Local Business Idea? Here’s How to Grow it Organically­čŹů- With a Website and Instagram


– [Man] And I’m just gonna
go through in the back yard. (upbeat music) This is called anthocyanins. It’s the same pigment that’s in beets. It’s usually protection against either extreme
heat or extreme cold. Our experience with
computers and spreadsheets. And email.
– Right, right. – I thought, okay, let’s just put everything I know about gardens together. Just tried to put everything I knew on each page. Beautiful day working
in all this green space the gardens are doing well. Just a lot of fun. – Yeah, exactly. – That is what we do for a living! – Good Morning. Nori Evoy here from
anguilla-beaches.com and this is Yuki. Today we are going to
talk to Steve and Pat who own the website
grow-it-organically.com. They are two people who
are super passionate about organic gardens, organic
eating, organic living. They’ve always been into gardening. Steve actually taught about
organic gardens at Stanford and he and Pat have their own business where they plant and create gardens, organic gardens, for people around the Bay Area. Their website is a place from them to put all of their knowledge. Their Instagram is really, really big, and one of the cool
parts about their story is that once they retire from
doing the physical aspects, their website will be their full-time gig. Their plan is to travel around the U.S. in an R.V. renovated with its own gardens, using the website to connect with people all over the country
who also have a passion for organic gardening. It’s going to be really really
fun to go meet with them and chat with them about
Instagram and photos and how to grow your business. – Organically. – Organically! Let’s go meet Steve and Pat! – [Nori] Blackberries! Mmmmmmm. Alright, so we’re here with Steve… – Oh! – [Nori] Okay, I’m gonna sound like this. – Okay! – Okay so we’re here with Steve and Pat. – [Nori] You’re going to
show us to the garden right? – Yep! – [Nori] So let’s go take a look! – This is the waives and orphans bed. – [Steve] It’s the last
bed that we put in. It’s all the seedlings we had left over. This bed will look like this. – [Nori] Wow. – Lots of salad! – [Nori] (laughing) – [Nori] This is like, butter lettuce? – Yeah, this is Skyphos, it’s a red butter lettuce. – [Steve] This is a summer
bib, romaine is in the back, and then there is a Butter-Romaine
cross in the very back. – [Steve] So these are
the Hatch Green Chiles. You go to Santa Fe, this is what they use. These are the relleno chiles. – [Nori] Oh wow, that’s really big. – [Steve] That’s the Ancho Magnifico This one is kind of a fun pepper, it’s Satan’s Kiss. – [Nori] That’s so cute,
I like the name too. – [Steve] Yeah, they turn red. It starts out like a sweet bell pepper, and then the heat builds
and then the heat builds. – 350 tomato plants– – [Nori] Oh my gosh!
– in all of our gardens. – Probably 30 varieties. – This year we did 44. – [Nori] I didn’t even know
there was 44 different types. – Oh, we’ll grow less next year, you know, cut down– – [Steve] Well I found
all of these great ones. Uptown Funk. This one’s Rebel Yell. – [Nori] That’s huge! Look at this one! This is like, a Halloween! – [Steve] This is called Lucid Gem This is a red Furry Boar here. – [Pat] Kind of furry like a peach! – [Nori] Is it? Oh, they kind of are, yeah. It has a bit of that texture. – One of my early memories
was that first tomato plant that you plant as a kid. That was in kindergarten, and I remember pulling
it out of a milk carton, the smell of it, and, I
didn’t even like tomatoes. – [Nori] Really? You
didn’t even like tomatoes? – I didn’t at that time. But the next year my grandfather
cleared an area for me. We worked in the biology
department at Stanford for 25 years. – [Nori] Wow! – So whenever I would see
something in the garden I’d say okay why is this,
what’s happening here. Go up to the mezzanine at lunch time and pull the entomology journal. This was before the internet. – [Nori] You really taught yourself just out of curiosity and passion. – Yeah, yeah! – [Nori] That’s amazing.
– And paying attention. – The biggest thing about gardening, what I tell people, is keep a notebook. – [Nori] It’s getting big! – Yeah it’s respectable at this point! – [Nori] Didn’t you mention
that this was something somebody sent you on Instagram? – [Steve] Oh the veggie pot?
– Yeah! – Yeah, let’s take a look. It’s a wicking bed, system. In the summer it actually will
cool it down a little bit. In the winter, it’ll raise
the temperature a little bit. – [Nori] It sort of regulates it? – Yeah. It keeps it more even. – [Nori] How much do these things cost? – This one is probably about 500 bucks. (sound of cash register opening) – The guy that does the
veggie pods for the USA showed this raised bed
next to a veggie pod and the raised bed had these
miserable-looking seedlings and the veggie pod looked great and they said, you know,
that’s not a real test, because you’ve got this lid
that raises the temperature, it modulates the temperature. He direct messaged me and said, “do you want a veggie pod?” He Fedexed it!
– [Nori] That’s so cool! – It came the next day. It was great because it came
from a piece of criticism on Instagram. – I think it was like, 2010. We’d been working for Stanford for years and then we got laid off. I thought, okay, let’s just put everything I know about gardens together. We would never have even
thought to try to do a website. At that point, without SBI. – So you guys hadn’t built websites before or anything like that? – Nothing like that, no. No, no real experience with that. Our experience with computers was spreadsheets and email.
