Dynamics 365 for Retail | Business Applications Spring 2018 Release


>>Welcome and thanks for joining us for
this deep dive look at Dynamics 365 for Retail. We are excited to
share with you what we see happening in
the retail landscape. Now, Microsoft is
helping retailers meet the extraordinary challenges and opportunities facing them today. And then, we’ll show you some of the advance
capabilities and benefits you’ll find in the Dynamics 365
for Retail solution. Pressures on
retailers are growing. First, of course, we’re seeing an unbelievable
transformation in the retail space right now. Businesses are
needing to redefine, and, in some cases, completely overhaul
their strategies to deliver solutions that cover the end-to-end aspects of omnichannel commerce
and smart logistics. And meet the growing demands
of consumers who want compelling, consistent,
personalized experiences. We know you’re facing
multiple pressures to evolve existing
business models. And you’re operating
in a global marketplace that’s characterized by disruptive technological
innovations and fierce competition
for wallet share. And all the while, you’re facing a number of challenges
and disruptions. Retail employers
must accommodate a diverse workforce with easy to use tools and
development opportunities. But at the same time, we must attract millennials with mobile, social, and cloud technologies. Millennials represent over
25 percent of the population, and they’re an enormous
opportunity in retail. And although they’re
the first generation born into a truly
digital society, where online sales now
dominate, interestingly, millennials spend most of their retail dollars at
brick-and-mortar stores. Many retailers face inventory
optimization challenges, such as high inventory
storage costs, inability to fill
orders on time, significant margin loss
and markdowns, inefficient fulfillment
processes and no visibility in an inventory
levels across channels. They’re using a variety of tools to address
these challenges. But because the tools aren’t integrated with
supply chain or ERP, these retailers
are missing out on agility and
information visibility. So, they’re operating at
a competitive disadvantage. Many consumer
goods companies are finding new revenue
streams by attempting to create brand loyalty through a personal relationship
with consumers, rather than relying on
the traditional retail channel. The critical challenge for
these brands is to create the right engagement experience
for consumers at scale, and then to harness the signals
from that engagement to learn, improve and optimize. Millennials are interested
in experiential environments, in choice, and they show less loyalty than
any previous generation. They want to feel
valued as customers. Their feedback, for good or ill, is posted swiftly on brands or third-party
social networks. So, how will retailers keep these inconstant
customers engaged and feeling positive
about their brand? We really need to nail
that experience to maximize lifetime customer
engagement and value. Today’s consumer
has information at their fingertips 24/7, 365. The empowered consumer can try, buy, and return at will. And thus, and can change
brands and choices when, where, and however she likes. For retailers,
the message is clear, give consumers what they want, when they want it,
or risk losing them. And today’s retailers
must integrate a range of touchpoints,
such as the store, online, mobile, catalog, social sites into a seamless
shopping experience. Increasingly,
a retailer’s success is directly tied to their ability
to provide relevant, accurate product information
across all these channels, and to manage that data
efficiently with unified inventory and supply chain logistics and analytics. At Microsoft, we’re
constantly looking at ways we can remove the complexity
connected to these challenges. We understand that you
need tools to help your business thrive in
this fast-paced industry, as well as the technology
to stay at the cutting edge, as you work to deliver best products and
customer experiences possible. So, success, in
this environment, requires a new approach. That’s a lot to manage. Talk about a need for
digital transformation. Well, Microsoft
were committed to enabling that journey
for our customers. We help retailers deliver exceptional retail
experiences that elevate their brand by offering seamless shopping experiences
through unified digital, in-store, and
back office operations. We do this in three ways. First, by optimizing retail
operations with a trusted, secure platform that enables data driven business insights, and provides
a foundation to better manage inventory,
orders, and fulfillment. Second, by empowering
employees to provide outstanding service
at every point along the buyer journey with
role optimized solutions, and integrated data that
deliver the guidance necessary to accomplish
these key business goals. And third, by creating a personalized retail experience that elevates their brand, and ignites buying
behavior using immersive technology
that seamlessly engages customers
at every touchpoint. And that’s why we created
Dynamics 365 for Retail. A true end-to-end
retail solution, delivering unified
commerce across all channels, and
encompassing sales, mobility, analytics,
productivity, and enabling retailers and workers to do and achieve more in a
mobile-first, cloud-first way. Now, I’ll turn things
over to Muhammad Alam, who’s going to share details
of Microsoft’s vision, and approach to these challenges
and complexities, and illustrate how we
deliver capabilities, technologies, and solutions that drive intelligent retail.>>Thank you, Bill. I’m excited here to
talk to you about our Dynamics 365
for Retail offering. With our retail offering,
we believe we’ve got something that’s
extremely unique, and high value for
