HOW TO START | A Gary Vaynerchuk Original

– There’s no excuse for
not talking to the world. It just doesn’t have to be your thoughts
and words every time. My friends, the
key to content success is you’ve got to start
documenting instead of creating. Let me tell you how. Just start. (upbeat music) Hey guys, I know
I look like the Emperor from Star Wars right now, but I’m very high in
the air back from London headed to New York City. I decided to do a video. So many of you are
stuck and can’t start, and I broke it down into the
what, how, and where, right? WHW, right, like what
are you gonna talk about? But the way all of
you need to do this and how you
actually start is by doing. You haven’t done anything yet. You know, this whole,
“Fake it ’til you make it” brings no value to anybody. You need to make something,
and that thing is a manifesto. It’s always been obvious to me, it’s always been
obvious what causes success, what I needed to do, you know. Every time I watch content on
the internet or on television, I watched Oprah the other night, Lizzie was watching,
I was working. She was
interviewing George Lucas and he was saying the same shit. – We took it to all the studios, every single one of
’em, and nobody wanted it. – So what did you do? – So I said, “Well,
I’m not gonna give up now.” – You’re stuck. You haven’t started
’cause you’re stuck. I think the
fear of losing trumps the excitement of
victory for so many people. So here you go, what? What are you gonna talk about, what do you wanna be known for? Look yourself in the
mirror and ask yourself, “What do I want to do every
day for the rest of my life?” Do that. And see, what people
need to understand is, the way we communicate
today is so different and the platforms
have been redefined. You wanna be in
health and fitness, you wanna be in strategy,
you wanna be in social media, you wanna be in sneakers,
you wanna be in coffee, you wanna be in electronics,
you wanna be in fashion? You collect Smurfs? Smurf it up. You can make $70,000 a
year talking about the Smurfs. Whether that’s your mission
or where you’re at right now, your truth, manifesto. Tell me what
you’re thinking about it, like, if somebody made
a video eight years ago that I think
fashion should be high-low, I think people
should wear expensive stuff and inexpensive
stuff in one wardrobe, they would’ve been like,
the queen or king of the vision of the fashion industry
just by making a video. – Predicting that
Facebook acquires Instagram. – I was like, “Facebook’s
gonna buy Instagram.” Four months later, it happens. So I was on Piers Morgan. This company’s 550 days old. How the hell is it
worth a billion dollars? And my opening line is. They stole it. And then, I guess
last year this time, right, Facebook bought
WhatsApp for $18 billion and every article like the next
day after the news came out is like, “Oh, wait a minute,
they fuckin’ stole Instagram.” The how is, there’s
only certain few ways to communicate in the world. Whether this is video form. Something extreme,
like just get on a train and go away for a week
or something different. You have to break pattern. Whether this is audio form. Sitting here
listening to my music list and I’m starting to
find a little clarity. Audio being a podcast. – You’re an outspoken advocate for both hustle
and self-awareness. – [Gary] Yes. – But if you had
to put them in order, even if it’s a 1A and 1B. – [Gary] Self-awareness. – Self-awareness is more
important than hustle? – [Gary] It’s not even close.
– Really? – Yes, when you know who
you are, hustle’s sexier. Like, it would’ve been cooler
for like, the people listening for me to say
hustle ’cause it’s cooler. Right, heck, you don’t
even need to do a podcast. Put the recorder on your phone
and just speak your truth. As I sit here right
now writing this article, or at least memoing it
’cause that’s how I do it. Get in front of a
camera, selfie-style. You know, I’m old now, kids, so at 40, I’ve observed a lot, and I could tell
you that optimism and positivity
is a huge variable. Good morning, Instagram. It’s me, Gary. Instead of a motivational
quote or some sort of clip, I just wanted to
go camera to face, just tell you how much
I appreciate all of you guys. Your attention
means the world to me. Set it up on a
tripod or have a DRock, if it’s your
nephew, your sister. Nate, give me this,
give me this real quick. Nathan, the intern is here. Some of you guys
might remember him. Or you write it, but the way
all of you need to do this and how you
actually start is by doing. I create an
obnoxious amount of content because of the
strategy of how we do it. Don’t do anything,
just keep watching. Keep watching my stuff. Keep being
entertained by my energy. Keep being inspired, don’t do. Don’t fuckin’ have dinner
at 7:00 and drink two beers. Like, when your
strategy is right, you win, and so we have figured
out that pillar content creates content
underneath it at scale. Hey everybody, welcome to
the first #AskGaryVee. I think it’s the first one, but I actually do think
I tried to do this once before. I feel like I’ve got
the team now in place to actually do this more often. It’s macro patience. Macro patience. Deploy patience. You’ve gotta deploy patience. You’ve gotta love the process. What’s the ROI of social media? So I look at her and go,
“What’s the ROI of your mother?” There are so many people in here that shouldn’t
be producing video because that is not the
best way they communicate. Only a decade ago,
if I was speaking here, all I would be
talking about is blogging, yet, there are
people in this room that are caught up by
picture and video communication and they are tremendous writers and they don’t realize that
blogging or posting on Medium or even my favorite
little hack right now, if you’re a good writer and
you wanna build up a profile for your
business or for yourself, I actually highly
recommend you start blogging inside of
Facebook and Instagram. I literally mean
writing seven, 15, 25 sentences, three, four, five
