How to Take Advantage of Opportunities in Business | Auckland, NZ Keynote 2018

– And what you know and I heard, I’m so humbled that you said that is, think about how that just made me feel. You watched my videos and you said you were full of shit out
of excuses for 26 years. Like, I know I don’t even have to ask you, it’s insane how much better you feel. – [Man] It is. 100%. – Fuckin’ tricking yourself
is the worst shit of all time. (upbeat music) Hey!
– Hey! – You’ve got your perspective. (upbeat music)
(crowd cheering) Just want to be happy. Don’t you wanna be happy? (gentle music) – [Host] So, one of the first eCommerce wine sites, Wine Library. He helped his father
grow a family business for 3,000,000,
– Get this post for me. – [Host] to 60,000,000 in
sales in a five year period. Gary is now a venture capitalist, five time New York Times
Best Selling Author, an early investor in
companies such as Facebook, Twitter, Uber,
– It’s working with the 3G. Good. If you could just do that. – [Host] Gary’s currently the subject of an online documentary series
highlighting what it’s like to be a CEO and public figure
in today’s digital world. He’s host of business and advice
Q and A show, #AskGaryVee. He’s host of a global top 10 business podcasts,
– It must be really bad in here. – [Host] the Gary
Vaynerchuk Audio Experience. – I just need to get it
before it’s too late. – [Host] He appears with Gwyneth Paltrow, Jessica Alba and on Apple’s first original series, Planet of the Apps that’s out now. His personal mission, is to
someday own the New York Jets, and I would start putting
money on that happening. Today though, he’s here to help you on your personal missions. Please, a big hand for Gary V. (audience applauding)
(audience cheering) – Thank you. Thank you. (“Good Feeling” by Flo Rider) What up? (audience cheering) What up? (audience cheering) What is up New Zealand? What is up? Thank you so much. Thank you for being here. – [Man] Damn! – Fired up. – [Host] Hey, now what we’re gonna do, what we’re gonna do because Gary’s still, he’s literally just
arrived from the airport. He’s rushed in. So while he gets his breath there we’re gonna do a few of
your questions from earlier. The things which you
were asking earlier on. Pete Woods says, “Gary, how do you “prioritize all your crazy ideas? “I have so many that’ll work, “that all work but I don’t know “which one to follow first
or which one is best.” – Pete, I think this is a tricky one and I think about it a lot because one, a lot of people use this as
an excuse not to do, right? To me really, honestly the
very easy answer is pick one. You’re not gonna know how it
would’ve turned out anyway. Like literally every day I have
600 ideas of new businesses, when I transition from
Wine Library to VaynerMedia with my brother there was so many things we thought about doing. I don’t think back to the
fact that we basically were gonna do a deal in a day site, like Groupon and LivingSocial which probably would’ve been successful. I don’t think back. I mean our, the biggest closest
thing besides VaynerMedia that AJ and I were close to back in 2009 was to go into fantasy sports. That would’ve been right too, right? I could’ve just wrote Crush It and just spoke and built a personal brand that would’ve been very lucrative. So Pete, I’ll be honest with you, I’m concerned that this
is more a disguise. Like even if you read how it says I have so many that will work, right? Like people always come to me like Gary I have 17 great ideas. I’m like great dick, pick one. (audience laughs) Like, if they’re all so great pick one and be happy when it
succeeds and then recognize, Pete how old are you? – [Pete] 30. – 30? Brother, you can do
fuckin’ six of ’em, right? So do one from 30 to 39, sell it or put a management team in, and then at 39 whatever new
ideas are just pick one. Like cripple, you have to
figure out if it’s insecurity, that you like to put up a facade, and you don’t want to actually
go on the field and prove it or is it just like indecisiveness which is already a tell that you might struggle running a business. So you just have to pick one and go. Period. Get into the practice of it. – [Host] Pete pick number four. When it works, I get some credit. (Gary laughs) “Hey Gary, any words of
wisdom for serial introverts “on how to leverage talent?” (Gary sighs) This is from Harry. – Harry, it’s really funny because I’m obviously extremely extroverted. And, but so many of the
people I most admire, some of the best partners I’ve ever had, employees, executors, are
unbelievably introverted. As a matter of fact, so many of the kids that I saw win in
Silicon Valley as we know because they came really
truly from tech nerd culture were outrageously introverted. I think just not dwelling on the fact that you’re not extroverted in what is now a me me personal
brand post everything on social media world I actually
think it’s an advantage. So for me, like leveraging
the talent is very easy. It’s all down to execution. Let me promise you something. For all my videos and cursing
and charisma and energy, if I didn’t actually
succeed in my executions, I wouldn’t mean shit. Like, the sizzle’s fun and I like it. It’s my personality trait, it
makes it fun, like I love it, but if I didn’t actually execute I would never have the audacity to stand up here. Since I was 22 years old I’ve run a business every day of
my life with no lapse. Right? I ran Wine Library and VaynerMedia for like a two year period every day. So I don’t pontificate. I’m not an influencer, I’m an executive, and I run $150,000,000 business. Every day 900 employees. Like it’s execution. Execution is attractive. The end. (audience cheering)
(audience applauding) – [Host] Yeah, embrace your introvertsy. Don’t let it hold you back. Mira says, “Gary what’s your best advice “for a 19 year old who’s at uni, “doesn’t know what to do after it, “doesn’t know her passion?” – Mira that’s a very common question. I get it every day especially
as I’ve grown on Instagram and it skews young or has historically. My big advice is one,
for, entrepreneurship is so cool right now and
everybody puts it on a pedestal. Everybody wants to quit school or not go, and listen, as anybody
who follows me closely, I’m no advocate of uni either but, but I think you need to
put things into context. First of all Mira, you’re
gonna live another six life’s. Like, with modern
medicine it’s very likely you’re gonna live six more lives. That’s just absurd. So, when you actually understand that, it takes away a lot of the pressure. Mira the biggest issue
right now in society is that somehow we’ve
created this narrative that 18 or 22 or 30 year olds need to have their shit figured out. Most 57 year olds don’t
have their shit figured out. And so the pressure that you have to figure it out is ludacris. Of course you don’t know
what your passion is. You haven’t even fuckin’ lived yet. So, my biggest advice is take advantage of this vacation, right? Navigate through it so
they don’t kick you out and take as many weird courses, go to as many weird things, like try shit. Like you don’t know if your favorite food is oysters if you’ve never had one. Right? So you have to go do shit. – [Host] Is it fair to say– (audience laughs) And it’s fair to say, I mean if you’re 19 you’ve got the option to fail. It doesn’t matter. – You have the opportunity
to fail if you’re 91. Like we’ll get into that at some point. Failure’s awesome and somehow
people have gotten confused. The only reason I am
standing here, foundational, no question, is ’cause I
failed so much as a kid. I didn’t speak english so I was picked on. I wasn’t six foot four so I
didn’t win most sporting events. I failed every fuckin’ class. My entire childhood was failing. I was a salesman so I used to knock on doors and try to sell flowers and 90 out of 94 people said no. I fuckin’ love failure. (audience laughing) – [Host] Ben– – I do. (audience applauding) – [Host] Gary, Ben asks,
“Contracting to agencies “as a creative is about more than income. “My focus is learning the
business model of the industry. “How could you prove patient but “when is the right time to
go all in and start my own?” – Ben I think the, I understand and I’m not confusing your
patience with inaction. I get it. I like it as soon as possible mainly because I’m willing to live humbly. The biggest reason people don’t go all in is they’re spending shit on
clothes, cars, homes, vacations that don’t let them go all in. So many people here are unhappy because they bought things to impress others that they don’t even like. And so they’re stuck in their jobs. They can’t get off because
it’s just like running a PNL. It’s very easy to be happy
and almost everybody, almost everybody can go all in and do something at any time if they’re just willing to live at home, or if they’re willing to live with nine other people (laughs). I mean, so Ben I think the
quickest you can take costs, most people try to save,
have a year and then go. I’m trying to get people to cut costs. Live in a shittier apartment, which costs you 700 bucks less a month. I’m unbelievably passionate lately around homes and cars and transportation. Like, people are buying things to keep up with the Jones’s that keep
them away from happiness. – [Host] And that was
talked about earlier today. But now, “In the space of VL,”
this is a question from Adam, “In the space of VL on AR “you’ve talked about it
in a commercial sense.” “Can you shed some light on “what it means in a creative sense?” “Videographers, vloggers
daily filmmakers.” – Adam, it’s gonna be
unbelievable when it’s here. Right? Like the creative boundaries are absurd. I mean, you think people
are addicted to Fortnite, wait ’til you see actual
VR games that pop. People aren’t gonna come
out for fuckin’ six weeks. (audience laughs) Being dead fuckin’ serious. People are literally gonna go into VR and not come out for six weeks. Like I genuinely believe that that’s where the world is gonna play out. I really do. I actually think places like this are gonna disproportionally excel during the VR revolution of
20 to 50 years from now because people are gonna rethink where they live all together. Completely. I mean if you’re living in a computer for 63% of your time do you really need to pay New York City rent? I mean shit’s gonna fuckin’ get crazy. Like, fuck I want to live to 200. I want to see it. (audience laughs) I want to see it so bad. That’s why I wish I was
19 because you’re gonna, she’s gonna, Mira’s gonna see so much. So yeah, Adam like wildly unlimited in the same way the internet created an unbelievable creative revolution, I think VR and AR in essence takes it to another place and the 360 story telling and things of that
nature is just remarkable and so I really can’t wait. I hope I get to see it at scale. – [Man] So VR you reckon will be as big as the internet as being as far as cultural change of the planet goes? – I do. I think VR has the, and by
the way, VR might not happen. Just might not. Like, I’m not Nostradamus. Like I’m not predicting. I just move quickly when I
see something’s happening. But if VR happens, it
eliminates everything. ‘Cause then we live there. That’s why the internet
eliminated everything. That’s why Amazon’s and eBay’s and Yahoo’s and Facebook’s and Microsoft all the way, like the last 30 years. It eliminated things. The reason big companies
are going out of business is ’cause the playing field changed. Media used to be about
owning distribution. If you have the newspapers,
if you have the satellites you controlled everything. It was the distribution
that had the leverage. Now the internet is distribution. Now the content is the leverage. Got it? So, yeah. I mean I think it’s going to be, I mean when you think
about VR and Blockchain, if you really play out those things in the 30, 40 year window, and everybody thinks it’s
gonna happenin tomorrow. Like all the Crypto Kids make me laugh. They’re like next year? I’m like no, no, no, no. Like it takes a long time and 98% of the currencies are gonna go to zero, just like 98% of the search
engines went to zero, just like 98% of the social
media networks went to zero, just like 98% of the
browsers went to zero. But something will be there. Blockchain’s real. And so it’ll be interesting
to watch it play out. – [Host] So you say you’re not Nostradamus but you just answered the next question. (Gary laughs) That’s brilliant. The next question being, “Hi Gary. “Are you still keeping a watchful eye “behind the scenes on
Crypto’s and Blockchain tech?” Of course you are. – That was cool. (host laughs)
(audience laughs) Yeah Blair, I’m watching
it very very, listen. I watch anything people are doing. Like, like 15 months ago when girls started wearing jeans with
rip outs in them again, like I watched that. (host laughs)
(audience laughs) I’m being serious. Like, ’cause I’m traveling all the time like wait a minute,
women are wearing jeans like with holes in them
again like they did in 87. This is gonna happen. I’m like I wonder if
dudes are gonna do it? Sure enough the metrosexual’s came out, (audience laughs) and stepped up and made it real. And so it’s great. I mean I, the answer is yes I watched that just like I watch absolutely everything. The only thing I do is trade people’s attention and behavior. That’s what I do for a living. The reason I’m right so often is the only thing I spend
time consuming is you. That’s it. I don’t watch shows. I don’t watch anything. I don’t consume anybody’s content. All I do is read your comments on my stuff and other things that I know are popping in culture. So, Nicki Minaj hits
my radar two years ago, I’ll go on her account
and read every comment. I don’t even look at what she’s posting. Of course I see it and
of course occasionally, but it’s not about that. My religion is the
attention and consumption and reaction and process that people go through when they interact with things. – [Host] Wow (laughs). Andrea says, “Look,
I’m a menswear designer “in the high end market as a side hustle. “I operate this from mum’s garage. “You talk about documenting
