedule. I also suggest filling out our newsletter
sign-up form. You’ll receive monthly emails about upcoming
courses and new blog posts. Thank you for submitting your questions, many
of which we’ve been able to answer during the presentation. Here are a few more that have come in. Yes, but you will need to complete the approval
process for the course. We will need a copy of your official transcript
and a detailed syllabus of the work you wish to have recognized. We will look to see if the content is comparable
and represents a similar number of instructional hours. Contact us for more information. I’ll display our contact information on the
final slide of this presentation. Generally speaking, the institution you wish
to transfer your UC work to must make that determination itself. Check with that institution’s Department of
the Registrar. Yes and no. The �no� part is that we require you take
Essentials of Business as your first course. Other than that, you can control the order
of classes you take. We publish courses approximately six months
before they are offered. You can see them on the certificate’s webpage. All required courses are taught frequently
online and in the classroom to avoid having students wait a long time before proceeding
to their next course. Again, I recommend signing up for our monthly
newsletter, which will tell you about courses coming up. Why would I take this certificate as opposed
to going for an M.B.A.? An MBA can be an excellent credential, and
I would encourage you to pursue that, if it supports your goals, and if time and money
allow. Some advantages to doing our certificate program
instead: ? It’s considerably less expensive than most
MBA programs. ? Most MBA programs take two years, and many
require you to go to school full-time and take classes during normal business hours. With our program, you’re much more flexible. You can do it faster if you choose to�or
slower, if that works better for you. You can take classes in the evening, or online,
so you can continue to manage a full-time job by day. ? There is no lengthy (or costly) application
and admission process. ? If you like, you may also use courses in
our program to fulfil prerequisites for an MBA program, or to get your feet wet and see
if you like studying business, before you commit to a full MBA. What types of projects will I be working on? That depends on the course, and the instructor. One thing that’s likely is that you’ll do
some in-depth research on one or more companies of your choosing, learning to interpret its
financial statements, project its future earnings, estimate stock value, consider operational
strengths and weaknesses, and suggest marketing opportunities. Class projects usually focus on real-world
industries and companies, and they can often be tailored to your particular interests. I’ve been working in accounting for 5 years. Do I need to take the Intro to Managerial
Accounting course? If you have taken a similar Managerial Accounting
course at another university within the last five years, we will consider waiving that
requirement so you can jump into more advanced courses here. If not, I believe you’ll find our course worthwhile. Managerial Accounting is quite different from
Financial Accounting, and the way it’s approached and taught have evolved quite a bit in recent
years. Are there any opportunities for networking
or internships? Yes. Your instructors and your fellow students
in the Certificate Program are mostly working professionals with strong ties throughout
the business world. Networking is a great reason to join this
program, and we encourage instructors to share news of job opportunities and internships
whenever they hear about them. Well, that’s all the time we have to take
your questions. But in case you have any additional questions
that I wasn’t able to answer, here is my contact information. I would love to hear from you and discuss
how this certificate, or individual courses, can help you and your career goals. Thank you again for taking the time to learn
about our certificate and course offerings in business administration. I look forward to seeing you in one of our
classrooms or online! Sure! Suggested titles for me to search for? General Manager, CFO, COO
Found this…https://www.bls.gov/ooh/management/top-executives.htm#tab-6 Looks like only an 8% job growth for same
forecast date

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