FREE Resources to Learn Marketing in 2020 | Digital Marketing Courses and Certification

– Marketing is booming
and you can make a killing as a professional as a marketer. But if you’re trying to learn marketing by just Googling stuff, things
are going to be very confusing. You’ll get conflicting advice
from different websites and you’re just going to be like, “Oh my God, I’m going to give up.” So today I’m going to break
down the best free resources for you to learn marketing so
you can hit the ground running and jumpstart your marketing career. Hi everyone, I’m Neil Patel and
today I’m going to break down free resources to learn marketing in 2020, digital marketing courses
and certifications. (light music) Before we get started, make sure you subscribe to this channel and if you’re on YouTube
click the alert notification that way when I go live
you’ll get notified. The first place that you
can learn online marketing is Google’s Online Marketing Challenge. This is a course that’s probably one of the most comprehensive
out there for beginners. Not only does it give students
a real world experience into marketing, but it also
offers a global academic panel which is essentially modules
that cover various aspects of digital marketing that are taught by top academic panelists. Students then get to work
with nonprofit companies to build online advertising campaigns. They’re given a budget of $10,000. Students compete to show off
their best advertising skills, which isn’t expected to be
much as this is for beginners. However, it’s important
to note that this option does have a competitive angle. It isn’t just courses, it’s actually applying
what you’ve learned. The next one is Social Media
101 course by Constant Contact. This course essentially
teaches you step-by-step on how to build your social media presence across various platforms, using what you learned on
channels like Facebook, Twitter, LinkedIn, Pinterest,
Instagram, Google My Business, Snapchat and even YouTube. This course gives a lot of
practical value to students by giving them examples of lessons as well as offering how-to
guides and glossaries. The best part, the tool
is completely free. The next one for you, HubSpot Academy. HubSpot Academy offers
digital marking courses in nearly every subject,
even allows you to get a certification when you’re
finished with the course. That’ll look great on your resume. From advertising to growth marketing all the way to website design,
HubSpot offers a plethora of different design courses for
digital marketing beginners. They offer many different
forms of teaching including guides, webinars and even provide different
marketing templates, like social media editorial
calendar templates. The next one for you, Google Skillshop. It’s Google’s official
platform where you can learn how to do marketing
using Google’s products like Google Ads, Waze, Google Analytics and Google My Business. You can essentially
learn how to run paid ads on Google’s platforms like
search, display, network, their mobile ads, while you’re
learning how to do marketing for local businesses
and measure the results within Google Analytics. A good example of this is you can learn how to
run ads within Gmail. Right, Gmail has a ton of
users but very few people in marketing run ads on Gmail versus running it on Google search. It also has training ranging from introductory to advanced courses, so it can be helpful whether
you’re just starting out, or you already have some experience. You can even get a certification
from Google itself. I’ve seen quite a few companies love this and find value in it, and again,
it helps with your resume. The next one, SEMrush Academy. A lot of people use SEMrush as
a SEM content marketing tool but many of them don’t know that it goes above and beyond the basics. There’s tons of other features in there like they’ll even tell you
traffic that a website has, demographic information and
the list keeps going on and on. Their training offers both
basic and advanced concepts so it works for both beginners and pros, they can all benefit from this. It’s just not about SEMrush, they don’t just constantly
promote their tool, it includes things like
technical SEO, link building, queue research and content marketing. It’s free and they offer
certification as well. The next course for
you, Facebook Blueprint. This is Facebook’s official training that’ll walk you through
some of the different topics on marketing on Facebook and Instagram. It ranges from creating ads to managing your Instagram
business account. Much like some of the
other sources I’ve shared, this platform is great for
beginners and advanced marketers where they can learn a lot because Facebook really
goes into the nuances of how to use their platform. It also offers a
certification, which again, is great if you’re looking for
a job for any other ad agency or any marketing position
within a corporation. Copyblogger also offers a course, it’s called Internet
Marketing for Smart People. Copyblogger has been
around for a lot of years, they have a lot of high quality content on blogging and content marketing. It includes cool things like
direct response copywriting and coming up with offers that you can sell to your audience. It will basically give you a framework to start an online business from scratch, covering a lot of the marketing techniques that weren’t necessarily covered in any of the other
courses I talked about. So it’s definitely worth checking out. In conclusion, my honest opinion is, there’s a lot of courses
that are worth it, but the ones I mentioned
are some of my favorites that you don’t need a spend a dollar on. They’re effective, they’re great, they offer a lot of benefits and they’ll help you
throughout your journey in digital marketing, especially if you’re looking for a job. Now if you have any questions
on any of these courses or others, leave a comment
below and I’ll answer it. If you enjoyed this
video, like it, share it, subscribe to the channel. I’ll see you soon.

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100 thoughts on “FREE Resources to Learn Marketing in 2020 | Digital Marketing Courses and Certification

  1. Hey Neil, how can I add customisation button like you, like the button by which your visitors can increase/decrease the size of text according to their choice?

