HACKS on How to Start Video Content Small Business or Self Employed for Sales and Marketing


Kobi – This is a conversation for somebody who is thinking
about doing video, they want to get into video, they want to get some help, we’re going to help them, we’re going
to go on that journey, in the first 6 months so you’re, we’re going to talk to this person about you’re 6 months
down the track, what have you learned? Lee – Okay, umm don’t be paralyzed by getting it perfect, just do it.
You’re just going to have to do it and at the start as you say no one is watching so much anyway if you’re building a channel
from scratch but I think that, just as humans and watching kind of reality TV we like to see people’s fears and
and people mess up, you now it makes us feel a bit better and maybe by you actually doing that we think that
everybody’s going to think we’re stupid for doing it, were as the guy watching it thinks, maybe I can do that
so they’re looking to you for inspiration and they’re probably think that, wow they’re so brave underneath all that,
and you think that they think you’re a fool. Kobi – I know they think I’m a fool, I am a fool, yep.
Lee – They, but you just have to do it and you get better in front of the camera that takes a little while and umm, it’s just
that you need to start. Kobi – Yep, absolutely and I think that my top tips are, and
you know you’ve echoed it but I say this to a lot of people perfect practice makes perfect, in the beginning no ones watching,
and your harshest critics are watching you in the beginning which is your friends and family and they’re going to be like
all in and they’re going to give you feedback so when your friends and family stop commenting on your videos
is when you’re actually starting to get the attention of the right audience so you’ve got to do it enough that your friends and family stop
watching and that’s when you’re actually talking to the audience that’s you know going to hand over cash for your services
like at the end of the day what we’re talking about is sales and marketing we’re not talking, I mean any content it’s got to be monetized
in some way otherwise it’s a hobby right because it’s your home movies for your family or whatever so I think
whether you’re making a blockbuster movie or whether you’re just making audio visual video content
for your business, like that’s who we’re talking to that no one’s watching, your harshest critics watch in the
beginning which is your friends and family when they go quiet that’s when your audience is starting to watch, that might be
6 or 12 months down the track and then the last thing I’ll say there’s lots more to say but the last thing I’ll say is it takes 2 years
it takes 2 years, there’s no shortcuts like your starting to get some traction now, we’re getting probably close to 12 months worth
of video, we’re now at about 3 years with a machine that’s absolutely running, perfect practice makes perfect, your
improving stuff all the time, there’s fundamental things that we’re making changes to like the studio this morning
got a reset because we went yeah this works I feel more comfortable this is a bit more aligned with who we are
it’s real stuff it’s not fake stuff, it’s real stuff this is a real thing now in the beginning it was the concept of acting as if and we were
being fools and we weren’t thinking about it now it’s a thing this is just us running this business and having these
conversations and branching out into other areas so it takes time and it’s like anything it’s like a new skill
a new experience it’s like little baby’s learning to walk it’s like going to school and learning stuff, it’s like learning
a language, it is it’s like learning a new language. Lee – And you, I think for people they need to keep in mind
is that it’s a moving target, so you’re changing, the whole kinda world is changing obviously, the tech is changing,
the backgrounds changing the lights are are gonna change all the stuff that you pick up over the thing is going
to change, your business is going to change it’s a moving target. So you just have to start and move.
