How to set up your lights for ecommerce fashion shoots


Hi I’m Carl Taylor. Hello I’m Urs Recher. And welcome to another series of broncolor how-to videos.
Now we’re getting old hands at this aren’t we? We’ve made 25, yeah at least 25 Videos. If you want to check out some of the amazing previous how-to videos then
visit broncolor’s website, which we will bring up on screen now. This is the first
of a new series of videos. Urs tell me a little bit about what you’ve got going
on here. Okay, it’s just a three light setup and it’s just a classic, easy to use fashion set up on a white background.
And the main light will be an Octabox and the second light, all up there, coming
through the screen. It’s just the normal P70 reflector with grids to protect the background and to protect my camera, that
we have a little bit more direction of the light coming vertically down. With an
additional Softbox left behind me now to have the background as even as possible. So on this shot, typical ecommerce catalog-fashion-style shot on pure white
background, no cut out necessary. It will just be ready to go out of camera.
And it’s a full-length shot as well, so full-length on the 35mm camera shooting low. That’s why you’ve got
the white acrylic? Exactly, that’s actually quite interesting. Below the
white acrylic, I have a paper But if it’s the paper only, I have
to put a lot of light on the paper, that it gets really white. And if I have a lot of light on the paper of course, this would immediately bounce back and create like a unwanted filling light.
So, in in this setup you’re using one Scoro pack so you can shoot rapidly,
very fast flash speed, so you can do multiple model poses if necessary. But
you could do this with three Siros lights as well? You could do this with Siros lights as well. I have no special light shaper, so let’s say no Picolite or
whatever. So yes, you could do it with three Siros, just on a slightly slower pace of shooting. Okay. We’ve got that as your key light. As you
see, the center of the light goes pretty much down here. Okay, so it’s
an aiming down here? Exactly. If I aim it directly to her, of
course I have a short distance to the head and the lower distance to the feet. So, I will have a fall off. So, nice evenly distributed light all the way down the model. Exactly. Okay, let’s move on. So, the
fusion-material, yeah it’s not the main light. It’s just a light that adds some
direction to the light. Now, obviously the setup as you’ve got it
it’s really almost to create a repeatable fashion shoot setup. So this
gives you consistent results over and over again. Exactly. So in a small studio
or small fashion house, this could just be set up in place in a small corner of
the warehouse or wherever and it could just be left there permanently.
Absolutely. That’s the idea behind it. Okay, but we have one last light left to
look at, which is the background light. Let’s take a look. So, what have we got here Urs? It’s quite a big Softbox. It’s a 90 x 120
centimeter Softbox and it’s again the same idea that it’s not aiming to the
background directly like this because now you already see that it would be
too bright on the left. Yes, so it falls off more evenly across the background.
I’m aiming towards Nina. That’s why the black curtain is here.
So you don’t want to light Nina, you just want to spread a little bit of
light gradually across the background. Finally, over on this side we have a
silver reflector. What’s it for? I had always a little bit of a light
fall-off on the right side. This is just compensating a little bit that we have a
super even white all over. Okay now with the Scoro pack, what’s our shooting
capability for Nina to model? How many poses could she be doing per second with
this setup? It’s a Nikon 810 and I put it on fast continuous. With this
power pack I can get up to 50 flashes per second. So, she can constantly move
and you can just shoot because the flash duration is now at 2,000 of a second and on a full body shot there will be no motion blur or whatever so it will be frozen nice and sharp. Okay, so I think it’s time to check out
the lights. I prefer to go one by one, that we see what is this one doing, top
light and so on. Okay, I’ll stay here and adjust them for you. No need for that. broncolor studio. It’s a Wi-Fi powerpack, so we can control
it from the camera. Great, let’s do it. Alright, so we are on studio 8 here. It’s
a one Scoro. It’s scanning, so I will be online very fast. Okay, I would like to
check one light at a time so I just switch the other two to standby. This
one goes standby as well so I have only this light. We can fire this now. So, that’s
the top light coming in now. This will be a little dark. So, the light
comes nicely downwards and gives the light direction. Okay, so now Octabox only? Octabox only.
That’s the second light. We put the first one off and we shoot
this. So the light is coming from the right beam. So, now we can see the effect of just the Octabox. Now we’ll look at the Octabox and the top light combined. Yes, I can switch this one on as well. So, these are the two lights on her and this looks like that. Yes that’s good. We’ve
got still a slightly off-white background here but a nice lighting on the
model. This is where your third light will clean up your background. Exactly. Do you see as well that it’s slightly darker here to the left? That’s of course why the background light comes from the left because I made here
a lot more. We’re having a look, if this is already enough. So, I switch my third
light on which is the background, shoot the entire setup all together. And now it
should be super clean. There we go. Yes, the background is clean. But you’ve got pure white running all the way right down below her feet. Seamless background. There are no cut-outs to do, no shadows. It’s out of camera and it’s really nice, fresh, bright and punchy. Exactly. So, you’re ready to shoot. I’ll just keep
an eye on the shots coming in here. Allright, good. So, high-speed! Ready? Go! Play with the jacket a little bit Go! Alright that’s plenty. So full speed on a Nikon and they look super even, every shot. Yes, every shot is nice and evenly illuminated. Okay. Allright. Good. Go! Well Urs, that was another great how-to video. I’m glad you liked it. Thanks. Very consistent shooting set up. A big thank you to Nina as well. She made the job easy. Thank you Nina. I’m Karl Taylor. I’m Urs Recher We’ll see you on the next how to.

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8 thoughts on “How to set up your lights for ecommerce fashion shoots

  1. Very good #KarlTaylor. It would be cool one would be like this with #broncolor lights.
    Karl and broncolor, could you tell what was the lighting set?
    It helps a lot everyone to get broncolor lights.

    #Congratulations!

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