Reeling from Market Crash at ‘Bluff City Outdoors’ | Small Business Revolution – Main Street: S3E6


– All right, we’re about
to go in and surprise Bluff City Tackle. Mark, Felecia, and Whitney are inside. This is a really great
father/daughter-ran business. And we can’t wait to help them figure out how to grow this tackle
business here in Alton. – My favorite part, they
have no idea we’re here. Let’s do it. – Let’s do it! (instrumental music) – Hi!
– Hey, guys! Surprise! You’ve been selected! – Oh my gosh!
– Are you, what? – Oh my gosh! – [Mark] We made the final six? – You made the final six! – [Felecia] Oh my god! This is my–
– You guys are literally in shock. This is the look of shock
on your face, I love it. – [Narrator] Small
towns across the country are fighting for their survival with the odds stacked against them. But what happens if we join that fight? If we dedicate a little
money, a lot of experience, and thousands of hours of
work into one small town, focusing on the businesses that are the heart of their Main Street. What started as an idea
became a national movement with over 30,000 towns nominated
for the $500,000 makeover, and more than a million
votes cast for the winner. – Good evening, Alton, Illinois! How is everyone tonight!? (crowd cheers) – [Narrator] Now in our third season, the team is taking on its
biggest challenge ever. The town is three times bigger
than any we’ve helped before, and the hurdles Alton
faces will put to the test the very idea of Main Street America. So Amanda Brinkman and her team of marketing experts at Deluxe are going to work for the
people of Alton, Illinois, and they’re not alone. New season three cohost Ty Pennington will be working with the team
to rehabilitate the town’s buildings while a whole cast of experts help rehabilitate its businesses. Every episode we’ll be working
with a new small business to see if we can change the odds. If, together, we can start a revolution. (atmospheric music) – If everybody pick up a pole
and threw it in the water, it’d be a very peaceful world. – You get your mind off of
everything else goin’ on, you’re focusin’ on your fishin’ and what you’re doin’ and nature. – You have to have peace of
mind, your mind can just go. You relax. – You know, if you don’t catch fish, still goin’ out and doing it is enjoyable. It’s peaceful looking at nature. Nothing is like that. I’ve been in the bait business since 1991, and then I work at Boeing full-time. I’ve been over there software
engineering 32 years. When I bought the shop it was 2003. When I first bought it,
I only worked Saturdays. I loved it, it was like R and R for me. – All right, mommy. – [Mark] One of the customers
that started comin’ in was my current wife, and she wasn’t my wife at the time, but– – He would talk to me and talk to me. Every single time I come
in he would talk to me. And I kinda felt like he
was a little sweet on me. (laughs) – She was very pretty, had a great smile. And my manager here said
we’re gonna quit carrying goldfish over the winter. And I told him, I said, you
keep those goldfish in here ’cause I want her to keep comin’ here. – So we went out on our first date. He was so, oh my gosh, he was just… He opened doors for me,
he talked real soft, he was real sweet, it was
just, he stole my heart. – We started goin’ out and
a year and a half later, we got married. That’s the best part of the bait shop. – I was 21 when I started working in here. And it was just because I wanted just something to do for awhile. Well, it ended up being that
I kinda like to be here a lot, and finally I got the chance
to take the job full-time, and I jumped right on it. – She’s a sweetheart, she’s my baby. She was my youngest daughter. He loved my kids, he loved Whitney. For him to want Whitney to
have this, it means a lot. I mean, you couldn’t ask for better. And we just spent a lot
of quality time together, which is one of the things
that I really miss now because I have to leave
and go out of town to work. – Felecia, she works at a power plant. And she used to work at
the one locally here, and then they closed and she was able to transfer
up to Havana, Illinois, which is two hours north. – I drive 98 miles. I’m up there roughly
