How To Optimize Your Google My Business Local Listing (DEMO)


Welcome back everyone,
this is Bryan Caplan with the Bigger, Better Biz channel where I equip
you with the tools and know how to grow that bigger,
better, small business.
Now, if you’ve followed step one and watch
the video, then you know how to create your google
my business profile on Google my business,
and now we’re going to assume that you are looking at this screen so you have
created a google my business profile in this case.
We’ve created Bryan’s pizza, which is a pizza place located in Tampa,
Florida, and now I’m going to take you through
the features and functionality that are made available to you by Google my
business. One big note here,
and caveat if you will, if you do not verify your listing and
you can see right here, this big x verification needed.
If you do not verify your listing, then you’re not able to use all these
different features. So I’m going to click through and show
you what’s available, but we won’t actually have a full view
of the features until we verify our listing.
And in this case, since it’s a fake business,
I won’t be verifying the listing. Just notice verification allows you to
have people find you across Google so it actually makes your listing or your
google my business profile public. It allows you to create promotional
posts, allows you to track business analytics,
who’s calling you, who’s requesting directions,
how many views you’re getting on your business profile,
and very importantly, it allows you to respond to customer
reviews. People are telling you you have
delicious pizza. They want to tell other people you have
delicious pizza. It allows you to manage those reviews,
respond to them, and even handle negative reviews if you
ever get them. So in order to verify,
I would just click on verify. Now,
no google, my business is trying to make this as
easy as possible for you to update and really have a fully populated profile.
It’s very important. It’s actually been found in Google
research that customers are two point seven times more likely to do business
with you if you have a fully populated full profile.
So that would include adding your hours, adding a description,
and adding a logo. So let’s go through this.
I want to add my hours, I click on the plus button
and now right now it’s showing me as closed.
Every day we want to show is open everyday because we’re open Sunday
through Saturday and let’s say that we open up at 11:00 AM
and we’re going to be closed at 1:00 AM. Now you see this add hours button.
That’s if I want to add extra hours to a specific day.
In this case I won’t do that. So I just went through and added the
hours for every day. And just to be simple and plain,
I’m just doing 11 to 1 every day. Of course that would change if we were
real business. I’ll click on apply.
So now we’re showing my hours every single day.
So it’s going to be 11:00 AM to 1:00 AM. And what you’re seeing here is because
the hours overlap into the next day, that’s why you’re seeing 12:00 AM to
1:00 AM and then 11:00 AM to 12:00 AM because of course that flows into the
next day. So this looks a little confusing,
but we’re all set now service area. And the last part,
we’re asked if we could denote our service area,
and we said that we’ll deliver up to eight miles away from the location.
Here is the name of the restaurant pizza restaurant.
That’s our category. So if I click on this right now, Our primary category is pizza
restaurant. Notice I can add another category.
So I’ll type in pizza, I’ll type in pizza delivery,
add another category. I could type in pizza takeaway if I
wanted to add another category. Let’s say that I’m a sandwich shop too.
I could add sandwich shop, although you can add multiple and really
up to 10 categories. You don’t necessarily want to. Of course you’re trying to,
you know, work with Google and you’re trying to
enter in information and trying to be found as much as you can.
But think about the public perception. So great example here in Tampa,
there are restaurants that are hybrids, so there’s a,
a Latin Chinese restaurant, right?
And so that restaurant would put their primary category as either Chinese or
Latin food, and then they’d have an additional
category as Chinese. But if they started doing sandwich shop
and fast food and all these things, then people wouldn’t know what it is and
as a result, they may not want to come and order food
from there because the restaurant doesn’t even have an identity.
So make sure that when you’re choosing your categories,
they’re true to your identity. True to your brand and this case,
these all make sense. So I’ll click on apply
and now you can see my primary categories,
pizza, restaurant,
and then we have takeaway sandwich or pizza delivery.
Those are my four categories. Now information over here,
you’re going to see advanced info store code.
That’s if you have multiple locations. This is all internal.
You can enter labels as well. So I might enter in a label Tampa and that’s just for me to keep track.
Also, if you’re working with Google ads,
you can add in a phone number and extension phone so that you can track
those calls. Now we might have special hours.
