The Response To Bob Duffy’s Charge To ROC Businesses, The New Web TV Show “Rochester Live” & More


(HELENE) COMING UP ON NEED TO KNOW…WHO CAN
HELP END THE CYCLE OF POVERTY IN ROCHESTER? ACCORDING TO BOB DUFFY, AREA BUSINESSES CAN
PLAY A KEY ROLE. HE JOINS US TO EXPLAIN HIS CHARGE TO ROCHESTER COMPANIES THAT SOME SAY
IS DOABLE AND CAN WORK. ALSO ON THE SHOW, AS THE LANDSCAPE OF LATE-NIGHT
TELEVISION IS CHANGING, A ROCHESTER COMEDIC VARIETY SHOW OFFERS A NEW OPTION FOR VIEWERS
ON THE WEB. AND THE WHIMSICAL WORK OF ARTIST CORDELL CORDARO.
HE GIVES US AN INSIDE LOOK AT HIS APPROACH TO PAINTING AND HIS TAKE ON THE BUSINESS OF
ART. IT’S ALL COMING UP RIGHT NOW ON NEED TO KNOW.
(MUSIC) (HELENE) HE’S ONLY BEEN IN HIS NEW POST
AS PRESIDENT AND CEO OF ROCHESTER BUSINESS ALLIANCE FOR A LITTLE OVER FOUR MONTHS NOW.
BUT IT SEEMS FORMER ROCHESTER MAYOR AND LIEUTENANT GOVERNOR OF NEW YORK, BOB DUFFY, HAS BEEN
BUSY. HIS MOST RECENT EFFORT IS BEING HAILED BY SOME AS A MOVE THAT WON’T ONLY HELP BREAK
MISCONCEPTIONS, BUT COULD ALSO HELP BREAK THE CYCLE OF POVERTY IN ROCHESTER. HE’S
CALLING ON THE RBA’S MEMBERS TO FILL OPEN POSITIONS WITHIN THEIR BUSINESSES WITH AT
LEAST ONE PERSON LIVING IN POVERTY. JOINING ME NOW TO DISCUSS WHY HE BELIEVES THIS COULD
WORK, WHAT IT INVOLVES, AND OTHER PROJECTS ON HIS RADAR IS BOB DUFFY. AND IT’S GREAT
TO HAVE YOU ON THE PROGRAM… (DUFFY) IT’S GREAT TO BE HERE. THANK YOU.
(HELENE) SO I KNOW THAT THERE ARE VIEWERS THINKING AND SAYING RIGHT NOW, “OH MY GOSH.
IT’S BEEN A LONG TIME SINCE WE’VE SEEN BOB DUFFY ON NEED TO KNOW.” SO JUST TO BEGIN
I’D LIKE TO HAVE YOU BRIEFLY SHARE HOW IS THE TRANSITION GOING FOR YOU FROM LIFE IN
POLITICS TO LIFE AS LEADER OF THE RBA? IS IT A NATURAL FIT?
(DUFFY) THE TRANSITION HAS BEEN GREAT. I’M HOME. I’M SLEEPING AT HOME AT NIGHT. I HAVE
HAD A CHANCE TO MEET AND WORK WITH GREAT PEOPLE OVER THE PAST FOUR YEARS WITH THE GOVERNOR
AND HAVE ESTABLISHED GREAT RELATIONSHIPS, BUT IT’S GREAT TO BE HOME. THERE’S SO
MANY WONDERFUL THINGS GOING ON IN ROCHESTER AND THIS REGION RIGHT NOW AND IT’S GREAT
TO BE A PART OF THOSE. SO I HAVE DIED AND GONE TO HEAVEN.
(HELENE) WELL VERY GOOD. WELL I KNOW THAT OR I UNDERSTAND WHEN YOU WERE MAKING THE TRANSITION
TO THE ROCHESTER BUSINESS ALLIANCE YOU IMMEDIATELY BEGAN THE PROCESS OF MEETING WITH MEMBERS
OF THE RBA—WE’RE TALKING ABOUT 2,000 MEMBERS—AND YOU WANTED TO LISTEN AND LEARN. AND I’M
CURIOUS TO KNOW, DID YOU DISCOVER ANYTHING THROUGH THAT PROCESS THAT CONTRIBUTED TO THE
ONE LAUNCH EFFORT WITH THE RBA—WHICH I MENTION IN THE INTRO TO THIS SEGMENT—AND THE REQUESTS
MADE FOR BUSINESSES TO HIRE AT LEAST ONE PERSON LIVING IN POVERTY?
(DUFFY) YES. THAT’S A GREAT QUESTION. I’VE MET WITH EVERY BOARD MEMBER, I MEET WITH MEMBERS
CONSISTENTLY—ALL OF OUR EMPLOYEES—AND THE THEME DID COME UP ON SEVERAL OCCASIONS.
WHAT CAN THE BUSINESS COMMUNITY DO TO REALLY HELP THIS ISSUE OF POVERTY IN ROCHESTER? AND
CERTAINLY THERE ARE THINGS WE CAN DO. SO THAT WAS IN ESSENCE THE GENESIS OF STARTING THIS
ONE JOB EFFORT, ASKING EACH RBA MEMBER IF THEY COULD FIND THIS ONE JOB, ONE POSITION
THAT WE COULD END UP FILLING WITH A MAN OR WOMAN WHO IS UNDER THE LEVEL OF POVERTY AT
THIS POINT AND GIVE THEM A CHANCE TO BREAK THAT CYCLE.