the process for content. “How do I document the
humble process when I want “to project a high end
image based in the garage?” – Andre because I think you need to actually understand
that that truth is real. Like faking it ’til you
make it doesn’t work. Like Vera Wang’s first place where she was making dresses was a shitty place. Like because you have to realize that, wherever you’re producing or the journey that you’re going through, has no impact on the
product that you’re making. And so, I think it actually makes people associate with you. I think what you’re
doing and I see it a lot with high end fashion or
high net worth categories is you’re looking backwards. What I mean by that is, everybody’s looking at what use to work, and so the Anna Wintour, Vogue kind of fashion
show but that’s yesterday. The biggest reason most
people won’t win in here is they over respect the past
and they demonize the current. Got it? So, I think high fashion, the authenticity of your life from here to
the Met Gala in seven years, if you put that on documentation, you’ll have unlimited leverage. Do you know how much leverage I’m creating for who I’m actually gonna be in 31 years? – [Andrea] I guess I was scared ’cause I thought people might
think my brand’s lower. – Of course. That’s exactly what you think. But I don’t believe that to be true. The people in the middle
may think it’s lower. These people don’t give a fuck. If you make an amazing
dress, it’s an amazing dress. The establishment gives a fuck. Got it? And that’s what the internet took away. The people at the schools, the universities, the fashion
magazines, the taste makers. You know how pumped I am that most 22 year olds don’t give a fuck about Anna Wintour as much
as they did 10 years ago? It’s no dig on Anna. She just represents the middle. Back to why I love this country so much ’cause I was such a big advocate of its wines when I was a kid. – [Man] Woo hoo! – Do you know how pumped I am that the Wine Spectator and Robert Parker don’t control the market
in the U.S. anymore? The internet does. Got it? So, Cloudy Bay exploded in
America because of one critic. Which is amazing and it’s
great wine, it’s fine. But it’s also why others didn’t. So when the masses control the game instead of one or two people that’s a far more exciting thing. You’re looking backwards at what worked. Going forward I believe the people that actually document their journey from working at a retail
story to eventually becoming the biggest
fashion icon in the world, who’s the creative
director of Louis Vuitton? Right? The game’s changing. It’s changing right in our face. You have to pay attention
to how that’s playing out. – [Host] Ben has asked, “New
Zealand’s a unique market. “It’s easy to roll out “and to test new technologies
– Yes. – “Fast. “Traditionally has been
– Yes. “a newer industry. “What’s one communication method “you’d love to be able to
test on earlier doctors?” – Ben to me, I don’t
really overthink that. Like, to me I’d love to at this moment see voice devices in home at scale, because I think that’s the big game. Like if you ask me where I think I’m gonna make my next big kind of like flag in the ground financially, I’m going to invest in early stage apps, built on top of Google Home and Alexa and whoever else wins the home device. So I’d love to see, like for me, I want to like, I want
to see that communication interaction more than a method play out so I can watch what
people are actually doing. Right? How are they actually using it? Because the reason I know
all of you are gonna go, how many people here have one
of those devices right now? Raise your hands. Raise it high. Right? So, right now it’s like early computers and early iPhones right? Like you play music on it, right? You’re like that kind of shit but in three or four years, seven years, it’s gonna really change our lives. It’s gonna be so integrated. We always choose speed. We will always choose time. Besides health and money you pick time every day of the week and a lot of times you pick time over money. Speed matters and voice
is gonna create speed and you’re gonna do amazing things. You’re gonna be brushing your teeth and setting up your day
through your device. Everybody will have an assistant. A smarter one than anybody has now. It’s gonna be very powerful. – [Host] Hannah has asked, “Cultural Amadi identity are a huge part “of what I do and try to promote. “How do you incorporate and promote “your own ancestral culture in
what you do and who you are?” Hannah you know, to me
it’s more subconscious. I don’t super over think about that. I think there’s ways that I interact that are cultural to
like Eastern European, Shmattah Jews that came from the old, but like when I garage sale like I will in about 30 hours in America, I do think that’s an ode to
being from the dirt and being, never like getting fancy and always willing to like buy and sell
and like there’s clearly that, in the heritage and my culture. But like, I don’t consciously spend a lot of time on my ancestral culture. Maybe that’s because my family was, is from Communist Soviet Russia, and so what happened was,
I don’t know how educated you are on Communist Soviet Russia but one of the first rules is no religion. So, for three generations my family didn’t have religion or if they did it was like underground shit and scary and so that was eliminated. Three of my four grandparents died before I got to know them. Both my parents lost a
parent before they were 15. So, a lot of circumstances
why that hasn’t played out to me but where you’re from and your culture’s always gonna play out. Like, to me, my process,
who I am as a person whether it’s humility or work ethic or things of that nature comes
from that place of being zero and that’s how I associate more with the grind and my process, my circumstance more than
historical nature of my culture. – [Host] “What are your thoughts
on eSports as an industry?” This is from Armani. – I’m extremely bullish on it Armani. Like, outrageously bullish on it. I think it’s going to be, it will be the second biggest sport in this country in 25 years. Like I genuinely believe that. I just think eSports is much
bigger than people think. I hate when regular sports
fans make fun of eSports. They’re like Gary, like
I’ll go to a football game, I’m a big American football
fan as mentioned in my intro. Gary, what’s this bull,
especially old timers. 53 year old Joe let’s call him. 53 year old Joe’s like
Gary, what’s this bullshit? This eSports? Fuckin’ stupid. My kid’s sittin’ in his
fuckin’ living room, fuck. I’m like, you’re about to go in a stadium and watch men run into each other. (audience laughs) And if we said that 100 years ago, we would’ve been laughed at. So, people watch golf. (audience laughs) But like it’s a, but like I
watch golf, it’s interesting. But like you watch somebody do a skill. People watch tennis, people watch rugby, people watch American football. People will watch people play video games. Good news, they already do. This is not Nostradamus. This is not guessing. This is not being so smart. There are stadiums in
South Korea and America and all over the world
that are selling out in four minutes for 40,000
people to watch kids play. It’s culture. To me video games and eSports
is very similar to hip hop. It’s a new thing, but
it’s deeply ingrained and it’s going absolutely nowhere. – Yeah I’ve always wondered about the golf and if aliens looked at, you get one group of people trying to smash each other goes backwards and forward. But golf they’re watching,
I don’t know four people standing around a hole trying to hit this little white thing. I mean that’s a weird thing to watch. – It’s a weird thing and
it’s also hard as fuck. (host laughs)
(audience laughs) Like that shit is hard. I have mad respect for golfers. – [Host] Wayno’s asked, “Gary what is “the most common mistake
you see businesses making?” – Wayno I think most people are very good at wishing they’re something instead of understanding who they are. Delusion. People are so aspirationally delusional, they’re not practical. They’re ideological. And so, I think it’s emotion. Ultimately it’s emotion. I never get upset at any of my employees. I’m not even kidding. I really don’t. Like, I’m just, I’m
like, I’m trying to fix the problem that is created by a situation that you would normally be upset with, but like when people want an employee to care about their business as much as the person cares
about it I like laugh at that. Like, I just, or when people want to be a developer and a coder, but they don’t have the discipline to sit in front of a computer for an hour but it’s a trend or an
eSports star or whatever it may be people are unbelievably
good at making pretend. Usually manifested, it’s
really wild shit to watch. It’s insecurity that has then manifested into delusion which leads
to dramatic unhappiness. I think the biggest thing and you said it earlier like lean
into your introvert ness. I just believe in that. Like figure out who the fuck you are, get real quiet and don’t hear another word from anybody else and do that. You will always do that best. Now, some people like
myself are disproportionally lucky that the thing they
love, they’re also good at. People here are really good at something, and could make a lot of money
if that’s what they choose to, but they don’t love it, or they could love something quite a bit but it doesn’t make as much money and it’s sad for me to watch so many pick the first one, because for some reason
that is where society has been over the last 200 years in putting a value prop on that. I am unbelievably passionate
to use my awareness globally to continue to start changing the conversation to happiness over money. (audience member clapping) Because, thank you bro. Because I think the interesting thing, (audience laughs) The, I like this dude. (audience laughs) ‘Cause I think the interesting thing is we’re just starting to get into a very important conversation
which is mental health. Mental health is gonna be
an incredible conversation for the next hundred years and it’s gonna really help our Society. I’m gonna give you a preview
that I will make a prediction. If you play the chest moves out of this conversation on mental heath, we’re gonna get into such better places of much more authentic conversations. For example, I’m very
excited to see the day when a couple gets together and has an authentic conversation with each other of who should go work
and who should stay home, or should they both stay home
or should they both work? We put the past on a pedestal, right? I’m excited about people
realizing wait a minute, we can, I can be so happy
earning 88,000 a year or miserable earning 230. If I just live strategically and not worry about what people think at 88, I could be happy as fuck. I mean it’s just crazy town. – This is interesting. It links to the next question because, if you look at your life. So you’re very committed to
your family for weekends. So you’re home for the weekend. – Yes. – Then you get to Australia
where you do three shows. – Yes. – You come to Auckland
– Yes. – today to do a show,
tonight you go back home so you’re home for the weekend ’cause that’s your priority.
– Yes. Yes. – ‘Cause you’re putting your family and your happiness first. – That and garage sales. – Yeah. But Gary, Amor wants to know, “So where the fuck do
you find your energy?” What’s your motivation? What drives you? And I didn’t say the F
word, it’s written there. I’m just quoting. – I am, I find it from a lot of places. So I think I am trying to figure it out, but my current belief is that I have this incredibly interesting
mixture of gratitude and guilt. I’m unbelievably driven by those two G’s. I’m unbelievably grateful for what I have for a lot of reasons. Forget about any of the success or the fame or whatever it is. I’m grateful for the fact that both my parents lost one of their, my mom lost her mom at six. Right? And my dad lost his dad
at 15 and they were born in the Soviet Union
during the prime of it. A miserable fuckin’ place. Seriously. Both my grandfathers, my one
grandfather spent 10 years in jail ’cause he was Jewish. That’s just how they did it. Like, I’m grateful. I got to go to America. Like during an amazing era for America. Like that, people talk about, I hate using the word luck because I think losing players
use it as an excuse. But there’s so much
you’re not in control of. You can only play the hand you were dealt and the greatest hand I
was dealt was I was given two parents that are completely different with two very different skill sets, and they parented me
out of the serendipity of how our family life was where the best thing I could’ve had happen was in the first 10, 15 years of my life my mom was the only parent in my life ’cause my dad worked all the time. And so none of his
insecurities and negativity and just emotional
shortcomings ever hit my radar. And all the positivity and optimism and practicality and inability to complain and accountability like my
mom instilled that into me. Then when I was 14 and I had to work in my dads store every weekend, my dad eliminated all my bullshit. I walked into my dad store as a 14 year old completely full of shit. I’m serious, I would lie to sell something every second of my life. And because he was so
tough and just hated, he hated lying, he hates
embellishment let along lying. And so he systematically
took that out of me and so like if you even think about, if you, like, how many people
here, this is gonna be great, how many people here
when they first saw me on the internet thought I was completely full of shit or disliked me? Own it. Raise your hands. Right? So, fuck. (audience laughs) (host laughs) No I’m super, that was actually less then I thought it was gonna be. You are nice people. (audience laughs) I understand it quite a bit because I actually deeply understand that the way I communicate and all that sizzle is actually authentically there. It was that I systematically
