How to BOOST Website Conversions By Personalizing Your Website and Marketing Message


– You’re lucky if five out of 100 people who land on your website
buy something from you. Realistically, maybe one to two out of 100 are gonna buy something from you. Hey, everyone, I’m Neil Patel, and today I’m gonna share with you how to personalize your
website experience. (bright music) The reason you wanna personalize
your website experience is because the more you can
relate and personalize to that person or individual on your site, the more likely they are to buy. The first way that you can do
this is through hellobar.com. Through hellobar.com, you can
show people different messages depending on how many times
they’ve been on your website. So if someone’s been on
your website three times, you can show ’em a different message than if they were visiting your
website for the first time. For example, if they were on your website for the first time, like let’s say if you were on
Neil Patel for the first time, there’s usually a message
at the top that says, “Hey, do you want more traffic?” Yes or no? If you say no, then I’m like, okay, here’s a specific message for you. If you say yes, I show you
a different message, right? I do that through Hello Bar. And Hello Bar has many more features in which you can use to
customize the experience. You can even show different
messages to different people based on the referrer or
if they came from a search or if they even came
from a specific keyword. The second strategy that
you need to use is GeoIP. GeoIP tells you what city, state, country that someone’s coming from. You can then take that IP address and put their city within
your headline copy. By doing that one little simple trick, I was able to increase my
conversions by over double digits. It was really simple,
and I used maxmind.com for the customized GeoIP where I can put the person’s city or state or even country within my
ad copy or my webpage copy. Last but not least, create
a customized experience depending on what device
type the person’s using. If they’re using a desktop computer, show ’em something different than when they’re on a mobile phone. A responsive design isn’t enough. You may have to exclude
a lot of the elements that you have on your webpage when someone’s coming from mobile because these mobile screens
are so small these days you can’t put the same stuff that you can on a desktop computer. Follow those three tactics, and you’re gonna
personalize the experience and boost your conversion rates. (bright music)

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