14 days out of a month. Unless I’m up there on overtime. It’s really hard on us. I feel like I’m supposed
to take care of him, he’s supposed to take care of me, and sometime I feel like when I’m away, I’m not there to take care of him. I could be workin’ down at the bait shop. I would be able to go
home and do a lot more with my husband and with my
grandkids, and with my kids. – We would like to create enough income to have her work here. But then we went from our
best year ever in 2009 to our worst year ever in 2010. – With the big box stores moving in and with the additions of
all the online retailers, business was tough. Just a couple of years
ago Mark had thought about shuttin’ his doors, you
know, and moving on. – This is a landmark. This place goes out, where they gonna go? Where the fishermen and anglers and hunters gonna go to get their stuff? – I was kinda drained. Drained getting older,
you don’t have the energy. – [Patrick] would have hated
to see the doors close. This is home to me. – They treat you with love
comin’ through the door. – It’s enjoyable coming in here every day and not many people can
say that about their jobs. I love it, being in here. – I really hope that we get things going to where she doesn’t have to worry about, you know, are we gonna be here next year? (upbeat music) – Bluff City has so much potential. They’re located just a few miles from some of the best blue
catfishing waters in the world. And yet it doesn’t sound
like they’re profitable. Luckily, we’ve got Hilary
Hutcheson on our side, and she’s built a life out
of marrying fishing expertise with business savvy. Hilary was co-owner of Trout
TV, runs her own guide service, and owns her own shop. She’s a perfect person to
help Bluff City turn a profit without giving up their passion. – [Hilary] Wow, are they closed? – It almost looks like it, doesn’t it? I mean, from the outside I
think we need to address this. It looks a little abandoned
or kinda foreboding. When you drive past you
don’t really realize that they’re here. – [Hilary] They’re actually open. – Good morning, hey guys! – Hi! – I want you to meet Hilary. – Hello! – [Whitney] Hi, Hilary. – This is Whitney.
– Hi, Whitney. Nice to meet you.
– How are you? – Great, great. – This is Mark.
– I’m Mark. – [Hilary] Hey, how are you doing, Mark? – All right, well show us around! – Okay, well, the store’s
kinda laid out by different sections, so we’ll start
up here in the front. We have pretty much bass
plastics to this wall. Big bite baits. This entire wall is all
stuff we’re closing out. We used to carry every
Zoom item that was made. It worked well before the internet ’cause we’d have guys driving
200 miles to come to my store. But since the internet’s
got everything available, that doesn’t work anymore. So then down here’s more crappie stuff. So different colors work in
different places and we do– – [Amanda] Whoa, we just lost the light. – [Mark] Yeah, we got
some lighting issues. That’s one of the things
I was really wanting to try to get fixed. – [Hilary] It just goes out randomly? – [Mark] Yeah, it’s a switch over there and you go flip it and it’ll come back on. Sometimes it does that. – [Whitney] I don’t know, in my experience it goes off a lot. – [Mark] It does go off a lot. – [Amanda] So lighting is
definitely on the checklist. And so is the bathroom. Mark and Whitney didn’t exactly volunteer to take us in there on the tour, but we did get a look. And even for a bait shop
bathroom, it’s kinda gross. And speaking of kinda gross… And then your live bait’s
behind the counter? – [Whitney] Live bait’s
behind the counter. There’s our pet turtles. (Amanda gasps) – Now these are pets, they’re not bait. – [Whitney] No they’re
not bait, they’re pets. (sighs) (Whitney laughs) – [Hilary] What percentage of
your business is live bait? – Ooh, it’s pretty significant. Live and frozen bait’s probably… 25, 30%.
– Wow. – That’s our high turn, high market stuff. – Can I try? – You sure can. – Okay, all right, all right. Hilary, you play the customer. Mark? – I would really like
to get a dozen rosy reds and half a tube of crickets please. (laughs) – What? (laughs) – Come on, lady, there’s already somebody at my fishin’ hole right now. Let’s speed things up. – [Amanda] How’s that, is that good? – I don’t want that one.
