How to make an E-Commerce Website using WordPress & Thesis Theme – Part 1

Hi, and welcome to Lesson 1 of the Build Your
Own E-Commerce Web Site tutorial series. My name is Rick Anderson and I’ll be your instructor
throughout the entire series. The goal of this tutorial series is to show you how to
create a fully functional e-commerce Web site using WordPress, Thesis and WP EStore. This
tutorial series assumes you have a hosting account with a domain name and WordPress installed
on that domain. It also assumes that you have the Thesis theme installed and activated on
that site. If this is not the case please review the material in our Start Building
Your Web Site Here tutorial series first. There is a bunch of information in that series
that we will not be repeating here. In this lesson we’ll explore the organization
of this e-commerce Web site and look at all the building blocks we’ll be using to create
it. So in Part 1 of the lesson we’ll take a brief tour of the demonstration Web site
that I’ve created for this purpose. In Part 2 of this lesson we’ll do an overview of
the organization or of the information architecture of the new site and in Parts 3 through 6 we’ll
look closely at the four major components of our new site. Those components are sales,
information, marketing, and user experience. Overview of Our New E-Commerce Site Okay let’s go ahead and get started. In
the first part of this lesson we’re going to view our desired outcome. I want you to
open your browser and go to This is a Web site that I’ve created specifically
for the purpose of demonstrating how to create such a Web site and in the course of this
tutorial series we will learn step-by-step how to create every single element of this
Web site. On this Web site we are selling a variety of products. We are selling physical
books, ebooks, software and video instruction. The physical books obviously have to be mailed
and the ebooks, software and video instruction all will have immediate secure download upon
purchasing the product. Conceptually we have four big elements to
our site. The first is Sales, and then Information, Marketing and the User Experience. We’ll
be talking about all those subjects around this e-commerce site organized into these
four areas. Sales Component In terms of Sales we have our Home page with
a call to action with a bunch of text describing why our product is great. We have a Catalog
that essentially serves as a department page that shows each of the different types of
products that we sell. And then we have individual product type pages. For example, this product
is Books, another product might be Ebooks, and then finally we have the individual detailed
views of the books where we have the full information about the product that we’re
selling. Information Component Next we have our information component and
that includes our Blog page where we have informative articles that draw people to our
site and our Customer Support and About pages which tell people about our policies and contact
and support information. Marketing Component Next we have our Marketing and the marketing
portion of the site is focused on email marketing so we have a variety of way of capturing an
email address. We have free downloads in exchange for email addresses; we have Customer Support
requests in exchange for email addresses and we collect the email address upon sales. The
purpose for collecting the email addresses in all of these cases is so that we can market
additional products and services to the people that come to our site. User Experience Component And then finally we have the User Experience
component of the site. This includes things like our navigation system here and the clarity
of the information that’s contained on the page, the ability for our customers to interact
with our Web site via product reviews and customer support requests. And finally the
easy ability of our customers to make a purchase with a simple shopping cart that is clear
and straight forward and with a Buy Now option that will take people directly from the page
to a place where they can purchase the product. Okay that wraps up the first part of Lesson
1 of the Build Your Own E-Commerce Web Site Tutorial Series. In the second part of this
lesson we’ll take a look at how the site is organized in its information architecture.

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10 thoughts on “How to make an E-Commerce Website using WordPress & Thesis Theme – Part 1

  1. omg thankyou. I was contemplating how much a programmer would cost for all the features I wanted for an online business i hope to get off the ground. I'm glad to see that with your tutorials I can do practically all of it myself. I will look into your tutorials in more detail shortly. But I saw your example site and thought "this is exactly what I need!"

    anyway I look forward to working through you tutorials, and if you sell anything on the side I will definitely check that out to! : D

  2. hello!!! i want to create a site like or but more simple. what should i look in order to create this kind of site.

    thanx a lot. philip>!

  3. this is very useful, but a bit complicated for me, hope their is a much more simpler demonstration, thanks

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