Digital Marketing Strategies For Small Business (… My TOP 20 Tips & Tricks)


– If you’ve got a small business to run, then you know the importance of choosing your digital marketing strategy wisely. After all, the right
digital marketing strategy can either make or break
your marketing efforts. So in this episode, we’re covering 20, yes 20 of my top digital
marketing strategies for you to pick and
choose from and combine into the perfect digital
marketing strategy for your business, all
right, let’s get to it. Hey there, my name is Adam Erhart, and welcome to the Modern Marketing Show, where we help you make
marketing that matters. So if you’re interested in
learning about the latest and greatest marketing
strategies, tools, tips, tricks, and tactics, well, you may
want to consider subscribing. All right, let’s talk
digital marketing strategies. Specifically, in this
video, I’m gonna give you 20 of my absolute best digital
marketing strategies that you can use regardless
of what market or business or industry you’re in. Now rather than dive into
the nitty gritty details and specifics in each and every one, I want to give you kind
of a high level overview and my key takeaways on what
these strategies really mean and why they’ve been effective in all of the small businesses I’ve
worked with and coached with in order to help you generate more leads, customers, and sales. One more quick note, you’re
gonna notice a little bit of overlap between some of these things, and this is intentional. After all, sometimes
when we’re taking a look at digital marketing
strategies, it’s important to look at both the high
level kind of macro overview as well as the low level micro
specifics in order to find which combination or
two, three, or four items are really gonna drive the
point home for your business. The goal here is simply
to flood your brain with possibilities, and
not just possibilities, but possibilities that
have actually been proven in the real world in helping
businesses just like yours to grow and generate more
leads and do all the things that a business is supposed to do because at the end of the day,
it’s less about the tactic and more about the overall
strategy behind that tactic ’cause remember, a well executed
but only average strategy is gonna massively outperform a terribly executed phenomenal strategy. At the end of the day, it’s what gets done and what gets done well that
really moves the needle. Also, make sure to stick
around right til the end of the video because while
I’ve listed the first 18 points in no particular order,
it’s the final two points that I believe are the most important for small businesses to consider today. All right, all that said,
let’s dive into tip number one. All right, tip number one
is all about coming up with an irresistible offer. Now what an irresistible offer is is pretty much exactly like it sounds. It’s an offer that’s too good to refuse. Now sometimes these are
referred to as godfather offers or IOs or other terminology
but they basically all the same thing, and what
it is is it’s some kind of offer that you can put in front of your ideal target market
that directly speaks to them and compels them to take action. Now here’s the thing. When we’re designing
an irresistible offer, we don’t necessarily
have to compete on price. We don’t need to give
anything away for free here. All we have to do is
understand that it’s important to reflect that we understand where the customer’s coming from, meaning we know their
pains, their problems, their frustrations, and how our business is uniquely positioned
to solve that for them. One of the most important
points to consider when you’re constructing
an irresistible offer is that you want to be selling
a painkiller, not a vitamin, meaning what you want to do
here is you want to solve a pain rather than
prevent a future problem because people are a
lot more likely to act and take action when
they’re trying to solve an actual pain and problem that they’re experiencing right now. I like to describe these
pains and problems as miseries and basically what it is
is it’s some kind of pain or problem or fear or
frustration that they’re trying to get over, but this
can also be referred to as a bleeding neck which
really stresses the importance of getting this thing solved fast, meaning you can either display
this irresistible offer in an ad or as a call
to action on a blog post or right on the homepage of your business. The only thing to really
remember here is the importance of actually having it so
that you can compel someone to take action as soon as possible. Now it’s here in tip two that
we’re going to experience the very first part of
overlap that we’re gonna see as we move through these 20 items, meaning your lead magnet
can actually include aspects or elements or maybe even the entire part of your irresistible offer. Now a really high level
overview just in case you haven’t heard of a lead magnet before, all it is is some kind of
piece of valuable content or information or could
even be something tangible or physical like a book
or a trinket or a widget or whatever it is, but
you’re going to use this in exchange for your
