Content Marketing Tips for Your Website

Hi this is Jessica with Tiny Frog
Technologies. I’m our Marketing Director and today, I want to talk about content
marketing and your website. So content marketing is a really broad topic, but in
a nutshell, it’s basically writing an engaging, educational, or entertaining
piece of content so that you can engage a certain audience. So the first critical
step of doing content marketing is making sure you know your audience. If
you work with our team on a website project you’ll hear us talk a lot about
different visitors to your website and making sure you know your visitors. You
want to think about your content in the same way.
Make sure your piece of content speaks to a very specific type of audience and
answers any questions they have and offers solutions to that. Before you
publish a piece of content you want to ask yourself what is the next step after
someone reads this. So if it’s a piece of content on your website or on another
site where do you want to guide that reader after they read it? Maybe you want
them to sign up for your newsletter, register for an event, or look at a
certain service you have. You always want to know that next step and make sure
you’re guiding the visitor in the right way. And then the last piece is whatever
that next step is, look at the pages on your website for that visitor flow and
be really critical and ask yourself are those pages engaging enough? Are the
calls to action clear? And if they’re not before you publish any content make sure
to improve those pages. If you miss that step you really miss out on this great
opportunity to engage a visitor, engage a reader in the right way. So if you have
any questions about improving your site in terms of your marketing campaigns, feel free to reach out to our team.

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