got very fortunate that it was taken out of me and then, a million different things. So nonetheless, I’m unbelievably grateful, and so my gratitude drives me. I also am very aware of
my, the things that I, see listen one thing that I think works for me is it’s
really authentic meaning like I only talk about shit I believed and I only give advice
that I’ve actually taken. Super easy to tell kids to be patient. Guys, I worked 15 hours
a day in a liquor story. From 22 years old to 34 years old. 12 years. Including Saturdays. I never paid myself more
than $100,000 a year. I built a business from
three to $60,000,000. I built it on my back. Of course my dad did
it with me but it was, I was the operator. And then I left at 34 years
old owning none of it. ‘Cause it’s all still under my dads name. Zero. And I had to start, VaynerMedia, like I love when people are
like, well don’t listen to him. He was given $3,000,000
or given a, I wasn’t. People just don’t know my story. If I was given all that
stuff or I had all the money I wouldn’t have started VaynerMedia out of Buddy Media’s conference room. I had no money at 33 years old. So much so that I didn’t
even get a own office ’cause I wanted to save money. So, it’s really easy for me to tell, people are like when you’re successful, and you’re giving advice people are like easy for you to say. You’re right. Easy for me to say ’cause
I fuckin’ lived it. (audience laughs) And so yeah to me it’s just gratitude. – I’m gonna leave you– – Thank you.
– To the stage. No you’re not allowed to go. – I know.
– I’m gonna have a break ’cause you got your energy up. – Let me ask a question. – How many people here would like to just continue with Q and A instead of all the stuff that
they can watch on YouTube? Raise your hands. And how many of you want me
to just go into a keynote? Alright, fuck. (audience laughs) It’s like 50/50. Alright here’s what I’m gonna do. Do you guys have the
ability to get some runners? Can I bounce around? Cool. So I’m gonna talk a little bit about some themes I’m seeing but then also if, maybe like five or seven
minutes I’ll bring up like if you have a question
at any point raise your hand. So we’ll just fuckin’, you guys interested in
hacking a little bit? – Yeah.
– Cool. – [Woman] Woo! – So (laughs), DRock,
big shout out to you. You’re exactly right. (audience cheering)
(audience applauding) You guys have no idea why actually. The reason I just gave
him that shout out is, as some of you may know
’cause you watched them I have an interesting keynote style, speaking style, ’cause it’s all improv, it tends to like build up. Right? Like it starts off and it builds up and the momentum of the talk and your energy and I build and it always finishes stronger. But I’m so passionate about Q and A. I love it so much ’cause it’s contextual. It allows me to give you like, how many people here followed
me for more than five years? Raise your hands. So for all of you like
that’s the best shit ’cause it’s the place that actually allows me to go somewhere else that
I’ve never shared before ’cause I’m a human too and I go into the patterns of what I believe. So DRock’s like why don’t, in New Zealand why don’t
we start with Q and A? It’s gonna put your energy better. You were absolutely right DRock. You’re not just handsome,
you’re fuckin’ smart. (audience laughs) Look, I think the thing that I, there’s a couple things
that I want to talk about. First, there’s so much
abundance and opportunity that it’s probably the thing
that I want to start with. Please leave here today understanding that not a single person’s success comes out of your expense. Please get that out of your mind in any shape or form because
there’s just so much abundance. There is so much opportunity
in the internet mature world, that it’s kind of scary. It’s actually scary
how, as a matter of fact the joke’s I keep making
about garage sales is, I’m doing it just to show people, like I’m trying to eliminate
every fuckin’ excuse on earth. To me complaining is genuinely the greatest poison of all time. Like if you’re the mindset where you’re looking for no,
you’ve already lost. Like, I mean even in these, just obviously it’s very in my mind, even these garage sale videos, I go in the comments, I read. People are like, yeah whatever Gary V, between eBay fees and shipping
you didn’t make any money. And then I type go in there and I’m like, hey CharlieFace47. (audience laughs) When you buy something for a dollar and you sell it for 20 even with the fees and the shipping, yes I made $13.60. People are looking for no. People are looking for no. You know why I lose all the time? I only look for yes. Do you know why everyone’s
petrified when I hire someone? Because I’m just like, you’re hired. (audience laughs) Guys I’ve hired thousands
of people (laughs) over the last 20 years, I’ve
never looked at a resume. (audience laughs) – Woo!
– Yeah! – Just. (audience applauding) DRock’s very, we have a very small team where we curate a lot of
stuff that goes to Vayner and he gets mad at me these days ’cause he’s OG now and he gets mad when I hire these random
kids and by the way, I hire ’em from the street. (audience laughs) Like just so you know how
it’s actually goes down. This is real. Like you can go look at DRock in the back. This is real. The last kid I hired,
I did it in the street. Kid rolls up, I’m like
you’re fuckin’ hired. (audience laughs) And DRock’s like fuck. (audience laughs) But then in my mind I laugh because I’m like DRock that’s
how you got hired dick. (audience laughs) (Gary chuckles) (audience laughs) Abundance is real. There’s so much opportunity. Please try to go into the yes business. You’re in the no business because you grew up in a pessimistic environment. Whether it was the neighborhood you grew up in, your older sibling, most likely either your father or mother, you’re in the business to say no. Why not? You’re so scared to get tricked by something or look bad to others, you’re cynicism or no ness
protects your insecurity. The reason I say yes to everything is because I don’t give
a fuck what any person in this room thinks about
my short comings or losses. So much so I don’t care about what my wife, kids or parents think about my shortcomings and losses. The reason I’m so light as a feather is I genuinely don’t value
another human beings opinion more than I value my own about myself because I have all the context. I know what my in, you know how easy it is when your intent is good? Do you know why I film everything? I’m not scared of anything. I have good intent. Do you know why I don’t
sell products or thing? Because I don’t need to. I make my money in different businesses. Not that there’s anything wrong with that. Everybody can do whatever they want. If you know that your
intent is good it’s easy. Even, I think about weird shit guys. I think about like what if I hit somebody when I was driving? What if I killed somebody? This is the shit that
goes through my head. What if I’m driving and I kill somebody? ‘Cause they jumped out and I wasn’t paying attention or worst, and this is why I really stopped texting and driving even a little bit. I’m like what if that happened? And it’s crazy the way
I play chess in my head. It would obviously change the course of my life and devastate me. But it’s incredible why there’s still this little voice in my head that still makes it not okay but boy do I give a fuck about intent. It’s incredible how much I navigate everything based on intent. I will let everything, right DRock? We talked about the other
day about like how I manage. I don’t get down on anybody. I don’t scream at, if your
intent is good, it’s all okay. If I don’t think you’re
capable I’ll fire you and try to help you get another job. I’m being dead serious,
I do it all the time. There’s nothing wrong with that. But I’m unbelievably always
so passionate about intent. If your intent is good,
you’re good with me forever. Period. And so, there’s just so
much good and opportunity right this minute and the
current mainstream media globally is just talking about so much bad. Bad sells in the short term. Good always wins in the end. (audience cheering) (audience applauding) It’s just true. (audience applauding) I hate things like nice guys finish last. Where? It’s just not true. Nice guys might be losing at
halftime but they win the game. Nice guys always win. It’s just so crazy all this fodder in the system that isn’t true. All the faking it ’til you make it as a fashion brand that’s, or what every single fuckin’ 23 year old male in the world is
doing which is fronting on Instagram because boys want girls. And so like, I’m just unbelievably
passionate in trying to, what I realized about myself was, oh shit. The reason I won and I’m good is I’ve never played in the vortex. I’ve never played in the
actual rules of life. I was an F student when every immigrant was supposed to be an A student ’cause education was the way out. I launched an eCommerce wine
business in 1996, right? Like that was, I have a fucking sneaker. Thanks for wearing them. (audience laughs) Like I’ve always done things
that don’t make sense. I play outside of the actual game and that has been where all
of my happiness has come from and so many things have become obvious to me by playing outside of the rules. Playing outside of the rules is the best. And that’s where I want
people to understand we are pandering to so many
things that just aren’t true. They’re just not true. And so my biggest thing
is the greatest gift ever is actually having a life. There’s nothing anybody in this room including myself will ever
do that’s anywhere close to as remarkable to actually
being a human being. The math is so absurd, you’re literally more likely to get hit by lightning 23 times than be alive. Like, your mom might’ve just got up for another glass of wine. (audience laughs) Like do you understand how
ludicrously lucky you are? You coulda been a fuckin’ tree. (audience laughs) Like we are just, what
is very obvious to me is that my perspective on life is just fundamentally different, and now what I’m passionate about is putting it out there at scale, free forever and trying to change people’s perspective on this because, watching everybody navigate
right now and do things, and I watch it all the time. Like you can’t imagine how upset I am about the current
state of entrepreneurship. The thing that put me on, the thing that I’ve always
been my whole life, right? Like, literally, that’s right. Like turn off the lights. I’m pissed. (audience laughs) That was good. That was good work. Fix it. Go back. The best part is somebody
probably just leaned on it which I always think is, I always think that’s the funniest shit. And they’re like fuckin’
scared like oh fuck. (audience laughs) Like entrepreneurship right
now is so mis branded. It’s so fun, it’s fun to watch because there’s nothing wrong and I love that it got cool and listen, very few people have benefited more from it becoming cool than me but it is not the purity of what I love. Right now everybody wants
to be an entrepreneur. Which is very, do you know how hard it is to be a successful entrepreneur? Like, the problem with entrepreneurship is it’s different from
sports and the arts. If you suck at singing you
get exposed immediately. If you suck at sports, you
get exposed immediately. On entrepreneurship you put it in your Instagram profile and you get away with it for three years. (audience laughs) And so I’m very very
much passionate right now to change people’s perspective and then, after their perspective has changed and they actually are running a marathon ’cause they’re gonna live for
40, 50, 70, 100 more years, and they have so much
more time than they think, when they stop worrying
about other people’s judgment literally the majority of this room, look if you’re at this conference, it is highly likely that you’re living your life based on
somebody else’s opinion. It’s crazy. It’s super real. I’m telling you, it’s super real. You might not even
realize you’re doing it. It’s almost like subconscious bias. Like you’re doing behaviors
based on the outward facade. Do you know how many, again, and just, it’s a great time
for this ’cause it’s happening. You know how many of my fancy friends have texted me and called
me in the last three weeks about this whole garage sale thing? They feel bad for me. (audience laughs) I’m being serious. They’re like, what are you doing? Like my one friend was like this is just a funny text and I laughed at it myself. He’s like, bro eight hours ago you were the president
of Cuba and Eric Schmidt in a super high level discussion and this morning you’re buying teddy bears off people’s lawns. (audience laughs) And I wrote back swag. (audience laughs) (audience applauding) But it’s interesting for me to see people see me from their eyes contextual. It makes me realize oh
shit, they value the market. They value the opinions of others. They feel bad for me because they think it’s hurting my brand. It’s a very important thing to get around and I’ll tell you why. I’m gonna transition now tactically. The reason I said all that is, here’s the tactical thing
that I’d like to talk about. If you are not producing
100 pieces of content for Facebook, Instagram,
LinkedIn, YouTube, podcast, every single day you are leaving the greatest opportunity
in the world on the table. 100. 100. That’s a fuck load. (audience laughs) Let me tell you why. If I said you had unlimited money, and you could go to the beach front property all across this world, and buy it all up for
a penny on the dollar, 112 years ago would you do it? The answer is yes. The number one asset for this room regardless of what you do, you sell sneakers, you’re
in the fitness industry, you’re a financial advisor,
you’re in real estate, you sell donuts, whatever you do, you’re trying to run for mayor, you’re trying to cure cancer, the number one thing that binds everybody in this room is that we all need the other person’s attention before we can tell them what we want from them. Attention is the singular asset. It is the singular fuckin’ asset. And right now the
