How The “Backpack Kid” Became Famous | GaryVee Business Meeting


(imitates phone ringing) – Backpack, backpack, backpack. (imitates phone ringing) ♫ Imma ♫ Shine ♫ In your face – What up, what up, what up? – Hi, Gary. – How are you man? – I’m doing good, how are you? – Such a pleasure, how are you? – I’ve seen you all over the internet. – Thank you, I’ve seen you as well. – Lionel, nice to meet you. – Lionel, real pleasure. – Ron, nice to meet you. – Ron, real pleasure. – What’s up man, Russell. – Russell, real pleasure. I’m so sorry I’m late guys. – Oh no, you’re fine, you’re fine. – [Gary] How are you guys doing? You sitting here Russell? – [Russell] Yeah. – [Gary] How’s it going? – [Backpack Kid] It’s going
pretty good, how are you? – Come in. So tell me how this all started for you. – [Backpack Kid] All right, okay so. I just created an Instagram,
I had 300 followers, and then I just posted a video of me dancing in a silly way just for fun, and then it just blew up. Big pages started reposting that video, and it just went
everywhere and then it was just that constantly throughout the week. – [Gary] It just went crazy viral? – Yeah. – When was that? – [Backpack Kid] It was
a video of me dancing. – No, no I saw it, when was that? – [Backpack Kid] Oh when, it was… It was last January, January of 2016. – And Rihanna shouted him out, Katy Perry brought him out to perform. – [Gary] I remember. – On the SNL. – I remember, I remember, I remember. – It just took off, he broke
the internet with dancing. – Yeah, because everybody was like, everybody loved the recall,
right that the SNL clip was. I remember I was like,
’cause her performance first of all was just
gonna be interesting to watch how culture was going to respond to, and then when you came out it was just wild to watch reaction. Okay. And so, do you have any
idea how it became viral? Like do you have any idea
of that 300, what happened? – Oh, yeah I remember, okay so one person commented
on that post on my page, #dontstopwhitepeople2k16. I have no idea why, I will never know why, but then some with 700,000 followers saw that hashtag and of course I was the only video on that hashtag. So he saw that and he was like, hey, this kid’s kind of cool, and he reposted it and tagged me. – [Russell] That was the start. – I love it, I love it. – From there then you know, Rihanna– – [Kid] I’m still in contact them too. The person on that page. – What did you say, my man? – I’m still in contact– – Where do you live? – I live in Atlanta. – Atlanta? (laughter) – He’s done business before and
that’s how we all linked up. – They just started an agency. Him and the number one
video he put on there. So yeah, he’s actually– – A creative agency? – Yeah. – Good for you. – We basically just
focused on like culture instead of like looking at demographics and whatever like culture
is the new skin color. – It is. – And our focus is just
really like focused on culture people who are kind of changing that so we rep people but
we also do creative as well. – I understand. – Go ahead, Boyd. – We did music and commercial
he did for anti-tobacco. – So you guys have known
each other for a while? – [Boyd] Yeah.
– Yeah. – [Boyd] He’s like the hot new kid. So like, it’s happening as you know. It’s happening right now. Katy Perry’s put him in the music video, bla, bla, bla, bla, bla. – How many views is the Katy Perry video? – I think it’s about 115 million now. – How old are you? – I’m 15. – [Gary] Love it. – [Boyd] What they were
talking about was backpacks. We’re trying to get
more of these backpacks like we were talking about maybe having his own backpack. Helping a backpack out
of the owning part of it. Like he just– – Can you guys manage him or rep him or– – Yeah, we rep him. – Understood. – And you guys knew each other or you reached out and connected? – I actually, one of
the brands that I run, he was at one of our events
and he couldn’t get on stage. – There was a concert yeah and got seats backstage so
that I could get on stage. – And I was like hold up
nobody’s like repping you? Because every, like people
are looking on the stage but there was always 15 people
around him in the crowd. – Yeah. – He would go to the other side and you would see all these phones. And I was like hold up,
nobody’s like helping you out? And, I think he had somebody but they didn’t really understand– – At the level. – And so like since– – [Backpack Kid] Security
guards didn’t know who I was. – And what does your