our customers in the market. With Dynamics 365 for Retail, one of the things we offer is a completely integrated
end-to-end offering. End-to-end in the sense
that you actually get a very robust set of capabilities both for
your front office, your retail back office, as well as you get
natively integrated capabilities with supply chain management
and warehouse management. So, you can actually manage your full value chain
within a single application, as opposed to
having to integrate to multiple applications. Outside of the
end-to-end offering, we also offer
centralized management within the retail
headquarters capabilities, where you can define your configurations,
your master data, and your configurations
in a centralized way. And really expose that to all the channels that
your service as a retailer, as well as make
them available for other applications to consume. So, you have a single
management experience, as opposed to having
to either duplicate the data or have to manage
it in multiple places. Our Dynamics 365
for Retail offering also offers modern store and
omnichannel capabilities. Omnichannel capabilities
in the sense that you get an out-of-the-box call center channel, you get, obviously, multiple options from
a POS perspective, be it our modern POS, or our cloud POS option, which we’ll kind of look
at a little bit later. As well as to our commerce runtime
integration capability. You can bring in as many
additional channels as you like, but still connected to the same retail set
of configurations and data that powers your channels within the Dynamics 365
for Retail solution. The retail solution, as Microsoft also offer
multiple deployment options. So, you as a customer can choose what makes sense for you. We obviously have
a very valuable cloud offering. We also announced
earlier this year that we will be providing an on-prem offering
for our Dynamics 365 for Retail solution that
will come later this year. But beyond that, for
customers that actually want to have a cloud
experience for retail, but worried about
the connectivity of the store, at least the reliance on the connectivity of the store
in case it goes down, we actually also offer
very robust offline, POS offline
capabilities, such that, in case you have
a disconnected expansion or a connectivity
challenge at the store, your store can
continue to operate. And when the connectivity
comes back up, you can kind of sync
in the transactions with the cloud solution. These three offerings,
we believe, from a Microsoft perspective, also makes the Dynamics 365
for Retail solution very unique in the marketplace. The final thing from a value
proposition perspective that we are really excited about in Dynamics 365 for retail is, we provide a solution, a cloud solution as well as
an on-prem later on, that’s managed by Microsoft. However, we’re still
maintaining the ability and the capability for you as a customer to be able to
connect, customize it, and extend it and make
it personal to fit your business needs
in a manner that still allows you to consume the updates and the innovations
that we’re providing from Microsoft without having to conflict with any extensions
that you’ve done. So essentially, being able
to stay current and updated while making the
application specific to your business processes
and your business needs. So while we spend a lot
of time thinking about, how do we make
this retail offering unique from a product
perspective to our customers? We’ve spent an
equal amount of time thinking through
the challenges that retailers face in
deploying a new solution because it’s not necessarily
either a low-cost, low-duration, or easy effort for retailers to go through the
change out their application. Some of the typical challenges
that retailers face is long implementation cycles. In some cases,
needing to change out whole sort of sets
of application at the same time as opposed to having to kind of
do it at a pace that makes sense for your business
and in some cases, either needing to
integrate it to multiple applications
or needing to integrate into applications that
necessarily don’t really work well together from
an integration standpoint or from a compatibility
perspective. We’ve also solved and I talked about it a little bit earlier, the ability and the flexibility, the challenges that customers face while they can
get the solution and the application
from a SaaS provider or from a business
application provider. Typically, there’s
still an extra last mile that you need to kind
of go through to make that application fit
to your business and unique needs and that
requires, in most cases, significant amount of
customizations that you as a customer that need to maintain
and continue to upgrade, if you want to
continue to take on innovations at the provider
that the software provider or the SaaS solution provider is providing you
in the solution. So we’ve spent a lot of time thinking about how we address those implementation
challenges as well with Dynamics 365
for retail, where we do have a simple out-of-the-box just
Dynamic 365 for retail offering with a level of pre-configuration that
allows you to really get going in your retail operation specifically as quickly and
as seamlessly as possible. That of course alongside. The second aspect which
allows you to then expand from there and onboard additional business
processes such as warehouse management and supply chain management if you want to then move the rest of the organization
onto the same set of business applications that we provide from a Dynamics
365 perspective. We’ve also spent a lot
of time thinking about in a practical world you’re
always going to have systems that need to integrate to other applications
in your landscape. So we’ve invested heavily in our Dynamics 365 for Retail and Dynamics 365 for
Finance and Operations. Essentially all of