attention of the world sits in mobile devices at scale. And there’s only seven or eight places that we really consume content. You have to figure out how to
send your message to the world in written audio and video content. Now at first you have to
pick what you’re good at. Before you can afford a huge team that does what I do which is convert all my video into written
form and to audio and video. At first, you have to rely
on can you do video yourself? Are you a great writer? Are you introverted and
want to do a podcast ’cause you don’t like
seeing yourself on video? I don’t care but you
have to start talking. I want to leave this
conference and get some people here to start posting 100
pieces of content a day. Maybe 52 of those are just single tweets, maybe 26 of ’em are Instagram Stories, but I’m serious and I’m
also quite knowledgeable that most people here
haven’t posted 100 pieces of unique quality content this year. So imagine how fucked
I think you really are. (audience laughs) I mean it. The opportunity is remarkable. There’s so much opportunity. Everything that you’re
seeing happen in society, the people that are getting voted in, the people that are
building big companies, the celebrities that
are changing in society, the people that are changing the world with positive or negative impact, everything’s playing out in one place. The internet. And the internet breaks down into like seven or 10 meaningful sites. Right now the information
sits on LinkedIn, YouTube, Facebook, Twitter, Instagram. It’s not super complicated. What’s complicated is getting
good at communicating on it. It’s a skill. You have to respect the context. You have to make 100 pieces of content. Here’s why. You want to sell a home? You make one video? Do you think that every
woman and every man in here are gonna see it the same way? Do you think a 22 year old woman who makes $100,000 a year is gonna see it the same way that a 49 year old woman with two kids that makes 47,000 a year? We have these platforms
that let us target people at a specific level that we’ve
never seen before at scale. Anything you want to say to the world, you should minimally say it 13 times because you have to context
the audience that’s seeing it. You have to say, when
I do things globally, when I make a video and I say hey Mexico, you need to think about how you’re doing influencer marketing. If I do that versus hey, you need to think about how you’re doing
influencer marketing and I post it to people in Mexico, it disproportionally does better. Not only do you have to
make 100 pieces of content, you have to make 500 different segmentation’s in media and run it. Here’s the good news. Everything I just said sounds hard as fuck and tedious as shit right? But here’s the secret. Everything great should be hard. Like, if you want to
reap the massive benefits of this golden era you
should put in the work. Facebook and Instagram ads
in this market specifically and in Australia and in Southeast Asia is remarkably under priced. Every single person here
should be running Facebook and Instagram ads regardless
of what your business is, B to B, 60 year old target. You have to understand, you have to make it
work for your audience. When you make a video, look
my highest conversion rates right now are on Facebook
individuals that are 55 to 75. Why? ‘Cause they go through their
feed slower ’cause they’re old. (audience laughs) I’m being serious. It’s not even a, like, it’s
just true which is great. The Fonz big as shit. (audience laughs) It’s just where, I mean, it’s
where their attention is. Your grandma’s on Facebook. She’s spewing here political views and throwing up photos from 1937. It’s fuckin’ amazing. (audience laughs) I really really want to leave
here with two core things. One, get people in the framework of understanding what’s actually happening which is this will go away. This amazing era will go away. It did before. I built my dad’s business
on email and Google AdWords. I had no money. Like I didn’t raise capital. I didn’t hit the lottery. I had no money. We had a business doing 3.6
million dollars in sales, 3.8 million dollars in
sales on 10% gross profit. $380,000 before expenses. I built it from three to 60
in five and a half years. How? Perfect execution. Why? ‘Cause I had a moment in time. This is where you can’t control things. My career started just as email and Google AdWords were
starting to really matter everybody else looked at
the past and put print and radio and billboards and
direct mail on a pedestal. I looked at what people
were actually doing which was people were
actually opening email and starting a search on Google. I played, I ate shit. Made mistakes, made mistakes, Hit pay dirt and changed
the course of my life. The next time I saw it,
I did it even smarter. Instead of selling more wine, I decided to invest in the companies that I thought would change the world. The first three investments I made were Facebook, Twitter and Tumblr. – [Man] Jesus. – Jesus is right bro. (audience laughs) I made a fuck load of money. (audience laughs) And so what’s crazy though is, with all that money that I made, I love practitionership. I love this game. Instead of raising a $500,000,000 fund and getting paid a ton of
money just to take meetings regardless if I take
good decisions or not, I decided to eat shit and build a client service agency to build an ultimate marketing machine
to take advantage of this. This is, guys, I am not a public speaker. I public speak. I public speak but I’m not a
public speaker for a living. I run a company. I always say watch what
I do not what I say. Watch what I do, not what I say. The hell am I doing running
a 900 person company focused on all the shit that I’m
talking about right now? I’m not doin’ it for my health. You know how much it
sucks to have clients? (audience laughs) Especially when you’re rich as fuck. (audience laughs) ‘Cause you’re like why
am I even doing this? I’m doing it because the opportunity is so absurd professionally. It’s so absurd. So I’m desperate. I’m desperate for everybody here to understand that
they’re a media company. That you should be putting out content. Not commercials, information. Not commercials, information. Put out all your best advice for free. You will make way more money than holding it in for the people that pay you. Let me say it nice and fuckin’ slow for the people in the back. (audience laughs) Put out all your best
information for free, and watch how your business grows because there is so much abundance. For the 39 people that
decide not to pay you ’cause they got what they
need it from the free content, there’s another thousand
that now want to pay you out of the gratitude and guilt
that you provided for them. (audience applauding) It’s true. (audience applauding) Now that’s a model that works for people that are more talented. Like talent is a variable. And every, and by the way,
you do whatever you want. I begrudge no style execution. I have no judgements for
how people make their money. I’m just talking about what happens when something like the
internet comes along and the real estate is super cheap. The attention of humans right now is the same way I feel about
Manhattan 300 years ago. It was a good deal. That’s it. And people gonna mass it and have it, and they’re gonna be able
to monetize on it forever. And that is what the big opportunity is. And the execution within
it is very very simple. The reason I don’t want to spend as much time with it but
I’m happy to do in Q and A and start raising your hands, so like raise your hands
if you have a question, we’ll start goin’ around. The reason I don’t want to go deep into the execution is ’cause you have something called Google. (audience laughs) Like how do I run an Instagram ad in New Zealand for a lawyer? Enter. There’s a fuckin’ result. (audience laughs) Right? So, it’s the thesis. It’s the mindset of like, I want, the reason I started with post, so many people are not posting. So many people posted once, somebody said something nasty
and you stopped posting. I need to get you out of that. Because if I don’t then you won’t post. And then the game is over. Like how to post or be,
your talent is your talent. If you have nothing good to say it’s only gonna play out so much. But if you’re not even
starting it’s game over. So you need to understand why you’re not posting and you need to understand what’s actually happening right now. This is the single greatest
era to be a human being ever. You need to take advantage of it. If you’re not winning during this era, we got big fuckin’ problems. It’s real good. It just is. Cool. Who’s got the first question? Go ahead bro. – [Joel] Yo what up? First in line. Represent. (Gary laughs) – Real quick before you go, do we have, is this the only mic? Do we have multiple runners? Awesome, great. Thank you. So we’ll just go two, two, two, and keep goin’ back, like
let’s do it that way. Go ahead brother. – [Joel] Sweet. So my name’s Joel. I run a company called Just Chicken. We do free range ethical cooking of fried chicken at the moment. – Okay. – [Joel] Make our own sauces, hand made blah blah blah blah blah. – Yes. – It’s good shit, try it.
– Yes. – [Joel] How do we get across to people that really don’t give a
shit about the fried chicken that they’re eating that
this is a better product? – You don’t. (audience laughs)
(audience applauding) I’ll explain. It’s when you’re on the
right side of history the market will come to you. So, just you haven’t
even come close brother to getting all the people
that do give a shit. – [Joel] Okay. (audience laughs) – You see where I’m going? This is how I built VaynerMedia. In 2009 nobody wanted to buy in corporate America social media. 99% didn’t want to buy it. I found the 1% that wanted to buy it, that became 2%, four, seven, nine. I focused only there until
the market came to me. You’re not gonna convince, first of all unfortunately
environmental issues are becoming politicized. – [Joel] Sure. – So you’re gonna lose half of people just on some bullshit. So, you don’t. Why don’t you focus on the 13 to 90% and this is a unique country where you have a lot more people that care. Like just first squeeze the shit out of the orange you have instead of worrying about this 11 over here. – [Joel] And let them get more for us? Like ’cause they’re, we’ve
already got advocates. – Yeah but you don’t have enough, until every fuckin’ person in New Zealand is eating your fuckin’ chicken that actually is willing
to eat your chicken or wants to eat that kind of chicken, your mission’s not to only focus on them. But what most businesses do
is try to convince people. I never try to convince
people about anything. I focus on who I’ve got and
let the market come to me. And that’s why I’m able to
build businesses so quickly because people spend too
much time on defense, not on offense. Got it? – [Joel] Yeah. Cheers Gary.
– Cheers. Yep? – [Man] Firstly thank you
so much for being here Gary. It’s– – [Gary] Of course. – [Man] a real privilege. – [Gary] Thank you. – [Man] As someone who’s learned a lot from your conversations
around self awareness in particular–
– Good. Yes. – [Man] And being on my own journey suffocating the fuck
out of my own bullshit because I was
– Yes. – [Man] full of a lot for
a good part of 26 years, and I now really really
want to go into that space ’cause I mean even in this room here I think 80 to 90% of people actually don’t have a fucking clue
who they are like you. – I get it. – [Man] And I’m really interested in what you think the
most important aspect of self awareness to tackle first would be ’cause that’s really the space that I want to be in.
– If, I think if you can help
people have the people that know them the closest
and best tell them the truth, if a person, if you really feel like you’re not pumped and
you want to get a read on you, you should spend all your time getting the people that
most interact with you, coworkers, friends, family members, you should spend six months making them know about a date that we’re
all gonna get together on and the only thing you want is for them to tell you the truth. Mom, just this one time tell me the truth and then you don’t have to anymore. You can always make me feel
better but this one time, this one time tell me the truth. I think that to me is what’s so, that’s why I love the internet, ’cause people can hide behind
their avatars and their icons. So they spit more truth. Social media hasn’t changed us. It exposed us. So, that’s what I’m looking for. I think truth starts it. That’s why I love being in pure markets. – [Man] Yeah. – Got it? – [Man] So it’s a build up of trust the people around you and– – But not trust. Give them a safe place
to tell you the truth. – [Man] 100%. – Got it? – [Man] Got it. – It’s not about getting them to trust. It’s about you have to
tell, like I’m unhappy. Now tell me what I’m good and not good at from your perspective. Collect it from 30 people. See if there’s themes. What people are unbelievably good at is not realizing that
people actually know. Guys you’re not tricking anyone. You’re not. And the only people you’re tricking are bigger losers than you. I mean it. You’re not tricking anyone who’s winning. It’s very important because
that’s where we play safe. We think we have a good facade. We know that alcoholics
are bad at tricking people, we don’t know that emotionally
insecure people are not. Got it? That’s a conversation
we need to start having. – [Man] Thank you so much. – You got it brother. And you know, and what
you know that I heard, I’m so humbled that you said that is think about how
that just made me feel. You watched my videos
and you said you were full of shit out of excuses for 26 years. Like, I know I don’t even have to ask you. It’s insane how much better you feel. Fuckin’ trickin’ yourself is
the worst shit of all time. – [Man] It’s so liberating honestly. I get it man. I get it. I peed my bed until I was 13. (audience laughs) (audience applauding) Yup. (audience laughs) Alright. Pick someone. (audience laughs) – [Lawrence] Hey Gary. My name’s Lawrence. I’m from Made to Influence. By all means anyone can have a search for that on all the social platforms. So as you said before tension is one of the main key