family think about this? – My mom, she’s pretty supportive and she let’s me go everywhere. And my dad is like not very into the hip hop culture kind of thing. – [Gary] Uh, huh. – But he’s kind of like, sees me as a normal son that he birthed. – (laughter) Understood. I love it, I love it. So keep talking, Boyd is there anything? No thank you. – [Woman] Sorry. – Is there anything from
any of your perspective that I might be able to help with? Is it things like more philosophical, big thinking around brand or JB. What are the economics around getting really put on by a Pack Pack brand or starting your own, that business talk? – [Boyd] Yeah, so this
talk is really strategy. It’s happening right now. Like they were saying everyone’s
hitting him right now. And some people were saying, we’re just gonna give you product. We’re just gonna do this and I told them what you’ve been saying
to a lot of people. When you find the next hot backpack and you own part of it,
that looks kind of cool. – Yeah. – Right before you walked
in we were thinking well, he was asking, who
do I know makes backpacks, or whatever, you know? – So what’s this backpack that you got? – [Russell] Sprayground, like the hottest hip hop branded backpack. – [Gary] Hm, mm. – [Russell] And we’re cool,
we appreciate your support. We’re actually going there tomorrow. – [Gary] Where are they based out of? – [Russell] New York. – They’re barely over like 17. – Right. – I mean it always happens, but– – ]Russell] On the street, but his is IG demographic is still like 18 to 24. – Of course, ’cause the way it works. What are you doing on Snapchat? – [Boyd] He was saying he has a lot of 12 year old fans and
really young ones too. – Make the toughest sense. – [Russell] Growing with him. – Of course. – I use Snapchat for– – Real life? – Yeah, I restrict Snapchat
to just me and the people that I know in real life
that like go to my school. – Why? – ‘Cause since Instagram is such a public social media for me, I just like– – You wanted to have
something for yourself. – Yeah. – And texting couldn’t do that for ya? – With texting can’t like socialize with. – I get it. – People as good at Snapchat. – I understand. – And I don’t want to give out my number all the time to people that I know ’cause maybe I don’t trust them as much. – Of course. – Here’s my Snapchat, here’s my number. – What about, are you
producing content musically? – I had musically a while back. But I kind of got bored of it ’cause it didn’t really
fit me, like Instagram did. – Just let it play, understood. – [Russell] He also does music. He’s working with this DJ. DJ Suede, I don’t know during Thanksgiving did you ever hear the
greens, beans, tomatoes. – Yeah. – [Russell] He produced that. So he’s been working with that and that’s something that
we’re kind of developing. – Trying to see how much or how
little opportunity you have. – [Russell] But right now, his impact as a digital influencer, the recall that we get with
the brand deals that we did, we just did something with Xfinity. He posted it, we got over 1,500 comments. The viewers were on point. We did something with an app
called Holo which is like a– – What are the size of the deals? – [Russell] 10 to 20. – Great. And he’s like at 70,000 right? – [Boyd] Almost there. – [Backpack Kid] Like 875,000. – That’s good, that’s a good
number for that kind of like… But the depth is there. He’s got real fans. – [Russell] These are real
fans like they engage with him. – Hm mm, my recommendation? Like if I was like, we came into this and we’re gonna be all partners. I quit Banner Media and this is my life. Number one move I’d do is map every single backpack company in the game. From them, if they’re number one. ‘Cause you actually like them. And it’s hot all the way
down to the one that is wack and not hot and look at
it in a room like this. And be like, okay reach out to all of them and be like cool, yeah what’s up guys. What can we do? And they’re gonna say, well we’ll give you a ton of shit, we love you. What about money? No. What about equity? Of course not if we’re
not giving you money, we’re not giving you equity. Cool, thank you next. (imitate phone ring) You know, Jan Sport we
want to bring that back. Everything’s back, Jan Sport
you wanna do something? Yeah. What are you gonna give us? Free stuff, of course. You gonna pay us? Sure how much do you charge? 20,000 (mumbles). Cool, you want to give us
1% equity in the company? No, number three. (imitates phone ringing) Backpack, backpack, backpack. What up, hey. You gonna give us free stuff. Yep. You gonna pay us? Yeah, how much is it? 20,000 …. Cool. You want to give us equity? Yep. How much? We’ll give you 2% of the