customer’s contact details, meaning maybe their name,
maybe their email address, maybe their phone number,
maybe even their address. Now the reason it’s so
important and so valuable for your business to have
a lead magnet is twofold. Number one is having an
appropriate lead magnet positions you as the
authority and actually shows that you know what you’re doing by solving one of their
problems through your content. The second reason is you’re
gonna use this lead magnet in order to attract leads,
not surprising, right? Now the way lead magnets
traditionally work is you’re gonna wanna put
this offer for the lead magnet in front of your ideal target market. You can do this through
an ad or maybe even a link on your website, and
you’re gonna direct them to where they can download their free PDF or their free guide or get
their free book plus shipping, whatever it is. Once they get to that actual landing page, they’ll input their name and email address and in turn, they’re gonna get the guide, and you’re gonna get their contact details which you can use to
followup with them later. My final point on lead magnets is this. You don’t need to limit yourself
to just one lead magnet. After all, the odds of
your customers having just one single problem
might be pretty slim, and you may want to approach
their pains or frustrations from a number of different angles which is what your lead
magnets allow you to do. All right, tip number three and one of the top digital
marketing strategies that I’ve seen work for small business is none other than SEO. Now, SEO, or search engine
optimization is by far one of the nerdiest,
technical, most geekiest things you can possibly talk
about in digital marketing, but it’s also incredibly important. In fact, SEO is largely
responsible for the growth of my first marketing
agency back in the day, that and content marketing, but again, there is some overlap
because content marketing and SEO kind of work nicely together. Anyway, the point is this,
search engine optimization, SEO, is incredibly valuable. Now, we obviously don’t
have the time to get into all the specifics and details
here, but the point is you may want to start
allocating more resources to SEO especially if people tend to be searching for one of the problems
that your business solves. Now when it comes to SEO, there’s a number of different factors that influence it, including onpage rankings
and offpage signals. Now, when we’re talking about onpage, these are things like the keywords you use in your URL, your title, your
headings, onpage content, all sorts of things like
that, and when we’re talking about offpage ranking
signals, it really has to do with the number and the kind
of links that are linking back to your content which is sending signals to the search engines that
this is valuable content. Anyway the goal here isn’t to
dive into the technicalities of SEO but rather just to
educate you on it being a valuable strategy and
if you want to pursue it, there’s a ton of great content available, I’ll make sure to link to
some in the description below. All right the next
point may sound similar, but it’s incredibly
important to differentiate and that’s Google 3-pack SEO. Now this point is only
really valuable if you’ve got a local business or an actual storefront or actual physical location
because what you’re going to be doing here is ranking in the map, and this is incredibly important
especially on mobile now where most searches are conducted. Now the way to find out if you’re ranking in the 3-pack is pretty simple. First of all open an
incognito or private browser just so your history doesn’t
influence the results, then type in whatever industry
that you’re searching for and your city name and see what
appears in the map results. If you’re not in the top
three, you’re missing out which means you really
need to spend some time, some energy and some money optimizing that Google 3-pack listing because they get a ton of traffic, especially from mobile
where most searches occur. Now this next tip is a
little more out there and a little less common than
say SEO or Google 3-pack SEO and it has to do with audio marketing. Now like I said at the beginning, these tips are listed
in no particular order, again except for those last two, so I don’t want to
overemphasize or underemphasize the importance or relevance
of audio marketing to your business. That said, I know it can
have a profound effect if this ends up being the right channel for your target market,
and therein lies the key. You see, to decide if audio
marketing is something you want to pursue, you first need
to really clearly identify your ideal target market, but
we’re gonna talk about that a little bit later. Now when we’re talking specifically
about digital marketing strategies, obviously things like podcasts and Spotify ads and things like that are gonna come to the
forefront of your mind. That said, I also want
you to consider offline audio channels like maybe
even good old fashioned radio. Now, radio in my experience
certainly doesn’t provide the same return on investment that some of these digital channels do, but as a supplement or accessory