our Dynamics 365 applications allowing you a level of integration flexibility do a lot of other applications
that you may have on-prem or online
in your IT landscape. So that is something you’ll get natively as part of
the product as well. Outside of that, as
we kind of step into how do you kind of cover
that last mile from an application
perspective and make it truly unique and fit
to your business needs? We allow a lot of configurability
in the application. So you can make
the application yours without actually having to
write a single line of code with things such as visual
configuration profiles that allows you to adjust
the layout and the landscape of what
the POS looks like, and then assign it to
a group of users as well as configuration profiles that essentially allows
you to define a set of configurations and then
assign it to a group of users, hence going to have
that flexibility without having to
kind of hard-wire or write code to create that level of specificity for the needs
of your business. Then, of course all of
that on top of the ceiling and the extensibility
we talked about on the previous slide as well, in which we’ve kind of sealed the application
that we provide from Microsoft perspective such that, we can keep it updated
and current for you, so you can take advantage of the investments we’re
continually making in retail while still
adding extensions on top of it to make the application
yours or fit your need, and kind of have the
best of both worlds from a really efficient total cost
of ownership perspective. So with that, what we’re
going to walkthrough today is, some of the investments
we’re making in Dynamics 365 for Retail in the spring release
and I’m going to have Anil who is one of our principal program managers in retail come up and walk you through some of the demos in the application of the
capabilities we talked about. We’ll start
the journey looking at the unified commerce capabilities
which essentially was the omnichannel set of
capabilities we talked about where we enable you to be able
to kind of buy online, return in the store, or being able to
kind of pick pack and ship across different stores, so kind of giving you that
flexibility at a store level. From there, we’ll
move on and look at modern store
experiences, modern POSs, and then move onto what we are calling optimized operations
that essentially allows you to be
able to kind of make the application yours in
an extensible and a safe manner, allowing you to still
optimize your operations to your needs while keeping
the application current. Now, we’re going to
move on to the show and tell section of
the demo where I’m going to invite Bill back onto the stage along with
Anil Purushothaman whose our principal program
manager to actually walk you through some of the capabilities we talked about in
the application. We’re going to start
this journey at the unified commerce
stop where you’ll essentially see the ability from a consumer app perspective
to be able to kind of transact with the same set
of products and transactions, and then look at
how you we enable scenarios like buy online
and pick up at store. From there, we’re
going to move to the modern store experiences where in the modern
store experiences, we’ll show you our Point of Sale system and how you can do pick pack and ship and
fulfillment across stores. At that point, we’re going
to shift back onto from front office to the back office and in the back office side, we’ll show you how we do effective merchandising in the sense we’ll walk you through a scenario where you can set up discounts and pricing
and promotions and then make that available
across channels for the channels to consume off of the same centralized management. From there, we’ll look at optimized operations
essentially, showing you a scenario
where you can make this application specific to your business needs
via extensions, while still preserving
and maintaining the core application
that we provide from a Microsoft perspective
so you can stay current on the innovations
and the enhancements we’re providing
while still having the capabilities that are
unique to you as a customer. With that, I’ll invite Bill
onto the stage to really do the set up for the for
the unified commerce scenario.>>Joining us now is
Anil Purushothaman from our retail R&D team who’s
going to walk us through a deep dive of
Dynamics 365 for retail. Now, Anil, when I think
about intelligent retail, the first thing that comes
to mind is unified commerce. So, can you start
by taking us through how we enable unified commerce
within our solution.>>Surely Bill. So
what we have over here is the consumer app
that can actually be leveraged by retailers and branded and claim
made based upon that requirement and
have it published to the public store
like the Apple Store or the Android store, and have their consumers
download it and basically use it in their
interaction with the retailer. In this scenario, over here, we have got Adriana who has the app downloaded
onto her device, and then she can use
the app to basically browse and kind of look at the products that’s available
from the retailer. Now, as Adriana is
looking at the products, using the consumer app, she basically finds
that there are specific recommendations
for her based upon her past purchases as well as what’s available
on her wishlist. Now, she can basically navigate through
the entire category of products similar to what
the online experience would be if she were to go
to the online website. Using the app, she can have all those experiences
over here as well. Now, in this example over here, Adriana is browsing through the products and
she’s looking at the women’s wears category
of products and as she’s looking
at the women’s wear category of products, she finds certain
dresses out there which basically she is interested in but
she’s not very sure about making
