Increase Your Website’s Sales By Over 500% – Website Marketing Tutorial

My name is Reed Jacobsen, and I’m the owner
and Director of Operations for Ortho Scholar Marketing. Today, I’ll walk you through our tutorial
on how to Increase Your Website’s Sales By Over 500%. I’ll move pretty fast through this demonstration,
so if you have any questions, feel free contact us through our website at In this tutorial, I’ll cover how to simplify
your website’s sales path, reduce the clicks that lose visitors, speed up your website’s
load time, make contacting you even easier, increase sales using live chat tools, position
your best selling products, and perform some search engine optimization. To keep my references simple, I’ll pull all
statistics from one book, Website Optimization, by Andrew B. King, and here’s the works cited
so that you can check it out for yourself. Let’s jump right in using this sample website… The first thing I’d like to point out is how
simple this website is. It has no drop-down menus and very few options. That’s intentional, because visitors actually
purchase more, when they’re presented with less distractions, a clear and easy conversion
track, and overall fewer options. Simple websites also load much faster, and
they reduce the number of clicks visitors have to make before buying, both very important
factors in retaining visitors and making sales. Some statistics from the book, Website Optimization
are, “with each click a user is forced to make, about 50% of your traffic is lost”,
also “33% of broadband shoppers are unwilling to wait more than four seconds for a web page
to load”, and in live testing, with “every 100 millisecond increase in load time, the
website decreased sales by 1%.” That equates to a 10% loss in sales during
just one second of load time, and that loss can actually be greater as the seconds increase. We also see that each time your visitor has
to click, you lose half of your website’s hard-earned traffic. So, to reduce the amount of clicks and wait
time, make sure that your website is extremely simple and very fast! When simplifying your website, don’t just
delete the links and the pages you drop from your main menu. You don’t want to lose any pages that the
search engines have already indexed, and if not linked properly, any remaining pages could
be considered dead and/or expired, which is not good. So, keep all of your pages online, and link
only to the most important ones in your main menu, and link to the rest in your side column,
footer, and sitemap. To further increase the speed of your website,
reduce and eliminate as much code as possible, especially Javascript, Flash, and other similar
coding languages. We once got a client’s website to load twelve
times faster by eliminating all Javascript, cleaning up poor HTML code, and combining
multiple images into one single image, all while keeping the overall look and functionality
of the website the same. To explain why I mentioned combining multiple
images into one, web browsers limit the number of simultaneous connections they make to a
web server. So, if a visitor’s web browser only makes
four simultaneous connections to your website’s server, and you have twelve images on your
webpage, then the browser will retrieve four images at a time from your server, and will
have to make three full round trips, one after another, just to get the images. But, if you combine those twelve images into
one single image, then the browser can get all of them at once, causing the images on
the page to load at least three times faster, and greatly cutting down the overall load
time. To show you a real world example of what I’m
talking about, on this website we see a lot of different images. Specifically, the blue menu buttons, a gray
one when we hover over it, five different social media icons, the live chat person,
and the top and bottom borders of the right column. Those appear to be ten or more different images,
but they’re actually all contained with one larger image. As you can see here, this single image holds
all of those images, and we’ve setup the website’s stylesheet to show only the portion of the
image that we want, in each location. Setting up images in this manner is more difficult
than the typical style, but in situations like these where eliminating a few seconds
can drastically effect your website’s sales, it’s well worth the time and effort. The next step I’ll cover is geared toward
lead generating websites, rather than ecommerce sites. If your website’s primary goal is to generate
leads, then make sure your visitors can contact you from every single page of your website. Look here, address, large phone number, live
chat feature, contact form, and notice that the contact form contains as few submission
fields as possible. That’s because visitors submit contact forms
more often, when they’re required to provide less information, which, for the visitors,
means both fewer steps and less risk. In the case of this contact form, a visitor
only has to supply name and email address, which is very few steps and low risk. You can even eliminate CAPTCHA and other human
validation, and instead, implement some well-thought-out spam filters. Our main spam filter is that any submissions
containing a URL or website address, get rejected and give the submitter a chance to remove
the URL, and resubmit. Web robots almost always submit URLs in their
messages, which is why that filter stops over 90% of our spam, more than what CAPTCHA blocks
anyway, and best of all, it makes for one less step that our human visitors have to
take in order to contact us. One thing that you may want to add to your
contact form, is a link to your website’s privacy policy. Visitors generally won’t read your policy,
