How to Start a Career in Digital Marketing

[MUSIC PLAYING] What’s up, everybody,
Sujan Patel here. Today, we’re going
to talk about how to get started in a career
in digital marketing. I get asked this all the time. People switching careers,
or recent college grads, or people trying to get into the
industry, it’s not that hard. It will take a few years. It will require a
lot of hard work, but the steps are
very, very simple. First and foremost,
read everything you can. Go to, I find those to be the
most credible sources. Follow all the links. Find your favorite blogs. They have great content there. Then, start a blog of your own. Make a fake company. Try to implement some of the
stuff you’ve read in step one. Read stuff, and then
try to implement it. The blog is the
easiest place for you to try because there’s plugins. You can get on WordPress. You’re forced to essentially
do the things, the hard work required, to do a
little bit of marketing, the prep work before
marketing happens. Then, get three to
five wins and reach out to startups that have launched
on Product Hunt or TechCrunch and offer your help for free. What I mean by three to five
wins– it’s very important. On steps two, you
actually get wins. Figure out what you’re good at. Figure out what– not
maybe what you’re good at, but you don’t suck at, what
can actually work for you. Let’s say you’re really good at
writing content, or promoting content, or Facebook ads,
or social media updates. Whatever it is–
writing an email copy– offer that help
that you’re good at, the three to five things
to startups that have launch on Product
Hunt or TechCrunch. And make sure you
offer it for free. It’s almost like an
informal internship. Then, get a real internship. Use that experience at that,
your free offering to startups, to get real internships at a
startup or a marketing agency. You’re going to do a
shit ton of grunt work. It’s going to be
hard, but that’s the stuff you’re going to need
to know to really get good at marketing. I recommend working at startups
because it’s fast-paced. Things change. The goal is a moving target. Your life is going to suck. It may be amazing because you’re
going to love what you do, but it’s great learning. And the agency
side, it’s awesome because you get to learn lots of
different business models, what works in one industry, B2C,
B2B, all the different business models and types of
marketing that work and don’t work in
specific industries. And it’s lightning
fast, lots of hard work, moving deadlines,
and really big goals. Again, lots of
grunt work involved, but this is where you get hair
on your chest if you want it. [LAUGHTER] And then, let’s say
you’ve done this. This is probably six to nine
months within this process. Find a mentor. Reach out to your
favorite blogger, and ask specific questions. This is where if you get
stuck in doing anything above, a mentor will play
in your advantage. You can ask very specific
questions to get unstuck. Don’t reach out to
a mentor and say, will you be my
mentor– or a blogger– and say, will you be my mentor? Reach out to people and
ask specific questions. And over time with
communication, they will unofficially
become your mentor. Maybe they will officially
become your mentor, but nobody likes
vague commitments. So be specific, and
you will get answers. If you email me today saying,
how do I do this, this, and that, I will likely tell
you exactly what you’ve done, or I’ll ask you, what
have you done so far? Quick tip is to email people
on Saturday or Sunday mornings. It shows that you care, shows
that you’re hardworking, and they will reciprocate. Now, the next step,
number six, is to attend a marketing
conference or marketing event. The great thing is there’s
lots of things on There’s lots of conferences,
almost every area now. Make sure you look
at who’s going to be speaking and connect
with them beforehand. I recommend, if you
have favorite bloggers or people you want to meet,
go to those conferences. Email them in advance. Email them. Just grab coffee. They’ll likely say, no, but
then when you catch them up and you see them in person,
they might recognize you, or you have a better chance. It’s not a cold conversation. Or maybe you can say, hey, can
I talk to you between the break here during day one, or
day two, or whatever. Great way to build these
relationships with people. Now, you’ve done this. You’re probably a
year into really doing content marketing,
or digital marketing, or any type of marketing right. It’s time to update your
resume and get yourself a real job, a big boy
job, as a marketing specialist, a marketing
associate, entry level. It’s still going to suck. You’re going to probably get
paid anywhere between $30,000 and $45,000. So if you’re moving career,
it’s going to be a pay cut, but who cares. Digital marketing is
very, very lucrative. You get paid when you start
hitting manager level. Keep learning and testing. Those are the two ways to
keep your skills sharp. Join a startup or
marketing agency because you’re going
to learn the fastest. It’s going to suck. You’re going to have
to work the hardest, but there’s no way around
getting your hours and time into it, and that’s it. That’s how you get started
in content marketing, digital marketing,
growth hacking, anything digital maketing-related. That’s how you start.

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30 thoughts on “How to Start a Career in Digital Marketing

  1. Excellent video Sujan! As a marketing professional, I've been intuitively implementing a lot of these strategies and have seen great results.

  2. Fantastic advice Sujan! I agree with all of these but my all time favorites are #5 Find a Mentor and #2 Implement what you read. I'm glad you are letting folks know that they have to put in the work 🙂 People keep looking for ways to skip that step.

  3. Good vid! It gives a pretty accurate description on how to start your career (not even only in Digital Marketing).
    "Your life is gonna suck, It may be amazing because you're gonna love what you do". You have to work hard and do a lot of prep work, but if you do, you will love the end result!

  4. its very much effective for a person to clarify his vision in digital marketing and his future building in digital marketing
    both socially and economically

  5. thanks Sujan great insight . an approach i've started. thanks for the links to inbound and growthhackers.
    whats your view of doing a digital marketing diploma ?

  6. thanks sujan Patel for your kind explanation!
    I want to be a digital marketer but I don't know from where and to start it.
    may I have your help in this regard?

  7. Having worked with Sujan, I had a tough time making the full leap from step #1 to #2. I've changed that and still keep this lesson in mind with every client I work with.

  8. Great quick video, doing the walk instead of the talk as you talk about in point two is indeed key. Just reading stuff without testing it yourself, or without playing with it yourself to gain your own insights is key. It will skyrocket your knowledge to such a higher degree.

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  10. Sir could you tell me can i do digital marketing course for career change. As i am 36 years old and looking for career change but someone told me in this age no one is going to hire you as fresher so is it so. Please help me. As i don't have sufficient funds to run own business. So probably looking for a job. Is digital marketing includes as sales target base job.

  11. Need a hack to make money online. Let me tell you a formula there is a site where you can find lots of operating methods. Just go to google and type: "TheMakeMoneyOnlinePro".

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