the purchase right now. So she basically
finds the details of the products in
terms of pricing, in terms of the attributes
of the product, and because she is not
so sure about making the purchase right now without touching and
filling the product, she decides to
add the product to her wishlist by adding
it to her favorites. When she does that, the product gets added to her wishlist. Similar to her wishlist, there can be additional list maintained in the app
like for example the registries or
any other shopping list that she needs to
maintain over here. Now, once she adds
the product to the wishlist, she can basically navigate to her wishlist and
she can basically see all the products that she has chosen as
a part of the wishlist. Now, when Adriana
comes into the store, she basically gets notified about promotions for the product that’s available
in her wishlist but very specifically
what she can see is, the retailer has
actually given her a directed promotion based upon the items in the wishlist. So that just because the customer has
got the products in the wishlist the retailer does not want to lose the sale and because of wish
they can basically send a directed promotion to a specific customer based upon what’s available
in the wishlist. Now, when Adriana opens up the promotion that’s
been directed for her, she can see that
there’s a good offer or a good promotion being
defined by the retailer, and then she decides
to say that, “Yep, I would like to make
this purchase and then she picks on the request
assistance part of it, which basically would intimate a store associate
to basically help her in making the purchase and then have her check
out the transaction.>>So that was really cool Anil, that’s kind of where
the magic happens, right? Where we have all of that data from across
all the different channels, so we can as
a retailer basically do a targeted promotion to
an audience segment of one, we know more than Adriana did, she might have even forgot that she’d put that item
in her wishlist. But we’re going to
target her and pick up a sale that we might otherwise
have lost. That’s awesome.>>Right. As we saw earlier, when Adriana walked
into the store, she got a directed
promotion and then she requested assistance in
buying the merchandise. Now, a sales associate
would come up to Adriana and then basically
look up the customer profile. So, they would basically look
up Adriana as a customer. And as they are looking
at the customer profile, they can basically have
additional insights about the customer in terms of
the profile information, in terms of the loyalty cards, in terms of
the recent purchases, the wish list, as well as
the recommended products. Now, since Adriana expressed an interest to buy
the floral white dress, the sales associate
will actually look at the product is in the wish list
that she has created, and then he can help
basically talk to Adriana about the product in terms of the product attributes
and other details, including the
pricing information, and then Adriana can make a much informed decision into whether she wants to
buy this product or not. In this scenario Adriana decides to buy
the product and then the sales associate
basically helps Adriana make the right choice
in terms of the size, color, and style for her choice, and then the sales associate can basically add the product
to the transaction. Now as Adriana is in the store, she is interested in buying additional products that
she finds in the store. The sales associates
can basically provide the same experience that’s available online in terms of browsing the different
product categories, and then helping Adriana
choose the right product. So, Adriana expressed
an interest in a specific coat that you
saw in the store, so the sales associate
can actually bring up the product that Adriana
was interested in. In this case it was
a wool button up coat. So, the sales associate
can bring up the product details and
talk to the customer in terms of all the
different product attributes and specifications for
the specific product. Now before the sales
associate can commit to making a sale to Adriana, he wants to ensure that there is enough inventory available in the store to make that sale. So the sales associate
can basically look up the available inventory, and as you can see
over here this view basically process
a multi-dimensional view in terms of the different
dimensions of product is available in terms of
size, color, and style. So Adriana is interested in the brown regular color and style and is looking
for a medium size. And as you can see over here, there’s not
enough merchandise in fact there is zero
merchandise in the store, so Adriana cannot be sold that product right
away but what-.>>So we lose that sale.>>Not really, no. So what can actually happen over here is the sales associate can basically book that transaction as a customer order
in the system, so that this
particular merchandise can either be available to be shipped to Adriana
to a specific address, or it can even be available for Adriana to pick it up from
a different retail store. So in this case, Adriana is interested in picking this merchandise in
a different store. So, the sales associate can say, “Yes pick up in a store.” And for which I would
create a customer order, and then she’s going to
specify a pick up date in terms of when she wants to go in and pick up the product. And then she picks up a date on which she wants to
receive the product and the product is added
to the transaction. Now similar to how we
basically have experiences in terms of browsing products
the same online experience, we also have an experience over here that will basically help Adriana compare
different products and then make the right choice. So, as Adriana walked
into the store, she was also
interested in buying some shirts for her family, but this particular store