but the fact that it exists, improves their feelings of security and trust in your service,
and it statistically increases their submissions. So first, make sure that you actually have
a privacy policy on your website, and then show your visitors that it exists by adding
a link to it in your contact form. Another important contact element is the live
chat feature. It provides visitors a way to ask questions
and get immediate answers, without having to provide any of their contact information. That means it poses no risk to your visitors,
which is why it’s frequently their preferred method of initial contact. Most of all, any visitors who actually utilize
the live chat feature are many times more likely to purchase products or services from
you. According to the book Website Optimization,
if you add a live chat “customer support tool to your website and train your customer support
staff to use it effectively, you can increase your conversions by up to 500% and reduce
the length of your sales cycle by 48%.” Referring back to the title of this tutorial,
Increase Your Website’s Sales By Over 500%, you see that implementing this strategy alone
could achieve that goal for you. These live chat systems can even be setup
so that the visitors’ questions are converted and sent as text messages to a cell phone
number of your choosing. The visitors don’t see the cell phone number,
and your staff member in charge of the phone simply responds as if it was a normal text
message, and that text message gets converted and sent back to the visitor’s chat window. Next, I’ll focus on the website’s header. Make it as small as possible, but keep enough
space to include a few important items, such as your logo in a good size, business name,
at least one keyword rich link, and your contact information. Reducing this space is important, because
visitors don’t scroll down webpages as much as you’d think, which means that the upper
portions of your webpages need to feature items that either generate leads or sales. From the book Website Optimization, we find,
“To boost click-through and conversion rates, place your most important links, forms, and
calls to action in the first screen, in other words, above the fold. In an eye-tracking study of web pages, 76.5%
of the users clicked on links above the fold, whereas the rest clicked on links below the
fold.” That leaves only 23.5% of clicks to occur
below the first screen. In other words, items are over three times
more likely to get clicked, read and utilized, if visitors see them without having to scroll
down. So, reduce the space occupied by items that
are not generating leads or sales, such as your website’s header, and move up the items
that are making you money. For example, since this slideshow is in the
upper portion of the homepage, every single slide should be updated to feature a best
selling product or service. The final item I want to cover is, how to
do some on-site search engine optimization. In the website’s header, you’ll notice a large
link with the words FakeTown Orthodontist. Search engines will place greater value on
this link, because it’s larger and higher on the page. Also, when search engines find links, they
apply a lot of value to the words in those links, and they strongly associate those words
with the pages that they link to. So, make sure that your links contain the
words that you want your pages to show up for in the search engines, and put your single
most important keyword-rich link in your website’s header. When we visit the FakeTown Orthodontist link,
you’ll find that those keywords also match the page title, URL and filename, page headlines,
and would also perfectly match the page text, if this text were real. To implement this same strategy on your own
website, build a single page that’s specific to one keyword phrase, and then have all the
links to that page contain the keyword phrase or other similar words. Build more pages to focus on more keyword
phrases, but make sure that each page focuses on just one phrase, and put keyword rich links
to those pages within your website’s content and right column. Ultimately, that keyword focus and link system
will greatly help those pages take valid positions in the search engines. This strategy can be very powerful. For example, we took a business in a low competition
market from being non-existent in search results, to being in the top three for multiple of
their desired keyword phrases, just by setting up keyword-rich links in their website’s header
and page content, and pointing those links to keyword-focused pages. In the end, we increased their website’s monthly
sales by approximately 1,400%, all while keeping the overall look and functionality of their
website the same. If you’re interested in having us perform
the website optimization work for you, for a limited time we’re offering a huge discount
on our Website Marketing Package, which includes website sales optimization, search engine
optimization, positive online review stimulation programs, basic social media development,
website edits and graphic design, our ongoing 60-day 100% money back guarantee, the ability to cancel anytime for no extra
charge, and no long-term service contract required. Also, to provide you with payment security,
we’ll use PayPal to process your monthly payments so that, if you’re not satisfied with our
services, you have the ability to easily login to your own PayPal account and cancel payment
at anytime, as well as refute any transactions within 60 days. For expiration and other details on our discount
offer, visit or contact us by phone at 702-701-0328 or email
us at [email protected] Thanks for watching our tutorial on how to
Increase Your Website’s Sales By Over 500%, and best of luck to you.

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