– Right, right. It was straightforward, step by step, this is how you do it. I liked the philosophy of it, too, just try to put out good quality– – Right, yeah! – good quality content
– It’s really organic. – Yeah. I took kind of the same approach when I started doing Instagram. Okay I’m not gonna play
giveaways or games. – Like the I’ll follow
you, you follow me thing. – Yeah, so it’s just, okay,
I just keep adding content, trying to put something out
there that people want to see. Things that I would have been happy to learn–
– Yeah. As a beginning gardener. – So you guys started the site in 2010.
– Yeah. And then, did you, I guess
at that point you didn’t have the organic gardening business yet. – We were just getting going. – Just getting started. – The website preceded it. The website was really good because it looked polished, it looked like we knew what we were doing. ‘Cause you know, we’d grow
plants that are really healthy. It was kind of a credentialing thing. We’ve got working for Stanford, teaching the locals
sustainable agriculture class, that also helped. And then word of mouth after that. – And now it’s just we’ve gotten more and more efficient so that we can do more gardens, but we’re sort of at the
limit of what we can do. So we gotta just tell clients this fall, we really appreciate
the vote of confidence, but please don’t recommend
us to your friends! – Yeah! (laughs) – [Nori] Okay, so, we are here with Pat and Steve’s somewhere down there. Pat and Steve are gonna take us on a tour! Let’s go! That’s wild. Vegetarian doggies? – [Client] Oh, Hudson, no! (Nori laughs) – [Nori] Pretty! – [Client] I know, aren’t they pretty? – [Nori] That’s so pretty! Do you use this to cook with? – [Client] All the time, yeah. And the chives, my boys
love them with the eggs. – [Client] Steve and Pat,
they’re just so knowledgeable. Generally when the garden’s in full bloom, I won’t buy produce.
– Really? – [Client] Steve’s pushed
me to use different things, recommendations. – But we’re always trying new things. – Yeah. – These things are from a seed company in the Pacific Northwest and it’s an heirloom
onion that you won’t find anywhere else. – [Nori] Such a wealth of knowledge! – I was telling him his knowledge is — – Well it’s — – It’s encyclopedic, it’s amazing. – Now onto garden number two! (relaxing music) – [Steve] Pesto, Corey? – [Corey] Yeah, I just
bought pine nuts this week. – [Pat] These, what you do is, you gotta keep up with taking
the flowering stalks down and they’re still edible. When you take them off, then they bunch. – [Corey] They’re like
a Wikipedia in here. – Yeah?
– Yeah. – [Nori] These eggplants
are really impressive. – [Steve] See your melons? (laughs) – [Nori] That’s so cool! Oh, this is the Thai Basil. – [Steve] Gochugaru chile is going here. Chiles that they use for making kimchi. – [Nori] Wow! These tomatoes! – [Corey] They’re delicious. – [Steve] That’s a lot of fruit. Some of those will be in my salad tonight. – Such a great yield, I mean, 25, 30 square
feet or whatever it is and that’s hundreds of pounds of tomatoes. My friends who garden, none of
their gardens look like this. (laid back music) – Garden number three
on Steve and Pat’s tour! – [Nori] Cool! – [Client] They almost look like pumpkins. – [Nori] Yeah! Oh, strawberries? This looks like something that
I should know the name of. – [Pat] Kale! – [Nori] Kale? (laughs) – [Pat] This is Dinosaur Lacinto Kale. (Fun guitar music) – [Steve] We’ll have salads. I think that should do it. – These white ones are
the ones we usually use. – [Nori] Oh my gosh! To eat out of? – [Steve] Yeah! We’ll have a big, almost full bowl. – [Pat] Take your pick! – [Nori] Well, thank you, guys! Everything from Steve and Pat’s garden. So what kind of different
tomatoes are they? I have the little baby orange ones. – [Steve] That’s an Orange Peru. – [Nori] Orange Peru? – [Steve] And that’s an Uptown Funk. – [Nori] Uptown Funk! What a great name. What about this one? It looks like a peach. – [Steve] That’s Lucid Gem. – [Nori] Lucid Gem.
Mmmm. – [Steve] Yeah and did
you get a Cherokee Carbon? – [Nori] Cherokee carbon? Maybe I didn’t. Oh, and yellow carrots! – Next is getting ready for retirement! – [Pat] See that blanket there? That’s our bedspread for our van. – These Sprinter vans, which you can modify, you know how it’s just a shell van? – Fits that perfectly —
– Yeah. – You have the freedom to
go where you want to go. – What we’d like to do is
scale our gardens back, we’re not gonna take on new clients, we’re not gonna do new installs– – Yeah. – It’s just gonna be
maintaining existing gardens. And then we’re also gonna be able to work on the website a lot more. We can do workshops–
– Yeah! – In different cities. Put that together through the website. – And social media. – Yeah, social media. And we’d like, do tours.
– Yeah. – Okay, we’re gonna be
in the Houston area, if you want us to come over and troubleshoot your garden. – Right, that’s so cool! – Pat’s been designing
all these little folds and spaces and nooks and crannies. We’ve developed this system
where you can grow lettuces in trays, little four inch trays. We’re gonna use that
system so we can actually grow salads on the road. All the technology’s coming together. – What’s next is a van down by the river! – Yeah, oh my god, that’s so funny. – We really enjoyed having you guys here. – [Steve] Yeah, this was a lot of fun. – [Nori] I knew it from when
we talked on the phone, too, I just knew you guys
were gonna be so much fun to hang out with. We’ve got to do it again! – [Pat] We’ve gotta do it again! – [Nori] Thank you! Group hug! – [Steve] That was fun!
– Yeah! – [Steve] One of the things I want to do I’m gonna get a bass string, for the musical properties
of a veggie pod! (Laughs) (relaxed music)

