How to Find the Best Social Media Sites for Marketing Your Business | #ChiaExplains


The first rule of thumb when you’re
trying to find the best social media platforms for your business is to be
where your customers are. I know this sounds kind of generic and it would be
pretty cheesy if I just stopped there but there IS an actionable way to find
out which social platforms your customers prefer and I’m gonna try to
show you how you can do that inside this video. Hey this is Chia from Brand24 and today I want to talk about how to find the best social media platforms for your business
– and by “best”, I mean social platforms where people are talking about – or
looking for – products and services like the ones that your business offers. So,
ideally, you would start by tracking online mentions of your brand. Now,
tracking your brand mentions and the platforms they’re coming from shows you
directly which websites your customers like to use. BUT, obviously, tracking
online mentions of your brand only works if your business is already somewhat
known, at least enough so that people actually talk about it every now and
then. So, if you’re not quite there yet you can still use this method to find
the best social media platforms for your company, except instead of tracking brand
mentions, you will want to track online mentions of your product, service or
niche. For example, if you specialize in hiking shoes, you would track online
mentions of keywords like ‘hiking shoes’ ‘hiking footwear’ and ‘hiking boots’.
Actually, this is something that you definitely want to do, even if your
business already generates mentions on its own. Tracking relevant mentions
apart from your company or brand name is a really good way to discover even more
social media sites for your business which brings us to the second rule of
thumb: Make sure your brand is on more than one social media platform. So, not
everybody likes to consume content the same way; some people prefer watching
videos on YouTube, some like reading articles or blog posts, and there are
those you know they just want to listen to podcasts. The same goes for different
platforms: while one segment of your audience may prefer Twitter, another
might spend more time on YouTube, while your biggest segment may actually end
up coming from a forum like Reddit or Quora,
and that’s why you want to make sure your business is on more than one social
media platform. Now, if you create your own content – don’t worry. I know that content creation in any form is a super, super time-consuming
process and I’m NOT suggesting that you spend all your time trying to create
different content for each platform. Instead, you can try re-purposing the
content you already have. So, if you record a good YouTube video, you can
strip down the audio and turn it into a podcast episode. Or, take that same video,
transcribe it, add some images and turn THAT into a blog post. These are just
some of the basic ways that you can repurpose your content to build social
media presence on more than one platform. Now, you can definitely get creative and
find other ways to reuse a single piece of content but that is a topic for
another video. So, after you’ve started monitoring your brand mentions or
mentions of your product or service, you can analyze the data and find out which
social media platforms are the best one for your business. So, I use Brand24 for
this, so I’ll show you what that looks like from there. This is the project that
we created earlier, tracking mentions of ‘hiking shoes’, ‘hiking footwear’ and ‘hiking
boots’, remember? Now, to find the best social media sites for a business that
specializes in hiking footwear, I would go to “Sources”. Since we’re interested in
the websites that these online mentions are coming from, we can click on “Pages”.
“Authors” will show you the people or influencers who are talking about your
hiking shoes in general, which is also really important but not the topic of
this video. Inside the “Sources” tab, you have a list of all the websites where
hiking shoes are mentioned, with the number of mentions from each site and
how often the website is visited. So you can filter the data you see, based on the
number of mentions for each site. In terms of where people talk about hiking
shoes, our top three social media platforms are, of course, the big three:
Twitter, Facebook and Instagram. Twitter is a really significant source of these
conversations, especially if you compare it to Instagram. Even though both
websites have a comparable number of regular visitors, people on Twitter have
mentioned hiking shoes roughly 10X more often than those on Instagram. And
you can also monitor specific hiking brands, like Merrell or Keen, and see where
their top sources of mentions are. These websites could also work for YOUR brand.
Otherwise, it looks like you want to prioritize the social media presence of
your brand on Twitter, especially since a good chunk of those tweets are likely
from potential customers asking for advice on which shoes to buy. You can join
the conversation by recommending your own brand of hiking shoes, but only if
you see people who are really looking for the types of shoes that you offer.
Otherwise, you’re just going to come off as annoying and get written off as spam.
And this is just a really general and quick look at how to find the best
social media platforms for your business. Start by tracking your brand mentions or
monitor online mentions of your product, service, or niche. And look at the data to
find out which websites are the top sources of online mentions for your
business, and that is where you need to build social media presence. So, that’s it
for today. If you have any questions, let me know in the comments section below.
And if you found this video helpful, feel free to like it, share it, or subscribe to
our channel to get a notification when the next video will be ready, which will
have even more tips on how to do all things in social media and digital
marketing. Thanks for watching and I hope you learned something new. I’ll see you
next time. Bye!

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8 thoughts on “How to Find the Best Social Media Sites for Marketing Your Business | #ChiaExplains

  1. This is really an excellent video. your content is high quality! I most certainly will be taking a look at the rest of your videos soon!

  2. Great video! Like it! We also publish videos about social media! Could you give me some feedback? Thank you! 😀 Don't forget to subscribe if you like it!!😀

    Xavier‍🚀

  3. All good stuff Chia but please slow down. It becomes incomprehensible at that speed. I know you have a lot of good stuff to say but much of it is whizzing past too fast.

  4. Thank you for sharing useful hashtag tracking information and ideas!
    And this video is also a great example to optimize the Brand27 on YouTube!

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