How to Optimize Your Blog to Get Explosive Traffic Growth in 2020


– With so sites not giving
as much love as they used to before, and as you’re
becoming so competitive because it’s already over a billion
blogs on the internet, how do you ensure that
you can do well in 2020? Hi, everyone, I’m Neil Patel. And today I’m going to break
down how to optimize your blog to get Explosive Traffic Growth in 2020. (upbeat music) Now, before we get started,
make sure you subscribe to this channel. And if you’re on YouTube,
click the alert notification, that way as release more tips
and more videos like this, you’ll get notified. So the first tip for you, You
want to make sure your site is optimized for technical SEO. Everyone believes like yeah, link building is where it’s at. But here’s the thing,
because it’s so competitive when it comes to Google and ranking. That if you’re not doing
everything, you’re not doing that well, you’re not going
to see as great results from page speed, to making
sure that using the right title tags, meta descriptions
to having an XML sitemap all these things matter and
you’re probably wondering Neil, how do I get them all
done effectively, because there’s so many factors that
go into Google’s ranking? Hundreds. Well go to Ubersuggest, type in your URL, go into the Site Audit
in the left navigation, you want to click on site audit, this will crawl your whole
website, tell you how to fix all those errors, plus more
and tell you what you need to prioritize to be SEO
technically friendly for Google. The second thing you need
to do, target keywords that convert. Everyone’s going after these head terms. But here’s the thing
about these head terms. There’s a trend that’s
been happening in Google. And this is from data
According to Jumpshot, in which more and more people
are actually not clicking on anything. Roughly half the searches on
Google result into no click, not ad click not SEO click, no click. Why? Because Google’s answering
people’s questions for him, right? So when you type in something
generic, there’s a good chance that the question is going
to be answered for you. Like what is the weather? Now there’s all these Longtails,
specific terms that have intent that people usually click through to go to people’s websites. And a lot of this has to do
with the broad algorithm update, right, which Google wants to
show the most relevant listing at the top. Because now Google doesn’t
just look at keywords, they look at everything. They look at prepositions,
and verbs and all these types of different words and
phrases to understand what people are searching,
what they’re looking for. So I want you to go to Ubersuggest, type in some of the main
keywords you’re trying to target, and go into the keyword ideas report. Look at the questions reply,
look at comparisons report, the prepositions. These will all give you
more suggestions on phrases that you can target that
don’t get as much traffic, but they’re super high intent. So when people do search
for these type of phrases and words, and then they land
on your website, you’re going to see actual conversions and
clicks go into your website. The next thing I want you to
do, is optimize for mobile. More people are searching
Google through mobile devices than they are through desktop devices. Google has this framework called AMP Accelerated Mobile Pages. And the AMP markup helps
your web pages become mobile friendly and load super fast,
literally, like in a second. Now, I found that when I
make my pages AMP compatible in the United States, I don’t get much of a traffic increase. But just when I look at the
mobile traffic and regions like Brazil or India, I typically
see a 10 plus percent increase in mobile search traffic from
those regions when I make my pages AMP compatible. so make sure you do that. At the same time, you also want
to have a responsive design. So that way, whether it’s
a tablet, mobile phone, no matter what it is,
people can see your website, clearly friendly. And that’ll help them determine, Hey, is this a good website? Do I like what they have to say? If your site isn’t mobile compatible, they can just go back,
click the back button and go down to the next site. That’s just going to
decrease your rankings because it’s going to
increase your bounce rate and decrease your user metrics. If you’re trying to
figure out Hey, is my site really mobile compatible
in Google’s sites? Well, Google has a Mobile
Friendly Testing tool. So just google Google’s
mobile friendly testing tool and putting your URL
there and they’ll tell you if it is mobile friendly. The next thing you need to do, is optimize for Voice Search. According to Comscore,
over 50% of the searches are now voice search. So in other words, if you’re
not optimizing for Google Home, Alexa some of these devices,
whether you have them or not, you’re going to struggle
because that’s where the shift is happening. People are now even doing voice searches with their mobile devices. They’re driving, talking
into their phone, boom, searches happening and
they’re getting results. So I want you to implement
Structured markup that’ll help you with
voice search and getting you in the Rich Snippets. You also want to make
sure your site’s friendly, mobile friendly, because
that should also help inform what we’re seeing, with voice
search from mobile devices. So doing those basic two
things should help you get more voice search traffic. I also want you to focus
on your audience right. Right now everyone’s just
like, hey, what can I do that’s best for Google or
Facebook or any of the sites, Google, Facebook, Instagram,
LinkedIn, doesn’t matter what site, what platform
you’re talking about. They all want to do
what’s best for people. So if you focus on people,
you’re going to do best. And you want to do this by
make sure that you’re answering people’s questions. Are you really helping
solve people’s problems? When someone lands on your webpage? are you solving their issues? If not, you got some issues, right? You want to add value for your reader. You want to use tools like
Ubersuggest content ideas, to see what people are
searching for what’s hot based on social shares? because that’ll tell you, Hey,
this is what I should focus on, because that’s what readers
in my space want to see. Last but not least, you
need to use Google Analytics to measure your performance
of your website. Now, everyone’s using Google Analytics. So that’s not that big of a shocker. But are you tracking
goals and conversions? Do you know what type of content converts better than others? Do you know what type of
content well pages are causing bounce rates? Do you know accept the contents creating better time on site? Do you know what pages
people are exiting on versus where they’re entering on? All these data will help
you fine tune your marketing in the future. The last thing you want to do
is be creating more content more pages, and creating
more marketing campaigns that no one cares about. Google Analytics will shed some
light on that so that you’re focusing your energy, your efforts on stuff people want to see. And you can also use UTM
tracking within Google Analytics. This will help you figure out
if Hey, are these marketing campaigns working? Are they not? Are my conversion rates
truly adding up to what they’re showing here? In essence, if you do all of these things, you should do better in the
next few years when it comes to getting more search
traffic and social traffic, even though the algorithms
are becoming harder and harder both for SEO and social. And if you’re still struggling,
check out my ad agency Neil Patel Digital where we
help people get more traffic. If you enjoyed the video,
make sure you like it, share. If you have any questions,
leave a comment below and I’ll help you out. Thank you for watching.