(HELENE) AND THERE ARE, I UNDERSTAND, A LOT OF BUSINESSES IN THE AREA WILL SAY, “WE
HAVE OPEN POSITIONS BUT WE CAN’T NECESSARILY FIND THE RIGHT CANDIDATES FOR THIS JOB.”
AND THERE’S THIS SKILLS GAP AND I WANT TO KNOW, WHAT SKILLS GAP IS MOST RELEVANT IN
THE ROCHESTER AREA AND CAN THIS ONE JOB LAUNCH HELP TO FILL THAT GAP?
(DUFFY) IF I WERE TO LOOK AT WHY WE ARE IN THE SITUATION WE ARE TODAY WITH POVERTY, I
THINK WE HAVE TO LOOK AT EDUCATION, THE OUTCOMES OF EDUCATION, AND IF WE GRADUATE LESS THAN
HALF OUR KIDS EVERY YEAR FROM OUR CITY SCHOOL DISTRICT. IF YOU DO THE MATH OVER FIVE, TEN,
FIFTEEN, TWENTY, THIRTY YEARS IT GIVES YOU A SENSE OF WHERE WE’RE AT. IF YOU DON’T
GRADUATE FROM HIGH SCHOOL, YOU HAVE A VERY POOR CHANCE OF EVER SURVIVING ECONOMICALLY
AND REALLY THRIVING IN THIS COMMUNITY. SO I THINK EDUCATION IS A CORNERSTONE. THAT’S
PROBABLY ONE OF THE BIGGEST ISSUES THAT WE FACE. NEXT, MANUFACTURING HAS CHANGED. IT’S
NO LONGER PUTTING A SCREW INTO A CAMERA. IN ROCHESTER IT IS A HIGHLY SOPHISTICATED, HIGHLY
TECHNOLOGICAL ENTERPRISE WHERE YOU NEED A HIGH SCHOOL EDUCATION BUT ALSO PROBABLY A
YEAR OR TWO YEARS OF TRAINING, MAYBE AN ASSOCIATE’S DEGREE THROUGH MCC OR FLCC. BUT REALLY TO
BE TRAINED SPECIFICALLY FOR THOSE POSITIONS AND THOSE ARE THE HARDEST ONES FOR COMPANIES
TO FILL AT THIS TIME AND YOU’RE ABSOLUTELY RIGHT. IT’S NOT A LACK OF JOBS. WE HAVE
HELP WANTED SIGNS EVERYWHERE. IT’S MATCHING UP PEOPLE TO FILL THOSE JOBS.
(HELENE) IS THERE A PROGRAM THAT EXISTS RIGHT NOW—YOU MENTIONED MCC—THAT IS TACKLING
THE EDUCATION AND THE WORKFORCE DEVELOPMENT THAT YOU THINK IS PROMISING? WE OFTEN HEAR
PEOPLE SAY, “WELL ROCHESTER HAS THE RESOURCES.” NO, WE HAVE THE RESOURCES HERE BUT HOW CAN
WE BETTER MAKE USE OF THOSE RESOURCES? (DUFFY) WHEN I GREW UP, EDISON TECH PRODUCED
A TREMENDOUS AMOUNT OF SKILLED WORKERS IN THIS AREA. THE OLD EDISON TECH ON CLIFFORD
AVENUE. I THINK ONE OF THE ISSUES WE HAVE HERE IS A CULTURE OF MAYBE REINFORCING TO
KIDS GO ON TO COLLEGE, GET A WHITE COLLAR JOB AND EVERYBODY WANTS TO BE A CEO, BUT THEY
DON’T WANT TO END UP MAYBE PURSUING CERTAIN TRADES, CERTAIN PROFESSIONS THAT WOULD BE
TO ME VERY LUCRATIVE, JOBS THAT START OFF PAYING $40- OR $50,000 A YEAR. WE HAVE MONROE
COMMUNITY COLLEGE, I GIVE KUDOS TO ANNE KRESS. WE HAVE FLCC: FINGER LAKES COMMUNITY COLLEGE.
BARBARA RISSER’S A PRESIDENT THERE. I THINK OUR COMMUNITY COLLEGES ARE DOING A GREAT JOB.
WE HAVE A WORKFORCE DEVELOPMENT GROUP. I’M GOING TO GIVE DANNY WEGMAN AND PAUL SPERANZA
FROM WEGMANS AND THEIR TEAM GREAT CREDIT FOR REALLY LEADING THE EFFORT. I THINK THE OPPORTUNITIES
ARE THERE. I THINK THE KEY ISSUE IS GETTING THESE YOUNG MEN AND WOMEN INTO THOSE POSITIONS,
GETTING THEM THROUGH AND GETTING THEM PLACED IN THE JOBS.
(HELENE) WELL JAMES NORMAN, PRESIDENT AND CEO OF ACTION FOR A BETTER COMMUNITY, WAS
QUOTED IN THE DEMOCRAT AND CHRONICLE AS SAYING, “THIS TYPE OF COMMITMENT IS OVERDUE FROM
SOMEONE IN” YOUR POSITION, AND HE CALLED YOUR PLAN A COMMENDABLE “GESTURE THAT COULD
DISPEL… MYTHS ABOUT HIRING PEOPLE IN POVERTY.” THIS IDEA OR MISCONCEPTION THAT THEY DON’T
WANT TO WORK. AND THAT BEING SAID, HOW ARE BUSINESSES RESPONDING TO YOUR REQUEST? AND
IS YOUR REQUEST AS SIMPLE AS IT SOUNDS? (DUFFY) WELL IT’S A SIMPLE REQUEST. WE HAVE
HUNDREDS OF MEMBERS IN THE RBA. AND IF YOU LOOK AT THE MSA OF THE FINGER LAKES REGION,
THERE ARE LITERALLY 38,000 BUSINESSES AT MSA. ASKING FOR ONE JOB—IN MANY CASES THOSE JOBS
ALREADY EXIST—HAS BEEN PRETTY EASY. I’M GETTING DELUGED WITH EMAILS AND CALLS NOW.
