Small Business Saturday: People Going Digital To Shop Small This Holiday Season | TODAY


>>TODAY THE FOCUS IS ON SHOPPING SMALL. SHOPPING SMALL. JOE LING KENT HAS MORE. JOE LING KENT HAS MORE.>>Reporter: SHOPPERS ARE>>Reporter: SHOPPERS ARE SHIFTING GEARS TO SHOP LOCAL FOR SHIFTING GEARS TO SHOP LOCAL FOR THE NIENLT YEAR ON SMALL THE NIENLT YEAR ON SMALL BUSINESS SATURDAY. BUSINESS SATURDAY. YOU MAY NOT REALIZE, SMALL YOU MAY NOT REALIZE, SMALL BUSINESSES MAKEUP 99% OF BUSINESSES MAKEUP 99% OF EMPLOYERS, AND LIKE BLACK EMPLOYERS, AND LIKE BLACK FRIDAY, THE KEY FOR INDEPENDENT FRIDAY, THE KEY FOR INDEPENDENT BUSINESSES IS ONLINE SHOPPING AS BUSINESSES IS ONLINE SHOPPING AS YOU BROWSE YOUR SMART PHONE AND YOU BROWSE YOUR SMART PHONE AND TABLET. TABLET. PAGE AND CHRIS DIDN’T SET OUT TO PAGE AND CHRIS DIDN’T SET OUT TO BE ENTREPRENEURS. BE ENTREPRENEURS.>>I SET OUT TO MAKE FRAMES FOR>>I SET OUT TO MAKE FRAMES FOR PHOTOS I HAD TAKEN. PHOTOS I HAD TAKEN. BEFORE WE HAD A BUSINESS GOING, BEFORE WE HAD A BUSINESS GOING, A FRIEND OF OURS THAT OWNED A A FRIEND OF OURS THAT OWNED A STORE WAS PLACING ORDERS. STORE WAS PLACING ORDERS.>>Reporter: ORDERS STARTED>>Reporter: ORDERS STARTED ROLLING IN FAST. ROLLING IN FAST.>>PROBABLY NOW DOING 1500 TO>>PROBABLY NOW DOING 1500 TO 2500 PIECES, FRAMES A MONTH. 2500 PIECES, FRAMES A MONTH. STILL SMALL BUSINESS, BUT FEELS STILL SMALL BUSINESS, BUT FEELS BIG TO US. BIG TO US.>>Reporter: SHOPPERS PERUSE THE>>Reporter: SHOPPERS PERUSE THE WORKSHOP AND STUDIO, BUT MOST WORKSHOP AND STUDIO, BUT MOST BUSINESS CALLED ALIBI HAPPENS BUSINESS CALLED ALIBI HAPPENS ONLINE. ONLINE. THEY STARTED USING WEEBLY AND THEY STARTED USING WEEBLY AND SQUARE TO ACCEPT PAYMENTS SQUARE TO ACCEPT PAYMENTS ANYWHERE, ANYTIME, PART OF A ANYWHERE, ANYTIME, PART OF A RAPID GROWING TREND. RAPID GROWING TREND. 32% OF SHOPPERS MADE A MOBILE 32% OF SHOPPERS MADE A MOBILE PURCHASE AND THE NUMBER IS PURCHASE AND THE NUMBER IS RISING FAST. RISING FAST.>>IF I HAVE SQUARE DOWNLOADED>>IF I HAVE SQUARE DOWNLOADED AND WE HAVE PRODUCT ON THE BACK AND WE HAVE PRODUCT ON THE BACK OF THE TRUCK, WE CAN SELL TO OF THE TRUCK, WE CAN SELL TO ANYONE ANYTIME. ANYONE ANYTIME.>>Reporter: JACK DORSEY FOUNDED>>Reporter: JACK DORSEY FOUNDED AND RUNS SQUARE. AND RUNS SQUARE. BEST KNOWN FOR THE WHITE CARD BEST KNOWN FOR THE WHITE CARD READER THAT LET’S THEM SCAN A READER THAT LET’S THEM SCAN A CREDIT CARD. CREDIT CARD. HE WANTS THAT SQUARE TO HE WANTS THAT SQUARE TO DISAPPEAR WITH BUSINESS OWNERS DISAPPEAR WITH BUSINESS OWNERS DOING MORE ON PHONES AND WITH DOING MORE ON PHONES AND WITH SQUARE’S MOBILE SOFTWARE. SQUARE’S MOBILE SOFTWARE.>>SHINLT HAVEOULDN’T HAVE TO CO>>SHINLT HAVEOULDN’T HAVE TO CO AT ALL. AT ALL. FOCUS ATTENTION ON WHO THEY’RE FOCUS ATTENTION ON WHO THEY’RE SERVING AND THE TRANSACTION SERVING AND THE TRANSACTION HAPPENS AND DISAPPEARS. HAPPENS AND DISAPPEARS.>>Reporter: BUSINESSES PAY 6.2%>>Reporter: BUSINESSES PAY 6.2% TO SQUARE. TO SQUARE. THEY SAY IT IS WORTH IT FOR WHAT THEY SAY IT IS WORTH IT FOR WHAT THEY EXPECT TO BE A BUSY SMALL THEY EXPECT TO BE A BUSY SMALL BUSINESS SATURDAY. BUSINESS SATURDAY.>>YOU GO TO SLEEP AND WAKE UP>>YOU GO TO SLEEP AND WAKE UP IN THE MORNING AND REALIZE YOU IN THE MORNING AND REALIZE YOU SOLD A PICTURE FRAME AND IT IS SOLD A PICTURE FRAME AND IT IS GOING TO NEW YORK. GOING TO NEW YORK. I WONDER HOW IN THE WORLD DID I WONDER HOW IN THE WORLD DID SOMEBODY IN NEW YORK FIND US. SOMEBODY IN NEW YORK FIND US. AND IT’S AWESOME. AND IT’S AWESOME.>>Reporter: A GIFT FOR NOT JUST>>Reporter: A GIFT FOR NOT JUST THE SHOPPER BUT THE THE SHOPPER BUT THE ENTREPRENEURS, TOO. ENTREPRENEURS, TOO. NOW, THE ODDS OF SMALL NOW, THE ODDS OF SMALL BUSINESSES LIKE THAT ONE DOING BUSINESSES LIKE THAT ONE DOING WELL TODAY ARE LOOKING GOOD SO WELL TODAY ARE LOOKING GOOD SO FAR. FAR. THIS YEAR RESEARCH SHOWS MORE THIS YEAR RESEARCH SHOWS MORE THAN 80% OF SHOPPERS OUT THERE THAN 80% OF SHOPPERS OUT THERE PLAN TO DO SOME HOLIDAY SPENDING PLAN TO DO SOME HOLIDAY SPENDING AT SMALL STORES, AND RESTAURANTS AT SMALL STORES, AND RESTAURANTS COUNT AS WELL. COUNT AS WELL. YOU CAN DO IT ONLINE OR IN YOU CAN DO IT ONLINE OR IN PERSON. PERSON. GUYS? GUYS?>>SOUNDS GOOD.>>SOUNDS GOOD. I WILL BE AT A SMALL BUSINESS I WILL BE AT A SMALL BUSINESS STREET FAIR LATER WITH MY GIRL STREET FAIR LATER WITH MY GIRL SCOUT TROOPS. SCOUT TROOPS.>>AND YOU FIND CUTE ITEMS YOU

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