Special hours are really, really important.
And what we’re talking about, special hours,
these are dates that you may be closed or you might close early.
So I mean we’re here in January, but let’s go all the way to December,
choose the 25th and tell everyone, hey,
we’re closed December 25th, maybe that same time.
Let’s go back to December and on December 24th will open at 11:00 AM,
but we might close at six, let’s say 10:00 PM instead so that we
can at least get home and and be there for Christmas morning. I click apply and now it shows me the
days where I might close early or might be closed for good.
There’s the phone number we have. We can always change that.
There’s the website. So as I click in notice that we have
Brian’s pizza Tampa, which is a fake address. We could have a menu url,
so this could be your own menu or if you’re using a service like grubhub or
seamless or one of those, you can pop that into this.
So let’s just do seamless.com/Bryanspizzatampa,
which again is fake order ahead url. That might be the same for seamless
reservations. We don’t take reservations.
Let’s click apply. Now here’s something cool and I’m going
to tell you, take the time to do this.
In this case, there’s a lot of granularity.
There’s a lot of minutia and detail, but putting your menu directly into
Google is highly advised. This is something where if someone’s
looking for a specific, like let’s say that we’re selling subs
and someone’s looking for an Italian sub or a chicken Parmesan sub,
or they’re looking for a specific kind of pizza like I’m a steak bomb pizza.
Then we want to click in here. We want to add these different sections. So in this case the section name might
be subs and grinders, or we might do chicken Parmesan sub,
and in this case we want to charge $7 95 for it,
and then we can write a description. Delicious Chicken Parm
sub ad. That’s how easy it is.
So adding these menu items into your, your Google,
my business dashboard is contributing content to google.
If someone’s near you and they’re looking or near me and my Brian’s pizza,
Tampa and they’re looking for a chicken Parmesan sub near me.
Guess what? Because I entered this end,
I have a good chance of showing up, so I highly,
highly recommend that you add in those menu items. Attributes,
attributes is another thing that we, that Google has added in order to make
sure that people can find restaurants or businesses that that makes sense to them
that played to their keywords. In this case,
we have a wheelchair accessible entrance.
We have a parking lot that’s wheelchair accessible.
We have a big enough bathroom and we have wheelchair accessible seating.
This would be if someone’s typing in wheelchair accessible restaurant near
me. That’s why we want to check these off
amenities. We don’t have a bar.
We have booster seats. It’s good for kids.
We have high chairs, we have restrooms,
and we have free Wifi. We’re family friendly or LGBT friendly
dining options. We have catering,
we have delivery, we have dessert.
Dinner, lunch.
You can order ahead. We have seating.
We do not have table service. We have takeout.
No fireplace, no music,
no outdoor seating, so we’re not fancy.
We’re just the pizza place and I could be veteran led or women lead.
We don’t have alcohol. No.
All you can eat. We don’t serve beer.
We don’t have a Braille menu certified kosher.
We are not. Don’t have a coat checker.
Cocktails. We do serve coffee.
You can see gluten free options. Not at this point.
Happy Hour. No hard cider.
Hard liquor? No.
No kids menu? Yes.
Late night food? Yes.
Okay. To order just coffee.
Sure. Salad bar.
No. Small plates known spicy food.
No vegetarian options. Yes.
We’re not cash only we can. We accept American Express,
discover visa, mastercard,
debit card, and we do take apple pay and android or
Google pay. Where lgbtq friendly and transgender
safe place. I’ve now added all of these attributes
to my google, my business profile.
If someone’s looking for a specific restaurant that matches this,
so let’s say restaurant with free Wifi near me or a family friendly restaurant.
Now that I’ve added that attribute, my business has a better chance of
showing up, so that’s why you want to make sure you
fill out this entire profile at a business description.
Okay. For time,
I’m just going to say come to Brian’s pizza and Tampa.
You’ll come in hungry and leave overly satisfied
with our delicious pizzas and subs.
The more content you add, the better.
You’re allowed up to 750 characters. I highly recommend you use all the
characters you can. This can be a couple paragraphs.
Make sure that you have the same messaging,
the same description that you would have on social media,
like your facebook profile or on your website.