ACTUALLY I MET WITH JAMES NORMAN, HILDA ROSARIO ESCHER YESTERDAY. I MET WITH ALSO LEADERS
OF THE URBAN LEAGUE AND TODD BAXTER FROM THE VETERANS OUTREACH CENTER. WE SHARED I THINK
FIVE PAGES OF JOB DESCRIPTIONS AND ASKING THOSE LEADERS TO GO BACK AND SEND US SOME
POTENTIAL APPLICANTS TO FILL THOSE JOBS. I WANT TO GIVE CREDIT TO ANDY GALLINA FROM GALLINA
DEVELOPMENT, WHO REQUESTED THREE LABORERS. WE WERE ABLE TO FILL THOSE POSITIONS. WE HAVE
THREE PEOPLE WORKING RIGHT NOW FOR GALLINA DEVELOPMENT. THEY’RE LABOR POSITIONS BUT
IT IS A START. SO WE ARE ORGANIZING THE PROCESS AS WE GO ALONG. I THINK THE RESPONSE HAS BEEN
TERRIFIC; IT’S GOING TO ONLY KEEP BUILDING. AND YOUR POINT ABOUT PEOPLE IN POVERTY. I
MEAN, I GREW UP HERE. I THINK IN MY FIRST TWO CAREERS I HAVE HAD A SNAPSHOT AND A BIRD’S
EYE VIEW OF PEOPLE IN THIS COMMUNITY, AND THERE ARE SO MANY PEOPLE THAT WANT TO WORK,
THAT WANT THE OPPORTUNITIES AND MAYBE IMPEDIMENTS LIKE TRANSPORTATION, EDUCATION, SKILLS. OUR
JOB IS TO HELP GET THOSE AND FILL THOSE GAPS BECAUSE OUT THERE ARE—I HAPPEN TO THINK—IS
AN INCREDIBLE POOL OF WORKERS THAT WE CAN BRING HERE. AND ONE POINT I WANT TO MAKE DURING
MY MANY TOURS AS HEAD OF THE RBA, THERE’S A COMPANY IN THIS REGION WHO HAS A FOOTPRINT
ACROSS THE GLOBE. THEY HAVE A LARGE COMPANY, HUNDREDS OF EMPLOYEES HERE IN ROCHESTER. THEY
HAD TO SEND TO MONTERREY, MEXICO TO BRING TALENT TO THEIR MANUFACTURING FLOOR BECAUSE
THEY COULD NOT GET THAT TALENT HERE. AND THE COMPANY MANAGER SAID MONTERREY, MEXICO DOES
A BETTER JOB PREPARING ITS WORKFORCE FOR THESE TYPES OF JOBS THAN WE DO, AND I HAVE TO SAY
THAT WAS A HUGE WAKEUP CALL FOR ME AND FOR US.
(HELENE) WHEN AND HOW WILL YOU KNOW IF THIS PLAN IS SUCCESSFUL? AND WILL YOU IN SOME WAY
INFORM THE PUBLIC AS TO THE RESULTS? (DUFFY) WELL I BELIEVE IN MEASURING SUCCESS
AND MEASURING PROGRESS. HERE’S MY POINT: THIS IS NOT A PERFECT SOLUTION. THIS IS NOT
GOING TO CHANGE THE CYCLE OF POVERTY BUT I THINK IF WE ALL DO SOMETHING, MANY HANDS MAKE
LIGHT WORK. AND THIS IS JUST A VERY SIMPLE STEP, AND IT REALLY SHOWS THE BUSINESS COMMUNITY—AND
I’LL SPEAK FOR THE RBA—HAVE BEEN TREMENDOUS. I WORK FOR A GREAT BOARD. DANNY WEGMAN IS
ON THAT BOARD, JOEL SELIGMAN, AND SO MANY OTHER CEO’S. PEOPLE WANT TO HELP. I THINK
SOMETIMES BUSINESS IS FRUSTRATED WITH THE LACK OF A FLOW OF GOOD WORKERS AT OUR COMPANIES.
ON THE OTHER HAND WE HAVE TO DO A MUCH BETTER JOB IN EDUCATION, A MUCH BETTER JOB IN PREPARING
PEOPLE FOR THE WORKFORCE. BUT I DO THINK IT WILL WORK. EVERY PERSON WE CAN GET OUT OF
POVERTY INTO A JOB OR HE OR SHE COULD MAKE ENOUGH MONEY TO SUSTAIN THEMSELVES, BUY A
HOME, A CAR, SUPPORT THEIR FAMILIES, IT’S A GOOD THING. WE JUST DON’T WANT TO PLACE
THEM, WE WANT TO GET THEM INTO A POSITION WHERE THEY WILL STAY IN THAT POSITION AND
THRIVE. (HELENE) I’M GOING TO SWITCH GEARS JUST
A LITTLE BIT. IT’S MAY SO IT’S INTERNATIONAL TRADE MONTH. AND EARLIER THIS WEEK SENATE
DEMOCRATS BLOCKED PRESIDENT OBAMA’S KEY TRADE BILL KNOWN AS A TPA, AND THIS IS THE
TRADE PERMISSION AUTHORITY WHICH THE RBA STRONGLY SUPPORTS. AND THE BILL WOULD ESSENTIALLY CLEAR
THE WAY FOR TWO MAJOR TRADE AGREEMENTS TO TAKE PLACE. AND YOU WROTE A PIECE IN THE D&C
EXPRESSING YOUR SUPPORT OF THE TPA. YOU SAID, “WITHOUT IT, OUR STANDARD OF LIVING AND
OUR STANDING IN THE WORLD WILL SUFFER.” AND TRADE CAN BE A COMPLICATED SUBJECT TO
NAVIGATE, SO FOR PEOPLE WHO DON’T HAVE A SENSE OF THE ROLE THAT INTERNATIONAL TRADE
PLAYS IN ROCHESTER, THE ECONOMY, HOW WOULD YOU EXPLAIN THAT?
