How to Improve Your Mobile Website Load Time


– These days most of the people coming to your website are gonna
be on mobile devices. Whether it’s a mobile
phone or a tablet device, mobile devices are extremely popular, so much so that more people
are using Google these days on their mobile device than they are on their desktop computer. Hey, everyone, I’m Neil Patel,
and today I’m gonna teach you how to decrease your mobile load time. (bright music) The reason you want your
website to load fast, especially your mobile website, is because the slower it loads, the more money you’re gonna lose. Amazon did a study and they found out that for every second
their site loads slower, they lose 1% of their income. That’s billions of dollars for ’em. Sure, you’re not Amazon’s size, but still, why would you
wanna lose a few percent of your income? I’d rather keep it. And the way you keep it is by increasing, or more so decreasing your load time. The first thing you wanna do
is use Google AMP framework. What the Google AMP or
AMP framework does is it ensures that your
website loads extremely fast on mobile devices. If you have a WordPress blog,
there’s a lot of plugins that make your website AMP-compatible. If you don’t have a WordPress blog, you’re gonna have to
do some custom coding, but Google walks you
through how to do this. The next thing you wanna
do is use Google PageSpeed. When you put in your
URL in Google PageSpeed, it’ll show you for your mobile device what you’re doing right,
what you’re doing wrong, and what you need to change, right? It shows you specifically for people who are using mobile phones. And it’ll break down the mobile
version and desktop version. But in this case, pay attention
to the mobile version. Last but not least, remove
any unnecessary elements. I see a lot of mobile websites that replicate their main website. Why would you wanna replicate
the mobile experience to the desktop experience? No one’s gonna go through
all of the things you have on your webpages, especially
if they’re really long. It takes forever if you
wanna keep scrolling and scrolling, right? It’s just not gonna happen. So minimize the elements, the text, the information that you
put on the mobile screen and make it more short and to the point. People will appreciate it. And if you do all of these things, your mobile load time will decrease, you’ll get more people on
your site, and more sales. (bright music)

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19 thoughts on “How to Improve Your Mobile Website Load Time

  1. Have a doubt, If we reduce the content in mobile view, will it affect SEO? Especially from mobile? Is it a right way?

  2. Hi Neil, Can you make a video on IP address, now I'm located in India and all of my clients are from US, but I'm thinking to keep Indian Static Ip address for my website instead from US will that be an issue ? please advise

  3. Hey Neil, I see you have AMP'd neilpatel.com, and it leaves posts without optins, etc. Do you plan on keep using it because overall it benefits your bottom line?

  4. Hey Neil I don't know if you reply to old videos. But I had a whole mess of other themes I never took down until just now. I didn't know people could swap out themes. I left only the one I use.

    I was testing the speed in Latin America in my website. It was running slow. So deleting previous themes help make it run faster?

    Also are their any free service that may increase the speed on laptops in these countries?

  5. Hey Neil!

    When I scan my website using PageSpeed Insights it gives me a list of .js and .css files…
    Are those the ones I absolutely need to minify?

    As always, thank you very much for all your content!

  6. Thanks for this video its very useful. I'm using Wix and I love the design of my wesbiste but on Mobile it is running really slow. I'm starting to think that the people hosting the old website haven't done anything to make the site mobile faster. Using AMP page does this help with mobile speed and desktop?

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