company if you sign a three year deal only wear our shit, de, de, de. Then you decide. Cool thank you, next. (imitates phone ring) Hello, backpack, backpack,
backpack, backpack, backpack. – [Backpack Kid] What are you saying is that you can only work one deal. – Sure. Notice how I’m calling everybody? (laughter) – If I have to wear this
stuff for three years, I can’t wear stuff for three years. – Ready, ready, ready? You’re exactly right. Let’s play it out. If I paid you $100 to
wear one backpack for the next three years, would you do it? – [Backpack Kid] No. – If I paid you 20 million
dollars would you do it? – Yes. – That’s the game I’m explaining. What you need to do is get it from, no to 100% to fucking yes. Everything in between and then
figure out the right spot. When I did my K-Swiss deal, right? First thing I negotiated
before money before anything else, I was like,
I’m wanna wear other sneakers. They could’ve said no. I’ve got football players. Braxton Miller, my football player can’t wear other shit besides Addidas. It’s all about. – [Russell] The deal. – When I was your age there was a wrestler in the WWF, his name was
The Million Dollar Man. He said the smartest shit of all time. Everybody’s got a price. I might can make Beyonce
do something right now. It might cost me 50 million dollars but I can get it done. So that’s the game you
need to figure out, got it? – A little bit. I’m only 15 and I’m not good
at investing like you are. – I get it, but this
is not about investing. This is about maximizing opportunities that you feel good about, both financially and as a kid living your life, right? You don’t wanna wear those Adiddas, every pair, every day but that’s what companies sometimes may want you to do. – [Backpack Kid] If
they paid a lot I would. – Correct but what you start learning is things that you say yes
to now, you’ll say no to. People used to pay me
$5,000 to fly somewhere. They’d pay for my flight,
give me a hotel room and pay me $5,000 to go on
stage and talk for an hour. And I thought that was the
craziest shit of all time. I was so happy. I fuckin back flipped to Florida, right? Now people offer me
$90,000 to give a speech right here in New York City and I won’t do it because that’a an hour and 45 minutes between commuting and being on stage, is
just too valuable to me. – What do yo mean valuable? If it’s like, because in New York. – Because I believe with that same hour and 45 minutes, I can make more money. Maybe I don’t get paid for it. Like this meeting, this meeting, I don’t the last time I checked
unless Boyd’s keeping it. I don’t think you’re
paying me for this meeting. But I’m deeming like
people that I respect Boyd. I’ve known him for a decade. He respects you guys, cool,
now we’re getting connected. You got your moment in culture right now. I’m interested, you’re so young. It’s gonna be fun to watch, we get to say what’s up to each other. I try to give you some advice, that might be valuable to you. Seven years from now, you’re like man I’m really glad I took that one meeting. He taught me something, right? So sometimes you’re playing the long game, and sometimes you’re
playing the short game. Sometimes I want the $150,000 for that two hours to speak, other times I’m taking 10 random meetings like
this that don’t make sense but they make sense to me in the 20 year window not in a 20 minute window. – But isn’t it better to do a few big jobs and a lot of small jobs? – I think it’s good to do
as much as you fucking can. In the 18 hours that you’re asleep, awake excuse me. (laughter) – I was like what? – So yes, you know what I mean? So sure, I mean look I think… I think it’s good to do whatever
the fuck you want to do. And that’s the spot we
all want to be in, right? Or you’re doing exactly
what you want to be doing and how you’re doing it. And by the way, it’s
not just about making… Like I’d much rather make
six million dollars a year happily than make 21
million a year unhappily. – Really? – 100%. – But $21,000,000 will make you happy. – What you learn is
when you have 6,000,000 that the difference between 6,000,000 and 21,000,000 isn’t much. You got to get to like… The quality of life
making $6,000,000 a year and $20,000,000 is pretty much the same. – In the short term, he’s about to approach a million followers. – Yep. – We’re thinking about
reaching out to a couple brands to do something that’s really cool. – Yeah, I think. Let me give you good
piece of advice on this. I think you should do something around 947,000 followers. Everybody does that ship and as you know. Because that why you guys are good at it. The way to hack culture is to not do what everybody else does. – [Russell] Right. – So to me everybody