– Oh my gosh, oh my gosh, oh my gosh, oh my gosh, okay! – [Hilary] Well, that’s a big scoop. – Oh your profitability just
tanked now that I’ve been here. – So that’s about five dozen minnows. (laughs) – How many did you order, ma’am? – Just a dozen. – Well, we like to over-deliver here! (Hilary laughs) Give us a sense for kinda
the health of the business. If you had to say we’re making money, we’re breaking even, or losing money, where would you say you’re falling? – Last year was $46,000 loss. Primarily driven by we
opened two more stores in a couple areas, just to see if we could get something going there. So we’ve since shut those down. – Biggest way to get to profitability is to grow the revenue
and reduce the expenses, but how do you feel like you’re doing kind of on that expenses side? – We buy most products fairly right. We lose a local manufacturer
for our sinkers, for our big sinkers. Our problem has been gettin’ the sales up, and that’s where we’ve been strugglin’. – Walk us through why the
windows were boarded up. – In order to get more,
’cause it was all windows, in order so peg board could
be put up and stuff displayed. – Yeah, as we were walking
up we kind of questioned if you were… Did they remember that
we’re coming, are they open? It feels a little, you know, kind of… It’s not as welcoming
as you guys are, right? We wanna make sure the outside is bringing people in.
– It’s very drab. Drab is the word. It just looks like another
drab building on Broadway. – Yeah. What percentage of your
customers would you say are, like your current loyal customer base, and how many are coming through
the door for the first time? – We have been gaining new
customers over the last year. One of the things that I started last year to increase reaching more people was a series of catfish
tournaments out on the river called Catfish on the Confluence. Because we’re at the confluence of the Missouri and the
Mississippi coming together. – Very clever. – But I would like to get more out-of-town people in for those. – Absolutely, yes, let’s do more of those. I mean, that’s not just
good for your business, that’s good for the entire city of Alton, and your national visiblity. – Hilary, you’re a woman running your own fly shop, guide service. I’ve been after Whitney
for the last couple years that she needs to be the
face of our business. And she’s been reluctant about it. – What’s your hesitation? – That maybe it should be
a catfish or something? (laughs) Or like a spoonbill. – A big part of Bluff
City Outdoors is Whitney. She went to another store
and then when she came back, all the customers had
followed her to the other one and then came back here. Tell us the story. – I had to go somewhere for a little bit just to try it out. And it helped me learn different things because I was kinda managing
that whole area without him. – Wherever she was workin’ is where the live bait
customers were goin’. – She’s clearly a competitive edge. So I think that probably the first step is accepting that you’re a
big driving force behind this and being the face of it is probably gonna be better for the business. Maybe you can give yourself a raise. (laughs) – I like that idea. (blues music) – So the fact that Mark
is literally passing down his business to Whitney is huge. Because it’s not always
that the next generation is gonna be as passionate
about something that you were. Especially when it comes
to something like fishing which is like, worms and guts and fish. And to find out that your stepdaughter has the same passion for it that you do? That doesn’t happen every day. – The Mississippi River defines this town. And between the fishing
tournaments they’re hosting and the out of town
anglers Bluff City outfits to fish these world-class waters, Mark and Whitney have a unique opportunity to bring people and dollars into Alton. Destination businesses like
this are great for small towns, so we’ve got to get Bluff
City healthy enough that Mark, and eventually Whitney,
can keep it running for years to come. (blues music) All right, so let’s talk about
attracting new customers. That will obviously help
us with the revenue piece for those increased sales. Earlier you referenced that the internet has
really hurt your sales. People will go online and they
will price compare things. It’s gonna be really hard
for you to compete online and continue to operate kind
of an e-commerce platform. So we need your website
to do something different. We need your website to tell the story, to tell you about the experience. We need it to leverage the
fact that you have access to these amazing waters. We want to make Alton known
as the place that you come to do this kind of fishing
and that Bluff City Outdoors is where you go to get your stuff. – Yeah. I mean, when you were
talking about what your competitive edge is and you’re saying it’s the trophy river
catfish and blue cat. I mean, people type in trophy catfish, for example, as opposed