(DUFFY) WELL I WOULD SAY FOR THOSE WHO OPPOSE IT HOP IN A CAR WITH ME, LET’S GO TO GLEASON
WORKS AND MANY COMPANIES IN THIS AREA THAT EXPORT PRODUCTS EVERYDAY OVERSEAS. ROCHESTER
FAMILIES ARE LIVING AND SURVIVING AND SUPPORTING THEMSELVES IN MANY CASES BASED ON OUR EXPORT
STRENGTH. OUTSIDE OF NEW YORK CITY WE ARE THE NUMBER TWO EXPORT LOCATION IN NEW YORK
STATE, ONE OF THE TOP EXPORT LOCATIONS OF ANYWHERE IN THE COUNTRY. TRADE OPPORTUNITIES
OPEN UP JOBS. AND SOMETIMES THERE MAY BE REASONS FOR OPPOSING IT. IN THIS PARTICULAR CASE I
HAVE A GOOD FRIEND IN THE WHITE HOUSE WHO HAD CONTACTED ME, LET ME KNOW WHAT WAS HAPPENING,
AND I CHECKED OUR CHAMBERS OF COMMERCE. WE ALL SUPPORT THAT, THE BUSINESS COMMUNITY SUPPORT
THIS BECAUSE TRADE IT OPENS UP DOORS AND AVENUES FOR CUSTOMERS. IF GLEASON WORKS CAN OPEN UP
NEW MARKETS IN CHINA OR ANYWHERE—AND THIS IS A TRANS-PACIFIC PARTNERSHIP—CHINA, JAPAN,
ASIAN, INDONESIA—IF THEY’RE OPENING UP NEW MARKETS FOR THEIR PRODUCTS THEN ROCHESTER’S
GOING TO THRIVE. THE MONEY COMES BACK HERE, WORKERS ARE HERE PRODUCING THOSE PRODUCTS,
IT IS A WIN-WIN. SO I FULLY SUPPORT THE TRADE AND THERE HAS TO BE CERTAINLY REGULATIONS
AND OVERSIGHT ENSURING THAT WHAT WE SAY WE DO, WE DO. BUT SOMETIMES—IT DOES NOT “DISPLACE”
AMERICAN WORKERS LIKE SOME WOULD SAVE ANYTHING. I CAN SPEAK FROM MY EXPERIENCE HERE WITH RBA
MEMBERS. IT ENHANCES OUR ECONOMIC VIABILITY HERE IN ROCHESTER. IT ENHANCES JOBS HERE IN
ROCHESTER. AND HERE’S WHAT GOES BACK TO ONE OF MY POINTS: I DON’T THINK PEOPLE EVEN
HERE IN ROCHESTER REALIZE WHAT A BIG EXPORT LOCATION WE ARE. TRADE MEANS JOBS, IT MEANS
MONEY COMING BACK HERE. AS AN RBA ORGANIZATION, AS A CHAMBER OF COMMERCE WE SUPPORT IT.
(HELENE) AND JUST I WANT TO MENTION THIS, IN THE COMING WEEKS WE’LL BE DISCUSSING
THE ROLE OF INTERNATIONAL SISTER CITIES—ROCHESTER HAS TWELVE—AND THE IMPACT OF THESE PARTNERS
ON OUR REGION. AND I READ AN INTERESTING ARTICLE THAT SAID YOU KNOW TRADITIONALLY THESE RELATIONSHIPS
WERE CREATED TO FACILITATE AND EXPAND CULTURE AND EDUCATION OPPORTUNITIES AND THAT SORT
OF A THING BUT IT SAID IN TODAYS CLIMATE THERE’S A NEED FOR THESE CITIES TO EXPAND THESE TYPES
OF RELATIONSHIPS AND PARTNERSHIPS FOR ECONOMIC DEVELOPMENT AND AS FORMER MAYOR I WANTED TO
GET YOUR TAKE ON THAT AND SEE WHAT YOUR THOUGHTS WERE.