paragraphs of written content within your feeds that people
will absolutely consume. So that’s number one and
two, the what and how, right, like how are you gonna do it,
and then where, distribution. That’s what you
need to figure out next and it’s the hardest
part for a lot of you. The hardest part is to start,
and a lot of things are hard. Hard to start, hard to
know what format to do it in, audio, written, video,
and then number three, how do you get people to see it? It all goes down in the DM. The key is providing
other people more value. I just don’t
see people doing it. It blows me away,
and it is absolutely, I want the full, and it as absolutely
going down on Instagram DM. Influencers or you pay for it. Either you pay in Facebook ads, Instagram ads,
sponsorship deals. YouTube pre-rolls against
people of those interests, fashion, you know, food,
wine, sneakers, technology, or, or you reach out to
people that have audiences. Search hashtags, click them,
look at the account, then see how you
can bring them value. DM them, go in soft,
bring value. Rinse and repeat, two,
three, four, 5,000 times, so the thing you Manny should
do is go Upper East Side. Looking good, this guy,
look like a good picture. Hey G. Instagram influencers
right now today for doers is probably only
behind Facebook ads, the single best
arbitrage in marketing. And then you try
and then you learn. When you’re a pioneer,
you have to taste it. There’s no report.
There’s no white paper. There’s no
modeling mixed metrics that are gonna teach
you how that’s gonna work. When you’re the first explorer, you have to taste the berries, and hopefully
they’re not poisonous. We’re living
through this incredible era of massive opportunity, yet
everybody’s talking and reading, and nobody’s fucking doing. Start fucking executing. So, what does that mean? That means you should write a
Medium blog post every week. Content, podcast,
video, written, quotes, pictures,
and then tactics. What scares me quite a
bit is that most of you, when you see these logos, you think of a piece
of content that you make and you think of
those five channels and more as places where
you distribute it. Twitter and Facebook are tools. Twitter and Facebook
are markers and crayons. They’re a fax machine. These are not just
distribution channels. These are channels where you
have to natively story tell. Facebook, Twitter,
YouTube, and Instagram are ABC, NBC, and CBS, and what I’ve figured
out for the last decade is how to make MASH
and the Andy Griffith Show and ER and Seinfeld. – And my question is, how
I hustle and stop being a pussy? Like, I wanna be where you are. – [Gary] What’s blocking you? – I don’t know. – [Gary] Other people’s POV? – Yes. – [Gary] That’s the one, man. It’s good to see
classic and in style. I wouldn’t guess
Santa Rita Hills. Yes, that’s a dig,
little sniffy sniff. Please, take a step
back and think about how awesome it actually is. It is imperative that not only
do you start thinking about your content strategy on these
platforms for your business. Facebook targeting. I mean like, I mean that’s it. Like, you can literally
put your business address, run a radius around it, or everybody in
the 07081 zip code or the 08802, Asbury
Jersey in the house, zip code, and everybody will see it in
that zip code in that feed. It’s a piece of cake. So if you talk about coffee,
Google the word coffee and the word blog or
coffee and media company and literally email
every editor and writer of every coffee
blog on the internet. The way you’re
gonna make money online, and by the way,
anywhere, is by grabbing it. So if I were you,
I would do this. I would go to Google,
I would type in beer. So I would click
this one, I’d go to this site,
I’d see what they have. I would find the
phone number of this place. Here’s a phone number. I pick it up. Hello, who
would I speak to about you guys possibly
advertising on my beer blog? – [Dean] That’s me,
the owner, Dean. – Then, search
the hashtag coffee and go to every
coffee influencer and coffee barista and
coffee media site on Instagram and DM them and ask
them to give awareness to this manifesto
you just wrote, and one out of 147 will,
but that’s better than zero. Undervaluing just that one view, it needs to be the right view, but it’s one view,
is a humongous mistake. That’s it, that’s
how you do it, the what. That I’m willing to sit here
right now and make this video, hoping that one
fucker, one fucker, says, “Oh shit, yeah,”
like, “Fuck it.” The where. That’s written word. You look at the Mediums,
LinkedIn, the WordPresses. You start a blog, right, or
you do it on your Facebook or you do it on your Instagram. The how. There’s only really three core
ways in the current internet to really
communicate to the world. The written word, or
video, what I’m doing right now. YouTube, Facebook video,
Instagram, one minute versions. Video is the other
way we communicate, and number three,
audio, the boom of podcasts. These are things that matter. What the fuck do
you wanna talk about? How are you gonna communicate
it, written, audio, or video, and how do you give
people to actually see it? This is where we showed you
how to go into the DM, right, or you’ve gotta figure
out how to use some money and use Facebook ads
and target the people that you’re trying to
reach, or grinding hustle, just literally
emailing 700 to 1,500 different blogs or
media sites and saying, “Do you wanna
distribute my content?” Somebody has a 14,000
person email newsletter about coffee news. Find that person and ask them. You just gotta ask,
and be smart. Jab, jab, jab, right hook. Ask them what
you can do for them because you want
everybody to read this. Post it on Medium
and hit up the editors of Medium who curate content. Post a link on it
and to Reddit, right? Hit up the 4,700
coffee influencers on YouTube and send them a message and
ask them if they wanna read it on their YouTube
channel that has 147 views. 147 views is better than zero. The fuckin’ work,
that’s how you start. (upbeat music)

