The Difference Between Digital Marketing and Traditional Advertising


– I regret tremendously not
spending all my money on Google in 2001 to 2004. When I rewound how I
built my dad’s business, it was because I was handed a full house. It was called Google Day
One, five cents a click. My CAC was 10 cents, my LTV was $8. I didn’t understand. You got your perspective. (audience cheering) I just wanna be happy. Don’t you wanna be happy? Something that’s become very obvious to me only in the last couple of weeks that maybe I’ll pontificate
a little bit here, which is I think the biggest reasons so many people within the marketing landscape
do have disagreements with some of my points of view is because I really don’t think of myself as a marketer, for say. I no question think of myself far more as a business operator who
happens to have a knack or an intuition towards marketing, which has helped me throughout my career, but everything I believe in is predicated on the final
result of what everybody in this room is trying to achieve. I just think that marketing
and communications is an incredible way to get there. Put it right there. Thanks, D-Rock. For a lot of you that don’t
know my career, I was born in the former Soviet Union, I
came to the US and my father grew from being a stock boy
to owning a small liquor store in New Jersey and when I joined
that business, first I fell in love with wine and wine
collecting, which was great because it’s always good if
you like what you’re doing, but I built my dad’s business
from a three to a $60 million business very quickly in the late ’90s without any VC capital,
even without a credit line. When I think about how
remarkable that growth was, it was completely
predicated on practicality, which is really my North Star today. If I had the luxury to sit
and have dinner or breakfast with you one-on-one for four
hours and we actually talked about what you’re trying to
achieve in your business, so much of what I believe in, whether it’s Facebook or
Instagram or content… Text messaging is starting to
really be fascinating to me because in the US and many
other markets for about a decade we haven’t allowed marketing
inside of our text numbers and all of a sudden, I’m seeing
people willing to do that, which you can imagine is
attractive for us marketers and business people. I think the biggest reason
I’m interesting and debating in the marketing landscape
is I’m not a product or a son of Nielsen ratings or
Datalogix or brand lift studies or impressions. If you knew nothing about
marketing and you were a normal business person, you wouldn’t
be attracted to low CPMs. You would be attracted to high
CPMs because it would lead to what you’re trying to achieve. So, I sit in marketing
meetings from major clients around the world, I sit at
conferences, events like this and people pontificate
on data in the middle that has nothing to do with
the end business result. That is my problem. That is why I’m an outlier. That’s why I’m different. I’m not of the machine,
I’m of the business result. It’s really interesting,
by only running businesses for myself my whole life, I only care about long term
branding and marketing. A lot of times, people think about digital as a short term sales funnel. I think of it as reverse. I think Facebook and Instagram
and thank you so much for being a part of this, but
I think that they’re doing not a good job in expressing
how much branding is done in their channels because
the conversion is so obvious for math and sales. When I think about this
room, whatever it may be, the business result that
one’s trying to achieve, I watch so many of your behaviors
globally in overspending for A-list celebrities in Hollywood that don’t have the value they used to and overspending in quant-based
transactional Google and Facebook behavior where
CAC and LTV are the religion and branding is not. I watch a lot of things that
if I bought your business or if I ran it, I wouldn’t
believe in, but everything in the system, everything that
the marketing industry has been built on for the last
half century values things that I just don’t think
are mapping to reality. I’m fresh eyes to this industry. I’ve only been in an
environment where big companies have been part of my
life for the last decade. Prior to that, it was
only entrepreneurship and Silicon Valley. So, it’s been an amazing journey
for me the last half decade in watching what is put on
a pedestal in an environment when you don’t see every
dollar spent where it goes to, what happens when you fall
too deep into just caring about the value of every
dollar in the short term. To be honest, for my DNA,
it’s a bizarro world. An industry that goes to the
South of France to celebrate itself on subjective creative
and uses those awards to justify hundreds of
millions of dollars in spend is fascinating. (audience laughing) It is and the giggles come from a deep understanding of the truth. Here we are in 2019 whether
in the UAE, America, Europe, all over the world, you have
a game of two individuals. You have people who are spending money and it’s not their business