celebraties the million. In my career, I hit in Twitter in 2007. Instagram I never acknowledges
those watershed moments. Everybody else does. To me you might be able to do something. Here would be a great example. This way you have
something to think about. You know how a lot of brands have numbers? You should really see if
anybody out there has number… Like is there a brand called 937? See where I’m going? – [Russell] Yeah. – Is there a zip code? I’m sure there’s a bunch
of zip code brands. I used to always think about creating a 908 brand for Jersey. Anyway, I would do a little homework and see if there’s some sort
of fun number like that. ‘Cause you reach out to that brand, that’s kind of– – See where I’m going? Fans will be like, oh
shit, that’s fuckin cool. Fuckin celebrating… Who celebrates 937,000? Like it’s a million, you know what I mean? So just something to think about. – [Russell] For sure. – ‘Cause that’s kind of like commoditized. Now to your point, if you can get a nice little brand deal, that’s
a whole different thing. (laughter) – [Russsell] Yeah. – But give it some thought. – For sure, for sure. – So how does your fan base work? – My fan base irght now, I would say, is much like you guys
talked about culture. It’s a mindset. I’ve got a lot of… My fan base is people who are
willing to put in the work who like want the grind, the
challenge from the mentality. But from an age, I think the sweet spot right now is like 27 year old dudes. – Yeah, I’ve seen that too. ‘Cause like, I remember the first I saw. I don’t remember the first
tike I saw your videos on the internet, I was like, wow. This dude curses a lot.- (laughter) – I’m sure parents won’t let
their kids watch this guy. – Yeah, no question. I curse a lot. That a little Jersey in me. Yeah, it’s funny. It’s really interesting. I’ve been cursing on the
internet for a long, long time. In 2007, six, eight, it really hurt me. People like, everybody no matter what age were really offended I would say. ‘Cause you, the internet video wasn’t consumable, like
at the scale it is now. TV didn’t show it except for cable TV. And I cursed, to your point
I’m inspired by Richard Pryor. Like I curse every second word sometimes when I’m in the real zone. So yeah, I get that reaction. Now though it’s been really
interesting to watch. I’m sure you’ll go through this and you’ll probably hadn’t
even thought of this. What’s really interesting about culture, especially for some of
that are a little older have really watched hip-hop for the last 10 or 15 or 20 or 30 years, it’s crazy what’s cool now. You would get punched so hard in the face so fast if you wore this backpack in 1991. – [Russell] In the ’90’s yeah. – So if you didn’t wear
Timbo’s and a jersey or Starter jacket, you were– that’s it, that was your options. – That’s the beautiful thing– – That’s the beautiful
thing, so what’s really cool and this is probably
the best piece of advice I can give you if you’re interested. By me never wavering and
doing what people told me I needed to do back then, it allowed me to have what I have now. – You didn’t listen to anybody? – Yep. – Oh. – I’m a big fan of it. Let me say it in a different
way that’s more truthful. ‘Cause that’s just funny to say it. Don’t listen to anybody
when it feels terrible inside of you to listen to it. It seemed ridiculous to me to not talk to people the way I would talk to people when I would pump up my
brother for a basketball game. Why would I change just
’cause that’s there. That seemed too hard. I was like, fuck what if I meet people? What if I meet people,
I never want to act. – [Russell] Yeah mask on, mask off. – Too tough to remember. – [Russell] Yeah. – So, yeah I think you listen to people. You got people around you who are smart. You got your parents, you
got your siblings, friends. Listening is fine but if that shit doesn’t feel good inside when you hear it. Never waver. – Yeah, I remember everyone wanted me to go to this thing for Big Critic. – Good. – I really did not want to go at all. – Yep. – But I went because I
thought that since he wanted me to do it that
it’ll be good to do. – And how did it feel? – And then my mom was like,
Russell this is your career. It is not anybody else’s. – [Gary] It’s true. – You are not a puppet. – [Gary] That’s right. – I was like, well Nicky Minaj
became famous being a puppet. (laughter) Nicki Minaj, like signed
with some producing company or something and they made her big by, changing her whole entire