Kobi – You do and then none of us are going to be the best in the world and so I think it’s about constantly improving
and constantly looking at what’s the small thing I can improve what can I improve, what can I improve and then executing on
those thing, and prioritizing executing, sometimes I get a little bit frustrated with what we’re doing, and Jack
knows this, it’s like lets just do the content, I don’t want to worry too much about the lights and the cameras
and how it looks, and Jack is trying to give it a 5 star outcome minimize the post production because we’re putting
a bit more effort into the set up and I get that, but for me that becomes a struggle because I’m like my time is really precious
I’m trying to do as much as I possibly can and stopping for 5 minutes for the subtle adjustments, so then that makes me anxious
and I’m trying to produce the content so I think that you’ve really got to ask the question, and I did this to
Jack at one point in time, I got you to actually sit in the seat and I sat on the otherside of the camera and he went aw
actually I’ve got more of an appreciation for it now. That was a pivot point for us in how we produce our content
and I think that that was apart of Jack’s learning about how to actually make presenters feel more comfortable and so
if you’re going to get somebody to help you put it together, than I think starting with somebody who
has got some experience to get you started, if you are struggling to start then it’s like a personal trainer
get a personal trainer like us we can help that’s what this is all about we’re telling you we can help you and so
we’ve now got 3 years of experience between us in this room in this machine if you like and we’ve learned a lot
and we can help you not step in dog shit, maybe crop that out we can help you not make some simple mistakes and
get you going and give you some confidence so we can do a bunch of shortcuts, we can say this tech, this environment
this sort of stuff, to give you the confidence that there’s a few mistakes that you won’t make in production. However, you can
do it for free because most of us have the latest iphone, or the latest samsung or the latest device and something
that’s just one of these things, something like this with a little phone on it is enough, on your desk, iphone
and the tip with that, the biggest mistake I see people make is theyre looking at the picture in the camera not looking
at the lense of the camera on the phone so if you’re gonna shoot content yourself with your phone, for
Linkedin or Instagram or something like that look at the lens of the camera, like I’m looking at the lens
of the camera right now and I’m looking at yu and I’m making eye contact, but I see lots of people make that 1 really
simple mistake they’re making eye contact with themselves. Lee – When you think about quality and we are offering our
services to create content for people, quality on social media now is the one, is the thing getting the
exposure so we’re talking about sound and light and expensive cameras and all that stuff, stuff that we can just
scoot around the development phase and move into the quality phase and to promote things for the business and
that, the quality thing is what I see and what I’m looking for when I’m pushing my own stuff, how can I improve the background
how can I improve the lighting, we can talk about spec of cameras different stuff like that, Jack can talk about how good the cameras
are and all those types of things so you’ve gt quality and you also got end target stuff so now instead of just making
one little thing on yur phone and dumping it everywhere we can be specefic and targeted as to where I want to make
a iece of content for LinkedIn or for Youtube or for where ever and then go after that platform with content and then
framing everything around how you film it for specefic content Kobi – yeah I think that’s really improtant to be shooting, creating
the content for a specefic platform and in thinking about that platform and most importantly when I’m talking to you
down this lens I’m actually thinking about you so I’m thinking about where you are, where you’re sitting, which
platform you’re consuming this content on, so that’s an important aspect, we will drop this video on YouTube
but I definitely agree the quality, it’s like a race car it takes a race car driver, like I can’t drive a race car,
I can have a crack, but I can’t drive a race car fast I’m gonna grind the gears and all that kind of stuff
for a formula one car, so I think that’s important to consider and obviously that comes at a cost so for those of you that
haven’t got the funds to spend then it’s going to take some time to practice and maybe get a little bit of help and
a little bit of coaching along the way and that’s where we can help you and there’s a bit of time available
tp give some people free advice and give some support and some assistance so make sure you comment or reach out
to us and we can give you some tips and tricks so that’s the flip side I guess is getting someone to support you on
your journey with coaching and that sort of stuff I think that the only other point that I would make is
around the audience, your audience, your prospects where are they hanging out.
Lee – So you’ve got the content, the platform and then the audience. Kobi – That’s right and I think that the one thing that’s stuck
in my mind for the last 3 years is trying to get more ad more refined at specific points in time to specifically talk to
the audience so who is the person that you want to talk to and if you can name one person that has the attributes
one person that you know their first name andtheir last name and you know where they are, where
they live, where they work, all that sort of stuff maybe not where they live but where they work and
their job title, not a generic, it needs to be a person in your network and actually create that piece of content
for that one person and then create another piece of content for another one person, name them, if you need to
write their name behind the camera so that you are specifically talking to that one person, I’m talking to
someone right now that I’m thinking of and they’re thinking about starting to create some content, I want you to
think about your audience, I want you to think about who they are, the message that you want to land with them
and you might actually might have 2 or 3 different stakeholders or groups of people that you would like to talk to with your
content it’s very important to not try and cover all of those four groups of stakeholders or five grups of stakeholders
with one video.

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