and you have people that are spending money and that’s how they feed their family. And those two people, the
way they spend their money and what they believe in
have never been more opposite than today, and that’s
what I’m fascinated by. The people that are
incentivized of the health of the business in the short
and long term versus the people that are incentivized on
the KPIs within the machine that they have to navigate through. I deploy empathy. I used to judge a lot
of people in this room on paper a decade ago. I thought I was smarter. I know I’m not smarter. I just know that I’m
playing a different game. I’m running a marathon in perpetuity. I put out content to be
historically correct, so I can trade on reputation in a decade,
not on what pays my bills in the short term. So, I have the advantage of the framework that I’ve stumbled into
within this environment, but it doesn’t make it any less true. So, couple things if you leave
with anything, the one word I would leave with if you’re
in here today is volume. The sheer volume of content
that is needed by the businesses in this room is staggering. It’s staggering. If you get your above the line
creative agency to interpret your TV and make a ton more
content for the internet, if you have a digital shop
that does a lot of content, if you do publishing deals where
Conde or Hearst or Refinery or PureWow are giving you content, if you build internal
capabilities for content, if you have all four of
those things humming, you’re still 90% short on
how much content you need in a 2019 world if you
understand how the Googles and Facebooks and Snapchats actually work. If you are a deep practitioner
of the media capabilities of 2019 across the biggest
platforms, which by the way, in this region, have so much
attention, it’s uncomfortable. If you really understand
that, you’ll realize, my God, I need 20,000, 8,000 unique
pieces of content for different psychographic, demographic
individuals and as you all know, even Vayner, which I’m trying
to move in the direction of being the disproportionate
leader in quality and quantity, there’s no
engine in the world right now that’s even remotely close to the needs that we actually have. So, that to me is the big one. That to me is in the
last six months the thing that is absolutely
synthesized, which is my God, if you really did it perfect
and you really spent it every penny the way I did for
my father’s business perfect, you need 20,000 pieces
of meaningful content. For a year, that’s about 19,900
more than most people have. So, that I think will be the debate over the next half decade. How do you have quality content
at scale to take advantage of the grossly underpriced
media capabilities of the YouTubes, the
Snapchats, the Facebooks and the Instagrams over
the next half decade, then consumer behavior will
change either to our hope, the prices become appropriate
like they did on Google search or people’s attention will
move on like it was on MySpace. That I don’t know. I don’t guess. I only trade on the day we live in. What I know is if you
look at the sheer data of what’s happening in
this region specifically, and this is global outside
of mainland China and Russia, if you look at the sheer
actual consumption, not a GRP or an impression, which
is a potential reach, but actual reach… If you just look at
YouTube, Facebook, Instagram and Snapchat, this is
the golden year to market in this region and most people
are not taking advantage of it because either A,
they’ve allocated dollars to traditional places based
on reports of yesterday or B, even if they are,
it’s not successful because they don’t have enough content to fill the pipes of
the media distribution. That to me is what’s going on. – You mentioned about
how much of the content is actually made for utility
or how much was actually made for ourselves, right? – How much is made for
them or for yourselves. I think utility and entertainment
can be made for them. I think that if you look at
a lot of the communications in this room, I’m sure if
you were to self audit, you’d be surprised how
much is self serving. – Exactly, and that’s the
point I wanna come to. There’s a level of awareness
that companies need to have in terms of what they’re
doing inside the organizations for their own ego and how
do you instill something, a culture in an organization,
that they’re actually aware of what they’re doing for
themselves versus for all? – That’s very hard. You do that by whoever runs
the company sets that tone. Every company’s DNA is
predicated on the CEO. Whoever she or he is,
they’re gonna dictate that. So, if she or he are
disproportionately egotistical around subjective creative, the whole organization will go up that. I think that that’s something
outside the pay grade of marketing that is just
absolutely operational throughout the entire world. What is being held up
as a religion internally is fascinating. Knowing who’s in this room,
you’re either mathed out or you’re arged out. There are very few organizations
that have a 50/50 balance. You either have a DNA internally
that disproportionately wants celebrities from
Hollywood and wants a one minute video that feels good or you’re