appearance and stuff. – Yeah, I think the question becomes that’s the narrative that you and I hear. How much of that is true or not? – [Backpack Kid] She probably
wasn’t happy doing it but I mean she got big in the end. – We don’t know. Maybe she did, I’m always
fascinated by that stuff. What’s perceived versus reality. I had a meeting today with an
employee where I said look… He said to me, one piece of advice, you’re killin’ it, I love you as a CEO, like be more involved with Banner Media. And I said, you’re being
seduced by my content. I spend 90% of my time on Banner Media it’s just that most of
my vlog can’t show it ’cause my meetings are confidential. So the reality of something is very different than the perception. Your perception is that
Nicki was a puppet. My perception is maybe. But I don’t know how those meetings went. Maybe they were just there to
execute on what she wanted. – [Russell] Oh. – Maybe she couldn’t find anybody else that wanted to support
where she wanted to go and they were the infrastructure for her instead of she doing
what they wanted to do. I don’t know, truth is, I don’t know. What I know is that, much to your point. So you went to the Critic
thing or you did not? – [Backpack Kid] I did. – Okay good, so to me
the question becomes, in that scenario, let’s
just use your example. You got to do it, you
got advice to not listen to it or at least debate it for yourself because it’s your career. Then you did it. If that happened to be the
moment where something happened, that was 10x SNL and was
actually the thing that changed your career, the question would become, were you a puppet, was it him, was it him and then you deciding for yourself, yes… It’s interesting right? – Yeah, I went for two hours
and I only got a seven second part and it only took like 15 seconds to actually record that seven second part. – [Russsell] But how many people are gonna see that seven seconds? – And you know what else happens though? You’ll like this one,
the amount of things I do that are exactly the way you think about that that don’t work out. You know, your man says, but how many people are gonna see it? My team says, but how many see it? And the answer is, not
as many as he thought. That happens everyday. But the problem is the other
side of things happen too. The amount of kids that thought making vines, musiclease and
Instagrams of a piece of content and then said, this is
stupid, who’s gonna care and deleted it, but you posted it and it changed the
trajectory of you career? That’s the game. It’s saying yes and realizing
some shit’s gonna work, some shit’s not but if you just keep saying yes shit’s gonna pop. – Yeah, that’s what I did before like before I got really, really big before SNL and Katy Perry’s
video shoot and stuff. I just went to every possible available video shoot for anything I could. My mom was like, Russell
why are you doing this? It’s taking too much time. It’s not gonna ever make
you go anywhere or anything. And then it was actually one of the videos that my mom told me I should have gone to ’cause it was after school on a school day and I came home, back really late. It was actually that video
that Katy Perry found me in. – Yep. – Okay mom, how do you feel? (laughter) – Wrong, she feels wrong my man. And let me tell you the biggest mistake people make once they hit
it big the way you did. They stop doing the
shit that got them there ’cause they get fancy. – [Backpack Kid] Shoot! – [Russell] Doom, doom, doom. (laughter) – Yeah ’cause like, yeah. – It’s just the truth. – I don’t think I can
keep doing the same three moves in every video
for the next five years. – I respect that. – Make it as a career. – That I respect, I think that’s smart. I think the question becomes, one, never get high on
your own supply, right? So you’re big but not really. I don’t know, let’s go see
how many of the 7.7 billion people on earth know who the fuck you are? So like one thing people get confused on especially your age demo on Instagram. Like that is currency,
like you have more fuckin followers than your
entire school combined. (laughter) So like, maybe or maybe not
but you know what I mean right? – Yeah. – So I get why it’s happening, but it still doesn’t
mean what I say is right. Which is you’re just starting. You’ve got the big
advantage over all of us. The one asset that matters
more than anything is time. – Well I’m young. – You got it. So you got a lot of opportunity. More than you can even
wrap your head around. So I would just say,
please be thoughtful about saying yes to things as often
and as for long as possible. – That’s what I did to