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9 thoughts on “Local Business Idea? Here’s How to Grow it Organically­čŹů- With a Website and Instagram

  1. What do you do when you're unexpectedly laid off from the job you've loved for many years? In Steve and Pat's case, instead of fretting, they took their combined knowledge and passion for organic gardening and turned it into a successful local business, situated in the California Bay Area.

    Fast forward another 9 years and Steve and Pat are now considering retirement. Well maybe "semi-retirement" would better describe it. Their plans include renovating an RV, outfitting it with a rooftop garden, adding more content to their website, touring the USA, and offering organic gardening workshops as they stop along the way.

    Having a Plan B for your day job is always a good idea. If you have a passion or special knowledge you too could turn it into a business like Steve and Pat did. These days, it's totally doable.

    Start brainstorming today what topic you could create a home based business around. Depending on the time you have to devote to building it, you could potentially replace your day job – before layoffs or obsoletion. Imagine the peace of mind, freedom, flexibility and mobility an internet business could provide.

    Need some inspiration? Each of these "everyday folks" have traversed their own unique journey from idea to business…

    https://www.sitesell.com/blog/category/real-life-success-lessons/

  2. A truly inspirational story. Unbelievable how much Pat and Steve know about organic gardening – makes me think about growing some tomatoes and lettuce myself. Now, how do I get my hands on such a veggie pod? ­čśë

    It always amazes me in how many different niches SBI! members find success.

  3. Love the enthusiasm Pat and Steve have for their business which spreads to their clients. Those vegetables look amazing! Imagine doing what you enjoy and earning your income from it… 9 – 5 is gone. Terrific inspirational video.

  4. A great story. For Pat and Steve, their passion and SBI! literally grew a business. Gosh, now I am really hungry for a salad!

  5. I love their creative ideas for going on the road with their gardening knowledge. And when you've got a website, you take your business with you wherever you go. Perfect combination!

  6. Wow, this story and site is exactly what I needed. Our family is in the beginning stages of learning how to grow our own garden. What a great business idea to generate income both locally and online. I'm headed to the site now!

  7. It was such a pleasure meeting Nori and Yuki, after all the stories I've heard about them since we joined SBI. Truly wonderful human beings and a delight to spend time with. We will definitely want to see them next time they're in northern California–we never did get in our float on the Russian River. Pat and I are deeply grateful to SBI for creating a platform that enabled low-tech Luddites like us to create our own web sites, start developing our brands, and re-invent ourselves. That process, started 8 years ago, just keeps rolling as unforeseen opportunities come our way, one after another. The ethos of SBI has also been a huge help: Don't waste time on search engine optimization games, just keep creating good content–"Build it and they will come". One of the opportunities we're pursuing now is "Edible Walls". We have a trade show a week from today, and I spent most of the day potting up the last of the plants we'll be showing in our vertical edible gardens, so I'm late in chiming in with thanks to Nori and Yuki for putting together this video, and for the time we spent together. I've been remiss in my social networking duties, but stay tuned, this is a really fun project and I'll be adding a page on it by the end of the month.

  8. I would give anything to have a beautiful garden like that. I'd love to be able to walk outside and pick my own vegetables. Their next business should be a salad bar! That salad looked sooooo… delicious!

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