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59 thoughts on “How to Optimize Your Blog to Get Explosive Traffic Growth in 2020

  1. Hey Neil, Can I outrank any e-commerce store and rank my Affiliate e-commerce store in that position?
    Will Google rank my Affiliate store there?

  2. Good stuff again Neil! I’m glad I found this channel. Its like you have been reading my mind because I recently started a Youtube channel and a blog and your videos have helped me out with both. So thank you!

  3. Congrats Neil, once again great video. I want reply from u. As u belong to india, Gujarat state. India is burning due to CAB n NRC. India's economy is in dumps due to a Gujarati. What's ur take?

  4. Suppose there are 10,000 searches for one money keyword and thousands of websites are competing for it, is it even possible to get traffic through SEO for each website? Is the SEO effort even worth it these days?

  5. Hi, Neil Sir
    You will make Ubersuggest a PAID Service when your website "Ubersuggest" grab more & more users of ubersuggest..?
    Is that true…My mind is saying that you will do this and Baam…We small businesses or freelancers will be helpless.

  6. Ubersugger is slightly becoming an alternative to SEMRush. I believe, you can improve your product by making more people using it. All the best Neil. Don't make it way too expensive, btw.

  7. I'm using a translator to make myself understood. I only understand Español I knew them by an article in Linkedin, there will be some google ads course from zero serious, to become a professional, here are videos, but not knowing the order I must look for one by one to translate the title and then the audio.

  8. For my website, I have added structured data on all the webpages, but Google Search Console is not showing structured data for all the webpages in its enhancement report; Although I have verified all the structured data with the Structured Data Testing Tool. Please put some light on this issue.

  9. It would be a great help if you can add Bangladesh in the country list of Ubersuggest. Many people from BD can't use it for local websites. I hope you took a note on this.

  10. Great video I am very excited to learn more about ubersuggest please make a details video on ubersuggest how use ubersuggest all functions.

  11. Hi Neil,
    Just wanted to request if you could shed some more light on voice searches in a separate video. Though it is evident that it is already @50% yet if you could explain in further detail about the same, I would be grateful.

    Regards,

  12. I really like your video templates. They are designed very specifically for Youtube's end-video recommendations. I have noticed even on your website that you care a lot about the design and aesthetics of things. Does that also play an important role?

  13. I hope you are not going to charge people for using ubersuggest 🙂 Thanks for all the good tips and greeetings from Turkey!

  14. Hello Mr. Patel. I am from Gujarat (Indian). I have just started blogging and social media management for my few clients. . I am consum your content from two months. I really like your content. Would u please suggest me how to learn from you step by step. Or in other word I want to consum all your data. Please ? give me guidance. It will mean a lot me and hepl me in my business. Thank you so much

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