How to buy a domain name for your website (do’s and don’ts)


Hello, I’m Lynda from Scullywag Services
and I want to help you get your small business online. So you’ve decided to
create a website, that’s fantastic! Now you need to decide on your domain
name. What’s a domain name? How do you decide on what makes a good domain name?
What are the pitfalls? Stick around I’ll tell you all about it. So, a domain name
it’s just your website address, also known as a URL. For example mine is
scullywag.com. Someone types in scullywag.com – bang – it goes to my
website. So what’s your domain name going to be? If you have a business registered, or you know what you want to call your domain name, it makes sense to go with
that. Otherwise there’s a few other options. Try to keep it short and sweet.
For this reason they often recommend that you don’t use hyphens or numbers if
possible. Some people decide to use their own name, to make it a personal brand. This
works particularly well for people who are offering a very personal service or
product, particularly artists, writers, musicians. Another option is to try to
include keywords into your domain name. For example if you’re a butcher you
might try to get the word butcher into that domain name. Or if you’re servicing
a certain area, so let’s say you’re servicing the greater Brisbane area, you
might try to get Brisbane into that domain name. And then there’s country
domain names. Usually if you’re using a country domain name you need to have a
business registered in that country. For example dot.com.au is the australian one.
So if I chose to, I could have dot.com.au for mine, however I find that most
of my business is from people overseas, so I’ve decided to stick with just dot.com.
That’s not to say that I couldn’t have bought the dot.com.au you as well. Some people
choose to buy both, and that’s fine, it’s a personal decision. Which brings me to
another point. Sometimes you’ll be lucky enough; you’ll snag that dot.com that you
wanted, but the hosts, the domain registrar will try to get you to buy the dot.net., dot.org and maybe a few other options as well. If you want them – go for them, but don’t feel
like you have to. The majority of the time your first
choice and perhaps your country domain should be enough. One thing you do need
to watch out for when you do register a domain name is that you do do it through
a reputable company. It’s not very common anymore I don’t believe, but there are
companies out there, you put in your domain name, you go to buy it and it’s
been purchased. Now you could be extremely unlucky and somebody else just
happened to do it, but what’s more likely is that company has actually registered
it. They can’t sell it to you for another 60 days because of the rules that ICAAN, the organization that looks after domain names, has set in place. They can’t resell
it for 60 days, but the point is once it’s theirs, it’s theirs, and they can
resell it for what they want. So instead of paying maybe $17 American for that domain name, you might be up for a couple of hundred. Personally,
if that was me, I’d be just like no thanks! I’d be going elsewhere and buying
another version of that domain name. Then we have free domain names. 98% of the
time this is going to be completely aboveboard – it’s a website hosting
company or website designer who’s offering a free domain name. It’s not
actually free, it’s built into the cost – there’s no such thing as a free lunch,
but what you do want to do is make sure that it’s your name that’s going down as
the owner of the domain name. There’s several different options that you have
there, you might want to have them down as a contact – the admin contact or the
technical contact, but you should be down as the owner. There have been cases when
people have been given a free domain name and then when they’ve gone to move
their services or their website they’ve run into problems because it’s not
registered in their name. Whoever gave them the free domain name has registered
it in their name and again they have you over a barrel and they can charge you
whatever they like to transfer that over to you. So just a couple of things to be
aware of and that’s about it. So I hope you found that informative. If you did,
please feel free to like, share or subscribe, and I look forward to talking
to you next time when we discuss web site hosting.

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