disproportionately Google and emailed out for CAC
and LTV and I’m fascinated why most organizations haven’t
found that 50/50 balance and understanding how both
matter and then more importantly how do we actually score within that. Creative Scorecard is laughable. It’s human subjectiveness or
reports that are so laughably outdated or finally
awards or finally three or four magazines that say
it’s a good piece of creative. The way we judge is
meanwhile we live in a world where you can put this
creative in a Facebook or a YouTube environment and you can get qualitative feedback at scale and just listen to the customer instead. The problem is most people
start top down, not bottom up. So, you overspend so heavily
on one video that you’re at the mercy of reporting
or Ipsos or ACE testing or all these things that are
just, again, if you don’t know anything about them, like
I didn’t eight years ago and you actually study… First time I ever heard
award winning work leads to business results, which
was like a big debate I heard in the advertising world, I
just had two people on my team in research and strategy
find out where that started. It was funded by agencies. Sounds right. I think those are the themes
of today, no question. – And themes in terms of
risks, we’re seeing this huge disruption across lots
of different industries, Uber, Airbnb, etc., how do
companies try to identify the shifts that are gonna
come, these tectonic shifts that are taking place and
what should they do about it? – Well, I think everybody here should take a very simple stance
like I did a long time ago, which is that the internet
will eliminate the middle. If you actually understand
what the internet does in its most basic form, it
eliminates anybody in the middle that provides no value. That’s the squeeze. So, for me, I think everybody
in this room needs to think about a couple things. If the internet squeezes the middle, that’s how it plays out. Airbnb made so much sense
to me if you think about it. It’s just inventory that exists that the internet
connected two parties to, mo different than Uber, no
different than everything else. Listen, if you’re an airline,
obviously somebody has to then own a plane and that becomes a cog that’s more expensive than other things, but rooms have less costs
involved as we’ve seen play out. And then you start
getting into experiences and other variables,
but you can’t just rely on the utility part of that. You’ve gotta layer it. It’s how I think about what’s
happened with television. It’s the reason I knew that commercials were gonna be in trouble. It’s not that I’m predicting,
it’s every day that you see Netflix and YouTube
consumption numbers go up, that’s a problem for a network television. And then you just live in
common sense, like consuming a commercial during a television program is a very wild rarity in 2019 when we all have mobile devices. I always laugh when people in the US say, but sports commercials are good. Meanwhile, the data’s
very black and white. The biggest spike on social media is during the commercials
of major sporting events because everybody wants to talk about what LeBron or Messi or Tom Brady did. It just feels like one big
game of Inside Baseball where there’s a lot of
financial incentives to hold up a facade that no longer exists and unfortunately for the
biggest brands in the world, the executives making
the financial decisions are not incentivized
to do the right thing. They’re incentivized to follow the scoring that’s been created internally. That’s on the CEO’s head. – Given the shifts that
you’re talking about, explain some of the other
steps that you would take if you were a marketer, given the environment you just painted. – You know, it’s funny. A lot of people razz on me
for my absolute statements, but I think of marketing like poker. If you have the best hand, you go in. I’m a boy and I say a
boy because I was a kid when this happened, I am unbelievably… I regret tremendously not
spending all my money on Google in 2001 to 2004. When I rewound how I
built my dad’s business, it was because I was handed a full house. It was called Google Day
One, five cents a click. My CAC was 10 cents, my LTV was $8. I didn’t understand because I didn’t know. I didn’t have experience yet. I didn’t know how to quantify it. It seemed normal to me. I was digitally a native. This seemed like it made sense. Why wouldn’t everybody do this? And then it went away. And then 2007, 8, 9 happened. So, for me, we’re sitting
in that moment right now. Instagram Story Ads are
so grossly underpriced, it’s almost uncomfortable. Actually, this is amazing. Maha, you in here?
– [Maha] Yes, I’m right here. Well, you know this. In four minutes, in five
days, my follow account on my Gary Vee Arabic page went
from 900 people to 30,000– – [Maha] 700 people. – 700 people to 30,000 because
we found a single piece of content that I converted
into Arabic from a piece of content that is achieving
1.9 cent follows on Instagram. If you understand the friction
to get somebody to follow you based on an impression,
think about how inexpensive I’m getting in front of