I’ll click apply. Add an opening date,
so we opened last year in November. Don’t have to put a day if you don’t
want to. There we go.
We filled out a lot of the information, so we’re in this info panel.
I’ve put all this information in. This is looking like a full profile,
so notice lastly that we’re asked to add photos.
I’ll click on add photos. Now it’s telling me I need to verify in
order to showcase my business. I understand that,
but I’m going to bring a photo and I’m going to click on food and drink post
photo and I can select a photo so you can select photos from your computer.
I’m just going to select one photo right now and that’s going to be desktop
pizza, so I have uploaded the photo from my
computer. There is a picture of the pizza that we
that we sell. Here’s a recommendation for you. You want to have at least five to 10
photos when you first build your google my business profile,
five to 10 photos. This is one.
Now I can show pictures of the interior. Very,
very important. People want to see the seating.
They want to see how clean it is. Show them pictures of the kitchen,
of the restroom, of the dining area,
of the Soda Cooler. I could show them the exterior so that
they can see where they’re looking. The parking lot,
the front, the banner,
you know the awning of the restaurant. Of course I just clicked on food and
drink and there’s my pizza. I can introduce them to the team such as
Brian, the head pizza chef or the chief pizza
officer. And then other people identity would be
the logo and the cover photo. You want to make sure you upload a logo.
So in this case, I’ll just upload the pizza again.
Of course that’s not my logo. Notice when you upload a logo,
it has to be square, so I’ll cut off the pizza,
which really doesn’t look good. We want to make sure we have a square
logo and I’ll set that logo. A cover photo shows up at the top of the
listing. We want to make sure we have a good
cover photo as well. So I’ll show you how this shows up.
Do Pizza again. The cover photo will automatically
resize and be cropped so that it fits into the cover.
So there we have some photos, obviously the same photos.
Don’t want to do that. Make sure you have a square logo and a
nice cover photo that tells what you’re doing.
So now let’s go to posts. You’re going to notice to show your
posts on Google search and maps. You have to verify your business.
I understand that, but I’m going to take you through
writing out a post. So let me click on write a post.
Notice there are a few different types of posts and let me tell you how
important posts are. They’re very important.
They are mission critical posts, allow you to create new dynamic content
and feed it directly to google and Google my business and with posts.
You’re also showing up on the search engine results page,
so showing you an example of a post. Here’s my agency,
Brian Caplan, marketing.
I’ll scroll down. Here’s a post right here.
I want you to notice how much room this is taking up on the search engine
results page. You’re seeing my reviews,
you’re seeing facebook reviews, you’re seeing snippets of the reviews
that I’ve received, and then you see my description that I
typed in, and then here is a post and I can see
this is a video, so if I Click on this video, it shows,
it shows a video and I can turn on the sound if I want it to.
It’s. It allows me type in information and I
could click to learn more and it brings me to my website.
So from a search engine results page, I now have an automatic way to capture
attention, to get someone to engage with my brand
and ultimately to have them click on something.
So let’s go back to Brian’s pizza. In this case with Brian’s pizza,
we can tell what’s new. So it’s just a quick update.
Maybe we’re having an event like a pizza eating contest.
We can have an offer so it could be a coupon.
Come in and buy a large cheese pizza, get a large drinker a 20 ounce drink for
free. We can highlight a specific product.
So in this case, let’s say that we’re going to do just
post up that pizza and say we’re open again.
I’ll click on pizza. So I’ve uploaded the image of the pizza
and then I could write a post it’s cold outside,
and then get a delicious pizza. Personal Pans are only $7,
99. Add a button so I can have them order
online if they want to. And the link they can go to again,
let’s say seamless dotcom slash Brian’s pizza Tampa,
and then I would publish. Now again,
these posts are not going to show up because I’m not verified,
but there’s an example of the post. Once a post is created,
you could always edit it. You can click on these.
This ellipses right here. You Click on edit and I can change
anything I want. I could crop the image if I wanted to,
which I wouldn’t. In this case.
I can also delete the image if I wanted to and notice if I Click on the ellipses
again, I can delete the post,
so if you really messed up you can delete it now just to take you on a tour
of the other things that are available to you. Insights will show us a lot of different
information about how we’re showing up in search,
what people are doing with our posts, what they’re doing with our profile.