players at the moment. – Forever. – Forever, yeah.
– Just so you know. Forever. The newspaper. The television. Smoke signals.
– Yeah. – When people lived
and looked up, forever. Attention is the asset. – [Lawrence] So, pretty
much in my personality, I’m originally from South Africa. We really in your face the most times so I don’t have an issue
getting people’s attention but building influence within our business and within across the platforms, most people walking these
days with heads down, cellphones down, listening to music. How do you break or how
do you get that attention in that first 60 to 120 seconds that means this person’s
gonna listen to me and or this business is actually
gonna take me seriously, when it’s actually direct contact? I just, I don’t–
– I totally understand. It’s the right question. You do it by putting out
100 pieces of content and letting the volume
figure it out for you. That’s the real answer. Right? The reason I’ve gotten
good is I’ve been putting out content at scale since
2006 in an insane way. Like and so, I, you start learning. If you make 800 different
pieces of content on LinkedIn ’cause you’re
in a B to B environment, – [Lawrence] Yep. – the 800th piece of content’s gonna be more strategic than the first. – [Lawrence] Correct. – It’s like anything. You know how bad you were at kissing the first time you kissed someone? (audience laughs) Yeah (laughs). – [Lawrence] I don’t even
want to think about it. (audience laughs) (Gary laughs) – So, you just get better and so I think that you have to put out content but the reality is just like you said, everyone’s down here the way
you even said it excites me. I’m like exactly, right? Shit changes. You want to read something amazing? Like this is just interesting. If you want to shit on technology, if you’re one of those people, go read the earliest
articles of the kaleidoscope. If you read it and you didn’t know you were reading about the kaleidoscope, you would literally think that they were writing about the iPhone. Kids were gonna get ruined ’cause they won’t be able to
look at the real world ’cause they’re fuckin’
walkin’ around like this. (audience laughs) It’s amazing. So, yes that’s where it
is and you practice right? And like, but I will tell you this, and you’ll appreciate this. I’m not great at growth hacking. Like we didn’t figure out
the first three seconds. We don’t, obviously I
told you the hey Mexico, we got some stuff but I’ve won on stake. You get people to listen
to you when you’re good. So put out your expertise.
– Yeah. Will do. Thanks Gray. – You got it. Alright. Mic runners I’m just gonna need you to kind of like figure this out. Okay. Thank you. (woman speaking in foreign language) (Gary speaking in foreign language) (Woman laughs) I speak Russian. (audience laughs)
(woman laughs) Go ahead. – [Woman] So my question is
on a global scale really. If you were to die tomorrow– – Yes? – [Woman] In thinking about your life what do you wish you would’ve
done more of and less of? (Gary sighs) – I, that’s a really,
really, really good question. More of. Probably at least at this second I wish I would’ve gone
to more garage sales. (audience laughs) It’s really interesting and
this is just fuckin’ truth, and for some reason my father-in-law sent me the paragraph that Steve
Jobs wrote on his death bed. Right? And it was the best. I was so pumped reading it two days ago. I feel nothing like him. I don’t have regret. I’m not chasing money right? I spent, I do what I
want to do all the time. I don’t feel, I’m a workaholic. My answer is not I wish I
spent more time with my family. It’s just not true. I have no interest in bullshitting you. I have no interest in
pandering to the current state of political correctness of
how people look at things. I am this way ’cause I’m so happy. I’m sure there’s something. It’s less about, it’s
almost weirdly less about, for me if I became terminally ill, I’d be disappointed ’cause I feel like I have so much to
give for the next 50 years. That’s where my head would go. Like I’m, my selfishness
comes in selflessness. That’s why I–
– That very honorable. – Yeah, it’s just I
wouldn’t regret anything. I’d be like fuck, that’s bushtit. All these fuckin’ assholes
are living longer? I fuckin’ had shit to give. (audience laughs) That’s like where my head goes. I don’t think, I don’t have, like I’m so grateful for the fact that I’m doing what I’m doing and talking about what I’m talking about because I’m only fearful of regret. That’s why I want, sometimes people that follow me the most go work at a, guys one volunteer day at a retirement home will change your life. Youngsters, I see a bunch
of you youngsters, one day. It’s a nice thing to do. Just nice. All your friends will
be like what the fuck? It’ll be weird. (audience laughs) But it will change your life. Because when you see regret in somebody’s face you never un see it. And so I’m really goin’ at it. Like the way, you know? I feel real good about it. It’s a really powerful
feeling as you can imagine. – [Woman] I hope you understand that your provide a lot of confidence to a lot of people worldwide. (audience cheering) – Thank you for saying that and, (audience applauding) I really want to. I really want to. I really go after these tough subjects. Like it’s not fun to come on stage and say go tell your
mom to go fuck herself. (audience laughs) That’s not exciting to me. I understand how that
comes off to some people, but I’m very passionate
about self confidence because it makes everything else roll. Guys, your strength is your uniqueness. I watch all of you try to
make the same vanilla content on Instagram that everybody else does. (Gary laughs) Meanwhile I’m putting up pictures of me holding Papa fuckin’ Smurf. (audience laughs) Like uniqueness if your strength. Thank you for that. That was very nice. – [Miranda] Gary? – We’ll get you. (audience laughs) Go ahead. (audience members chattering) Hi. – Is this on?
– You are? – [Miranda] Hi. Hi Gary. My name’s Miranda and I run a construction company with my husband. – Amazing. – [Miranda] I have two sons. And one thing that
– Yes. – [Miranda] I’m super passionate about is men’s mental health. – Yes. – [Miranda] ‘Cause it is a massive problem in the construction industry. It’s massively over represented
in New Zealand for suicide. And one thing that I’d really love to do is create space. Create space for these,
emotionally stunted men, sorry.
– Yes. Yeah. – [Miranda] With the inability to– – Good news, there’s just as
many emotionally stunted women. – [Miranda] Right. Absolutely. – It is. – [Miranda] And look we
need their help too as well. – Everyone needs it. – [Miranda] But with more and more people looking in these,
– Yes. – [Miranda] Rather than
looking at each other, – Yes. – [Miranda] How do we create that space? What does that look like? – That’s got a much
better chance of doing it than looking at each other ’cause looking at each other’s how we got here. – [Audience Member-] Oo. – We demonize, yes,
you’re demonizing the new and you’re putting the old on a pedestal. How the fuck do you think we got here? That thing is exposing us. – [Miranda] Yep. – Do you know why Me Too’s happening? Do you know why this, it’s wonderful. This is the best ’cause you can’t hide. – [Miranda] Yep. – Harvey fucking Weinstein
can’t hide anymore. – [Miranda] Yep. – That’s how we’re gonna fix this. This is the great era of taking a perceived step back,
– Yep. – for two steps forward. We’re suffocating. What we have to do now
is not over correct. So as a mom of two young boys and caring about this,
– Yes. you want to make sure like we need, like one thing we have to be careful of is not going too far and not letting boys be boys a little bit and that doesn’t mean,
– No, no, no, no, no. – There’s a big, you know. But like where I go with
that is not harassment. Harassment, put in jail, kill them. Fine. (audience laughs) I’m going to the place where I see too many people go too far which is eliminating winning and losing. Right? Like eighth place trophies
are destroying America. – [Miranda] No, no, no (laughs). – Like America’s already lost to China. It’s already happened. We just got to go through the motions now. So, but good news, that thing’s helping. It seems like it’s not
because they’re in it. Somebody leaves a bad
comment, they get sad. You can see everything now but kids were like always getting picked
on and doing things. Like, the key to all of this
is building self esteem. What that woman from the
former Soviet Union said to me or from that heritage,
that meant a lot to me. I am absolutely desperately ambitious to instill self confidence. If you notice when I put out
certain pieces of content, I want, I make content for you to pass to the person that you fear. I make content with the thought that you’re actually gonna pass this to your brother or father
or sister or mother. Because I want to have that
conversation with that person. Because nobody negative can ever beat me. – Thank you Gary.
– You’re welcome. (audience applauding) – Next. You’ll go to her next.
– Hi Gary. (audience laughs) – She might punch you.
– Can you hear me? – Hi. – [Woman] Hi Gary. Oop. I’m the owner of a company
called Women Entrepreneur which is an online platform for women in business and also a magazine. Now you talk about taking advantage of every opportunity of
grabbing the attention. So today, I have your attention. I would love to interview
for our magazine. Please just say yes. How can I do it, when can we
do it, where can we do it? (audience laughs)
(audience applauding) – How much time do you need? – [Woman] How much time do you have? – Three minutes. – [Woman] Let’s do it. – Done. – [Woman] Awesome. Thank you! Woo! (audience applauding) – [Anna] Hi Gary. – Let’s go over there. – [Anna] Hi Gary. Can you hear me here? Oh. – Oh yep, we’ll go with you. – Hi Gary, my–
– Ladies first dude. – [Anna] Sorry about that. My name’s Anna and I’m a coach. I first want to say thank you for the way that you lift women in the industry and the
– Thank you. – [Anna] way you build women leaders. I love the way that you represent them. Especially on your podcast. – Thank you. – [Anna] So thank you. You may have heard
especially being down under about the tall poppy syndrome. I had a coach and she’s American and I had to explain
to her what that meant. So what is your advice for entrepreneurs and people in the space coming up against tall poppy syndrome and trying to shine and trying to shine their light in the space, but not wanting to be too much? (Gary sighs) And getting pulled down in the media. – Look, my biggest thing
is just not playing within the vortex of anything
or anybody else’s opinions. I mean, do you know how
much cynicism I am met with? Like, my advice is be
inside your own head. I always say I don’t hear you. I don’t hear the compliments. People will not, when
I say I don’t hear you, tune it out, people think it’s the hate. It’s equally the compliments. People throw real compliments at me. It’s really nice. But I just think it’s being even keel. Like, the truth will win. The truth will win. Like, Bill Cosby’s in jail. (audience laughs) – [Audience Member] Woo! – Like the truth will win. Like, it’s very easy
for me to believe that. Like if you’re doing the right thing, if the right things are happening like you’re just gonna navigate
and it’s gonna play on. It doesn’t matter what the media or the comments or your mother’s say. I just believe that. Because it also depends
what game you’re playing. You also get to define the
rules of your game as a person. I want to be the greatest
entrepreneur of this generation. I conveniently decided that the definition of that is not only somebody
who makes the most money but makes the biggest impact than all the other entrepreneurs. Right? So, thank but it’s actually
a very funny thing. It’s like fuck, I don’t think I can make more than Basso so let
me just change the rules. (audience laughs) And that’s what I think
the answer for you is. You have to make the
rules within yourself. It doesn’t matter what the outside forces are bringing to the table. Does that make sense? – [Anna] Yeah. Thank you very much. – It really is that. Like, what people struggle with is it’s easy to give advice
until it hits you. Right? – [Anne] Yep. – Like, but (laughs), I
just, I live that truth. I just, I really don’t hear it. I know what I’m up to
and I’m executing it. I let the chips fall where they may. – [Anna] Thank you. – You’re welcome. Let’s go over there. Yep, go ahead brother.
– Over here? – That’s you. – [Coby] Hello Gary. – What’s your name? – [Coby] Coby. – Coby, what’s up brother? – [Coby] Hi, how are you? Sorry, I’m just really excited right here. – I get it man. (audience laughs)
(Coby laughs) – [Coby] So, you talk a lot about passion and how your passionate and stuff but I just want to ask you like how do you find out like what
you’re passionate about? Like, in the contest where,
when you were working for in your liquor store right? – Yes. – [Coby] So, were you passionate about the wine, the liquor, or were you passionate about business? – I was passionate about the process. I was passionate about
bagging ice for 15 hours a day ’cause I knew that it was a stepping stone to the next thing. Right? I’m so passionate about
being a businessman, that’s what I used to call it. Before it was an entrepreneur
it was called a businessman. I was so passionate to
be a businessman that, but I was also so, you
know what’s funny brother? People don’t have humility. Or patience. Right? Like, people disguise passion
as I want good shit fast. Like, I think when you’re passionate about the process you win. If you’re a pure breed entrepreneur you love the process much more than the gifts that come with it. Right? So I was passionate about the process. Then I fell in love with the wine. That was cool. But I was passionate about
managing people eventually and strategizing and rebranding the store from Shoppers Discount