get Katy Perry to find me. So if I said no to that one video shoot probably would’ve never have found me. – And I think you’ve got seven, twelve, fifteen more of those in you. But if you only say yes to
43 things instead of 719. It’s gonna be harder for that to manifest. – These are very specific
numbers to that thing. – They come to me. (laughter) – Another line that
he’s really approaching is kind of like comedy
and being a creative. So he’s not, what’s unique about him is you have a lot of dancers
and they’re dancing like super serious ut
he has this brand where he can dance super serious if he wants to but he has a brand of
comedy that’s into it, so he really kind of
wants to either get into creating skits and even
writing, is something that– – You know, I’ve got a good
piece of advice for you guys. You should continue to challenge. So you’re a creative, interesting man. – [Backpack Kid] Yeah. – You need to keep tasting shit. Let me tell you what I mean by that. You know while I was listening to you, what inspired me, I’m
just listening to you. You know what this kid needs to do? He needs to do everything at least three times to see if he likes it. Like you should paint,
like you should draw. – [Backpack Kid] Paint? – Like when one is creative, it’s only them not trying other creative avenues that stops them. Like I don’t know, you’re a fuckin bad ass dancer. Maybe you’re a better painter? You just might be. I feel like once you
have the genetic DN… You see where I’m going? Ya might, maybe Lebron
would’ve been the greatest heavy weight champion of all time. Maybe, I don’t know. – [Voiceover] He’s right. – You see where I’m going, like right? I don’t know, I know that
when you have creativity especially if I hear he’s funny and he’s thinking about writing. If he’s creating that framework because he’s looking for other avenues for you to explore, that’s one thing. If that’s coming to you
naturally out of curiosity, that then speaks to… You better, great and you better… You should cook, you should try shit because those creative
juices if you put them in the right outlet, they
might have been boom over here. Something to think about. – Well, I was gonna say something. – While you keep thinking, anything else? ‘Cause I know I gotta
run to a client thing. – Yeah they gotta go too
so, I mean this was great. – [Russell] Yeah, this was great man. – Yeah man listen. Feel free to reach out, like any… I’m on the karma kick, right? Just give love and if it
brings you guys value. – [Russell] Yeah. – Go ahead. – People like sorta know about me because the way I dance was something
no one has every seen before. – And how did that happen? – It just went along with my personality. Like always enjoy making people laugh so I always thought up with
ways to make people laugh in different ways just in
case I got bored … with. And it’s just when that hit. – I like that. – People, hey I’m tired of
seeing all these serious dancers, let’s look at this funny guy. – uh, huh I like that. Is there a question behind that or is that a piece of data like information. – Yeah it’s information,
this is what I did. – Cool. – To get people to recognize me. I didn’t like try to get people to see me. I was like aye, I’m gonna post this video for my friends to see you. And it started getting the views and views and views and views. – How much did that video get views? How many views did that video get? – I think, I was getting followers on the spot. I think in like 24 hours, we got like 45,000. – [Gary] How many
followers were you getting? – I got like 2k a day. For like a month. – That’s awesome, so good. – 45,000 is a lot to me. Right now 200,000, 300,000
is a lot for me now. – I get it. That’s good my man, that’s good. – [Russell] Cool. Appreciate it. You want us to hit you up through Mike? – Yeah, or Mike can share
my email with you guys too. – [Russell] For sure, for sure. – My pleasure. – We appreciate the time
man and working with– – Come to Atlanta soon, it’s pretty lit. (laughter) – [Russell] Get you lit. – Listen, I’m obsessed with Atlanta. I was with Russ last night. – [Russell] Right. – I’m all about Atlanta actually. I actually was about to do
a shoe event in Atlanta. I have a sneaker coming out with K-Swiss. I’m just trying to milk
some time in New York. I mean this company– – [Russell] Any Atlanta
presence or whatever you do. – Yeah, we’ll let you know. – [Russell] Awesome, Mike knows what’s up. – Cool. – I do appreciate it as well. – Of course. – [Russell] Very generous of you man. – Thank you, thank you guys, be safe. Love you Boyd, talk to you later. – [Man] Nice meeting you man. (upbeat hip hop music)