to just fishing rods. It would be very cool if they popped up. – We could start winning that search war. I know the big box
retailers are not buying those kinds of search terms. But we could own that space for you. One of the concerns that we have is you changed the name
from Bluff City Tackle to Bluff City Outdoors. Right now the search engines
are not ranking you as high as they may if you could combine kind of that search
authority into one brand or one business. It’s seeing you as two
different businesses. It behooves us to just clean that up so it could focus all the search authority on Bluff City Outdoors. So do you guys do anything,
do you have any relationships with guides or do you
do any guiding yourself or take people for their
first fishing excursion? – We have guides that– – That we work with. – Yeah, that we work with at the store, but none actually from the store. – Are you getting a cut of that referral? Is there… – We don’t get a commission or anything. We do just send people their way. – And are you booking the trips for them? – We’re not booking. That’s what I would–
– No, we just give them the phone number
– Love to be able to do. We just give them their phone number. – That could be something you
could try in this next season. Start booking for them and taking a percentage of their trip. The guide can meet their
people at your shop. – We want that to be a natural conclusion that they gear up at your shop. – Yeah, there’s three
guides workin’ the area. – [Whitney] Yeah, we got three of ’em. – Hopefully we could talk
them into doin’ that. – Increasing the sales,
pricing strategy plays into that big time, so
how are you determining kind of that price point? And is it based on competition? – We try to make sure we’re in
the ballpark with everything. The six ounce bank sinker, I
think we’re about $1.30 on ’em. Bass Pro Shops is probably
$3.00 for that item. – I’m sorry, it’s terrible, but the fact that it’s
less, significantly less, I think makes it a little bit
like maybe you’re a sucker. Ballpark is good, but there
are also some products that because you are more boutique, that you can afford to go
outside of that a little bit and increase your margin. – If they wanted to go to a big box store, they would be at Bass Pro Shop. But they are not, they are in your store. This is a specialty item. You should be charging more. – All right, we’ll look at that. Because I think we need to… We sell about 10,000 pounds
of sinkers a year, so. – I mean, if you raised your
prices across the board, in the right spaces and the right amount, we could actually get you in the black. This is exciting because
it feels like Bluff City has so many ways to grow revenue. From pricing to taking better
advantage of this world-class location in the fishing world to physically making the shop look a little more, well, open. (blues music) The Deluxe team will take charge of the branding and marketing, finding the best ways to
tell the bait shop’s story to the most people. Hilary will continue to
work with them on operations and increasing margin on every sale. And we’re hiring local
contractors and working with Ty on physically overhauling the space. It’s a lot, but if we do this right, we get to help a family spend
more of their lives together. – Bluff City Outdoors is your
classic bait and tackle shop. But they’re running into some struggles. When you drive past the outside, it looks like they’re closed. Like the windows have been boarded up and they are no longer in business. – Definitely needs a lot
of work on the outside. (laughs) I’d say as exteriors go,
this is our biggest task. – [Cameron] So we’re gonna
put on a new roof for them, and on the front we’re gonna take out some of their shrubbery. But just kinda sprucin’
the whole place up. – [Amanda] The outside is
getting in their way of business. The inside, I think, is
actually part of the experience. So that’s why focusing on the
outside has been so vital. – And the signage, too, is confusing ’cause there’s two signs. – Yeah, I know, he’s got one over here, he’s got one over there. They both have two different logos. I mean, there’s no continuity here. – And then on Facebook they have this, and it has a lot going on. I think there’s opportunity
to take what they started here and just simplify it more. We started playing around
with a little more of like, a dynamic, three-dimensional catfish. And he looks like he’s
like, maybe a little fierce. He’s got some personality to him. – So which one did Mark gravitate towards? – He loved this one, but
he was drawn to this color as the background, so we brought
that blue color over here for the final logo. – [Ashley] What about that bathroom? – The bathroom is bananas gross. (laughing) So we have got to fix that. (jazzy rock music) Guys, we have great news. We’ve determined that we’re gonna be able to redo the bathroom within budget. (gasps) – You see how the women were excited? – Yeah!