or even worth considering ’cause you never know, it
might still provide enough of a bump to make everything worth it. All right, our next point is
one of my all time favorites and it has to do with email marketing. Now fortunately, we already
covered lead magnets and the importance of acquiring
customer contact information like their name and their email address. Well with email marketing,
it gives you that opportunity to followup and provide more
value and make offers again and again and again. Now there’s a lot of people
out there complaining about lower open rates
and how email marketing is losing its effectiveness
and while this is true to some degree, just think about yourself and how you personally
interact with content and how you consume information. Odds ar pretty good you
check your email once, twice, three, maybe even 10 times a day. Well, the same goes for your customers. They’re actively involved
with checking their email which means it’s a fantastic
medium to reach them and to spread your message. Of course, like all the
strategies we’re talking about, here are the devils in
the details which means you can’t just spammily
promote all kind of offers and all kinds of garbage to your audience or they’re just gonna unsubscribe and delete your emails as
quickly as they receive them. Rather, you want to be
strategic and seek to provide as much value as possible,
meaning you’re gonna educate, you’re going to inform,
you’re gonna provide entertaining content, and overall, you’re gonna seek to be authentic and human and really provide
as much value as you can. But when all that’s done,
of course you still have to make offers so don’t be afraid to as long as they’re
relevant to your market. Our next point is content marketing, and as I’ve already discussed, between SEO and content marketing, this
is really how I built up my first marketing agency. It’s a fantastic tool because
content marketing allows you, again, to educate, to
inform, to provide value, and to show that you’re
the authority in your field by teaching people what you know. Now, again, content marketing
is kind of a high level macro overview which entails
all sorts of things below it like podcasts and videos
and blogs and interviews and lead magnets and
resource guides and all sorts of stuff like that so it really is again that high level overview. The point is if you’re
not creating content for your target market,
you really should be in one way, shape, or form. The key with content
marketing is to choose the right format and
the right style for you and your audience, meaning
if you hate the idea of being on video, video’s
probably not gonna be for you. If you hate the sound of your
voice, maybe audio content you’re gonna wanna stay away from, and if you hate the thought of writing, well then obviously a blog
isn’t gonna be the best for your style. All that said, if I had to pick one which is the absolute best
form of content marketing that we’re seeing right now,
it really has to be video, and there’s a number of reasons for this, we’re gonna cover that in just
a minute on video marketing. All right, and our next tip
as promised, video marketing. Now video marketing is a phenomenal tool for small businesses in
order to generate more leads, customers, and sales
and prove your authority in the marketplace. Next to having an in person
conversation or meeting face to face, video really
is the next best thing in order to establish trust
and show your personality and really humanize your
brand and your business. Also, the fact the video has
a relatively high barrier to entry, especially
considering just typing up a blog post, this is actually a good thing because if you’re serious
enough to be watching this now and really intent on
improving your small business, it means you’re serious to
overcome that barrier to entry and do the things your
competitors are not willing to do. Specifically, overcome
some of the discomfort that initially arrives with video, namely getting all the equipment set up, figuring out what you’re gonna
say and then going through the process of recording, editing
and uploading your videos. Now as I touched on in the last
point on content marketing, the reason I think video
marketing is one of the most powerful forms of content is
because you’re able to take the video content and then
syndicate it across a number of different channels,
meaning you can strip away the audio and you now
have audio marketing. You can have it transcribed,
and you now have a blog post, and you can take little bits
of snips or clips or quotes or anything like that,
and you’ve got all sorts of different quote cards for all sorts of different social media channels. My takeaway point on
video marketing is this. It’s only going to grow in
importance as we move on through the new year
and into the next year. So if you haven’t yet, now’s
the time to start investing in creating more video
content for your business. Our next point is copywriting, and when we’re talking about copywriting, we’re not talking about