every Arabic speaking person that is on Instagram to
get 1.9 cent follows. So, when I found out on a $200
spend that that was working, I just poured all my
money into and by the way, I’m gonna pour all my
money into it in perpetuity cause I wanna extract the
underpriced nature of the media and I figured out how to
create the volume of content that broke through to eventually
get me a 1.9 cent follow because we’ve gotten on
our 30th piece of content, we got there, not on our first. People are making one video
and then putting it on YouTube and Facebook and then
saying, does it work or not? We’re not producing creatively
natively contextually to the platforms that
we’re advertising on. We’re using television
mentality for the internet. It’s remarkably wrong. Not even Vayner and let alone
all the traditional agencies are not in a position to
create the work needed for the realities of the marketplace. – Talk us through a
couple of things there. You mentioned Instagram and
obviously, there’s a shift towards video. Talk us through creating
great content for that and also in an increasingly mobile world, can you build a brand on mobile alone? – Of course you can because
you can build a brand on attention and the sheer
amount of attention on mobile is extraordinary. As a matter of fact, to
me when I look at outdoor and I like outdoor. There was a nice little digital outdoor of me speaking today. I get excited about that, I
like outdoor, but I don’t like outdoor pricing in a world
where while I saw my little outdoor piece, I looked around
the cars on the way here and every single person not driving was looking at their phone. Even the drivers, to your point. I’m a very simple guy. Tell me where the attention
is, tell me what the cost is associated with it. Do I think that’s right? Can I then create creative to
fill it at a low enough cost that I can test seven, 10, 15? This is not A-B testing, this
is A to quadruple Z testing. So, for me, it’s about
producing quality content at a low enough cost. Quality being contextual and empathetic, not high production. Let me say that very slow
cause it’s super important. Quality being contextual
to the distribution and being empathetic. You have to know how to overlay
a sticker or an animated GIF on an Instagram story to
get people’s attention cause that’s native to that
platform, not doing matching luggage of your TVC for a
short form 15 second video for YouTube. That’s what big companies do. – Yeah, talk us through how
companies are getting it wrong. You mentioned there what we can do– – They start with television. You’ve already lost. You make a TVC or a brand
campaign and then you ask somebody whether it’s that agency or
somebody else or internally to cut it down for Facebook
and Instagram and YouTube. You’re already in trouble
for a couple reasons. By nature, brand campaigns
and television are vanilla cause you’re trying to reach
everybody with the reach of that campaign. If you start from the bottom,
you can go after ex-pats from the UK versus ex-pats from the US. As you can imagine, if you know
that that’s who you’re gonna reach, your message is
gonna be slightly different. I’m filming right now
everywhere I go, me and D-Rock. I’m standing outside with
these beautiful views and we’re here a little
early and I’m saying, hey Snapchat, find out
why I’m here at the UAE. I’m literally filming for the distribution just by saying, what’s up
Facebook, as my opening line disproportionately
increases the shareability and earned media because
I made the creative native to the distribution. I didn’t make one video
that’s gonna be super glossy and then try to use everything. Everybody views these
channels as distribution. I view them as contextual
creative platforms. I’m not trying to get
reach that isn’t achieved because I didn’t make content for it. Everybody’s playing in a GRP
and reach world without having a common sense layer over it
of are you actually getting that reach and then number
two, does your content speak to that reach. We didn’t have that with
television, but now I can attack the seven million people in this market in 31 cohorts that matter. Men and women are different. 18 year olds are different
than 49 year olds. Making a million dollars
a year is different than making $40,000 a year. We do not take that
into account in creative because creative costs are too high. The machines for creative
aren’t built for scale. That is the rub in our industry. The media people know this. When I announced our
framework that leads off of what I’m talking about in September where I started my company meeting with, I’m gonna put us out of business
before somebody else does, it was the media people that most liked this creative strategy. The creative people like to
hold onto the political power of making a subjective call,
not letting the market. It’s reactions quant and qual
dictate creative adjustment. So, it’s a very, very
interesting time right now. We have way too many
conversations in the ad world about the media side of things. We are not having the proper conversation of the subconscious bias against
the wrong creative process for this story. (ethnic music)

