How to Engage Better with your Customers! Online Video Marketing | 10 Top Tips for Small Businesses


8) Engage better with your customers & make
good use of online video If you don’t already have a presence on
the main social networks like Facebook, Twitter, Instagram and LinkedIn (oh yes, and Google+
too…) and then you should do, as people will already be talking about and discussing
you on these platforms, so you should really join in. They’re great ways to engage with
your customers, inform them of your services and give help when they need it. If you need
a helping hand managing your profile on all the different networks, try a management platform
such as Hootsuite or SocialPilot. Don’t forget that there are other ways of
engaging with your customers too, though. I’m talking about the old-fashioned traditional
method of standing a metre or two away from someone and speaking using your mouth. Go
to events, organise meetups and offer to pay your clients a visit once in a while to catch
up and review how well you’re working together. It will pay dividends, literally. You should also make sure you’re making
effective use of online video to promote your brand, explain things to your customers or
inspire and motivate your employees. Study after study has shown how much more people
take in and remember from watching a video rather than reading text, so if you’re not
using video then this really is a wasted opportunity. Plus, it’s often reckoned that Google favours
websites which include good videos as it considers them to be rich in high-quality content and
thus better for visitors, so you’ll be more likely to turn on the first page of search
results. Time for another shameless plug for my business!
Innobella Media can help you with your videos and even help you launch and run a YouTube
channel for your business. Take a look in the video description for more details. This video is part of a series of Ten Top
Tips for Small Businesses so check out the playlist on-screen now to view the other 9
tips, and subscribe to the channel if you haven’t already by clicking the Switched On
Network logo. If you found it helpful please give the video a thumbs up and leave a comment
to let us know how it’s helped you! You can also follow us on Twitter, Facebook and Instagram
and check out our website. Thanks for watching and see you again soon!

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