(DUFFY) COULD NOT AGREE MORE I VISITED RENNES FRANCE AND ALSO WATERFORD IRELAND IN WATERFORD
WE HAVE A BAUSCH AND LOMB PLANT ON SITE THERE GOING BACK TO MY TIME IN CITY HALL I SUPPORTED
THIS AS WELL IT IS GREAT TO HAVE THE RELATIONSHIPS AND THE DINNERS AND ALL THE FESTIVITIES AND
THE GIFTS AND THE TOURS IT’S MORE IMPORTANT TO MAKE ECONOMIC CONNECTIONS BETWEEN THESE
SISTER CITIES AND THIS REALLY GIVES ROCHESTER AND INTERNATIONAL REACH AND FOOTPRINT AND
I THINK EVERYBODY ON BOTH SIDES WANTS TO MAKE THIS HAPPEN I THINK THE GOAL IS HOW DO WE
MAKE IT HAPPEN IT’S MAKING THOSE CONNECTING POINTS SO THAT IS ONE THING AND I’LL SAY
BEFORE I FINISH HERE I’M ALSO DOING THE SAME THING AROUND NEW YORK STATE I’M HOSTING
A MEETING VERY SOON THAT WILL BRING LEADERS FROM REGIONS FROM ALL AROUND THE STATE LOOKING
FOR WAYS HOW CAN WE CONNECT ROCHESTER COMPANIES WITH COMPANIES IN SYRACUSE BUFFALO LONG ISLAND
NEW YORK CITY AND NORTH COUNTRY AND SOUTHERN TIER A LOT OF THE GREATEST OPPORTUNITIES THAT
WE HAVE ARE NOT ONLY ABROAD WITH SISTER CITIES BUT THEY ARE RIGHT HERE IN OUR OWN REGION
AND STATE AND WE JUST SOMETIMES DON’T CONNECT THOSE DOTS SO I AGREE ONE HUNDRED PERCENT
WITH THE SISTER CITY OPPORTUNITIES AND ROCHESTER AND MAYOR WARREN ARE REALLY WELL POSED TO
TAKE ADVANTAGE OF THAT. (HELENE) BOB DUFFY, PRESIDENT AND CEO OF ROCHESTER
BUSINESS ALLIANCE…THANK YOU FOR YOUR TIME TODAY. I LOOK FORWARD TO HAVING YOU JOIN ME
AGAIN ON THE PROGRAM IN THE NEAR-FUTURE. THE LATE-NIGHT TELEVISION CLIMATE IS CERTAINLY
IN THE MIDST OF CHANGE. FANS ARE ADJUSTING TO THE ABSENCE OF SOME OF THEIR FAVORITE HOSTS.
CHELSEA HANDLER AND CRAIG FERGUSON HAVE ALREADY TAKEN THEIR LAST BOW. AND IT’S THE COUNTDOWN
RIGHT NOW TO THE FINAL EPISODE FOR DAVID LETTERMAN OF “THE LATE SHOW.” JON STEWART SAYS ADIOS
TO “THE DAILY SHOW” IN AUGUST. IN THE MIDST OF ALL THESE CHANGES, THERE HAPPENS
TO BE A LOCAL COMEDIC VARIETY SHOW WHICH APPEARS TO BE A SPIN-OFF OF SORTS OF LATE-NIGHT TELEVISION.
BUT THIS SHOW IS ON THE WEB AND THE GUESTS ARE ALL FROM ROCHESTER. THE ONLINE PROGRAM
IS CALLED: “ROCHESTER LIVE.” TAKE A LOOK… (VO) IT’S ROCHESTER LIVE. WELCOME TO THE
SHOW! ON TODAY’S SHOW FROM CHANNEL EIGHT NEWS, NATASHA ALFORD.
(BAND) WELCOME TO THE SHOW! (VO) AND YOUR HOST, RON FERRARA.
(RON) HELLO EVERYBODY. HELLO. THANK YOU, THANK YOU. OH, COME ON. TOO MUCH. THANK YOU FOR
COMING. APPRECIATE IT. WELCOME BACK TO ANOTHER EPISODE OF ROCHESTER LIVE. WE’RE EXCITED
TO BE HERE BACK FOR OUR SECOND EPISODE. NOW HERE WITH ME, AS ALWAYS, MIKE SCIPIONE AND
THE GENESSEE RIVER BOYS. HOW’S IT GOING BOYS? LET’S GET THIS STARTED. THERE’S
A LOT BUGGING ME, A LOT GOING ON RIGHT NOW. YEAH, YOU COULD EVEN SAY THERE’S A LOT RON
MY NERVES. WE’RE GOING TO TAKE A LOOK AT WHAT’S RON MY NERVES. YOU KNOW WHAT’S
RON MY NERVES RIGHT NOW? THE COLD. IT’S FREEZING OUTSIDE. YOU CAN SEE YOUR BREATH
INDOORS. IT’S RIDICULOUS. YOU’VE SEEN HER ON CHANNEL EIGHT HERE SHE IS NATASHA ALFORD
THANK YOU SO MUCH FOR COMING. PLEASE HAVE A SEAT. WELCOME. WELCOME TO THE SHOW. EVERYONE
KNOWS YOU FROM CHANNEL EIGHT WHERE THOUSANDS OF PEOPLE SEE YOU, BUT THIS IS THE INTERNET
WHERE MILLIONS OF PEOPLE WATCH SO WELCOME TO THE BIG LEAGUES.
(HELENE) JOINING ME TO DISCUSS THE CONCEPT OF ROCHESTER LIVE, HOW IT’S BEING RECEIVED
IN OUR AREA AND HOW THE WEB HAS THE ABILITY TO GROW THIS TYPE OF PROGRAMMING BEYOND OUR
COMMUNITY, I’M JOINED BY ROCHESTER LIVE HOST RON FERRARA AND JOURNALIST LEAH STACY
WHO ALSO SERVES AS A PROFESSOR COMMUNICATIONS AND MEDIA AT NAZARETH COLLEGE. THANK YOU BOTH
FOR BEING HERE… RON JUST TO BEGIN I HAVE TO ASK ABOUT THE
CONCEPT OF ROCHESTER LIVE AND HOW IT DEVELOPED YOU CALL IT THIS ORGANICALLY GROWN SHOW WITH
THE FINEST HAND PICKED GUESTS AND ETHICALLY SOURCED JOKES SO TELL US A LITTLE BIT ABOUT
WHY YOU THOUGHT THIS WOULD BE A GOOD FIT FOR ROCHESTER?