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100 thoughts on “The Difference Between Digital Marketing and Traditional Advertising

  1. Man like GARY!!! Thank you for being a blessing to this generation… i am glad i get to learn something from every post of our i go through. Thank you

  2. After watching Gary Vee almost everyday for a year and a half, other youtube channels are still wayyyy boring for me. I hardly gain any insights from other channels because Garys content is so deep and dope, other channels just automatically become so shallow. Just stick with GV and youre all set…LOL

  3. literally couldn’t agree more, i started putting out content a year ago mostly about selling on ebay and amazon. then got made fun of a little/ failed my amazon product. this crushed me, deleted 50+ videos. Getting my agency up and running and would LOVE to work with influencers in the future. Putting out daily content throughout 2019, jab jab jab right hook! looking forward to bringing ppl value 🔥🙌🏽

  4. This has weight to it. The insights we all get from Gary and the content his team produces, are brilliant. I’m launching a company early this year and get so inspired and motivated by shit like this. Thanks all.

  5. hey Gary, i need some advice. everyone at school hates me and i made a YouTube to show i don’t care and they keep commenting stuff and i don’t know what to do because I try so hard to make people feel worthy but everyone else just puts me down :/ i watch all of your videos im a huge fan!!

  6. Lol the arabic follows are clickbank countries they get paid to follow. I have ran ad campaigns with these countries on couple pages and have skyrocketed follows and likes but they are very low quality audience unless your brand or business is global. This is no good for my ecommerce clients

  7. Yesterday I saw a missing person’s flyer tacked onto a random tree and thought how it was so ineffective. Traditional advertising is largely inefficient.

  8. https://www.gofundme.com/bhkbtn-homeless-aspiring-forex-trader&rcid=r01-154610248707-93cb405938e84958&pc=ot_co_campmgmt_m

  9. Holy shit!!! As an ad student i found this video hugely informative, terrifying and really exciting. The sands are definitely shifting in the industry.

    I also wonder how emerging tech (like ar/vr) will influence media buying/creative…

    Looks on Garys website for job openings 😛

  10. Reverse engineer the WHOLE concept of advertising/marketing… this will change consumerism FOREVER! Eyeballs will want you, not need you 😉

  11. Gary Vee… you are one of the few inspirations to my youtube career… I would have never started uploading daily on youtube without your advice and motivation and tips!! Thank you for everything because now I am on the road to 1k, all bc of you!

  12. This episode has been sponsored by the word predicate. Gary is like the fat man after a buffet. He consumed so much bullshit that he has to puke it on everybody else. And Gary's only happy when his puke hits everybody.

    Millennials eat is shit up because they're too fucking stupid and don't realize what he's doing. they're on Instagram so of course they're going to be fucking stupid lol. Those not consuming social media tend to be smarter and don't fall for this kind of shit marketing. that's why it's so easy to market to so many stupid people and make money.

  13. opinion/ my perspective: GV literally releases the same video over and over telling "entrepreneurs" what they should/need to be doing, knowing that '99%' of people won't do it and they'll just carry on consuming his videos….can no one else see what's going on here?….#GVgenius

  14. So the 7.5 hr long video this came from was amazing! I watched it to the “tweet” CTA but I had already watched 6 hrs because I kept re playing segments especially this whole post breakfast through the lens segment (4 times).

    Seriously such an an amazing trip. The Facebook CPG had me dying at the rooms laughter and just yeah soo much value.

  15. Great Gary! 🇯🇵 I’m uploading Japanese lessons on YouTube daily. I started Patreon yesterday but unsure how to properly attract people.
    I give so much free Value but how much is enough? I would love to make a living teaching Japanese. Am I trying to go too fast? 💫 ライト / Light

  16. Love Gary V! But as a business owner I’m over the same message over and over, I need tactical or practical info I can use for my business.

  17. Hey Gary, quick question. I’ve been with the same girl for 5 years over the past three I’ve started a business and after 2.5 years its starting to be profitable and I feel like I need to be fully invested in building this. I’ve come from nothing and my parents gave me the opportunity to chose a different lifestyle than them so I want to take full advantage of the time I’ve got. She’s started saying that I can’t separate work from being a 22 year old and that me choosing who I spent time with is wrong. Any advice?

  18. Great video and talk ! Just finished reading Crushing it, and got so many new ideas to implement, its going to be a very busy year. Thank you and HNY 2019!

  19. Great points.I understand that going to the south of france and cheering each other for making subjective creative is bad. How do we determine what will make money when approving creative? I run a small film production , I can not sell a client on 50 different creatives. Sure, I could sell them on different creative for different demographics but would you buy 10 different videos that MIGHT or MIGHT NOT work for one demo when you ran wine library?

  20. I really liked this video. Contextual creative, a-zzzz testing, and more. The challenge I face as a 1 man operation is how to create so much quality content.

  21. how do you decide what is good creative if the client does not have the budget for 10-15 commercials that are all trial and error?

  22. Heyyy Garyy Veee you the mannnn, I just started making youtube gaming videos, every one’s support will be greatly appreciated… Please leave a sub to meee

  23. Last 5 minutes is 100% why I am changing my business. Most don't see that, they are blind, or they are scared to change.

  24. I need ur guidance in this issue pls
    ….how can I be productive and achieve more in my day while I am living in very small tiny house with my family members 11 persons in an apartment with 3 rooms kitchen and bathroom I even sleep in the reception room with my two sisters…I can't do my work or even read books in the reception room bcz they want to watch TV n I bother them if I keep the light on at night the house is very really crowded sometimes I wait untill the whole house ia asleep and go to the kitchen to do my work or write my journal and read books but most of the time I feel frustrated and down bcz I can manage to do tt all the time when I come home from work tired since always I set an alarm at 2 in the morning I stay up since then ..I can't also move from the house cz in my society girls can't live by their own I can leave the house when I get married I want to better my life my financial state n I need to improve myself by reading learning but I can't bz the house is small I'm not at ease 😭😭

  25. Almost everyone of us have faced hardships in life. But the only positive aspect that should be admired is: we still are struggling for our survival.
    Hats off to all of you who are reading this comment.

