My Popcorn Business is Thriving By Keeping Production Small | My Shopify Business Story


My gut never said:
‘Go to a factory, scale up!’ No, it said:
‘Have a gorgeous product.’ It started with
a beautiful passion, then all the other things come
in and it kind of filters out the magic
a little bit, if you let it. One day, I will expand. But I’ll do it on my terms. Why do we love popcorn? Because it’s so tasty! When I was young, the other kids
would get 50p to get sweets. My mum used to give me
a lunchbox filled with
home-popped popcorn. So I suppose in a way, there was
always popcorn in my life. I went to college
when I was 20 and studied art and design
and things like that. Something never sat right.
But then, that one day,
when I discovered that I could actually
make this amazing popcorn my canvas. This is my kitchen. It’s an artisan kitchen. I get my ingredients from all
around the Liberties. Quality to me is passion. I don’t want my product to just blend in with everything
else on the supermarket shelf. I want the product to bring
something to people’s lives. With the business doing
quite well, it was a real want to scale up
a little bit. So I brought the product
to a factory, because it seemed like the
obvious answer to the demand. But once I put it through
the factory process, I realised this is not working. Even though I wanted to make
the product more available I realised that
it wasn’t possible without lowering the standards
dramatically. And that was a hard time. That was a time when my head
was in my hands thinking, I either had to close the doors
on Cornude, or, I had to just keep going. Even on those really hard days, when my body wasn’t able to
sweep the bloody floor because things were
so difficult… ..there was always this niggling
thing in the back of my head. It really was
the original dream of having this beautiful
scoop-shop, somewhere about town,
where people could come in. They could smell it on the way
in the door. Actually they could smell it
on the walk up the street. I’m going to follow that dream. And I’m going to have
that beautiful scoop-shop. Scaling up
this popcorn business, it’s not that it can’t be done, it’s that I haven’t figured out
how to do it just yet. To reflect my personality,
there’s only one winner and it has to be
the hot chili peanut caramel. It’s full of flavour,
it’s full of spice. I would say
it’s quite hedonistic and it’s a real mouth-pleaser. I can’t say that on camera! Cut that out!

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8 thoughts on “My Popcorn Business is Thriving By Keeping Production Small | My Shopify Business Story

  1. I'm a popcorn popper at a factory. Ruth just needs to hit up a better factory with her pitch. We make top quality popcorn every day 24/5 (we get weekends off but sometimes forced Saturdays) at extreme amounts. I could work 30 minutes and probably make more popcorn than Ruth would make for the day. That's just me, there's 9 other people all making popcorn. Her way of going about it obviously going to change to be able to mass produce it but it surly isn't impossible to transition her recipe to factory with keeping quality pretty close to however she wants or even I'd say better.

    Ruth sounds more like she should had gotten a food scientist degree.

    The factory popcorn I make is 10000x safer to eat than whatever Ruth will put out hands down. We follow GMPs to the T. Positions are focused on one aspect of the job while Ruth has to juggle all of them at once. You have a better chance of dying with Ruth's popcorn than whatever I make. Probably has no metal detectors, hope she wears hair net/gloves/apron, no device to check for allergens on her equipment when switching to new product, probably only makes one kind of popcorn (mushroom and coats it; highly doubt she makes kettle corn or movie theater), highly doubt she records her batches/checks quality and writes it down and stores a bag with every "run", doubt she seals her popcorn bags, would be very surprised if she uses actual sanitizing chemicals when cleaning her equipment…

    Ingredients can vary for sure. Most likely the way she makes her popcorn now would change (probably end up with mostly all of her ingredients but in "dry" form besides the ones that are impossible or in liquid form). Either case, it really shouldn't be drastically worse as she makes it out to be.

    Now I'm not trying to put Ruth down but I found her comments about factory a bit ironic and silly. I find it admirable of her starting her business. Maybe she could save up and slowly add new equipment that automates parts of her job for her, allows her to make more variations of popcorn, or adds more level of safety to her popcorn making… In any case wish Ruth the best of luck.

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