  2. Wow, I am Nylo Armany and thanks Neil, thanks a lot. I am struggling to learn digital marketing from scratch, I wanted to buy courses and I knew that those guys or gurus, they sell their experiences and fake gurus sell even the fondation which is free on the internet but requires good research. Now I don’t have to seek for it cause you just did a good a job as usual by sharing the beat information of the year I would say as a beginner ?, . this is the golden for newbie. Since I don’t have money but I have time now All have to do now is to learn, learn and practice through the affiliate marketing or work for someone for free for a certain time in order to deep dive into the game. Thanks Neil. You definitely the best ?

  3. i am one but knowledge in this space is always changing so this info is timely. what i know last year may have changed. and that's exciting and scary

  4. Neil sir you are great always. Sir can you please make a video bon copy blogger where I can imbibe each and every detail of bloogging , as I am a beginner who is planning to start a blog or website of his own. Kindly guide me. Thank you

  5. Hi Neil,
    Please don't make Ubersuggest a paid tool in future. I heard that many new bloggers and marketers are using it and it is helping a lot for them. It's doing great for them who cannot afford paid tools. A big salute. Thanks for this tool and keep going.

  6. I am amazed at how you even made this video available for us at zero cost!! This is great stuff, you are an Angel 😀 Thanks a ton, Neil.

  7. Hi,
    Thank you for sharing this very useful information.

    It would be Great if you can share some TIPs on creating Documents like: Company Profile, BRD & Quotations which we normally share with our clients.

  8. Neil, I want to start my own marketing business helping other businesses grow their online presence and get more sales.

    Will these tools still be good for a beginner?

  9. Would you yourself approve any of these certifications acceptable when hiring people at your own Marketing agency?
    Asking just out of curiosity.

  10. Hi Neil, I see that the first step for the Google online Marketing Challange you need a Professor that is already registered, where will we get such a professor?

  11. Hi Neil, thank you for sharing. Do these courses still help if I've just started a Digital Marketing Agency? If you can guide me on that topic. It would be great. Thank you!

  12. hey Neil, I Actually Have Completed My Digital Marketing Course Via Google Skill Shop.But, Its Basically All Theoretical And Is Filled With Some Case Studies. Which Among The Above Sources Provide More Practical Knowledge Than Just Theoretical Classes? Waiting For Your Response, Thanks in Advance

  13. Should I start my blog first or should I start to write on websites like medium or quora?

    Should I write on these authority websites first to get to be known writer before starting my blog?

  14. Can I turn my blog into a startup and turn my email list subscribers into my startup customers. Is there any analytical tool available to identify what the customer want to buy.

    Is there any tool available to identify that what the customer want to buy and you got to know by that tool?

  15. do you think that in future we could see a billionaire who become a billionaire by blogging aur content marketing or any other digital business?

  16. No wonder whenever I type Best Online Marketers or Top Online Marketers or Legit Online Marketers, your name pops up every time. Only because of videos and content sharing like these…thank you

  17. Thank you Neil for providing a ton of value in this video! I was lost on how many manuals and videos are out there! Now I have a framework on what to do for the next few weeks! Thank you again for helping us aspiring entrepreneurs to win in the online world! Really appreciate your videos.

  18. Hi, Neil! Thank you so much for these suggestions! I’m excited to check them out. Have you heard of a website called eMarketing Institute? They also offer free courses and certificates, but I’m curious to know if they are legit or not. Any and all insight into them would be great!

  19. Hi, I am new to Digital Marketing from finance background. This info was really useful. And I started with google as a base and now your videos are super informative. But Sir, how to overcome the fear/self doubt? I am confident but sometimes I have a fear of failure. Any suggestions, sir.

  20. Thanks for the educational resources. This summer semester I am going to do the Google Analytics course. All the suggestions are real valuable.

  21. Hi neil, i am interested in internet marketing but don't wanna do my personal brand but had to work in this industry can this possible

  22. Timely! Was talking to someone locally regarding teaching me FB. Now, with Blueprint, I get it from the source and then some. Thank you!

  23. Hi, Neil, great advice. Neil, can you tell me how to put a short survey on my Fb business page for skincare, and is it free? I'm having my website built, but I know having a study on my Fb page will be beneficial to find out what kind of products my audience actually would like. This way, I can keep in touch with them and build a good relationship as well. What is your opinion on it? I'm new at this, but I have been watching you for a while now, and you have valuable tips, and I trust the advice that you give to us followers. Thank you!

  24. What do you think about Vicks Internet traffic academy ( as a source to learn how to generate traffic? Please let me know your thoughts. It could help me save $1000. Best,

  25. Thank you so much for sharing these free digital marketing platforms that we can use for free courses. This helps a lot as I am branching out on digital marketing. Amazing Neil Patel. You are generous.

  26. wtf is digital marketing?
    my dads frnd suggests to do digital marketing course
    there is this classes nearby which teaches for 3 months
    fees is around 25 to 30k
    after completing will i know everything about digital marketing?
    after that will i get a appropriate job? reply anyone who kmows this stuff

  27. Should i do all the courses one by one in order or focus on any one(if yes,which one) as a beginner looking to work from home in future?

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