Shopify vs Etsy – Best ECommerce Platform 2019 (Pros+Cons)

– So, you wanna start an online business, but you’re not sure the platform to do so? Well, today, we’re gonna do
the pros and cons of both, and sort out what you’re looking for, and what to get out of both platforms. (calm music) (dripping water) (crackling)
(bubbling) (suction noise) (ethereal chimes) – All right, guys, welcome
back to another video. If you’re not subscribed to the channel, make sure you hit that button below. Today, we’re talking
about Shopify verse Etsy. Let’s first start off
by defining, sort of, what both of these platforms are. So, what is Shopify? Shopify is one of the largest
e-commerce platforms today, and it hosts hundreds of
thousands of businesses in a thriving, little community. Shopify offers a powerful
amount of plugins for entrepreneurs or businesses, ranging from a small startup all the way to large corporations, so it has everything in between. Shopify stores are very customizable, so you can make them look
exactly how you want, and everything is under your control. Now, what is Etsy? So, where Shopify is a large
network of stores and shops, Etsy is more of a community
of artists, designers, and handmade items. So, let’s talk about how
these two platforms differ. We’ll start by naming the differences. So, the domain name, site design, pricing, types of visitors, marketplace rules. So, we’ll talk about domains. Shopify, you’re able to
customize your domain, purchase it, whether it’s
through Shopify itself or another provider, like GoDaddy, but it allows you to
customize exactly your URL and send traffic directly there. If I’m not mistaken, you are
able to pay a premium price to do that on Etsy, have
your own store name, but it will still be an Etsy shop. Where, Shopify, no one
knows exactly what platform you’re running on. In terms of site design,
Shopify allows you to design everything yourself. So, whether you get a developer, or you know how to do it yourself, you’re able to edit everything
from colors to styles, the layout, the buttons, everything. So, where Etsy, it’s
gonna look very similar to the other Etsy stores,
and you’ll not be able to differentiate yourself as well. So, the types of visitors. This is a big deal here. You have to remember that
Shopify, once you build a store, no one is gonna go to it. (laughs) Unless you spend hours
and hours on your SEO, and trying to drive organic traffic, the main part about Shopify is
that you will have to design some sort of marketing
plan to basically drive all that traffic to your website. Etsy, on the other hand,
already has a network of all these buyers that are coming there to look at all these different products. So, Etsy is already a well-known hub, so there’s already traffic going to it. In terms of the marketplace rules, Shopify, you’re basically able
to sell whatever you’re want, where Etsy is more along the
lines of handmade products, and stuff like that. In terms of pricing, the
basic, basic Shopify plan you can get is around just over
$28 US, if I’m not mistaken. I do have a free trial you
guys can take a look at down in my description, if you
do decide to go with Shopify. But the basic Shopify’s about $29 a month, as well as it charges you a
percentage of each purchase. So, for instance, Shopify
will charge, on average, and I’m trying to pull
up the numbers here, around three, two to three
percent per purchase. They will get their transaction fee. So, on the other hand,
Etsy, they don’t charge you a monthly payment, but they do
charge you a transaction fee, which is closer to about
three and a half percent, so a little bit higher than Shopify. So, let’s talk about the look and feel of these different
types of platforms here. So, as mentioned above, all
Etsy stores look the same. They’re all branded with Etsy, and it’s all under the same
sort of URL destination point. For some, this might be a benefit, because you don’t have
to design it yourself, and you can just start selling right away. For those of you that want more freedom, Shopify is the place to
go, because you’re able to design everything,
from start to finish, and there’s a million tutorials
on YouTube, for instance, where you’re able to just follow along, and create a converting website. I might even have a video down below that you guys can follow along with. So, in learning how to sell products on both of these platforms,
Etsy will be easier for you right away. You don’t have to design a website, you can put your products up right away, and they’ll be visible on the marketplace. As long as you’re naming
your products similar to other products that
are selling, for instance, you’ll be able to get
found relatively easy. In terms of Shopify, well,
it’s more complicated. It’s still very easy to set up. Like I mentioned before, you
just need to watch a tutorial, and you’ll be able to set up a store. In terms of Shopify store,
everything comes down to trust. Where, when people go to
Etsy, they’re already trusting that this is a reputable
source, people are on there, and there’s rules and
guidelines basically governing what the sellers are able
to do on the platform. Shopify takes a lot more to
gain that trust through people. You need to have a very clean website, it needs to look professional, and it can’t look like you’re
just trying to spam them with all these apps
that you just loaded in, in trying to get all of their information. In terms of the support on
both of these platforms, they both have a huge community of people who have used these
platforms, as well as asked the same questions you might be as well. So, they have forums that
you’re able to search into, what kind of problems you
have, and find those answers very easily. So, in terms of my pick,
it’s hard to just pick one or the other. I have had both Shopify and Etsy stores, and I use them both to their advantages, and that’s what you
guys have to do as well. So, I’ve made four points for each store, to help it narrow down for you even more. So, choose Shopify over Etsy if, one, you have a lot of inventory. Two, you sell a lot of
different types of products. Three, most of your products are not crafts, vintage or art, and you want your, and four, you want your store to be fully customizable. Choose Etsy over Shopify if,
one, you have a smaller budget, you’re an artist or a craft maker, three, you wanna benefit off
Etsy’s already built up brand and traffic, and four,
you’re not too concerned with customizability. I hope you liked the video, guys, I hope it was easier to narrow down which platform you might be joining. If you did choose Shopify,
there’s a link in the description for a 14-day free trial, and
if you did like this video, It’d mean a lot to me if you
could hit that like button, and subscribe to my channel. Until next time, take care.

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2 thoughts on “Shopify vs Etsy – Best ECommerce Platform 2019 (Pros+Cons)

  1. I hope this video can help you decide between the two platforms. You cant go wrong, just use them to your advantage. Huge thank you for everyone who supports this channel (hit that subscribe button for more awesome content). Cheers Guys.

  2. I have Etsy store with over 16,000 sales. The fees are 5% plus around 4% credit card processing……so total of about 9%. They do bring traffic to you. I built shopify store and got no traffic. What you are saying is true.

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