doesn’t have the merchandise. So then store associate can basically look at
merchandise that’s available across
the organization and not just in
the retail store, and still make that sale
to Adriana even though that specific product may not be available
in the store. So, the sales associate can basically navigate to changing the catalog that
he’s looking at, and then basically
choose products from all catalogs across
all the different stores, and then help Adriana make the choice in terms of
what she’s wanting to buy. Now in this example
over here because Adriana was interested
in dress shirts, the sales associate can bring up all the different
available dress shirts that we have in
the organization, and then basically
have an experience whereby we can actually do
a side-by-side comparison of the product and then help Adriana make
the right choice by talking to her about
the different attributes of the products in
a side-by-side fashion, and so that she can
make the right choice in terms of the sale.>>Very good.>>So, Adriana is interested in the regular fit dress shirt, so she can add that product
to the transaction. So, she asked if we add
the product to the transaction, we can also make selections
in terms of the size, the style, as well as the
color if it’s applicable. And as you can see,
all those products have been basically added
to Adriana’s cart, and then she’s
ready for checkout. So, the sales associate
before checking out the customer would add Adriana as a customer
to the transaction. So the card basically has the customer profile
on the card, and this transaction is now
ready to be checked out. And as you can see there are different fulfillment methods as that customer carry out
as a pick up from Houston, and then this
particular product, Adriana wants it to be shipped to her brother in
a different city. So, the sales
associate can select this particular product and say, “Ship selected” And then choose, “What are
the shipping method?” Choose a shipping method and if applicable specify
a shipping charge in this case it’s a free of
cost shipping charge so I’m not going to specify
a shipping charge in there. And then by what date Adriana expects this product to
be shipped to her brother. And then she chooses
a date over here, and then this
particular line is being packed for ship to
a particular delivery address. Now, the transaction
is ready for checkout, and as you can see we have
products over here that has to go to different
fulfillment methods or delivery methods. And as we can see over here, the amount that we
show over here is not really the complete value
of the merchandise. Now that again is
a business rule that can be configured to say, how much deposit
should be put in by the customer before you can actually accept an order
from a customer. In my scenario over here I have got 10 percent deposit
being set up, so Adriana basically has to pay 10 percent deposit before this order can be set
to confirmed status. So if Adriana decides to pay for the deposit using
the cash payment method, and she’s going to
pay for the deposit only and she’s not going to pay for the remaining
merchandise, she’s going to pay it
only when it’s being shipped or when it’s being picked up in a different store. So, she is going to pay
for the deposit using the cash payment method and she’s going to pay
the complete amount, and then the sales associate can basically collect the cash and then have Adriana check
out the transaction.>>Fantastic. There’s so much
flexibility happening here. And what I love most is, the cart that we’re looking at, we couldn’t have had this
many items in the cart without that inventory matrix
that kind of look up and really the concept
of endless aisles. Right? We created
a virtual store within our brick
and mortar store. We weren’t constrained
by the square footage available to us in terms of the merchandise we
can sell to Adriana.>>That’s right.>>It’s great.>>Yeah. And once the order
is being placed in the store, now the store associates in different stores wherever
the order has been placed, we will get intimated, we’ll
get notified in terms of certain orders
being available in the stores for the purposes
of fulfillment. So they will get
notified about it, and they would be
able to look at the notification and see
what orders they need to process in a given day and accordingly have the order ready so when
the customer comes in, the order is ready for pickup or if the order
needs to be shipped, basically have the order
ready in such a way that when the shipper comes over to
pick up the merchandise, the whole package is
ready to be shipped out. And as you can see over here, I have got this notification
pop-up over here. As you click on the notification
you would basically see there are different
actions for the store, there are a few orders that
needs to be picked up for customers that are going to
come to the store for pickup. There are a few orders
that needs to be shipped to the customers delivery address. So in this example
I will look at all the autos that needs to be picked up to meet
different customer needs. And as you can see over here, all these different orders
and order lines are basically available for a
customer to walk in and pick up. So let’s say
this particular customer is in this case over here
this particular customer, Karen Berg is coming in to pick up a particular
merchandise. So, the sales associate can basically select that
particular product and say, “I will have it picked up and I will do all my
picking process to have it ready for Karen Berg to come in and pick up the particular product.” So, when Karen Berg comes in, basically the order is
available for pickup and the store associate
can basically hit the pickup button over here, and the product would
get added to the cart, and then Karen Berg can actually pay for
