How to Take Your Home Based Business Online

– Welcome to The Journey. Today we’re gonna talk about how to take your home-based
business and put it online. Let’s jump in. Today I have a special guest, our co-host Justin Nealey in the house. What’s up Justin? – What up? – How’s it going? – Living the dream. – Yeah, so first thing that comes to mind, and I get asked this a lot, is where do you start when
it comes to just technology? Or, you know, ’cause you say online, what comes first? Website or domain? – Well you’re currently offline, right, as a home-based business? – Yeah. – You gotta get online and
the first way to do that is with a domain name and a website. That’s your online real estate and it’s how people find you online. That’s like
or It’s how people get to you. It’s like street address right? And after that you need hosting, essentially think of that as like online storage for your website, and then you need something
to build the website. Now many people aren’t web designers and they don’t want to
spend a lot of their time building a website, so there
are tons of tools out there that just help you build websites or there’s WordPress if you’re a little bit more
technically inclined, but. – Not me. – You don’t have to go overboard. Just have a homepage. Have a little bit about what you do, maybe the services you provide
or if you’re online shop, like if you’re on a Farmer’s Market and you really wanna bring that to life and sell your products online, then you can have a little online shop that’s pretty easy to
use and a contact page. – Yeah, so speaking of Farmer’s Market, let’s say I’m out there you know, selling some plant-based soap. – Okay. – Or hot sauces, or both. – I’m in. (Emma laughs) – So once I get a domain
that makes a ton of sense ’cause we’re going from offline to online. Then what’s next? – Well probably the next step is social and that’s kinda where you’re the expert. Now you want to be on
your favorite platforms, Facebook, Twitter, Instagram. You also wanna be on
business directory sites like Yelp, Google pages. – Oh absolutely. – And claim your your listings. – Yes. – Don’t let it just be open to the masses. That’s your baby, right? It’s your business. Make sure you control it. – Okay, so once you’re
on the social media, I know that’s a big step, but it’s not where the majority
of your time is gonna go. The majority of your time goes into actually creating content so you connect with your customers, right? – [Justin] Right. – So can you elaborate on that? The importance of engagement and connecting with potential customers. – Right, so we’ll take the
kinda the Farmer’s Market example that you have there. So if I’m, what were you selling? Hot sauce and what? – Plant-based soaps of course. – Great combination, so if I– – You use them after
you use the hot sauce. (both laugh) – If I’m selling hot sauce and
soap at the Farmer’s Market– – Yeah. – I wanna take it online and I really wanna take it
into social media presence. What I don’t wanna do is just
start listing off my products and saying, “Hey this
is all the cool stuff “you can buy from me.” What I wanna do is basically
start opening people up to my world, the hot sauce
and all natural soaps there. – Interesting world (laughs). – So you do that by basically
showing what you do. Like the Instagram Stories is
a great way to do that. Just pop up, cool I’m making a soap or I’m makin’ a hot sauce. – Ooh, behind the scenes. – Try not to get those mixed, ’cause you don’t wanna like be scrubbing with the hot sauce soap. But open up your world. Talk about what you do as a
business and be relatable. People buy from people. They don’t buy from companies, right? – [Emma] Yeah. – And if you start to really open up who you are as a business
owner, your day-to-day, the struggles you go through, maybe just some of the cool stuff you do beyond your business itself. It really helps people connect with you and then they’re more
apt to buy it from you, tell their friends about you. – And get a hashtag. – Yes. – About your soap or the hot sauce, well my soap and my hot sauce brand. – #Hotsoap? – So that way, yeah (laughs). So that way when customers
are using my products they can use the hashtag and then– – Yes. – I can re-share that
or reTweet it, right? – Right, over and over– – And over.
– And over. And that’s helping you
create just more content. That’s called user-generated content. And I know you’re an expert at this. It’s making people create posts and having your hashtag in there and that gives you more content to post. – Yeah, I’m curious, email? Does that matter? Email marketing? Still a big thing? Should businesses do that if
they’re trying to go online with their home-based business? – Yes, email is super underrated and a lot of people think
of email marketing as spam. And it shouldn’t be spam. It is spam if go the same
approach of like saying, hey, here’s all my products,
buy, buy, buy, buy, buy. But you wanna really
engage the conversation. – Bye, bye, bye. (Justin laughs) – Engage that conversation
and help your people out. If you maybe say you’re
doin’ the hot sauce and all natural soap, maybe you send out recipes
of your all natural soap. Maybe try this at home with
your family or your kids. Try to get different ideas and be creative about
the content you give out and even if people don’t
open your actual message that’s okay, they still see your brand, each and every time they go in their inbox and that’s brand recognition. – Stay top of mind. – And it’s saying top of mind. – Yeah. – So with your website a great think to do to start collecting those emails, you can’t just say, hey
sign-up for my newsletter. Nobody cares about a newsletter. You create a lead
generator and what that is, is just something free
that you can give them in exchange for their email address. So if I’m a hot sauce and all
natural soap maybe I’d say, cool, sign up, enter your email,
I’ll send you 20% discount. Or enter email, you’ll get five
recipes to do this yourself. Things like that. – Cool. – And it’s kind of an
even exchange and then, because then you build that
list, build that list– – You’re giving me some really good ideas. I check my email when I wake up. I check it throughout the day. I check it in the evening. So it’s– – It’s with me forever. – Yeah, it’s still very much a channel that consumers are using
and checking frequently. – Yes. – So it’s another avenue, if you will, to reach that next customer or, like you said, with your regulars, just stay top of mind. – Right, you wanna be
where your audience is and your audience lives on social and they live in their emails. – All right so that’s a
wrap on today’s episode. I wanna give a huge shout out
to my co-host, Justin Nealey. (crowd cheering) The expert. (Justin laughing) I hope he helped your
home-based business get online. If you have any questions or comments, we’d love to hear from you. Go ahead and share below and in the meantime
subscribe to our channel. See ya.

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3 thoughts on “How to Take Your Home Based Business Online

  1. Thanks. Great advice. I just started making profit in my online business. I struggled alot at first. I realized, having a good mentor helps alot. I get most of my practicle business tips from Forbes entrepreneur Tai Lopez. This helped me get started, and eventually quit my 9 to 5 Job. So glad I took action. He has a website now, check out his quick free mentor training video for some valuable gems ?

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