Taking Control of Your Bed and Breakfast Business

Hello I’m Yvonne Halling of www.BedandBreakfastCoach.com
and today I’m going to talk about the merging of some of the online travel agents, and how
they’re taking over more and more of the industry, and if this seems like a problem
for you and you’re feeling like they’ve got control of you, then this video will help
you. So, the online travel agencies are joining forces
and why not? They have the same customers, so it makes
sense to them from a business perspective. After all they’re doing a great job for
us, and that’s my point….. they’re doing OUR job, and if we’re relying on them to
bring us guests, then we’re in a dangerous and disadvantaged place. They hold all the cards. One glitch, or hiccup on their part sends
us into a tailspin. Because the truth is, they really don’t
care about you and I. They care about their business and building
their business, and by allowing them to fill our beds for us, we become one of their “suppliers
of beds” rather than a B&B business, and we inadvertently end up building their business
instead of building our own. The cold hard truth is, when we operate like
that, we don’t really have a business at all. No systems, no lead generation, no follow
up, no database=no business. How long do you think it will be before they
begin buying hotels, guest houses and yes, even our bed and breakfast businesses? Then they’ll own the whole “food chain”. But we do have a choice….. We can take control
of our own businesses.We can learn how to do the essential marketing, build a profitable business
and own it. When we do that, we are no longer at the mercy
of those giants. We use them for the services that they provide,
but we don’t dance to their tunes any more. So where do we begin to start doing this? Step 1 – Decide who you want to serve, in
other words, which group of people can you add the most value to with your knowledge,
skills and expertise on your area. Do some keyword research and find out what
those people are searching for online. Step number 2– Armed with your keywords, set up
your website to attract those people, using images and language that they can relate to. Step 3 – Create products and services that
those ideal guests would love to buy, adding value and increasing your profits
Step 4 – Get help with the low value tasks, such as cleaning, laundry, gardening/yard
work so that you can concentrate on attracting those guests with your targetted marketing,
and start building your own database. And then guard that database with your life, it’s
your most precious business asset. Step 5 – Encourage guests to refer you to
their friends and write raving reviews on Trip Advisor for you, and then help them to come back
by making appropriate and specific offers to them on a regular basis. And rinse and repeat! Keep a really close eye on the financials as you go along,
and you’ll soon have built a real business that works on systems, without the OTAs and
that you can sell, even if you never want to. If you like the sound of this kind of business,
then go ahead and click below to register for my next Masterclass where I’ll take you step by step through
these simple but powerful and timeless systems that will have your business humming like
a well-oiled machine. Click on the link below now to register and I’ll
see you there!

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One thought on “Taking Control of Your Bed and Breakfast Business

  1. Register to my next Masterclass: https://www.bedandbreakfastcoach.com/masterclass/

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