Liquors to Wine Library and launching the eComm site and I was passionate about the game. I wanted to kill every other
liquor store in New Jersey. Then nationally, right? You know? – [Coby] Yeah, thank you. – You’re welcome.
– Thank you. – [Omed] Hey Gary? – Yep. – [Omed] Is it working, on? – Yep. – [Omed] Awesome. Hey Gary, I’m 22 years old. My name is Omed. I was born and raised here
originally from Afghanistan and I love your content. I’m always consuming it like, I’m one of those got the Daily
V going on every single day. Just, I love your content and,
– Thank you brother. – [Omed] I’m an inspiring producer. I want to get, actually
reading it Crush It, that made me want to get into blogging and making producing and
give content through, content writing stuff.
– Sure. – [Omed] Now, I’m super
passionate about marketing. Like I’m working on this shit every single fucking day like,
– Yes. – [Omed] every single
day just working on it, and what is it
– Yes. – [Omed] gonna take for a Kiwi living here to work at VaynerMedia? – Well, you should email me
right now at Gary at VaynerMedia and say I’m the Kiwi that
was the Afghanistanian Kiwi that’s 22 that loves the show,
– Perfect. – all that, pull all that in,
– Alright perfect. – and then tell me why. – [Omed] Yeah, definitely. Definitely. – I just want to know why. – [Omed] Yeah honestly like, I started a lot of, it’s
just a natural thing. Like I’m into YouTube, I’m getting like, I make a lot of like
EDM mixes like DJing– – It comes native to you. – [Omed] Yeah I love it. – That’s beauty being 22. You grew up with this shit. – [Omed] Yeah. – It’s second fuckin’ nature. Who’s over 50 here? It’s not as much second
nature for us fuckers. (audience laughs) But we can figure it out too but for you I totally have like,
to me you and everybody else. It is second nature. Now the question becomes
so many other variables but the funny part with me
is it’s all practicality. By the way, I’m, like
unfortunately the current state of America doesn’t
allow me to be as aggressive. I would’ve said, DRock
would’ve been pissed. I’m like you’re hired. (audience laughs) I just now know because I don’t want to look like a dick and then say that and not be able to do it
– Yeah. – that the immigration laws
have gotten so difficult, unfortunately in my country
that I’m just worried to like over promise and undeliver. So get me that email
– Yeah. – and we’ll start the process. – [Omed] Hey awesome. Thank you Gary.
– You got it brother. – [Omed] Appreciate it. (audience applauding) – Yes. – [Gary Brown] Hello? Hi Gary my name’s Gary Brown. – How are you? – [Gary Brown] Appreciate your time. I’m good, thank you. Hey, in a lot of the
things I’ve read about and listened to I hear people
talk about product market fit. – Yes. – [Gary Brown] And it’s something that we had early on in our
company before I was involved and it’s something that
we’ve just hit again recently and it’s like having a tuna
on the other end of the line. It’s like wow, okay. I understand what they’re talking about, product market fit and it’s come to us through engaging with influencers that already have the audience and rather unconventionally
we’re doing that on a paid to perform basis
which is working really well but we’re struggling to get other influencers like there’s that, there’s the ones that
have a small following and there’s the one’s
that have a huge following and they used to run in campaigns and have agents– – The huge following is right and you’re wrong for the huge follow. Let me explain why. You’re paying for
performance with just sales. – [Gary Brown] Yep. – When you have 2,000,000 followers, when you don’t convert everything direct that attribution to
the link in the call to action and they come back and buy your shit nine months later because the brand was built through that awareness they don’t get paid but you do. – [Gary Brown] Yeah but
what’s been working, we’ve been able to pay people
without large audiences incredible amounts of money. – No shit. – [Gary Brown] Because they’re earning it and we’ve had other people
with larger audiences that if we were, they haven’t generated– – I understand. – [Gary Brown] If we
were paying them up front for what they think they’re worth, – I totally understand. – [Gary Brown] it just wouldn’t work. So– – It’s melded into the first question. So then– – [Gary Brown] But the question is how would you go about
recruiting more influencers that are open to that type of model? – By asking. (audience laughs) – [Gary Brown] Is there
any particular strategy? I mean we’re out there doing that. Is there anything you can think of, like are there other ways to connect with these people other than
asking that you can think of? – You mean other than DMing them and asking ’em how much money
they want for the action? – [Gary Brown] Yep,
that’s what we’re doing. – Like what? Like, breaking into their home? (audience laughs) – [Gary Brown] I don’t know I’m like, I’m wondering if there’s
anything we hadn’t thought of. – Of course you can. You can start acting like a media company and start a podcast that gives tips to influencers every week for free which brings awareness to you so that when you do ask there’s infinity with them and you can convert. – [Gary Brown] Right. Okay. – Like I reach out to
influencers all the time and they’re always willin’ to do things for me because they Crush
It and started their career. You have to bring value first. You’re trying to siphon their audience and give them a short term financial vig and people with smaller audiences want to do that because it’s
their first taste of money. Sales. The people with 3,000,000 followers don’t want to do that because they can get other brands, like bigger brands to
not play for performance because bigger brands value brand in the long term but you’re smaller now and you value shorter term sales. That’s right. There’s a stand still. There should be. Your interests aren’t aligned. It’s not a product fit between you and four million people following. I would never do a paid
per performance thing. You know? So, I think that that’s okay. I think you just need to
ask everyone on earth. – [Gary Brown] Okay. (audience laughs) Thank you. – You’re welcome. – Hey, sorry to jump in here Gary but time’s against us however, you’re a couple minutes
over but we will go, let’s have one lucky last. – [Gary] Okay. – Okay? – [Woman] Hi Gary, I have a question. – [Host] Okay, 50 bucks, 100 bucks. Who’s? – That dude back there. – [Woman] Gary I have a– (man groans) – Who’s got it? (Gary laughs) Sorry. Shits like it sucks. – I know, so much anger. (audience laughs) – [Man] Hi Gary it’s
mean from the airport. – That’s amazing. – [Man] I’ve been flipping shit for awhile and like shoes and tickets and what not, so I was wondering if you could come grab your beanie and please flip it? – You want this? – [Man] Yeah. You got it. – Okay. (audience cheering) One more. (audience applauding) (host laughs) Okay one more from down the front here. – Let’s do this guy right here. – So this guy here.
– Yep. – He was nice and calm. – [Host] What was your question? Here you go, shout it out. – [Man] Hey Gary. I’m– – Dude you can come up here. DRock you got to find me another beanie. – [Liam] Sorry. My name’s Liam– – We got it, we got it. – [Liam] Cheers, thanks. My name’s Liam, I’m 23. I’m not particularly good at anything. – Good. (host laughs)
(audience laughs) – Good news I suck shit at 99% of things. – [Liam] I come from a
people management background. I work in an ops team and I really want to start something for myself. I just don’t–
– Why? – [Liam] I just like the idea of having a purpose and having an outcome, being responsible for that.
– But you don’t have, okay. Go ahead. But you don’t have to start
a business to do that. Like you’re, like eventually maybe or maybe not you might be a father. You could start– – I’ve got two kids.
– Great. So, so, I think, (audience laughs) and you’re 23? – [Liam] 23. – Fuck man. (audience laughs) Respect. – [Liam] Yeah. (audience laughs) – I want to keep playing
this a little bit. Like,
– Yeah. – I want to make sure, look, when I hear two data points, you’re opening line is I’m not
particularly good at anything and your next line is I
want to start something, all the Gary V radars are like uh uh. Let’s talk this out. – [Liam] Right. – Because it takes blind utter confidence to start something. Right? And it takes even more of it
to actually have it succeed. So, but keep going. Let me keep listening. – [Liam] And I listen to your content, and I get this small burst
of motivation and then I do research,
– and then you lose it? Yep. – [Liam] I feel motivated. I’m fuckin’ in there. And I get to a point of conflict in myself where I evaluate my situation. – Right, you don’t want to take the risk because you have mouths to feed. – [Liam] Yeah, I’m
fuckin’ 23 and it’s like, I don’t know what I don’t know. – I understand. – [Liam] And I’m not in a position where I can take a massive
financial risk to do something. – I get it. – [Liam] So and then I get
frustrated with it ’cause I– – Well look, the first
thing that excites me is, you listen to my stuff but clearly the one that hasn’t won you over is patience. (audience laughs)
(Liam laughs) Right? Like you’re 23. Like even though you
have two fuckin’ kids, you’re still young as fuck. Like, so why don’t you eat shit and save for nine years
and start a business at 32 when you’ll still be a fuckin’ kid? – [Audience Member] Yeah. – [Liam] Yeah. – [Audience Member] Woo! (audience applauding) – What has happened to your generation because of the optics of entrepreneurship and all its, I like the idea of, your words not mine is what me and that gentlemen who’s over 50, we grew up in a different world where you’d have no audacity
to have business at 23. We had to eat shit for
20 years, maybe then. A lot of parents now, one of the things I’m very scared of it
fake environments, right? So, I’m gonna take yours in exchange. (audience laughs) So, (host laughs) (audience applauding) brother, brother? DRock is gonna send you that clip so when you put it on a site to flip you’ll have the proof that it happened. – [DRock] Yeah. (audience applauding) – The other thing that
I’m very scared about is fake environments. Right now a lot of parents are subsidizing their kids businesses
’cause they want their kids to look good for the other parents right? Big time. It’s huge. I’m really gonna go into this one over the next couple years. Parents are doing such a
disservice to their kids, because they’re fake environments. Right? And so again, him and I,
we grew up in generations where if your parents
helped you paid them back. – [Audience Members] Yeah. – Now in the new generation people think they should have business at 23. They don’t think they should
be paying their parents back. They raise a lot of capital,
fail and then just tell the BC’s or the investors
sorry, it was a good try. We learned a bunch. We’re living in, yeah by the way there’s, let me tell you my favorite
email that gets my on tilt. I write a $50,000 check because, and I earned every penny into my life and it fuckin’ hurts an they send me an email saying we went out of business but thanks Gary we learned a lot. I’m like mother fucker
you owe me $50,000 dick. (audience laughs) Anyway, I think you’re putting way and I mean way to much
pressure on yourself. Clearly in the micro but I don’t think you see the macro version. – [Liam] Right. – You’re not in a position to have a business or take that risk now, great. Start saving, and then put
yourself in a position to do it. – [Liam] Cheers. Thanks Gary. – Cheers. – [Host] That’s brilliant. And focus– – You got time.
– And focus– – A lot.
– And focus on what you got mate. – A lot. I’m 42 years old. I think we’re friends. I feel like we’re the same. – Yeah I think with parenting
I know a bit as well here. So focus on what you have got as well because two kids is a
pretty special thing. Guys we got to wrap–
– Yeah but fuck that. (audience laughs)
(host laughs) I mean it, I mean it, I mean it. Like I said earlier to her, like if you’re not happy those
kids have no fuckin’ shot. Everybody here who thinks like, like I love when people
parents check the box. I’m glad that you’re home at five and you spend time with your kids but you’re fuckin’ miserable
and they can taste it. – [Audience Members] Yeah. – You can’t do shit for
anybody unless you’re good. – [Audience Members] Yeah. – Get yourself good. Then you can focus on other shit. – Woo hoo!
– Woo! (audience applauding) – Awesome. (audience member whistles) (audience applauding) Gary, thank you very much my man. I know you’ve got to
get to talking of kids, get yourself back home. – We have garage sailing to do. – Yeah, yeah. Hey can I just very quickly see if we can bring out the
house lights to get a, I want to get a selfie with Gary with everyone in the background. Which I’m obviously gonna
be doing just to promote my own social media.
– Smart. – Can we get house lights up? I want to be able to see
everyone in the background. How quickly can you set up? Five, four–
– Oh I thought he said housewives. I was like oh shit they have that? I was like they have
that shit down here too? (audience laughs) – Start the house lights.
– House lights. – We don’t need ’em. – It’s really just about me and Gary. No (laughs). (audience laughs) Hey thanks guys.
– Awesome. – Hey, that was absolutely brilliant. – New Zealand, I fuckin’ love you. (audience cheering) Go get yours! I love you. (audience cheering) Thank you for having me. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. ♪ Come on baby let the good times roll ♪ Thank you. ♪ Come on baby let the good times roll ♪ Thank you. ♪ Come on baby let the good times roll ♪ ♪ Come on baby let the good times roll ♪ Hi. ♪ Come on baby let the good times roll ♪ ♪ Come on baby let the good times roll ♪ – [Girl] I’m reading Crushing
It now and I love it. – [Gary] Thank you. (upbeat music) – [Boy] Alright, thanks man. – [Girl] Oh my gosh. – [Man] I love you man, you did awesome. – [Gary] One phone. – [Man] Thank you. – [Girl] I’ll climb on the
