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6 thoughts on “The Principles of B2B Marketing

  1. Awesomely refreshing content! Regarding the rational vs emotional advertising discussion, one thing missed out on is how emotional advertising disappears when lower level execs(when they are the ad viewers) have to communicate value to multiple stakeholders, i.e. rational msging is required in this case. emotional advertising works better for top level decision makers.

  2. Hi guys! We run a digital marketing agency in the UK, if there's any chance you could engage with our recent video and maybe even subscribe that would be great. Videos all about how to digitally market your business will be coming soon! Thank you 📝😀

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  4. how should a small app development agency grow awareness about the service they offer? Is LinkedIn paid ads a good way to bring awareness and leads. What should be the goal of the ads to begin with

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