copyright or the legal aspect of protecting your work, but rather about creating influential and persuasive sales copy. The reason copywriting is so important is because if you’ve got a small business, which I hope you do, otherwise, why would you be watching this video now, well then it’s important to
communicate and to persuade and to influence the perceptions of those who are communicating and
dealing with your business and the way we do this
is through copywriting. But here’s the thing with copywriting. Rather than get bogged
down in all the details, the key takeaway point is
that pretty much any kind of communication that
you’re writing or putting on your website or your ads
or anything like that really comes down to the
copy that you’re writing, so the introductory hook,
some of the benefits, some of the features,
how this is going to help your customers achieve
what they’re looking to do, how your business is
uniquely positioned to solve their problems, all of
that is copywriting. So there’s a number of
different formulas out there to help you get started with copywriting, but the biggest takeaway and the strongest and most important point I
want to make is really try to be empathetic to your customers. Understand where they’re
coming from, understand their problems and their
pains and their frustrations, their dreams, their wants,
their goals, and their desires. Put yourself in their
shoes and really seek to understand, and your copy will become significantly more effective
allowing you to make a lot more sales. All right, our next point is
on YouTube marketing organic. Now, no surprise that I
obviously believe YouTube is a phenomenal tool in order
to communicate your message, provide some value to your marketplace, and help to grow your business. After all, that’s why you
and I are both here now. Now there’s two sides
when it comes to marketing with YouTube, the organic
side and the advertising side, which, spoiler alert, we’re gonna cover in just the next point, but first, let’s touch on the organic side. Now to succeed in the
YouTube organic side, it’s all about understanding
that YouTube acts like a search engine, meaning
one of the best ways to initially get liftoff
for your YouTube channel is to create content
that your ideal customers are actively searching for. Now, whether your video gets
watched or not comes down to a number of different factors like the thumbnail you choose, the title, the
competitiveness of the keyword and just how good the video is overall, but there’s no better way to get started than really just to get started. In fact, even if you have
no intention of ranking for different search terms or
becoming a YouTube celebrity, it’s still worth uploading
your content to YouTube ’cause this can be a
valuable resource for you to direct current or
potential customers too in order to answer
questions, solve problems, even provide some
troubleshooting information for your product or
service that they may have. Overall, content marketing is important, video marketing is a great
part of content marketing, and if you’re gonna be creating videos, then what better place to
host them than on YouTube. Now as I just touched on,
obviously the next part of YouTube marketing is
the advertising platform, and YouTube ads are quickly becoming one of the most profitable
and powerful forms of advertising available online today. I said that a little quieter
’cause it’s still a bit of a secret, you see, just
like we saw Google ads explode in costs over the years, well we’re seeing the same thing happen with Facebook ads, but this hasn’t happened
yet with YouTube ads, meaning we’re still able to get in there and get views for pennies on the dollar. The thing is the YouTube
advertising platform is a little more complicated
than the Facebook ad platform, again, which creates
that barrier to entry, but YouTube’s making it a
lot easier to get your ads in front of relevant
and ideal target markets and of course, there’s a
number of different ways to do this including pre-roll ads, those kind of annoying skippable things that they put in front of the videos that everybody kind of (clicking). Well, those actually work. Same thing goes for discovery
ads, those ads that you see at the top of the search which show a little yellow ad thing,
well those work as well and can appear for whenever
your ideal target market is putting in a search term that you want your video to appear for. Key with really maximizing
your YouTube ad is to make sure to follow a really good
script and template, again, I’ll make sure to link to one in the description box below
as well as to make sure that your targeting is on point,
meaning you’re only showing your ads and your videos to
those who are most likely to take action and do
business with your company. Our next tip is something that
I get a lot of kickback from and that’s using your
Facebook personal page in order to market and grow your business. Now the objections I
get are always the same. They range from I’m not even on Facebook or I don’t use Facebook to
I don’t want to be spammy and promotional on my personal page and pretty much everything in between, but the reality is is that if
