English Business – Website Building (Vocabulary Lesson)


English Winners, this business English
lesson helps you with vocabulary for starting your own webpage. The first
thing I want you to think of is: you have a home. This home is on a piece of land –
that you own – and you are going to have a party there. Now that you have this
picture in your mind, let’s talk about building your web page. The first thing
you need for your home is an address, so you can receive mail – like letters and
presents – from the post office, right? And you need the same thing for Internet: you
need an address that people remember easily. This address is called a ‘domain
name.’ Some examples of domain names are: ebay.com… facebook.com… youtube.com, you
see? We have a name and a dot-com, but you don’t only use dot-com. You also might
have a dot-org, like npr.org… that’s National Public Radio, if you live
in the United States. You can also use dot gov if you are a government. Like,
you do immigration through State.gov… if you want a visa to the United States. And
then, of course, there’s dot edu… if you are a university, like Harvard.edu. Or
maybe you have dot info… okay? These are domain names. Also countries
have domain names too, right? So, dot co dot UK… amazon.co.uk is the
web domain name for Amazon in the United Kingdom. Now, a domain name should only
cost, like, ten dollars per year, in most cases. But sometimes, you’ll have a domain
that you really want and somebody else owns, and they charge a lot
of money for it. That sometimes happens. That’s why people sometimes use dot info
instead of dot com. Does that make sense? So, now you have
your domain name… that’s your address in our home example. That’s where you get
your mail. Now, your hosting is like the piece of land where you build your house;
that’s where your website is going to be. Now, hosting is just a folder on a
computer somewhere that holds your website. And so, it might cost a couple
dollars per month or more… it depends on the size the bandwidth. Now, bandwidth is
how many people are visiting your site, and how much activity they are doing. If
they’re downloading videos, or you’re trying to be the next YouTube, you’re
gonna pay a lot for hosting. But, if people are just reading articles, it’ll be
cheaper, right? It’s just like our house comparison: if you have a big piece of
land, you might need to pay a lot of money. But, if you have a small piece of
land, you can’t have as many people over for your party, but you will also pay
less. Does that make sense? So, once you know what people are going
to do on your website, and how many people you want to have come to your
website, then you know more about how much you should pay for hosting. I use
Bluehost dot com for my domain, English – win dot com. But, you can use any web host
that works for you. The next thing you have to do is connect your domain name…
you know, whatever your name is… dot com, or whatever, to your hosting. That’s like
connecting your mailbox to the piece of land that’s going to hold your website.
And you can ask your web host how to do that. OR, it may be very easy if you buy
your domain and your hosting from the same service. I’ve done this before with
godaddy.com, and I’ve also done this with Bluehost in the past. if you don’t know
how to do it the customer service there is usually very good, so ask them if
you’re confused. Once this is finished, then you type in your domain name… your
address… and it should take you to where your hosting is. But there’s still ONE
problem: there’s no house on the land. No house, no party.
You still need a website. Now, you can pay a web designer to make the website for
you. That’s expensive, but you are likely to get everything you
want. But, you can also do something like wordpress.com.
That’s a platform that enables you to have your own website using a thing
called, what-you-see-is-what-you-get. That means you can change the look of
your website by clicking different options and dragging things around… maybe…
depending on what service you’re using, and you can visually design your website
without having to know much code. Sometimes, you don’t need to know any.
Believe me, I know very little code. So you can use WordPress or some other
platform to make your own website using what you see is what you get interface.
Now, what I like a lot about WordPress is they have templates. Templates are
specific designs that you can click through and try out on your website. It’s
like putting on a shirt, then taking it off and putting on a different shirt…
You can try them out and see what works for you.
Ond once you hit ‘okay’ on a template… boom! Your website has that look, okay? So that
should make getting your website a lot easier. Now, you type in your website
address, it goes to a website that now looks mostly the way you want. Now
sometimes, when you’re using a template, or you’re working with a designer, there
are some parts of the websites you want changed a little. Maybe you want the header
image changed. Maybe you want rounded edges on pictures. Maybe you want a
drop-down menu for e-commerce… where people can buy and sell things on
your website. These you can get either by hiring a designer to do the work for
you, or by using something called a widget. A widget is a small piece of code
that you can put on your website and on something like WordPress, you can change
where that widget shows up. It’s very convenient. In our house example, a widget
is like remodeling your kitchen or putting new furniture into your living
room, right? You’re getting ready for that party. Also, if you’re a really great
coder, you can use CSS. That stands for ‘cascading style sheets.’ It’s a
complicated, fancy way of saying you are going to write the rules for how things
should look on your website. To add widgets to anything, like WordPress or
Typepad, or any of those platforms, you need to go into your dashboard. The
dashboard is like your back-office. People who visit your website don’t see
this, but YOU do, and you can change different things like the settings on
your website… whether or not people can comment…
you can change and write new posts, and do a lot of different things. And you
should be able to find a section on widgets, where you can look around and
add different things. If you don’t see the option you’re looking for, you can
download something called a plug-in. A plug-in is a piece of code that
another designer made, and you can download it and activate it on your
website. So, you can play around with these things. But try to be careful:
because a lot of them makes it harder to load the website. Be very specific about
what you need. Next, you need to get traffic. Traffic is the people who visit your
website. These are the people in our house example who come to your house for
the party. And if you know how to get traffic, let me know, I could use a lot
more. Hopefully, this video helps you a lot. It gave you new words to talk about
building a website that will help you. Do you have a website? I want to know about
it. Put a link down below showing what your website is, and one or two sentences
– in English – telling me what your website is about. If you like this video, please
check out my other business English playlist, and I’ve included a link to one
more video you might like. LIKE, SHARE this video with your friends, and
SUBSCRIBE to this channel to help me grow EnglishWin. See you on the next
lesson.

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