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100 thoughts on “HOW TO START | A Gary Vaynerchuk Original

  1. "You should start, just start by doing." Doing what? Holy crap, someone let me know, give me anything and I will lol

  2. "If I am not for myself – who is?
    and when I am only for myself – what am I?
    And if not now – when?"

  3. I have a message to share and I have written a book to help people with what I call the trifecta: suffering from mental illness, trauma, and addiction. It's similar to the message you share about just get the work done and start now. I did the work and it's worth it. Thanks so much for all the content you share with your experience and suggestions.

  4. Hi Gary, I recently subscribed to your content and I am all in with your approach to personal finance and lifestyle so thank you.

    My question is how do you think that your advice and outlook on social media and building a brand plays out in the long term for people outside of Europe and North America.

    I am in South Africa and market is somewhat different. Do you believe your methods are universal?

  5. I regret that i didnt stay consistent with youtube 8 years ago but now i am taking massive action! I dont want to reget again

  6. This is crucial to get started, your advice is pure gold. I followed your instagram advice and started using Igrocket Com to get my instagram going, I have nearly doubled my Etsy sales via my Insta page. You have been so helpful!

  7. Need this video. Moving to a new state by myself and ready to start my true grind on YouTube and social media. Thank you Gary Vee ✋

  8. What's the song in the beginning? 😊

    I listen to this daily and have started implementing it. Brought me 5-figures yesterday so thought to say thank you.

  9. I’ve recently decided to take your advice to just start. I’ve since posted several videos to my YouTube channel on a semi-regular basis. I’ve gained a couple subscribers since but the most important thing is I feel great about it. Thanks Gary!

  10. Great video! If u like this I have similar content showing my income streams to help u escape the rat race.

  11. Thanks for this video. I love the tips you shared. Your tips are so INSPIRING and MOTIVATING for me as a beginner.

  12. Gary actually means well. He’s not selling a lie. He helped me change my life; responsibly. And he’s never taken a penny from me.

  13. That's how I started… If you don't start now then you will regret for rest of your life! – Just Start Now

  14. Dude I am that 1 Fucker!!! I'm 43 and an absolute technotard but you've learned me a few important points: 1, just do it and don't be afraid of it! 2, always be rolling "film" there's your content mine as most of is forget the material on the way to the pencil. And C, bring value and they will come. Now let's try that 10 hour a day learning curve for this old dog and then we'll see if I am really that one fucker! Thank you.