you’re good at what you do, your business offer’s a valuable service and really helps people, well
then you’re kind of doing a disservice to people by not
educating and informing them of what you have to offer. Also, in today’s world,
where people don’t like to do business with businesses
but like to do business with people, it really
helps and goes a long way to humanize your brand
and to basically become a lot more authentic in
your business doings. So, how do you do this? How do you use your Facebook personal page to promote your business? Well, it’s actually pretty
simple, you really just need to be yourself and talk about things that are of interest to you. All the more power if
you’re able to do this in a way that ties in to your business in some way, shape, or form. Maybe by telling customer
stories or talking about things that are of interest to your market or sharing successes or highlights
or even new developments that are going on in your world. Don’t be afraid to start
slow here and maybe just put a few kind of tester posts
our there just to get started, but I think you’ll be
really pleasantly surprised with how curious people are
about this part of your life. So don’t be afraid to share it. All right, no video on
digital marketing strategies for small business would
be complete without talking about Facebook advertising. Now, I know we talked
about how YouTube ads are quickly becoming one
of the most powerful forms of ads available today but
that doesn’t mean Facebook is out of the running yet. In fact, it’s still a
phenomenally powerful tool in order to get in front of
your ideal target market. Now I’ve got a number
of videos out on the top of Facebook advertising,
so I’ll make sure to link to a playlist in the description below, but the point is this, if
you’ve got a small business, you need to be using Facebook ads. You can use them to
create brand awareness, you can use them to promote your videos, you can use them to
generate leads and give away your lead magnet and pretty
much everything in between. The point is is that you’ve
got to spend some time and possibly some money
and some energy as well in deciding which is going
to be the right strategy and the right approach for you, but I know there’s one out there. If you’re just getting started,
and seeing as we’re talking a ton about video in this
video, well a great place to start is with a Facebook video ad. The reason this is so
powerful is because Facebook is trying to promote
videos as much as possible, but you’re also able to
retarget people who watch a certain percentage of your video, meaning if someone watches,
say, 25 or 50% of your video, they’ve shown some interest,
they’ve shown some intent and they’ve taken some
action by staying involved up to that point. Well you can now create an
audience of these viewers to retarget later with
other relevant offers, other videos, and essentially
continue to build trust for pennies on the dollar. Takeaway point, Facebook
ads, gotta use ’em, which leads nicely into our
next point on Instagram ads. Now, the thing with Instagram
ads really comes down to the fact is your target
market on Instagram. If they are, you obviously want to be using Instagram ads as well. The beauty is is you’ve got
a couple different formats to choose from including
feed ads and stories ads. Now if you’re not familiar with Instagram, those are essentially just
the two main different ways that people interact with the platform. But the key is is choosing
the right one for you and your business and then
designing them accordingly. The beauty of Instagram
ads along with Facebook ads and along with pretty much
any other kind of advertising is it allows you to instantly
put your message in front of your ideal target market
which means you don’t need to spend weeks or months
or years building up an organic audience. You can immediately go
out there and put your ad right in front of who you need it for to test whether it works or not, whether you need to refine your offer or find your targeting or
find your message in general. Takeaway point on Instagram
ads is if your audience is on Instagram, you need
to be using Instagram ads. They’re a phenomenally powerful tool. And this leads us nicely
into our next tip, which is retargeting. Now, retargeting
essentially is your ability to go out there and to show ads to people who have engaged with your content in some, way, shape, or form before. Now retargeting is
amazingly powerful for just a number of different reasons,
and I get really excited about it because the beauty
of retargeting is that you can go out there and
show your ad to someone and if they take any kind
of action whatsoever, you’re able to go out
there and followup again and again and again which
allows you to increase the frequency with which
you’re showing your message to someone and as human beings, we’ve been kind of conditioned
to associate frequency with trust, meaning the more
touch points you’re able to go out there and get in front of your ideal target market, the more they’re going to
trust you and your business. Now here’s the beauty. Facebook, Instagram, YouTube,
