How to Design A Beautiful Homepage That Ranks on Google – The Non-Designer’s Guide

– How do you make your
homepage more SEO friendly? You know that hey, for a lot of key words, content pages tend to do
better, but does that mean that your homepage
can’t rank for anything? Of course not. Hey everyone, I’m Neil Patel, and today I’m going to teach you
how to design a beautiful home page that ranks on Google. (bright music) Before we get started,
make sure you subscribe to this channel, and if you’re on YouTube, click the alert notification. Look, home page SEO is
very similar to optimizing your other pages, but just
skipping over your home page is going to be a big
mistake and you’re going to miss out on a lot of opportunities. People go to your home page and learn more about your businesses all the time. First impressions are everything, and that relates to your home page as well. And here’s some tactics
that you can employ to create a beautiful home
page that ranks on Google. First off, state your
company’s value proposition and selling points right away. Your home page is essentially a welcome mat for your website. It states hey, everyone come on in, this is what my website is all about. Say what your company
is and what you sell, or the services that you offer right away. Point out your unique selling points. What makes your company
different from others? Wherever you can, you want to make sure that you point out your businesses
strongest selling points, and you want to put this
really early in your content. For example, Toms Shoes. For every pair of shoes
that are purchased, they donate one to a child that’s in need. That’s a very strong
selling point for Toms. You want to tell customers how your product solves their problem as well. Next, you want to use
customer testimonials. When it comes to brand authenticity, the stakes are higher than ever. A study by Boston
Consulting Group identified that authenticity is
one of the top qualities that would attract them to a brand. Trustworthiness is a huge
aspect in conversions. As internet continues to take over, brand trust is getting
more and more important. Not to mention, brand trust leads to brand loyalty, AKA,
returning customers. Showcasing your customer
testimonials is a great way to build trust with new visitors. If you don’t have customer reviews, encourage people to leave reviews. It’s as simple as just
emailing them saying hey, what did you think about my product? What did you think about my service? You don’t want to bribe
them to leave a review because when you do that, you’re creating reviews that may be biased,
you want real reviews. Next, you want to make your
homepage mobile friendly. This is incredibly
important because Google does mobile first
indexing, because over 50% of the searches are now
done on mobile devices. And in some industries, it’s over 90%. Your web design needs to be optimized for desktop and mobile. Make sure you’re using
mobile friendly themes and your website is responsive. Whether it’s a small mobile
device, or a bigger mobile device, or a tablet device,
that way you’re compatible. If you’re wondering if your
website is mobile optimized, well Google has free mobile
testing tools out there for you. Next, make your navigation simple. Navigation is key when it
comes to user experience. You don’t want to have a site structure that makes people confused. Chances are, if people
are going to their site, and they can’t find
what they’re looking for within a few clicks,
they’re going to bounce, Google is going to notice,
and in the long run it’s going to hurt your rankings. Also, it’s important to note that if users are exiting your site
so quickly, remember, the user experience isn’t
great for them as well, so not only is it going to
hurt Google as I mentioned, but it’s also going to
hurt your sales too. So you don’t want to just
improve your navigation for Google, you want to do it because it’s going to help with
your conversions as well. One of the biggest
reasons that people bounce is because bad site navigation,
and what I mean by that is either too many
options or they can’t find what they’re looking
for within three clicks. In general, less is more. With my old site, Quick
Sprout, I ran a test years ago where I reduce my navigation elements from eight to five, and
I was able to reduce my bounce rate by 3%
and my site navigation received an extra 2049
more clicks each month. That’s crazy, right? I reduced the options and
I got more total clicks. Next, I want you to optimize your home page title and metadata. Most people just make
their home page title tag their brand name, and that may seem smart, but it’s not when it comes to SEO. Yes, you still want to have
your brand name in there, but you also want to put
key words in there as well. Remember, eight out of 10 people will read your title tag or your headline, only two out of 10 will click
through and read the rest. So crafting something that’s
appealing is super important. And if you’re wondering
of how to craft something that’s very appealing,
roughly six word headlines tend to do well, people love
how tos, they love lists, they love anything that tells
them what they’re going to get. And with your home page you probably can’t do how tos and lists as much, but you can talk about the
problem that you’re identifying or the industry or the
main product or service that you’re selling as well
as including your brand name. And if you need help with
crafting your meta tags, whether it’s your title
tag or meta description with the right key words,
check out UberSuggest. Put in the key words within your industry, then I want you to go to
the key word ideas report, and it’ll tell you all key
words that you can consider targeting and look for the
ones with the SEO difficulty score of less than 40, those are the ones that are the easiest and
quickest to rank for. If you also want help
optimizing your title tags and you want to run
experiments, you can also use tools like ClickFlow
which allow you to AB test your title tags to maximize
your clicks for your homepage. Then, I want you to pull in recent blog posts on your home page. Remember, your home page
is like that welcome mat. People can be going
there for many reasons. By including your content,
it’s great because when people keep coming
back to your website, they can continually and
easily find new content and that will keep them going
throughout your whole site, keep your time on site better,
reduce your bounce rate, improve the overall user
experience, build more authority and brand, and eventually increase your conversions as well. If you look at my ad agency
site, Neil Patel Digital, you’ll notice that on our
homepage, we don’t just showcase blog posts, we
showcase the latest videos, we showcase podcasts, this
all helps drive people throughout the whole site,
keeping people on there, which then improve all
of our user metrics. Now, here’s an interesting step for you, especially if you’re an
e-commerce and you’re just selling products, you may be like hey, I want my homepage just selling products, I don’t want to showcase any content. Well, skincare company Olay did a test where they’re selling
products related to eye care. And what they started doing is
driving people to an article on eye care and removing
dark circles underneath eyes. By doing that instead
of just pushing people directly to products,
they saw an 87% increase in click throughs and 100%
increase in conversions. That’s huge. Last but not least, you want
to close with call to actions. Look, by people going to your home page, you don’t want them just going wherever they want and have no end in site. The end should be buying a
product or service from you, going into Lead Magnet,
collecting their name and information, whatever
conversion is for you. Make sure your call to
actions are easily clickable, they’re images that stand
out, and you sprinkle them throughout your home
page because some people could just go to your home
page and they know they want to buy right away, and for
those people, you want to make your call to action
closer to above the fold. But by having it throughout
your whole home page, what you’ll find is as people are reading, learning more, seeing the testimonials, you may convince them to
buy, and boom, they can do so right then and there
without scrolling back up. If you need help with your SEO, check out my ad agency,
Neil Patel Digital. If you enjoyed this
video, like it, share it, tell other people about
it, thank you for watching.