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100 thoughts on “How The “Backpack Kid” Became Famous | GaryVee Business Meeting

  1. https://e-martinez-store.myshopify.com/discount/END%20OF%20THE%20YEAR%20SALES I HAVE A GREAT STORES GO AND CHECK ME OUT. GOOD DISCOUNT

  2. Love the 3x method about trying different things. I'm using the "winning method". Whenever I start doing something, then I try to win once (e.g affiliate marketing – getting first client etc) and when I have won then I think was it worth the hustle and did I enjoy the process and most importantly am I happy and proud of myself.
    PS! The kid is fun and super ambitious!

  3. Absolutely killer , unfortunately I think this young fella isn’t quiet understanding and taking in how valuable the information he is getting for free is…
    NICE GARRRRY

  4. these social media kids are the smartest…and imagine the social pressure they learn to endure! I take notes!

  5. All that knowledge and this kid is worried about how specific his numbers are.. I don’t think he’s listening.

  6. this particular video you really gotta sit back and analyze.. you have the perspective of a 40+ year old who grew up in the '70s and a 15 year old kid who is ushering in the era of social media. obviously Gary knows a lot more than him but it's still intriguing to listen to both of them. this video is full of priceless info, gary nailed it

  7. Everything Gary is saying is true. But this kid will fizzle out. He might be too young, yes, but he's too caught up on what he's already done rather than what he wants to do next. And what he does next will be the only thing to keep him afloat.

  8. So cool that he got to sit down with Gary at such a young age. He will always remember that day. You can see Gary’s brain working as he intensely studies what the kid says when he talks about his feelings on Snapchat and Musica.ly. Gary stays ahead of the game by listening and learning from younger generations.

  9. 10:13 – Maximize Opportunity
    10:30 – Yes Now, No Later
    11:00 – Value vs Money
    12:19 – Happiness
    12:51 – The 1M Followers
    13:30 – Combine Trends/Current Events with Brands and Marketing
    14:47 – Target Markets and Resonance
    16:09 – Best Piece Of Advice
    20:11 – Better Advice
    21:18 – Facts
    21:47 – He just came out with a new move
    24:18 – He just contradicted 21:18

  10. I never really cared about business that much , I'm just a 15 yr old sophomore ,but this guy got me immersed , I'm now interested

  11. Heya all your content creators, if you need FREE MUSIC for your CONTENT check out my music here and on Spotify/ITunes (just search Norman Dück)
    You can use it for free and monetize your videos ! Just credit me for using it 🙂
    If you need anything I only have on Spotify hit me up in the comments! 🤙🏻

  12. I’ve watched this video fully on FB & am watching it again right now but man I can’t get over at 4:33 when the lady brings in the bags of chips, dude in front of Gary takes 3 bags to himself hahahaha & then opens one of the bags hella loud. I wouldn’t have even touched a bag of chips let alone bring them in like the lady did. Water is fine cause it’s quiet but bags of chips? Come on now Lol oh well.

  13. 12:23 "Really?" What was that question. Of course we prefer make a millon happily than 20 million unhappily. We are here to be happy, money is just a tool. Wtf

  14. hahaha the backpack kid yes
    𝐂𝐫𝐞𝐝𝐢𝐭 𝐂𝐚𝐫𝐝𝐬 / 𝐈𝐧𝐯𝐞𝐬𝐭𝐢𝐧𝐠 / 𝐌𝐚𝐤𝐢𝐧𝐠 $ 𝐅𝐨𝐫 𝐒𝐭𝐮𝐝𝐞𝐧𝐭𝐬 𝐂𝐡𝐚𝐧𝐧𝐞𝐥
    𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞𝐫 𝐆𝐨𝐚𝐥 𝟓𝟗𝟔/𝟏𝟎𝟎𝟎

  15. KIDS WILL ONLY UNDERSTAND WHAT THEY WANT TO UNDERSTAND
    YOU CAN TELL GARY HAD SOME DIFFICULTY GETTING THROUGH TO HIM, ONLY SUGGESTION GARY DON'T CURSE AROUND KIDS, YOUR SMARTER THEN THAT.