and the Google display network all allow you to use retargeting. Here’s an advanced tip. All you really need to do is get someone to your main website, to
your main landing page, and as long as you have
the pixels installed, you’re able to then cross retarget across a number of different platforms,
meaning if you can get someone from Facebook
to go to your website, well then you can
retarget them on Instagram or on the Google display network. Same thing goes with YouTube. If you can get them to go
from YouTube to your website, well then you can
retarget them on Facebook or Instagram or back on
YouTube again if you want, and really they all kind of play together so you create this omnipresent, multichannel marketing approach. Sounds super nerdy, but it’s super cool. And this leads us nicely
into our next point on the Google display network. Now, pretty much everyone’s
familiar with Google as well as Google ads,
those things that appear at the top of the search engines and show the little ad button beside them, but what most people don’t know is that Google also has
real estate on all sorts of different websites
allowing you to put banner ads anywhere you want pretty much. Now, banner ads used alone,
not the best strategy, certainly not the most effective, but when used in conjunction
with the retargeting strategies that we just talked about,
they’re again a phenomenal way to increase the frequency
with which someone sees your message. The beauty of the Google
display network is that it’s really cost effective,
meaning you can go out there and show your banner ads
to people who have engaged with your content and only
people who have engaged with your content for
really, really cheap. Now here’s my big point with
the Google display network. I don’t recommend using
this for cold traffic, meaning I don’t want you
to be going out there and showing this people
who have never engaged or interacted with your business before. It’s gonna become really
expensive and not that effective, but if you’re using it
as a retargeting method in order to continue the relationship, to show relevant offers,
and stay top of mind with your target market,
then it’s a phenomenal tool. All right, our next tip on
digital marketing strategies for small business is no digital
marketing strategy at all which is exactly why it’s a lethal weapon in today’s digital age. And that tool is direct mail. Now when it comes to direct
mail, I want you to think about it in the same lines
that we just talked about with the Google display network, meaning I don’t want you to
use it to generate cold traffic but rather to nurture the relationship with existing customers. You see, in today’s day and age, there’s something really
valuable about getting a physical, tangible piece
of something in the mail. This is true across all kinds
of different generations including millennials who
actually value and open and read hard copy direct mail. So if you’ve got a customer
list or a lead list or even a prospect list,
definitely want to be taking some time to put together some
kind of direct mail material, and my advice here is
to keep it as personal and as relatable and
authentic as possible. This means no glossy brochures required, no really polished
materials but really just a simple typed letter letting them know about what’s going on and
why it’s important to them and most importantly why they should care. Fantastic tool, really
good way to build trust and nurture the relationship. All right our next point is on
the lifetime customer value. Now, what is the lifetime customer value, and why is this important
to your business? Well for starters, the
lifetime customer value is really pretty much
exactly what it sounds like. It’s the value of a
customer over their lifetime to your business. Now why is this important? Well, when you understand
what the value of a customer actually is to your business,
it allows you to make really strategic and really
budget conscious decisions about what marketing decisions are good and which ones are bad. Take for example you know that
the average customer value of a customer to your
business over their lifetime is a thousand dollars. Well, you can then decide
how much of that you want to attribute and allocate to marketing in order to acquire new customer. For example, let’s say
that you can go out and buy all the customers you
want for 500 dollars. Well, you may want to do
this because you’re gonna get a 500 dollar profit on each
one of these decisions. Another example is let’s
say that you’re investing in a certain marketing strategy, and it’s costing you 1200 dollars
to acquire a new customer. Obviously, you’re gonna
wanna cut this thing off pretty short or make
some modifications soon because what you’re doing is
you’re acquiring customers at a 200 dollar loss. Again, all sorts of different
formulas and strategies and things we can look at later on this, but the key point is you
really need to understand what the lifetime customer
value is of a customer to your business so you can make educated and informed marketing
decisions on which ones are gonna provide a return on investment and which ones are gonna lose. All right, so you’ve made