(RON) YOU KNOW THERE’S SO MANY INTERESTING THINGS GOING ON IN ROCHESTER AND SO MANY COOL
PEOPLE THAT ARE OUT THERE AND THERE REALLY ISN’T A PROGRAM LIKE IT AT LEAST NOT IN
A COMEDIC CAPACITY NOT THAT WE’RE SUPER FUNNY BUT IT’S NICE TO PUT A SARCASTIC SPIN
ON THINGS AND SAY THINGS THAT PEOPLE AREN’T USUALLY ALLOWED TO SAY ON TV.
(HELENE) IN WATCHING YOUR PREVIOUS EPISODES YOU PLAY YOUR ROLE AS HOST VERY STRAIGHT ITS
ALSO AS THOUGH YOU’RE PAYING HOMAGE TO THE TONIGHT SHOW AND AT THE SAME TIME THOUGH YOU’RE
MIMICKING THE SHOW AS WELL SO I WANTED TO KNOW IS THAT YOUR GOAL OR IS THERE ONE THAT
YOU PREFER TO DO MORE OF OVER THE OTHER? (RON) MEAN IF WE COULD GET PAYED TO DO IT
FULL TIME YEAH I’D LOVE TO DO THE TONIGHT SHOW ABSOLUTELY BUT NO REAL ANGLE WE’RE
JUST HAVING FUN WITH IT YOU KNOW IT’S AN IDEA WE WANTED TO RUN WITH AND SEE HOW ROCHESTER
RECEIVED IT AND I THINK WE’RE HAVING A LOT OF LUCK SO FAR.
(HELENE) OKAY WE’LL GET INTO THAT IN JUST A MOMENT I WANT TO ASK LEAH IN YOUR OPINION
WHAT TYPE OF INFLUENCE AND IMPACT DO YOU THINK THAT A WEB TV SHOW LIKE THIS CAN HAVE IN ROCHESTER
I MEAN IT’S GOT THE COMEDY THE SATIRE LOCAL FACES THE BAND YOU KNOW YOU DISCUSS LOCAL
NEWS TOPICS AT TIMES I GUESS HOW CAN THE ROCHESTER RESIDENTS REALLY CONNECT TO IT?
(LEAH) I THINK THAT THEY HAVE DONE A GREAT JOB AT STAYING RELEVANT THE GUESTS HAVE BEEN
VARIED AND I PERSONALLY CONNECTED TO IT BECAUSE THESE ARE PEOPLE MY AGE DOING THIS AND IF
I BRING THAT UP IN CLASS IT’S REALLY NEAT FOR MY STUDENTS TO SEE YOU KNOW HERE’S PEOPLE
A COUPLE YEARS OUT OF COLLEGE AND THEY’RE JUST DOING THIS THEY DON’T HAVE A FULL BUDGET
THEY CAN’T YOU KNOW THEY DON’T HAVE A FULL PRODUCTION TEAM BUT THEY’RE LAUNCHING
IT ON THE WEB AND YOU KNOW WE’RE SEEING SO MANY PEOPLE CUTTING THE CORD NOW SO IT’S
AWESOME THAT IT’S ON THE WEB BECAUSE YOU CAN WATCH IT ANY TIME THAT WORKS FOR YOU I
CAN SHOW IT IN CLASS I THINK IT’S SO NEAT AND HE’S RIGHT THERE’S NOTHING LIKE IT
HERE. (HELENE) AND WHO IS YOUR IDEAL AUDIENCE?
(RON) EVERYBODY WE TRY TO PLAY TO EVERYBODY WE TRY TO KEEP THE JOKES OPEN TO ANY AUDIENCE
MEMBER NOT JUST CATER TO ONE PARTICULAR CROWD WE WANT IT TO BE RELATEABLE JUST TO ANYBODY
WHO LIVES IN ROCHESTER OR THE AREA TO GET. (HELENE) AND HOW DO YOU GET YOUR GUESTS TO
GO ALON G WITH SOME OF YOUR JOKES BECAUSE I SAW WHEN ADAM CHODAK WAS ON FROM THIRTEEN
WHAM I MEAN YOU GUYS WERE TALKING HAVING THIS CASUAL CONVERSATION AS WHAT APPEARS TO BE
ICING BEING CACKED ALL OVER YOUR FACE I MEAN WHAT KIND OF WAIVER ARE THEY SIGNING.
(RON) NONE AND I GOT TO GIVE ADAM HUGE PROPS ON DOING THAT WE DON’T USUALLY PREPARE GUESTS
AHEAD OF TIME WITH ANY OF THAT SORT OF THING CAUSE THOUGH IT’S NOT ACTUALLY LIVE WE SHOOT
IT AS IF IT IS SO WE CUT TO COMMERCIAL BREAK AND SAID HEY ADAM HERE’S THE IDEA WE WANT
TO GO WITH EITHER WE CAN BOTH DO THIS OR I’M DOING THIS BUT ONE OF US IS GETTING FROSTING
ON OUR FACE BUT HE WAS A GOOD SPORT ABOUT IT THANKFULLY AND WE GOT AWAY WITH IT SOMEHOW.
(HELENE) LEAH IS THERE A SENSE THAT LOCALLY GROWN PROGRAMS LIKE ROCHESTER LIVE THAT HAVE
A LATE NIGHT TV SHOW STYLE OR FEEL IS PART OF THIS LARGER POOL OF WEB TV SHOWS THAT WE’RE
SEEING RIGHT NOW I’M CURIOUS TO FIND OUT WHETHER YOU THINK THIS IS A STYLE THAT’S
GROWING AND COULD MAYBE EVEN EXPAND BEYOND ROCHESTER?