  16. hey guys im putting people into engagement groups on instagram for free leave your username if interested and like this so more people will see

  17. What's most amazing about this is you can see Gary is actually challenged by this interview. And how often do we see that. He loves it!

  18. Who's Office is this and who does that women work for? I think that's the main root of the chips. So just be unbaised about and rethink

  19. "Culture is the new skin color" nigga you wild😂you don't speak for black culture bro.black.people as a whole are not fucking w that culture sharing shit man we aren't trying to be part of other people shit.black people as a whole genuinely just want. Fair treatment but everyone just wants to take from our culture.from Elvis to Danielle bregoli to this kid and woah vicky.shitsnannoying after a while man

  20. My take on this video, Know when you have leverage and use it. Also, dont judge others ever, especially when you dont even have context. I really hope the backpack kid understands the leverage he has now with the amount of attention hes getting and uses it to get to the next step of his career because he keeps saying hes young but age means nothing if you dont have the attention anymore.

  21. This gives me so much hope! Lol If a kid with a backpack dancing can make it, surely someone who is raising awareness about anosmia (me) can get a following. Like if you agree

  22. Thank you for sharing this. I learned a lot as an individual who's learning on self-awareness, and as a mother to my 13yo son on how I can let him express himself and just allow him in discovering his authentic self. Thank you!

  23. Hard to believe that everything that is cool would have been lame back in my days like this kids dance n his look woulve been lame as hell n now everyone thinks it's like the coolest things lol.just goes to show u who's on top of the game right now lol.

  24. I like how Gary brought him back down when he started telling him tha big people think they made it big they get fancy n stop doing the things that got him their because it the truth this backpack kid thinks his BIG but in reality his not just the way he got famous is the same way he can get infamous really quick but u could see he started taking Gary real serious after that n maybe even a little bothered Gary told him exactly what he and everyone all saw in this meeting.

  25. Someone in his comments used a hashtag that lead to a page with 700k followers finding his post and reposting it. That's pure luck. But we can still try to reverse engineer it. Hashtags actually can lead to more exposure. All you need is one user with a following to repost you to start/grow your following.

  26. Good advice with finding a backpack co to collab with. Kinda like Gary with K Swiss on the shoe. He partnered with a co that gave him free stuff, money, and equity, as well as non-exclusivity. He can wear other shoes, gets free K Swiss, owns part of the company, and gets paid for his endorsement advertising. Check all your options when it comes to potential partners until you find one that'll give you all the above. If you can't get that yet, work to build more leverage before renegotiating.

  27. Thanks for putting "big" in air quotes. He is backpack kid…not a super star. I think if he gets back to being humble and puts that energy into staying relevant he might end up ok. If he thinks he's better than anyone because he has 1,000,000 followers on IG he's already yesterdays news.

  28. I know what's in the backpack other people's dance move just like the floss stop making this kid famous for copying other people dances

  29. This kid is dumber than the stupid dance that got him famous…..and god damn that thing is really fuckin stupid. Gary is giving him knowledge but backpack fag's brain puts up an out to lunch sign and hes like crunch crunch crunch mmmm i lub deez pwethels. Uhhhh duhhh why is am i gunna call deese bagpag companies, durrrr urrr how duurz moneez works, urrr if i wipes my butts one way today and the opposite way tomorrow will i die? This kid is a one trick pony. He'll just be dancing for his entire 15 minutes of fame which is soon coming to an end.

  30. Crazy how even people who don't have the understanding of it can wield such influence and power… This kids needs some mentors in more than just content and money making… Damn bro…

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