the remaining amount that’s due on the order, and then carry
the product with him. So in this case there’s
a balance of $40 or dollars that Karen Berg has to pay to pick up the product that’s
been available for pickup, and then she pays that using the cash payment method and then the transaction
is kind of committed. So, the next thing I
would think about as a retailer would be
merchandise management. And now we’ve got a robust set
of capabilities in the product for product price
and promotion management. So, can you take us
through some of those?>>Sure. So, what you’re looking at is basically
the Retail HQ. Now, the Retail HQ
is a component from where basically
you maintain all aspects of
the retail solution in terms of
assortment management, catalog management, defining
prices and promotions, defining the different
retail stores, defining the different
retail channels. So, this is basically
the one kind of hub from which you can basically manage all your
different retail channels. And as you can see over here, there are different workspaces that we lined up as
a part of the Retail HQ. And they are workspaces that are tailor-made for the retail
personnel’s that we have. For example, if you
look at the pricing and discount management
Workspace over here, now, this is basically
targeted towards the merchandisers
who are responsible for the pricing and
promotions in the store. So, this one single Workspace basically ties up
all the different activities and all the different insights
that they need to have as a part of the day
to day work per se. So, if you look at
over here, they can basically have a look at all the active discounts that’s currently running in
the different channels. They can look at discounts
that are pending, which are basically work in process at this point of time. And they also get insights
using these tiles over here, in terms of what are
the discounts that are expiring in the next few days,
in the next few months, for example, so that they can basically be
prepared to say that, “What do you substitute those discussions and
promotions with?” What you also can do
over here is basically have Power BI embedded as
a part of the Workspace. So, all the different
charts and graphs that you would create
in Power BI can be embedded on
the Retail Workspaces for specific personas, so that when they come
in, they basically get all the insights that you
would have to have, that you would
normally would get, but going to
the Power BI app per se.>>Okay.>>So, in the case of what here, the user doesn’t
have to navigate between different applications. They can basically leverage all the power of Power BI from within the workspace that’s been configured for
their specific persona. Now, continuing
the story over here, now as a merchandising person, I might be interested to
create a new promotion per se, so I can actually use a workspace as
a landing page and go about creating
new promotions for specific channels
right from over here. For example, I’m going to create a discount for
my loyalty customers, so I can give a promotion
over here called as Loyalty customer promotions. And as I’m defining
these promotions, I can basically specify what price groups
it’s applicable for. Now, price groups
are nothing but basically a collection
of customers or a collection of
entities to whom you want to target
this promotion for. It could be a collection
of customers, it could also be
a collection of stores or channels to which this particular promotion
is targeted for. Now, in this example we’re here, because I’m
targeting or creating a promotion from
my loyalty customers, I’m going to choose
this group over here called as Fabrikam loyalty price group. And this is the group to which this particular promotion
will be targeted for. So, after defining
the target segment for which this particular
promotion is for, I can define what products and what variants basically are qualified to be a part
of the promotion. And when you do that, you
can actually define that specific products or category at different levels of granularity. You can define it for
a specific category of products, for example, if I’m running a promotion for all my fashion accessories, I can navigate to
the fashion accessory group over here and then add that entire category of products to
this particular promotion. But if you want to
restrict the promotion to a specific product
or a variant, I can do that as
well by choosing the specific product or
a variant here and then having directed targeted promotion
for that specific group of customers only for this
specific product or variant. So, as you can see here,
we’ve got flexibility in terms of the different kinds of
promotions that you can create, the different kinds of target audience and target entities to whom the promotion
can be directed towards and also what products, and variants, and categories actually be a part
of this promotion. And as you can see or here, when you try to
create a discount, there are multiple types
of discounts that you can create over here. For example, you can create discounts like mix
and match discount, you can create
quantity discount, you can have threshold
based discounts, or you can even have
simple discount. So, there’re different kinds of promotions and
discounts that you can actually configure
using the Retail HQ.>>Fantastic. I mean, I can see how powerful the merchandise management is
in Dynamics 365 for Retail. Basically, I configure
the system to do whatever I want to manage my business needs and how I want to
run the business. What I love too is with
the unified interface, you showed me embedded Power BI, the tiles with the workspaces. I can get the benefits of
that powerful functionality, but I can also mix and
match the user experience to tailor it so that it’s easy and intuitive
for my staff to use.>>That’s great.