  15. Finally decided to start making more frequent content on my channel after seeing my community collapse. Time to rebuild from my mistakes

  16. Thank you man 😇 huge respect for you sir!! I wanted to do but I didn't know how to do. But now I knew🙏🙏 Am going to work from now and 4 days later I'll drop my first video.

  17. Thanks for the great content again Gary. I started documenting as of today and I honestly feel really great. I made and posted alot of videos before but I was trying to give advice rather than just share my truth. I'm consuming as much of your content as I can each day whilst I create and post content on fb, insta, igtv, LinkedIn, Twitter, pinterest and YouTube. Thanks for the push 🙌✌

  18. Keep inspiring Gary! You're changing the world brother. I often wonder how your influence impacts your kids though. Keep up the awesome dadding!

  19. I wake up every single day at 4:50 am and drive across town to buy a cup of coffee. Always a different location, always different coffee. I snake up and down every residential street on the way home, sipping my coffee and picking up free curb items. By the time my wife and children wake up every single day, I've made $200-$300, easy. While it's an odd stream of income, it gets me the most excited compared to everything else I do. It's also put me in front of many random yet interesting opportunities.

    I knew what Gary knew before he ever started speaking publicly. Financial innovation and making connections is in my DNA. I have it, and I know it. Listening to his content is becoming a new and very valuable part of my morning routine. Very excited to see what I can learn from this guy. I'm certain I'll never go broke again.

  20. Thank you Gary VEE! You changed my life today with this video. I am a 52 year old single mom and today is the day I let go of my fear and begin documenting this journey and stop being STUCK! No more waiting for the perfect TIME. The perfect time is NOW! Who the F*** cares if we didn't have computers when I was in college or if I don't know where to look into the phone when making a video??? I know who I am and what's important to me and it's time to stop following the RULES other people have set for my life!! Check out my response video…….

  21. Please write a book about how your mom raised you!! I’m a single mom and need all the help I can get! If you really want to change the world you have to address how kids are be raised! Thanks for your vulnerability and content. ❤️

  22. Do you know how much harder it is to be ready to follow every single one of your tips but not being able to because Facebook wont even let you have an account and theres no support system to get help with that? Im on all other platforms, but I feel I need facebook too.

  23. Gary is the man ! I'm hustling free stuff and adding clients and contacts very quickly. I would work for free #garyvee

  24. All of your content hits me in the face! So motivational! Thanks for what you do! I’ll become a jets fan from SoCal once you buy the team

  25. Here's my problem guys, i need money to advertise and i need business for money, but i cant get business without advertise.. see the evil loop? what should i do

  26. Monday morning motivational video. That was the first video I ever saw of you. Funny how you are the only person I remember what video was the first one I ever saw 🤟🏻 you have really made an impact in my life.

  27. Anyone else feel like they're just waiting for something to happen for them to get started? Maybe the happening that's needed IS the starting itself. I just wrote that. Geez.

  28. Lesson 1: the Worlds biggest problem that's stopping us from success is the uncertainty of "How to Start".

    Solution for it? Just do it. That's it.

  29. I am gonna see every fucking video of yours today starting right now!!! I smell some real life changing thing in it!!!!!!!

  30. I'm graduating from college the next year, and I don't have any money to pay for my higher education. I want to be a filmmaker and there is only one college in my country that offers a career similar to filmmaking. I want to one day create a film production company and do what makes me happy. I am going to work at a call center for $200-$300 a month during the first year or two right after graduating so I can buy the equipment I need to start producing content online. I also want to make music and have an online Calisthenics academy teaching people how to be in the best shape of their lives. I know it is going to be real hard, but that eventually I will get it. Thanks Gary for this advice. Your podcast has inspired me a lot. Thanks.

  31. Thank you so much for your information for being a HUGE INFLUENCE ON a lot of people you are definitely a blessing ( THE GOAT ) THE GREATEST OF ALL TIME much appreciated

  32. I feel like my "truth" would get me into more trouble than its worth. But with me there is more than one truth. I know the past doesn't define a person's future, but there is some strange shit happening to me Every Single Day. And this strange shit is starting to overshadow what I like to call my "main truth". The truth that was just starting to grow through the concrete. Now it seems that truth doesn't have enough sunlight to grow. Im now at odds with myself.

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