stage and get out of here. – [Man] Hi Gary, how you goin’ man? (upbeat music) – [Man In Cardigan]
Gary mate, biggest fan. Biggest fan.
– Thanks so much bro. – [Man In Cardigan] I
love your 20 years video. That inspired me a lot. Thank you. – [Man] Love you Gary. – [Gary] No! – [Man] Cheers. – [Gary] Cheers. (upbeat music) – [Gary] Can I jump on in? – [Man] Yeah mate. – Gary you’re the fuckin’ man bro. – [Gary] Thank you brother. – You’re the fuckin’ man. – Thank you bro. (all chattering) – [Man] In stock. – [Man] Thank you Gary. – [Gary] Let’s go. – [Man] Thank you Gary. (all chattering) – [Woman] Gary? (upbeat music)
(all chattering) Gary? (upbeat music) – Thanks man.
– Got it. Gary? Thank you. – [Gary] You’re welcome brother. (upbeat music) – [Brunette Woman] Gary? (upbeat music)
(all chattering) – [Man] Gary? – [Girl] Woo! – Can I just have one real quick? Oop. I’ve taken so many fuckin’ jabs with me I want to give you a jab man. This is my jab for you brother. – [Gary] Thank you brother. – Thank you so much. – [Man] Gary? – [Gary] Yes brother? – Stick with me man. – [Host] Quick word. Gary, can the parts please
stay here at the end? After everyone else clears up? – [Man In Blue Shirt] I
appreciate you so much man. I’ve got a father. You’re honesty brother. – [Gary] Thank you brother. – [Man] Alright you go on. No worries, thanks for being here. – [Gary] Thank you mate. – [Host] Thank you for – coming along today.
– Thank you. – I hope you’ve
– Thank you. – [Host] Learned something. – [Blonde Woman] Thank you
Gary, I’ve learned a lot. – [Host] And I hope
this room makes hundreds of millions of dollars as a result. Well done.
– Thank you. Take care. – Thank you so much Gary, eh? – [Blonde Woman] Yay. Thank you Gary. – Hey thank you so much
– You’re welcome. – for your great inspiration. – [Gary] Thank you. – [Boy] Sorry. – [Man] Thank you very much. – Thank you very much.
– Thank you, take care. – [Man In Floral Shirt]
I really need space. (all chattering) – [Man] Thank you Gary. – [Man In Floral Shirt] Alright mate, I got to get on the chair with you. Long time fan man. – [Gary] Thank you brother. Take care. – Hi. – [Gary] Hi. – [Man In Floral Shirt]
You’re the best man, you’re the best. – Thank you. – Oops. (all chattering)
(upbeat music) – Thank you very much. – [Man] Thank you man. – [Gary] Reverse it. Reverse it. – [Man With Phone] Oh. (upbeat music)
(all chattering) – Awesome. – Can I email you? – [Gary] 100%.
– I’m Darren Hunter. – My first day here and
– 100%. – I’m 65 and two months sir.
– I love you man, send it. Send it. – And I love you more than
anything you’ve ever seen mate. – [Gary] Thank you brother. – My daughter bought me
a ticket to come today, and my other daughter I went out to have an unbelieving of her child she had and I came here for you. – [Gary] Thank you brother. – [Man] Gary? – Whoa! – [Man With White Hair] Can
we have one together Gary? Thanks bro. – [Gary] You got it. Gary at Vaynerchuk? – [Gary] Gary VaynerMedia. – Okay. Darren Hunter. – [Gary] I’ll remember. – [Man] Gary? – We will. Nice to meet you. Got it. Thank you mate. – Thanks mate. – [Man In Floral Shirt] Come buddy. – [Gary] Awesome. – Gary!
– You the man! – Gary!
– Gary! – [Woman] Just right here. (upbeat music)
(all chattering) – Awesome.
– Man. – Gary you brought me back from– – [Man] It was six months
ago and you changed my life. – [Gary] Thank you brother. – Gary you brought me
back from bankruptcy mate. – [Gary] Thank you mate. – True story, true story.
– Makes me happy. (all chattering)
(upbeat music) Brother? The only reason people go into bankruptcy is they’re inpatient
and they over leverage. – Yeah. – [Gary] Patience. – That’s exactly what happened to me. – I’m aware.
– Exactly. – It’s the only reason good, it’s the only reason
somebody can build something and then lose it. – Yeah. – [Gary] You understand – Yeah. (upbeat music)
(all chattering) – Brother? Brother? Don’t do it again. – No! – People do it a lot twice. They do. Be smart. Patience. – Gary you’ve been the background on my phone since I saw you in London at the meetup.
– It’s great to see you man. – I told you I’d see you again. – [Gary] You were right. – I just want to get it on film
that I’d see you again bro. – You did it.
– Thanks so much for everything. – Second time. Thanks for comin’.
– Thank you very much. – I’ll see you another time.
– I can’t wait. – Gary!
– Gary you’re my absolute hero. – [Gary] Thank you brother,
I’ll be right there. (upbeat music)
(all chattering) – [Boy] Thank so much boy. – [Gary] Thanks, thank you man. – You’re a complete legend. – [Gary] Thank you man. – I’ve been deploying a lot of patience and I’m gonna talk to
you one of these days and make reality business.
– I can’t wait. – I’m wrecking real estate. – I love it. – I’m gonna own this.
– Good luck. Good for you. – Gary over here!
– Thank you. (all chattering) – [Gary] Awesome. I’m gonna go over here for a second. (all chattering) Hi. – You saved my life brother. – Thank you brother. (all chattering) – Hey thank you very much. Really inspiring. – Thank you so much. (upbeat music) – Thanks for comin’ guys. (all chattering)
(upbeat music) – [Man] I’m recording a video so we can screenshot later. – What up everyone? – [Man] Hey, yolo. – [Gary] Awesome. – Gary? Can I just take a selfie with you? Thanks my man. Thanks man. – Thank you. – [Man] Gray? Thank you so much bro. – [Gary] You’re welcome brother. Take care.
– You too. – Hey Gary? – Nice shot. Looks good. – Hey Gary? Can I get a hug?
– Gary! – Quick question Gary– – I got, let me bang these out, I’m sorry. Send that picture with
a question on email. – Alright, will do.
– Gary at VaynerMedia. – Just want to let you know, as a 59 year old you have changed my life so much.
– Thank you. Thank you so much. – I just wanted to do this. – [Gary] Thank you. – I’m the happiest I’ve ever been. – That makes me so happy. – Can I take a photograph? – Yes please. – Can I take one? – Yeah of course. (upbeat music)
(all chattering) – [Red Headed Woman] Sorry. – [Girl] Bless you both. – [Red Headed Woman] Hey Gary? Where are you? – It’s the reverse. Yep. You got it. We got this. (all chattering) Boom. Awesome. – [Girl] Gary! – [Gary] Yes? – Could you please say something to my friend Sierra just real quick? – [Gary] Sierra? Is that it? – [Boy] Yeah Sierra. – [Gary] Sierra where the fuck are you? Why are you not here?
– She couldn’t make it. – That’s unacceptable Sierra.
– She didn’t make it. – I’m super upset.
– Just say what’s up and tell her to get her shit together. – What’s up Sierra? We’ll see you soon. – Hey Gray, thank you, appreciate it man. – Spiff, shirt. – [Girls] Gary! – [Boy] Can I take a picture
with you and the crowd? – [Man] Why did you come to New Zealand? – [Gary] ‘Cause I fuckin’ love this place. – Yes, yes!
– Can I take a picture with you and my product? – Yes, of course. – [Woman] Oh wow. (all chattering) [Man] Nice. – [Woman] Hey Gary, do you
mind if I take a photo? – [Man] Thank you so much for coming. – [Gary] You’re welcome. – Hey Gary. (upbeat music)
(all chattering) – Gary, one photo.
– Thanks so much. – [Gary] You’re welcome so much. – Gary can you–
– Thank you Gary. (upbeat music)
(all chattering) – Gary, Gary, Gary, Gary!
– What’s up man? – [Gary] I’m here, I’m here. – Look, can I get a– – [Gary] Yep, we’ll there don’t worry. I’m here.
– Okay, okay thanks. (girls giggling) (upbeat music)
(all chattering) – Here. – Here, I got it.
– Oh, I’m sorry. (upbeat music)
(all chattering) – Thank you.
– Can I get in with you? – What’s up bro? – What’s up brother? (upbeat music)
(all chattering) – Nice, thank you very much. – Gary, can you please be in my photo? – Thanks Gary. – [Gary] You’re welcome. – [Blonde Girl] Oh my God I’m shaking. – [Gary] You’re good, you’re good. (upbeat music) Thank you. – [Blonde Girl] Thank you so much Gary. (all chattering)
(upbeat music) – Thank you. (girls chattering) – You’re welcome. – Gary?
– Gary? (upbeat music)
(all chattering) – Awesome. – Thank you Gary. – [Gary] You’re welcome. – [Man] Can you take it? – [Gary] Shit, sorry. (upbeat music)
(all chattering) – Thanks Gary. – You’re welcome bro. – I know it swipes on the left. This one. Swipe to the, you’re in pano.
– Help me. – I’ll come back. – Yep. – [Man] There you go. – Thank you. – Thanks bro. – You got it bro. – What, what do I do? – I’m down there, thanks bro. – Got it. – Thanks, super Gary. Thank you. Thanks Gary you’re the best. – You’re welcome thank you.
– Thank you. (upbeat music)
(all chattering) – Thank you Gary.
– You’re welcome. Take care. – Yeah. – Well, look you.
– Yeah, yeah, yeah. – Thanks dude. – I just want to tell you, I want to work for you one day and I hope to get in
touch with you about it. – I hope so.
– You changed my best friend’s life. – Thank you. – He suffered concussion 24/7. – Thank you. – You really changed his life.
– Cheers man. – Thank you guys. – Cheers Gary.
– Thank you Gary. – Cheers. – What’s up Gary? – What’s up bro? (upbeat music)
(all chattering) – Dude thank you so much.
– Awesome. You’re welcome. – Can you say something epic? – Yes I can. Live your fuckin’ life. Nobody else is gonna do it for you. Get yours. – Cheers man. – Gary? Gary? – Cheers man. – Hey, thanks brother.
– How are you? – Good, good, good.
– Good. – Just a quick video. – What do you want me to say? – Ehon this message is for you. You’re my idol and, oh
no sorry, you’re my idol. – Thank you bro. – Yo live your life, nobody
else is gonna do it for you. – Thanks brother. Here’s a gift for you. – Thank you brother. – Alright. – Thank you, I’ll rock that. I want that. – Cheers man. – Gary, I paid for my
wedding thanks to flipping. So thanks so much.
– That makes me so fucking happy. – Listen, thank you. – Gary I love your content.
– Good for you. – I was wondering if can get
– Appreciate. – like 60 second snippet
of you on our AI later. – Of who?
– Just as you’re walking away. – We’ve got an AI consultancy and I just want 60 seconds
of your video on AI. – Okay.
– Would that be okay? – Let me see what I can do alright? – Alright. – I don’t know what they have me doing. Let me, I don’t want to make a promise I can’t keep.
– Yeah, yeah, yeah. – But I’ll try.
– Fair enough, fair enough. – I will look for you. – Okay. (all chattering) – Thank you so much for
you inspiration man. (girl laughs) [Gary] Got it? – [Man] Yeah, yeah, yeah, yeah man. – [Gary] Thank you. – [Woman] You speak my language man. – [Gary] Thank you darlin’. – Surely you’ll write
in private yes one day. Surely. (all chattering) – Thanks for comin’ mate. – [Gary] Thank you mate. – [Man] Thank you mate. – [Woman] Gary? (all chattering) – Need me? – [Man In White Shirt] No problem. – Okay. (all chattering) – How you goin’ mate? – Oh shit.
– Shit. – Quick recovery. Cheers. – [Man In Striped Shirt] You’re live Gary. – I love being live. – Awesome. – Thank you so much Gary.
– You’re welcome. (upbeat music) – [Woman] Thank you. – You’re welcome. – [Boy] Thank you. (upbeat music) – Thanks man.
– Awesome. You’re welcome brother. (upbeat music) – Gary. – Whoa. (upbeat music) (Gary laughs) – Nice. (upbeat music) – Thank you so much. – You’re welcome. – Thank you Gary.
– How are you? – I’m very good. (upbeat music) That’s my husband too. – He’s allowed in? – Can I take one? Thank you. Aw, thank you so much. – [Gary] Guys I got to go. I love you. (all chattering) Thank you. – [Man] Last one Gary. – [Gary] Come on! – It’s gonna be good though.
– Come on! (upbeat music) I love it. Bye guys, bye. – Thank you so much. – [Girls] Gary! – [Gary] What? Alright, alright. What’s up man? (man speaking foreign language) (Gary speaking foreign language) Got it. – Gary? Come over here. – Yeah let’s go. How are you bro? – Thank you good, how are you? – Good man, how are you? – Nice. – Awesome.
– Thank you so much. – [Gary] Take care. – Thank you.
– Gary! (upbeat music)
(all chattering) – Awesome. – [Girl] Gary! – Take one with the family. – One more man. Video. Just say what’s up. – [Gary] Yo, what up my brother? – One more, please buddy. Yo what’s up, what’s up buddy?
– Let’s go. (upbeat music) – [Man] Thanks for being real bro. – [Gary] Thank you guys. Bye. I got to go. Sorry, thank you bye. – [Girl] Come one! Yeah! – [Girl] Awesome, thank you so much. – [Gary] Last one. – [Man] Cheers mate. – Fist bump. – One more, one more. – Yes, thank you. – [Gary] Awesome man. Take care. – [Man] Thank you so much. – What up Snapchat? (all chattering) – [Man] Bro can I have a hug? Gary, Gary, Gary? Give me a hug bro. – [Gary] You got it bro. I’m good, I’m good. – [Man] Gary? Gary? – [Gary] See ya vlog. – [Woman] Gary? Let me say thank you.
– Hi. – I saw you way back in Australia. – Yes. – And it’s my dream job
– Gary? – to start my own business
and it all worked out. – Stand back please. – Congratulations.
– Thank you. – [Gary] You’re welcome. – Gary, Gary!
– There he is. Gary! Thank you so much.
– You’re welcome bro. Good luck. Good to see you man. – Thank you so much.
– You’re welcome. (all chattering) – [Boy] Cheers bro. (all chattering) – [Boy In White shirt] Gary is it alright if I take a quick photo? – [Man] Gary? – [Boy In White Shirt] Thank you man. Appreciate it.
– you’re Welcome bro. – Thanks man. – Can I take a photo with you Gary? – Yeah. – [Boy] Just one last shot. You’re the man Gary. – Gary one last shot. – Hey Gary? I’ll see you at round three bro. – Can’t wait. – Man, you rock buddy. – A photo with Gary.
– what’s that? – [Man In White Hat ] One more. (all chattering) – Can you say hi to my daughter Hanny? – Hey Hanny it’s Gary. I can’t wait to meet you. – [Man] What’s up man? – [Man In White Hate] By the way, (speaking in foreign language). – [Gary] (Gary speaking in
foreign language) is right. – I’ve never heard of
you before today Gary. – Thank you guys.
– Thank you. – [Gary] Thank you so much for, hi guys. – [Boy In Plaid Shirt]
Hey Gary can I have one? – What’s that? – Can I please get a selfie? – Yep. (all chattering) – Awesome.
– sweet. – [Gary] See you guys. Woo! (Gary chuckles) – [Stage Hand] Can we
grab your mic of you Gary? – [Gary] Yeah. (gentle music)