Thanks Anil. And then with regard to operations, we want to help you optimize, to reduce fulfillment costs, effectively manage
inventory and run the business better by using operational and
customer insights. We capture a lot of data
within Dynamics 365 for Retail, and across all of
the applications that work seamlessly together within
the Dynamics 365 family, giving you a lot of
signal to analyze, to help optimize
those operations. So, underlying all of
this is a foundation, an application platform
that is flexible in terms of its deployment options
and its extensibility. There’s an underlying
common data service that supports all of this. So, Aneelcan you take us
through some of how that works.>>Sure. So, we have a pretty
flexible and pretty robust extensibility story
across the stack. So, if you look at the different components
that we have in the application in terms
of the back office client, in terms of
the commerce runtime, in terms of the commerce data
exchange, the POS client, they basically have
extensibility patents across all those different
components of the application. A case in point over here, now if we look at
this particular scenario, where we basically have a customer who is
the retail customer, but then all the retail
cases in terms of the customer experience
scenarios are basically handled in
a different application per se. Now, how do you actually leverage the power of
common data services to bridge the divide between these two
different applications and have a unified experience
for the store associate? So, in this example over here, we have a customer over
here called Karen Berg. And if their store associate
basically wants to look at all the available cases that are pending for
this particular customer, the store associate
can basically select the particular customer and
then open up this PowerApp. The PowerApp is basically an application that is not
native to the embossed client, but it can be used by citizen
developer to actually dope the PowerApp and
then deploy that in the same embossed client per se. So, the store associate
doesn’t have to navigate or jump between different applications
to basically look at what’s happening with the customers’ cases per se. So this an example over here, we have the case management app, which is leveraging
the PowerApp, and pulling in data from
the common data services. And then showing
the information in terms of the case information about
a particular customer, so that the store associate can basically act upon
it accordingly. Continuing that story over here, what we also have here
is something called as the store opening hours. Now, just to demonstrate how the extensibility story
goes across the stack, the store opening hours is an information that’s
maintained in the Retail HQ. Now, how is that
information actually surface in the embossed client? So we have got an
extensibility story in the HQ, we got an extensibility
bit story in the commerce that determine
the commerce data exchange. And using all of the pipe
across the stack, you can basically look at information that’s been
captured in the HQ, in the POS client over here. And this is an example
of all information that has been captured in
terms of store operating hours, that’s been defined in the HQ, kind of lights up in
the POS client using the extensibility
mechanism across all those different components,
through the stack. And then customers and partners
can actually extend this for additional scenarios using the same extensibility patents.>>That’s terrific.
And the thing that resonated the most for me, when you were showing PowerApp, you used the term citizen
developer, all right. And the citizen developer, to me that’s someone like me, I don’t know how to write code, but yet Microsoft
and Dynamics 365 are providing the tools that
I can use to configure the business and tailor it to what I need to
do without having to call on IT and introduce new levels
of cost and complexity. So all that’s been designed
in from the start and in our approach to how we’re building Dynamics 365
for Retail.>>That’s right.>>Thank you so much,
Anil. That was very cool. The last thing that I
wanted to cover was GDPR, or the general data protection requirement
and compliance. Microsoft is committed to being a partner to our customers
in their GDPR journey. And Dynamics 365 for
Retail is designed to help you meet
your GDPR obligations. You can use compliance manager, which is a cross Microsoft
cloud services solution designed to help
organizations to meet complex
compliance obligations, like the GDPR, to understand
customer manage controls for Dynamics 365 for
Retail and what you can do to help meet
your GDPR requirements. Thanks for taking the time
to join us for that deep dive into Dynamics 365 for Retail. And looking at some of
the exciting features and capabilities
the product has to offer. Now, I’d encourage
you all to visit the Dynamics 365
website to learn more. And take a trial, sign up, get your hands on and explore
the product for yourself. There’s a lot to see
and learn. Thanks.

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