(laughs) While the Deluxe team
gets Bluff City’s brand and building ready to attract new anglers, I’m heading back to Alton to check in on Mark’s end of the equation. Margin. Have you started to think
about raising prices? – Oh yeah, we haven’t done it yet, and we typically like to do
that during the off-season. May not be able to triple our price, but we’re gonna at least
go two and a half times. – Yeah. Are you starting to see on the horizon that maybe this business could support you not having to drive so far to work? – It seems like it’s gonna be that way. I mean, going down there I’m
starting to learn some things from my husband when he’s down there, and a few things from Whitney. So I could see myself not
working in a few years. – [Amanda] For Felecia to
give up a steady paycheck, we’re going to have to do more than just get the business out of the red. They need to see real profit. It’s time to explore those
additional sources of revenue. – We can do a lot for him online. He currently has a website,
which is great, that’s cool ’cause half the businesses don’t. But it’s very basic. And although people are buying from it, I think there’s an opportunity for him, and for us, to tell his
story better online. – The fishermen don’t wanna
go to the big box stores and ask where the tourists go. They wanna ask a local and
get the tips from them. So I think the Tips and Tricks section that we kind of developed would be good. – Another unique service
that he wants to add is the guide service. – I think we’re planning
on just getting something that will allow them to see the
schedules of all the guides, as well as book their time. – Guys, we’ll be booking a lot of the guide trips for you guys, but you have to keep your
schedules up to date. You got your bios out there, right? – Yep. – Yep.
– Yep. – [Heidi] Is there an opportunity to sell any branded merchandise? – Certainly in-store. If we figured out a couple of items that are popular or that
are needed for anglers, things like a cooler. – Yeah, we can definitely
find something like that. I think hats are always a great option, especially if you’re outdoors. – The team is racing to
put finishing touches on website and swag. But we’re also conspiring with Hilary to get the last piece of
Bluff City’s brand in place. She’s back in Alton on a fishing trip with an ulterior motive. Getting Whitney comfortable with being the face of the business. You know, I think Whitney, rightfully so, really looks up to Hilary, and Hilary has really
mastered social media. So I feel like maybe if we have Hilary kind of encourage Whitney like, this is really gonna be
valuable for your business. – If you look at #bigcatch, if you look at other relevant tags to fishing and to catfish, people love to showcase their trophy fish. And so Mark and Whitney,
they are outdoors people and we can tap into that
and create some content that’s like, get offline, go fish. – This business has a
very good opportunity to put their blue catfish and
channel catfish on the map, and to bring people
from all over the world to Alton, Illinois. – Everything is in place. So we’re making one last
trip to the bait shop, with a few surprises still up our sleeves, to unveil the new Bluff City Outdoors. (indie rock music) Hey, Mark!
– Hey! – [Amanda] Guys, this looks incredible! – Yeah!
– We have an open business! – I love it!
– Really came out good, didn’t it? – It did! It’s incredible! I love the color, I love
the lights, the new roof. – [Mark] It’s a building
to be proud of now, instead of one that was
just a drab building. – [Felecia] Yes it is. – [Mark] So, I like it. – [Amanda] Good, good, and the sign! Look at the sign! – It’s incredible! There’s so many different things that coulda happened with this sign, but having the catfish in it is awesome. – Well, everything out here looks amazing. Let’s go inside and check out
the improvements in there. – Okay, let’s go check it out. Let me get the door for ya. – Oh, wow! Oh my gosh, the lights
make such a difference. – Yup. – [Whitney] I love it, it’s brighter. – [Felecia] It’s wonderful. – [Mark] Just the improved lighting, it’s so much easier to see in here. See the colors of the baits now. – Yeah! I agree, yes. – A million compliments. – That’s good. – We’ve got people just,
they’ll stop in and say, what are you doin’ with this? It looks wonderful. (laughs) – That’s awesome, I love it. Can I check out the bathroom? – Sure, sure.