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44 thoughts on “How to Design A Beautiful Homepage That Ranks on Google – The Non-Designer’s Guide

  1. Patel bhai ,,, thank you , looking for this kind of video only. Hope you remember me IG – @herbsstory

  2. Hey Neil, can you please make a video on how to get accepted into affiliate network like MaxBounty as a complete Beginner?

  3. I am seeing that some people are not watching the video , and commenting just after the uploadtation of the video ….
    This is called TRUST in You ❤️❤️

  4. Neil,
    I want to start my blog.
    But, not getting ideas, could you suggest some to begin with.
    Your fan from India??

  5. 76% of visitors prefer to have experience with a simple website where they find faster essential information for them.
    Webmasters want to sell everything from one page.
    Check out apple. com. This company has a lot of products, but there is only iPhone 11 on the first visible screen and a suitable menu.
    People hate when websites are trying to sell them everything from one page.
    Keep it simple, asap.
    I'm talking a lot about this on my channel.

  6. Why would google remove a thirty second video letting customers know that spring is here and that they should start thinking about there landscape?

  7. Yuuup…better listen to this guy…your advice got me better on my web….thanks

    * Google to switch completely over to mobile-first indexing by September

  9. Tom's shoes seems like a bad example of capturing value. I never heard of Tom's shoes. From the words "96.5 million impacted – and counting, we've captured 13 years of giving" I have absolutely NO idea that they donate anything as you said they do. Giving? Giving what? No idea. And Olay eye circles have a broken image on their home page (in your screenshot) which is also bad for SEO, isn't it?

  10. Good advice. Always use the 3 click rule! Less navigation is better, you need to help guide your visitors thru the website experience.

  11. Great content, easy pieces of advice to implement… I love it!!!
    Any good advice or tools for local shop (eg restaurant)?
    Many thanks for your videos;)

  12. Cheers, Neil! I recently started using Ubersuggest as a formerly long-time user of Keywords Everywhere back when it was free (RIP). I've learned a lot about making SEO improvements to my personal website from your content. One of the things I noticed that Ubersuggest flagged is a lack of content on my landing page. And I have to say that I agree! I just revamped it and think it does a better job of getting my value prop across and marketing me. I look forward to more of your insight in the future.

  13. This is so true, I had a website where I was dropshipping skincare products. I wrote an article "5 skin care tips for men" and I drove traffic to the blog post and didn't link any products. I just made sure the comments and reviews sections were active for interaction. I was getting questions from readers on where they can get these products, from the comments I just referred them to the products and curated it in such a way that they saw all the products I mentioned in the article. You are right Niel!

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