When we show up in search, if they’re calling us through our
Google, my business profile,
if they requesting directions, if they’re clicking to our website,
how many photos they’re looking at, how often they’re looking at photos,
so we get a lot of information from insights.
Very, very important tool reviews.
If someone left us a review for this business,
we will be able to see those reviews. We’d be able to reply and respond to
those reviews, which is extremely important.
Responding to a review is one of the key things you have to do as a business
owner. Messaging allows us to actually answer
questions in real time so we’d be able to connect our google my business
profile with our own mobile phone, with our smartphone and a customer. If they found us,
could say, hey,
you know, I need a gluten free pizza.
Do you provide that? It would send right to our phone.
So as the business owner, it would send right to my phone.
I’d be able to text back and forth with the bit with the client or the customer
without them knowing my number and I could answer their questions right away
to potentially gain a new customer within photos.
Within the photos tab you can add videos.
So for a pizza place, I’d want to show videos of us tossing
the pizza dough of us topping the pieces of the great of cheese that we use of US
cleaning the kitchen. So they can see how clean it is.
I’d want to do a video tour of the restaurant so they know exactly what to
expect when they walked in, maybe a video introducing the team,
all the people that are, they’re making their pizza friendly,
happy and dedicated to a good dining experience. You can also add photos of the menu,
so if you have a menu, you can snap a photo and upload it so
people can see it right there. Now bookings,
you can use certain booking software and you’d be able to get people to book a
reservation. In this case,
it doesn’t make sense, but you can connect with certain
software or certain scheduling software in order for people to make bookings.
I clicked on website and most people would say,
oh no, I didn’t mean to do that.
Well, it’s creating a quick website for me
that I can change up. Notice this picture.
We’ve seen it plenty of times. Brian’s pizza pizza restaurant in Tampa.
So notice if I click on view menu, it would bring me to the seamless.com
page. That doesn’t really exist.
We can change the text. Brian’s pizza and subs,
if we want it to pizza restaurant in Tampa,
best pizza in Tampa, we can add different headers. We can add a body if we wanted to.
We can click order on line now since we added our menu options,
they show up right here and it. Google’s affording us a way to build a
website without having to go build a wordpress website or a squarespace
website or any of those. This is for something.
If you’re just starting out, it’s a very beginner site.
Once you’re finished building out the site,
you could click publish. Now you don’t want to click publish and
here’s a question I get all the time. Do I want to use the google my business
website along with my own website? No,
you don’t. So don’t use this website and less.
You don’t plan on building your own wordpress or squarespace or wix or
weebly website. So let me get Outta here. Users.
Users is really important because you might have multiple people and you also
only have 24 hours in the day. You can’t spend a lot of time building
out your Google, my business profile,
building your business, collecting bills,
paying bills, doing everything else so you might have
other people that you want to add onto your google my business account.
Notice I can click in here. I’m going to choose my partner Jake,
my business partner, Jake,
and I’ll do Jacob Burns and I can choose a role.
Jay can be an owner so he can own the Google my business profile with me.
That means he can add other people. He can manage the profile,
respond to reviews, a meaning that he could do everything
but remove or add people. As users are a site manager,
site manager would be able to look at some of the different content. They’d be able to write up posts,
things like that. So in this case,
I’ll add jake as an owner, I could invite him and that he would be
added on. He’d receive an email invitation saying,
jake, do you want to join Brian’s pizza?
I won’t do that. So my friends,
you’ve, I’ve taken you on a tour of Google my
business. This is a very powerful platform if you
are a local business, whether you have a brick and mortar
physical location like a retail store or a pizza place or a restaurant,
or if you’re a service based business and you provide services to your clients
and customers around your place of business,
you definitely need a google my business profile.
There’s no you know, maybe it would be good for your
business. It is critical to your business.
It’s critical to being found when people need your services or products.
So again, thanks for watching.
This is Brian Caplan with a bigger, better business channel.
Here’s to your success. Hey,
thanks for watching. You know,
bigger, better Biz is dedicated to equipping you
with the tools and know how to grow a bigger,
better small business. It all starts with you,
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