– Yes. (laughs) – Oh my goodness, what
a difference in here! I love it!
– Way better. – I love it! It is so much cleaner,
there’s only one toilet. – Not afraid to come in here! (laughs)
– No I’m not! Oh gosh, I love the cabinet, I don’t have to worry about things sittin’ on the floor all around. Thank you, I love it. – Okay, so we have been
having a lot of fun with your marketing. That’s gonna be a great
way to grow your business and bring in new customers. And we loved working
with you on this logo. As you can see, we added the catfish. And we created this custom
hook font on the end. So instead of having a serif, we actually added that hook icon, which really continues to
communicate the tackle, the hooks, the fishing. – [Whitney] I love that. – That would look really,
really good on T-shirts. – Yeah.
– Mmhmm! – Right in there, or even
if you made it bigger. – So we printed you–
– I love it! – A variety of T-shirts
in different sizes. But you know, we really
feel like this badge icon works so well on
merchandise we’re selling. Especially with all those
out of town visitors. – [Whitney] Oh, that looks so good! – [Felecia] That is nice. – And I’m showing you these products in your new branded packaging! Also thought it would be fun
to put your logo on a cooler. – Oh!
– Oh yeah! I love that koozie. How cute. – We have to make sure
that the koozie works. So I think you oughta take the first sip. Who’s it gonna be, dad? Yeah. Cheers! – Ah, good and cold.
(clapping) – Yeah, there you go, the koozies work! Okay, so you do a great job
of promoting your events in Facebook events. We would love for you to also promote them through printed material. – [Felecia] Oh, I like that, I like that. – This looks like a really
legit tournament, right? Which you are!
– Yes that does. – Also another printed piece would be that you have the entire
event tournament calendar for the year. These are great to keep
right here on the counter. – I love it.
– Excellent. – I love it.
– I do, I love it. – All right, wanna see what it looks like when you apply it to a website? – Yeah. – Yeah.
– Okay, they haven’t seen this yet, I’m excited to show it. – [Whitney] Oh my goodness. – Oh! Oh my gosh, I love it!
– That is cool! – See, we’re using all of
the fonts and the colors and again, that color
pallet from your branding. This will be a rotating
carousel right here, this image. It’ll go through the we know
Alton, we know trapping, we know fishing. Again, communicating that
you have this expertise. We added a tab that’s called Local Tips. So we talk about what
type of hooks work best for catfishing, how to
choose the right sinker for trophy catfishing. People are googling those same questions. And when they put those search words in and are looking for it, then your answer is
going to be one of them. – Exactly.
– Nice. – Yeah, search authority
will be a big part of that. So if people click on products, and there’s multiple ways
that they can get there. (laughs) – Oh man. – We have an equal distribution between items that you
can only get in-store and ones that you can
purchase online from you, so we that we have a good
balance between the two. You have done some work to
clean up the e-commerce site and we’re linking to it. That’s an important part
of your business too. So the next tab is– – My favorite!
– Book A Guide! – [Hilary] Isn’t that exciting!? – Right away in the
imagery we’re communicating that there is expertise at play here. And this is my favorite part. The organizer in me loves that we have Check Guide Availability, so
you’re helping one step more. Right? So Mark, you worked
really hard on building this calendar out. – So kind of what you’re doing
here, by building this, Mark, is a really great thing
for the local industry. – Those guys are pretty excited about it. – I bet! – Oh my gosh.
(laughing) – Oh yay, I just love it! – [Amanda] So this is our About Us page. – [Whitney] Oh man. – And Whitney, this is a
very conscious decision that we wanted you to be front and center.
– You look so beautiful on there! – And this kind of puts
you front and center not only as the friendly face
and the welcoming person, but the one person here
who knows her stuff, not that everybody else
doesn’t, of course– – Oh, she does. She knows her stuff.