it to our final two tips. Congratulations, I hope
you’ve got a ton of good ideas that you can use and pick
and choose and draw from in order to form the perfect
strategy for your business. All that said, these next two
tips are pretty much gonna be powerful regardless of
which ones you’ve chosen before because they’ve been
proven time and time again to deliver the most bang
for your marketing buck. So the next point that
we have to cover here is the importance of
testimonials and case studies. Now, testimonials and case
studies have been around since basically the beginning of business when someone said hey,
how’s that business? And they said, ah, it’s pretty good. Well, that right there is a testimonial. What you wanna do is you
want to capture these and then display them in order to prove that you actually know what you’re doing to your prospective customers. Now there’s been a ton
written about testimonials, and everybody says that you need them. In fact, so much so that it’s
often just kind of ignored because it’s assumed to
be just something you need so everybody understands
it, so everybody ignores it. Counterintuitive, but
that’s the way it works. So don’t be one of those
people, rather make sure to be one of those people
that actually understands the true value and
importance of a testimonial and a case study if that’s the
way your business operates. You see by displaying
and demonstrating them, it provides an enormous
amount of social proof, and this is going to become
increasingly more important as we move into the next
year and years beyond where skepticism and cynicism
and doubt about businesses and companies is at an all time
high, and people are looking for true, prove, and authentic businesses in order to give their money to. Now testimonials and case
studies is a bit of a weird thing to be talking about when we’re talking about digital marketing
strategies for small business, but it’s incredibly important
because acquiring testimonials and building out really
thorough case studies is a fantastic way to prove that you actually know what you’re doing. Social proof is one of the
most important influential factors in getting someone to
actually trust your business and do business with you, and
testimonials and case studies are that social proof that
you need in order to do this. It can then also be leveraged
across all your different social platforms as
well as on your website to clearly demonstrate that
you’re the one for the job. All right, and our final
tip, and what I believe is the single most important
element in a digital marketing strategy above all is
having a really clear, really identified, and
really thoroughly built out ideal customer avatar. So first a few details on
what this avatar should entail and then why it’s so important. Now when we’re talking about
an ideal customer avatar, we’re talking about
building either a fictional representation of your best
customers or really picking kind of that one or two of your ideal, most perfect customers
and really describing who they are and what
makes them different. We’re talking about demographic details, like age, gender, income,
occupation, title, geographic details, like
what city, state, province, country, neighborhood, wherever they live, and psychographic details
like attitudes, interests, opinions, beliefs,
affiliations, organizations, things of that nature. The better you understand
your ideal customer avatar, the better you’re going to
be able to make them feel understood when you’re creating
your marketing material, and that’s what really moves the needle and gets them to take action. So here’s why having an
ideal customer avatar is so incredibly important. Well, when you have this
ideal customer avatar in mind, you know who they are,
you know what they like, you know how they speak, how
they dress, what they do, well then you’re able to make
really strategically aligned marketing decisions, meaning
you’re able to identify which social media platforms
you’re ideal customer avatar is active and present on
and which ones they’re not. You’re able to identify what
messages are gonna resonate with them and which
ones are gonna fall flat and you’re able to determine
what types of campaigns to launch and which ones
to completely ignore. You see when you look at
your digital marketing strategically and
wholistically through the eyes of your ideal customer avatar,
everything gets a lot easier, a lot more clear, and a lot
more effective which is why it’s my top tip, and my top
digital marketing strategy for small businesses. All right, so thanks so much for watching. I hope you enjoyed the episode. If so, make sure to give it a thumbs up, subscribe to the channel, and say hello in the comments section below. For more great marketing
strategies, tools, tips, tricks, and tactics,
make sure to head over to adamerhart.com which is
packed full of resources, articles, blogs, and videos
all designed to help take your marketing and your
business to the next level and way beyond that. All right, so thanks so much for watching, and I’ll catch ya next time
on the Modern Marketing Show.

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