  26. Stop saying digital vs traditional. Marketing is marketing. And it’s not just the communications bit. What about the research? Meeting customer needs. Targeting? Product?

  27. this shit was dope as fuck. obsessed dedication. sacrificing for it. losing yourself in it. letting go of everything else. i can relate. one thing i disagree with gary v about is that it seems social media is fake as fuck. i notice the whole internet is CURATED, meaning no one has access to the whole internet anymore. there are algorithms that decide which %10 of the internet they want to show you, and also which %10 has of your audience will see your post. also, youtube has been caught selectively enforcing their rules as well as altering view counts. for a person trying to break through using the internet, as gary v suggests, it is pretty much impossible at this point. remember, this man already made it big outside the internet first, then got online and started telling everyone how they should be using the internet to be successful. another problem i have is that spending all this time on the internet is literally rewiring our brains. i dont want to spend 18 hours a day on ig, youtube, websites, all this shit, just so i can find out my success is based on platforms i dont even own and that i can be throttled on or banned from at the owners discretion and without reason or reimbursement. am i the only one who feels this way? am i the only one that sees the only thing that really blows on social is tits & ass and rappers engaging in gimmicks? how many women seriously want to take pics of their tits & ass everyday for life? how many real artists want to engage in gimmicks everyday? and dont tell me im being negative. its not negative to see that a car with no wheels wont drive. it seems you still have to sell your soul to be successful, now you just have to sell it to the new devil- artificial intelligence.

  28. Gary V you’re the man! You’ve inspired me to start my own YouTube channel and to have the confidence to do so. So far in one month I’ve been able to get over ten thousand views and over 250,00 minutes watched. Please help critique or give suggestions for my channel it would be greatly appreciated. Thanks again Gary! Here’s a link if you guys are interested. https://www.youtube.com/channel/UCIlRqJHOTd1CkM-FEjII75g?sub_confirmation=1

  29. Lol… every comment here is people kissing Gary's ass, meanwhile Gary is just a motivational speaker. He literally just made some lucky investments with his dad's money, he didn't start a business from zero.
    It's funny how many people think listening to him ramble about content will benefit them more than learning about business, advertising, management, and taxes.

  30. Single most important video made by #AskGaryVee – No one would understand what he really means & could never really grasp the total reality that he is saying…

  31. Administrators & HR are in control of "Creativity" & they have none… #AskGaryVee – Then we need to build & DOMINATE the market in every state…

  32. We created technologies for our world to showcase, but we showcase the world like it's the problem of our new age. I'm glad Gary is here to make you realize it's time to change that rotten mindset.

  33. I just came here for first time from Alpha M recommendation of Gary Vee channel. I am surprised how incoherent Gary is. I'm a fan of Jordan Peterson's precise style of speech. But I cant understand a thing Gary is saying. Not only it is cryptic but all over the place and so incoherent.. There are no concrete ideas in his speech.. even Elon Musk who is awkward speaker makes far more sense . :/

  34. I hate advertising and marketing. I wish I could just make my content and not have to promote it. Sadly, that’s not the way the world works ) :

  35. Hi Gary, wanted to share an article. https://www.zerohedge.com/news/2018-12-27/everything-fake-ex-reddit-ceo-confirms-internet-traffic-metrics-are-bullshit

  36. what does Gary mean by the industry goes to the south of France to celebrate itself of subjective creative and uses those award to justify millions of dollars in spending? Someone explain pls?

  37. 💻🗺🏡Gain skills and work experience remotely with our Awesome Team! Check out the project here: fluid7.co.uk/the-experience

  38. he gets really hot starting with minute 3 – very good – branding is much better than the cheap thrills

  39. Ok so have I got this right? – You need to have endless amount of content on your platforms, and different type of content for different types of platforms, and then use parts of that different content for ads on the specific platform you created it for to bring more followers and engagement? …..I am quite confused. He also says about how cheap Instagram stories are, well how can you define it as cheap, what is the cost based on? I need to learn digital marketing, but there is so much stuff out there my head cant handle it. Then Google ads and PPC and targeting and demographics and on and on, So confused. Any advice anyone how I can simply this stuff so I can learn?

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