(LEAH) YEAH WELL IT’S ALWAYS BEEN A POPULAR THING ESPECIALLY WITH THE COLLEGE AGE AND
THE FACT THAT WE DON’T HAVE TO SEE THE BAND GOING OUT IN BETWEEN THE SEGMENTS AND INTERVIEWING
PEOPLE ON THE STREETS OF NEW YORK CITY BUT IT’S EAST AVE IT’S UNIVERSITY IT’S THE
PLACES THAT ARE FAMILIAR TO US AND MAYBE PEOPLE THAT WE KNOW MAYBE IT’S OUR NEXT DOOR NEIGHBOR
GETTING STOPPED ON THE STREET YOU KNOW I THINK THAT THAT YOU START LOCALLY AND THEN THEY’RE
PICKING RELEVANT TOPICS AND TOPICS THAT CAN PUT ROCHESTER IN A NATIONAL SPOTLIGHT AND
I THINK THAT’S WHERE IT GETS REALLY COOL BECAUSE YOU CAN TAKE AND LAUNCH IT AND THEN
THE WEB GIVES YOU THIS PLATFORM TO JUST SEND IT ANYWHERE JUST ANYBODY CAN WATCH THIS.
(HELENE) SO TALK ABOUT HOW IT IS BEING RECEIVED OR WHAT TYPE OF FEEDBACK ARE YOU GETTING AND
HOW DO YOU MEASURE THE REACTIONS FROM THE LOCAL COMMUNITY?
(RON) IT’S BEEN FUN JUST YOU KNOW FEEDBACK FROM FRIENDS AND FAMILY EVERYONE SEEMS TO
LOVE IT AND YOU KNOW PEOPLE ARE REACHING OUT TO US JUST TO SAY HEY WE’VE SEEN YOUR SHOW
IT’S INCREDIBLE I’VE ONLY BEEN RECOGNIZED IN PUBLIC ONCE BUT IT TOOK ME BACK SHOW WHAT
SHOW OH THAT SHOW YEAH I FORGOT ABOUT THAT BUT YEAH IT HAS BEEN EXCITING WE’RE KIND
OF GOING WITH THE FAKE IT TIL YOU MAKE IT KIND OF PREMISE AND THAT SEEMS TO BE WORKING
EVERYONE BELIEVES THAT WE’RE A TALK SHOW SO IT’S WORKING FOR US.
(HELENE) WHAT DO IN TERMS I WANT VIEWER’S TO GET A SENSE OF WHAT GOES INTO THE PRODUCTION
BECAUSE YOU WERE MENTIONING WE BUILD THE SET EVERYTIME WE COME IN HERE.
(RON) SO WE ONLY SHOOT ONCE A MONTH JUST BECAUSE OF TIME AND BUDGET THE WHOLE SHOW IS DONE
OUT OF POCKET BY THE CAST AND CREW AND THE SPACE THAT WE RENT IT’S BASICALLY AN EMPTY
ROOM WE HAVE TO SET IT UP EVERYTIME SO WE COME IN A FEW HOURS EARLY WE HANG LIGHTS AND
CURTAINS AND BUILD THE FURNITURE AND HAVE TO GET IT READY TO GO EACH EPISODE THERE’S
USUALLY A FEW WRITER’S MEETINGS THAT PRECEDE THAT SO IT’S MORE THAN JUST A ONE DAY ORDEAL
IT USUALLY TAKES THE WHOLE MONTH TO PREPARE. (HELENE) WELL VERY GOOD IT’S ENTERTAINING
I’VE ENJOYED IT THE EPISODES THAT I’VE SEEN SO LEAH STACY AND RON FERRARA – THANK
YOU FOR YOUR TIME TODAY. YOU CAN CHECK OUT PREVIOUS EPISODES OF ROCHESTER LIVE AT: ROCHESTERLIVE.TV.
THEY’RE ALSO ON FACEBOOK AND TWITTER WHERE YOU CAN LEARN MORE ABOUT UPCOMING GUESTS.
FOR SOME OF YOU, THE WORK OF ARTIST CORDELL CORDARO IS FAIRLY EASY TO SPOT IN AN AREA
RESTAURANT OR GALLERY. HIS COLORFUL CHARACTERS CAN CATCH JUST ABOUT ANYONE’S ATTENTION
AS ONE PONDERS THE STORY BEHIND THE PAINTING. YOU MAY REMEMBER THE LAST TIME WE SPOKE WITH
CORDARO, HE WAS DESCRIBING HIS BICYCLE PAINTINGS – WHICH WERE INSPIRED BY THE ANIMATED FILM
“THE TRIPLETS OF BELLEVILLE.” THEY WERE FEATURED IN A SPECIAL EXHIBIT AT ROCO. AND
THIS SATURDAY HE’LL BE UNVEILING HIS MOST RECENT WORK AT AN EXHIBITION IN CANANDAIGUA.
THE BUSY ARTIST WAS RECENTLY INTERVIEWED FOR WXXI’S ARTS IN-FOCUS PROGRAM. HE DESCRIBES
IN GREATER DETAIL HIS PAINTING STYLE AND SHARES HIS PERSPECTIVE ON THE BUSINESS OF ART. TAKE
A LOOK… (MUSIC)
(CORDELL) MY NAME IS CORDELL CORDARO, I’M A ROCHESTER, NY ARTIST AND WE’RE IN BLU
WOLF RIGHT NOW WHERE MY ART IS UP. I’VE BEEN DOING ART FOR ABOUT NINE YEARS, FULL
TIME, AS A CAREER AND I LOVE IT, IT’S MY PASSION.