– But they can really depend on getting the right
products for the right price at the right time, and
there’ll be excellent advice, and you’ll be sending them out
for the best day they’ve had. – Oh my gosh. (laughs) – [Felecia] Look at you! – You guys have made that look so good and I’m so happy to see that. I’m excited on how that turned out. You guys did really good. – That’s all you! I mean, this is just showcasing
what you already have. You’re the meat of us,
the three of you here and what you’re doing
and how you’re bringing this fishing community together and continuing to grow and be strong. That’s all you. – That looks really good. That just made the store look
that much more professional. And that’s something we
needed in here really badly. That’s ours. That’s ours. – That’s us. – That’s us.
– That’s us. – That’s what we do. (Felecia laughs) – I love it, I love that
it’s not like an age thing. I’ll know that my seven year old will forever use my sleeve as a Kleenex. (laughs)
It’s endearing. – I didn’t really realize it, until Amanda presented it on the website, that we really are the experts
in the area on this stuff. – All right, so I have one more surprise. But I need you to follow me outside. We would love to really see you do events and have things here in your parking lot. So we wanted to do something to make that easier for you to do. – Oh! (cheering) – [Whitney] Holy crap! – That is cool. That is sweet. (people laughing) Deluxe, they brought some
expertise and knowledge to the table for us. We’re the ones who have to finish it and getting it across the goal line. – There’s a lot we gotta get
done and in touch with it, but I definitely see
myself here in 30 years, running the show. This isn’t like a job, this is– – A job that you love. – A job that you love. – Standing under Bluff City’s new tent, I can’t help but think
about all the things that wouldn’t have happened if
it weren’t for the bait shop. Mark wouldn’t have met Felecia. Whitney wouldn’t have found her calling. Butch would be working at some big box, and all of the anglers who
come to fish these waters would be shopping there
instead of gathering here. This is what one small business can do, and it’s why places like Bluff
City are worth fighting for. – I think there’s gonna
be a strong enough legacy to leave for Whitney. I mean, knowin’ that if she
just keeps the momentum goin’… everything I’ve ever achieved
I’ve had to earn myself. I was really not left with
anything from anybody. So this is kind of me trying to do better for my kids than I had. – [Narrator] Lighthouse
Sounds is a recording studio run by a young and talented duo. – We started this together
and we’re in it together. – [Narrator] But an ambitious expansion has them risking it all. – We spent 100 grand total,
probably, in investment, and it could all go to nothing. – [Narrator] Can the Small
Business Revolution team push them over the hump? – Two weeks with no income, kiss of death. – [Narrator] Find out if
they have what it takes to get to the national stage. – [Woman] One, two, three. – Oh wow. – [Narrator] On the next episode of Small Business Revolution Main Street. – We all love small businesses
for their personal service, and nowhere is that more true
than at Bluff City Outdoors. Visit deluxe.com/Bluffcity to learn more about how the Deluxe team used marketing to help
Mark and family showcase their expertise and local
know-how to reel in new customers.

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5 thoughts on “Reeling from Market Crash at ‘Bluff City Outdoors’ | Small Business Revolution – Main Street: S3E6

  1. Thank you so much for choosing our local bait shop. They are great people and it was great to hear their whole story.
    I need to do a better job of supporting them and will do so in the future.
    Thanks again!

    They have a bathroom❓

  2. FYI: Just Googled "Bluff City Outdoors" and the website that came up appears to be the old design, not the slick new one. By intent or accident?

    Also, as a local who has driven by this business many times over the years, I had always thought its outward appearance was rather crusty. Most of the Alton businesses that Deluxe features needed a face-lift, but in my opinion Bluff City's was most needed.

    Alton and the surrounding communities have positive and often unique qualities in great abundance. It's great to see my home town getting such wonderful exposure. Thank you!

  3. Love this show. I’m surprised they didn’t open up at least one window, but I guess it was all needed for displays.

  4. This is such an inspiring movement that we at Whisker Stix LLC can get behind and support. I loved watching this. If theres anything we can do to help support them please just let us know. We would be proud to have our products carried in thier shop!

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