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100 thoughts on “How to Take Advantage of Opportunities in Business | Auckland, NZ Keynote 2018

  1. First time commenting but have been watching for about 6 months now. Wow Gary you are truly doing YOU and teaching people to be THEMSELVES. F*ck what other people think. Keep going

  2. As a 22 year old architect student. I have crazy and tons of ideas in head. I am eating shiit now saving money and absorbing as much knowledge I can. I was wondering if those investments app are worthy of giving a try or is it just a big scam???

  3. Another fantastic Keynote! Thanks so much for sharing Gary! PS: For the keynotes, do you think the team could bump up those audio volume levels? It always seems to be notably softer than the Daily Vee's.

  4. You killed it with the people watch others play games is culture. My kid watches you tube videos of people playing video games and I could not understand what was so great about watching someone else play over playing yourself when it comes to video games. Crazy.

  5. I am 53, run a successful practice and no literally nothing about media, yet I would work for Gary in a heartbeat:)

  6. Gary Vee Fan here. Don't believe you are going to live a long time. Do what you can NOW. Just buried my brother at age 35. Gary hasn't dealt with close deaths yet and he will change his tune when he does.

  7. can someone help me get in contact with the guy that said he makes edm mixes? I want to send him some free unreleased music and just network!

  8. gary would probably say bet on yourself, but i wonder if i can place a bet in vegas that he'll own the Jets in the next 20 years

  9. Yep, VR is the future! I don't think it will take 50 years to get there. Probably closer 20 years. Tony Robbins says that for baby boomers if you can stay healthy for the next 20 years you can probably live another 50 and if you make it there, you'll make it to 200!

  10. Hey, GaryVee fans, tell me the right place to post questions like these: How/what tools are used to track 100+ vested business interests? Is there a master VaynerX dashboard? What does his business holdings organizational chart look like? Where do these questions belong?
    And I would like to suggest this channel opens up the "discussion" tab/section for the audience (Not Gary) to interact with each other about AskGaryVee content.
    I should not have to go to twter/fcbook/igram/etc to have a broader social exchange.

  11. I would love to do a talk with Gary about „Why we have to change the Education System“:
    With my YouTube Channel I provide Education Content in Mathematics and the Future of Learning (150 Million Views).
    Best Regards Daniel

  12. He might say he is full of shit but a lot of these dicks just repeat the mantra and force themselves to sware to fit in, thats quite sad. I'm not taking anything away from Gary coz he knows his shit but some of the people really blow smoke it's embarrassing.

  13. FMC – Fella Man Chap – Niche – Men and everything that we as men know or don't know about ourselves. Check out our About section. Mad respect and thanks again for your wisdom and insight Brother Vee

  14. Final words re: parents, hit home hard… Kids can taste if you're not happy… trying to correct the regret. Love you Gary.

  15. #97 I passed roses in California with such peace. Some random fellow in a bycle stopped right by me. He was the only one to hug me and used Fuck that all would change and it is changing. Man. #Lg

  16. Taking notes while listening to this guy. Thank you GV you're an inspiration. I learn something new every time I listen. Taking action every chance I can.

  17. Gary i just sent you an URGENT email! Please take 5 seconds to just read it, it would mean the world to me and then some! Your friend, Luis!

  18. VR games are the future. There will be buildings the size of shopping malls synced with Virtual Reality games and people will go in and pay to play the games all day. Never wanna go home.

  19. Im one of the ones who thought you were an arrogant fuck- my loss !!! At 50 , i wish I had followed you way sooner and ignored my first impression. I truly agree – in working your ass off and always having good intent in anything you do. Im a dentist and I own my practice but to me it’s still a job and in no way ever felt like entrepreneurship. You should live up to 200 – be well!

  20. Gary…I have a story and a mission. I need your insight and your compassion. If ya got a minute, find me and friend me "James Cee" on FB.

  21. This is great. Guys my channel does vlog and daily hustle of a start-up so check it out guys! Thank you

  22. I’m trying to start an airbnb management company where people with properties can use me as their manager to take care of bookings, customers concerns, getting cleaning services and anything so the owner doesn’t have to worry about it. How can I scale it? So far I only have one customer and it’s going great but I want to get more. What’s a good way about doing it?

  23. Guys what you think about buying an Instagram software program? Before I buy, if this software allowed. It works great at targeting places, and hashtags. I feel this would be a huge benefit to my business. but want to make sure all this is legal and okay with you guys at Instagram. I pride myself at being a smart and honest, new business man.

    Please let me know before I make this

  24. He is wrong. The best investment is entertainment. Can't take it with you. Enjoy yourself while you can.

  25. I love how you say to eat shit and people will say i eat shit now! Only RESPECT to you my dude because Im on board with eating shit;)

  26. The new trend of the billionaire fucks, is to monologue about their shit. Yeah bro I sold 250 million fuck off! all these fuck tards listening to you and your self help motivation bull shit don't realize you guys ain't got shit. Your words mean Jack dick to fuckers who aren't motivated.

  27. To pretend that truth is your forte but swiftly follow it up with Bill Cosby is in prison while ignoring all the caucasian perpetrators of the same acts Bill is in prison accused with having committed 50 years ago i very dishonest. We have a Case in Anguilla at the moment where Scott / Gavin Hapgood while on holiday, killed a local, while doing his job at a high end hotel and was given white preferential treatment to leave the island is the same truth that you speak of . your truth is based in your privilege and this is why, when reality hits home white males commit suicide. They live in an illusion and are stunned by reality when it knocks on their door. Follow my shit if you really wish to hear truth, i speak from the real world, unprotected, where privilege is non existent. We make the opportunities we get, no matter how significant or insignificant they are to the world, we are alive.

  28. Gary probably doesn't even realize I watch every video just because of how Much I am like the younger version of him. I Just don't comment on every post

  29. Superb, making products cost so much otherwise I would have given you an interesting product, but no issues I got patience will soon learn computer languages and make social hiring tool as soon as possible, you will be the 1st person to get to know about it 1st because, I have always been inspired by you, gratitude !

  30. LOVE so much in this video and only half way through go to 38:18 "the greatest gift ever is actually having a life" G.V. #loveGaryVee

  31. This is an amazing talk. Affirming. Gary, I have been watching and listening to a bunch of your other content. I feel like the ying to your yang. I'm a creative, former editor in chief of GeistM was the marketing company that advertised direct marketing on the brand I built, from making $10 million to $30 million in the year I was operating. I built our Facebook following from under 200K to half a million in 18 months. Doing live stream interviews, before I ever heard your name. I saw it, but had serious burn out that left me with nothing after being let go. I want to share this because I have gained so much perspective on my journey. We grew up in NJ in Morris Co. and both born in 1975. — The ask, I would just love to speak with you. I have so any ideas that compliment your own, derived from my core. Mental Health Advocacy and Creating are my DNA, literally Bipolar and just out of the hospital 2 weeks. I advocated for those in there as well as myself. I need to give and have so much to offer. I'm into fulfillment, not money. Still dealing with everything, but never been more confident about my ability to make an impact. My hope, my dream, is to inspire those to be inspired, respect process so we can respect others, as well as ourselves. PEACE + LOVE. — Dan Victor —

  32. You're amazing person. I follow you only month, but I already took so much from you and it help me so much in my business

  33. I have only viewed a few vids and this one won me over. Not because you are popular, but because you are honest and give real information…not the same crap everyone else says. I am going to be starting my own clothing line at the age of 40. Have always been able to provide companies success as an employee. Attention to detail kind of guy and noticed that when I leave they start having issues. I am tired of being given false hope and making garbage. I would ask myself "why can't I be great?". I was given two gifts from my parents. They are the ability to figure out how things work (mechanical and electronic) and art. Now I know why this was given to me. The quote that has impacted me the most is "Do not want to feel regret". I can already feel a phycological change as I am starting this journey. Like anything it has taken work and persistence to get it ready for launch. But I have also ran into moments of self-doubt. I am going to improve my mind and finances in the long run. So I want to say thank you for being honest. I know in which direction I must go.

  34. You Are A Nutjob And I Love You. Ummm This is monstrous to me. I am thee quintessential cliche good guy. Now, the brain fuck is the I've wish I could give. Now this. Can I really give to my heart's delight in song with the 365 days Or wat? #AskGaryVee how does that model play out in music?

  35. What I find really a nice side effect of what you're doing is that you are actually taking a jab at political correctness. I do respect individuals and what they want to be, what I hate though is when it is tried to attribute value by what people are/want to be instead of what they DO and provide.

  36. 👏🙌. If your not good as a person ,you'll be a block for you kids. Do this to make them better then who you are.

  37. VR already happened a while ago. I've been watching and playing VR regularly for the past 1.5 years and I wasn't even early to the game. I've also been trying to get into making VR content and I'm just doing it as a hobby like someone making youtube vids. The weird thing is being able to high five someone who's in another city or country or wherever or run next to someone. It's like the aren't next to you physically but in some ways they are really next to you.

  38. Have a question here.
    "Never took more than 100.000 a year" but he also states he did "not bought dumb shit" so how he had no money when he left at 34 fam. business? He should had some money, after 12, what am I missing?

  39. Gary, I watch your videos for the past 3 years and I can't believe I'm still working job to job for stability. But im taking action today, and im going to start on Instagram posting some positive shit. Just do it, and fucking grind. I got into an accident and cant drive to work anymore so I eat shit and walk 40 miles to and from work now. Thank you brother, your ther real MVP

  40. Gary, I really love what you said about being in the "no" business because it protects our insecurities. And about not valuing others opinions over your own because "I have all the context"… That was my very favorite part, my man. When someone doesn't know your story – and they can't possibly know all of what you know about it – it's just as you said… Like, you don't know me, not REALLY know me. Awesome, AWESOME word, my friend!👏👏👏❤

  41. As one person, is 100 quality content pieces a day feasible, or is it something that can only really be done with a team of people?

    If you’re one person responsible for posting social content for a brand, can it be done?

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