Marketing Strategies For Small Business – 3 Keys To Successfully Market Your Business Online


trying to decide what online marketing
strategies are best for your small business can be challenging as
challenging as it is it’s still incredibly important which is where today’s episode we’re gonna go over three keys to successfully market your business
online you can quickly learn what you need to do to get back to running a
business hello and welcome my name is Adam Erhart and you’re watching the modern marketing show where we take different marketing tactics tools tips and strategies and break them down into bite-size action will clips
that you can use to immediately take your business to the next level. With all
of the online marketing strategies tools tips tactics and advice out there it’s
hard to separate the winners from losers or more importantly which ones are going
to provide the best bang for your marketing but fortunately there are
three key tools that deliver great results time and time again regardless
the business market or industry so let’s get to them your website is your businesses hub a
controllable online a state where you get to decide what to say what to show
and how to design it is also the online face of your company so you really want
to make sure you’re sending the right message when a customer checks you out
for the first time is website easy to find it clean modern and looks good on
different screen sizes and other services and contact details easy to
navigate to try to imagine visiting your website for the first time from your
customer’s perspective and see what kind of image your website is giving a bunch
of company also don’t forget about page load speed slow loading web sites are
quickly abandoned which means loss visitors lost profits now that your
website isn’t top notch condition it’s time to move on to what I found to be
the most effective form of online advertising available today Facebook ads Facebook Ads allow you to
create laser targeted marketing campaigns and put them right in front of
your target market Facebook ads like TV radio magazines and newspapers all
rolled up into one super platform but instead of costing thousands and
thousands of dollars you can get started for as little as a couple dollars a day
if you’re just getting started running a Facebook ad can be as simple as pushing
the boost post button but you’ll eventually wanna graduate into running
proper campaigns to really take advantage of all the features Facebook
Ads have to offer email marketing scares a lot of small business owners off but
it doesn’t need to the truth about email marketing is that it can be as simple as
sending a single email the key with email marketing is to start now and then
automate the process your email marketing campaign can be a monthly
newsletter a weekly blog update or daily tips on whatever it is you’re offering
if you’re not currently building your email list that don’t overthink it just
start requesting your customers email addresses and then start writing to them
with helpful advice over time will tell you what they want more of your email
marketing strategy will evolve to fit your market so thanks so much for
watching if you enjoyed this episode be sure to subscribe to the channel give it
a thumbs up if you have any questions comments or suggestions for future video yo I’m sure to leave them in the
comments section below if you’d like more content like this then head over to
Adam her talk on and sign up for the modern marketing newsletter because this
is where I share my best tips tricks and strategies that I don’t care anywhere
else to care for now and I’ll catch you next time on the modern marketing show

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