MY ARTWORK IS KIND OF ABSTRACT IN NATURE, IN THE SENSE THAT I’M NOT TRYING TO PORTRAY
A STILL LIFE OR A REALISTIC PAINTING, I’M REALLY TRYING TO CAPTURE AN IDEA OR AN EMOTION,
KIND OF INNER EMOTIONS COMING OUT AND I THINK PEOPLE KIND OF VIBE WITH THAT WHEN THEY SEE
MY ARTWORK. THERE’S ALSO LOTS OF COLOR, I THINK IT JUST
GRABS PEOPLE’S ATTENTION AND ALSO SHOWS MY PASSION FOR LIFE IN GENERAL. THAT IN ITSELF
INSPIRES ME AND I THINK INSPIRES PEOPLE WHEN THEY SEE MY ARTWORK.
(MUSIC) (CORDELL) I’VE ALWAYS BEEN AN ARTIST, I
WENT TO ART SCHOOL, ALFRED UNIVERSITY ART AND DESIGN AND REALLY, A LITTLE BIT AFTER
THAT I DON’T THINK I WAS FOCUSED ON AN ART CAREER, NOT UNTIL MAYBE MY MID-TWENTIES AT
WHICH POINT I STARTED TO SEEK OUT OPPORTUNITIES TO SELL MY ARTWORK. LOCAL GALLERY AND MUSEUM
ARTISAN WORKS WAS A HUGE PART OF THAT. THEY STARTED BUYING MY PAINTINGS AND I KIND OF
WENT FROM BEING JUST AN ARTIST, KIND OF KNOWING I’M AN ARTIST BUT NOT DOING MUCH OUTSIDE
OF JUST MY OWN DRAWINGS AND PAINTINGS TO REALLY WORKING AT IT, SELLING THEM AND THINKING LONG
TERM AND THAT WAS KIND OF A METAMORPHOSIS IN MY LIFE. IT OPENED ME UP TO THE BUSINESS
SIDE OF ART. BUSINESS SURROUNDS ART IN MY OPINION, ARTIST HAVE A CHANCE TO BE PART OF,
IT’S A MULTI-BILLION DOLLAR GLOBAL ART MARKET, SO, IT’S OUT THERE AND ARTISTS HAVE AN OPPORTUNITY
TO BE A PART OF THAT. AND I THINK BEING AN ENTREPRENEUR, ARTISTS ARE POSITIONED PERFECTLY
BECAUSE THEY HAVE IMAGINATION IF PEOPLE SAY NO, YOU SAY YES, AND YOU KNOW YOU KEEP MOVING
FORWARD AND DOORS OPEN. (MUSIC)
(CORDELL) IF YOU GO A GALLERY ROUTE YOU’RE KIND OF GIVING THE REIGNS TO SOMEBODY ELSE
SO YOU DON’T HAVE TO WORRY ABOUT THAT YOU KIND OF JUST CONCENTRATE ON JUST THE ART,
BUT YOU’RE NOT PUTTING YOURSELF IN A POSITION TO MEET NEW PEOPLE REALLY FACE TO FACE AND
SELLING YOUR WORK AND WHAT’S INVOLVED IN THAT. YOU KNOW, PRICING, GETTING PAID AND
HOW ARE YOU GOING TO GET PAID AND THE TRANSACTIONS. IT’S REWARDING FOR ME TO BE DOING THAT AS
WELL. I THINK IF YOU WANT TO MAKE MONEY FROM YOUR CREATIVITY YOU SHOULDN’T BE ASHAMED
OF THAT. IT’S REALLY ABOUT CREATING STABILITY AND SECURITY IN YOUR OWN LIFE. FINANCIAL STABILITY
AND SECURITY, SO, WHY WOULDN’T YOU DO THAT? AND IT’S ALSO MORE EMPOWERING BECAUSE YOU’RE
TAKING CONTROL OF YOUR OWN LIFE. (MUSIC)
(CORDELL) WHEN YOU’RE SELLING ARTWORK YOU NATURALLY KNOW WHAT SELLS AND WHAT DOESN’T
AND THAT MIGHT ALSO GO TO THE SELLING OUT THING, THAT I DON’T THINK THAT IT’S EVER
SELLING OUT, BUT YOU HAVE TO BE CAREFUL KIND OF TOWING THE LINE OF CREATING ART THAT YOU
KNOW WORKS FOR YOU AND IS ALSO SOMETHING THAT YOU’LL BE ABLE TO SELL IN THE FUTURE.
MONEY ISN’T THE CENTER OF IT, THE ART IS THE CENTER, SO THAT’S ALWAYS THE NUMBER
ONE, THAT’S THE PASSION AND I THINK THAT IF YOU PUT MONEY FIRST YOU’RE GONNA HAVE
PROBLEMS. FOR ME, MY PATH IS THAT I’M AS MUCH OF AN ENTREPRENEUR, I FEEL LIKE, AS AN
ARTIST, SO THAT TO ME IS THE BUSINESS SIDE OF IT.
(MUSIC) (HELENE) YOU CAN CHECK OUT THE NEWEST WORK
FROM LOCAL PAINTER CORDELL CORDARO BEGINNING THIS SATURDAY AT FINGER LAKES GALLERY AND
FRAME IN CANANDAIGUA. HIS PIECES WILL BE ON DISPLAY THROUGH JUNE 27TH.
AND THAT’S IT FOR THIS EDITION OF NEED TO KNOW. I’M HELENE BIANDUDI HOFER. THANK YOU
FOR JOINING ME TONIGHT AND THROUGHOUT THE WEEKEND. AND THANK YOU FOR SUPPORTING NEWS
AND PUBLIC AFFAIRS PROGRAMMING ON WXXI TV.

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