Online Bachelor of Arts in Marketing | Ashford University


Hi, my names is Dr. Avisha Sadeghinejad and
I am Program Chair for the Bachelor of Arts in Marketing. Students learn about the role that marketing
plays in the strategic direction of the company and the success of the company, consumer buyer
behavior, and consumer markets. When students enter the program, they usually
start with a general management course and then they take some courses in fundamentals
of marketing and marketing strategy. They also take some courses in market research,
international marketing, advertising, business communication, and consumer behavior. A graduate with a bachelor’s degree in marketing
can have several opportunities in the job market. For example, they can go for advertising,
promotion and marketing manager jobs. They can also become a corporate marketing
consultant.

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