Michael Essany: Running a web based business
today can prove a vastly rewarding experience. But with the rewards come the challenges.
Take it from Steve Dalton, director of business development at Golden Technologies.
Steve Dalton: The number one challenge for running a fully web based business is I want
some face time with the customer. How do we be human beings in a digital environment?
Is it chat? Is it email? Is it a phone call so that we can at least understand whether
or not this business is local or somewhere else in the world? How do we be human beings
in this digital environment? I think thats a biggie. Secondly, security security security.
In this age of hacking, this age of stealing credit cards, in this age of problems that
can arise when we are using a computer to run a business, security is big. And I feel
bad for those businesses that are attacked. I feel bad for those businesses that have
credit cards stolen. But there are processes that can be put in place. There are tests
and audits that can be run to make sure that your business is not one of those businesses
that is going to hurt somebody else. The last thing you want to do as a web based business
is hurt one of your customers. I think thirdly then the issue becomes and maybe this is good
news bad news what if it explodes in growth. Are you ready? What if the emails go from
2 a day to 100. Can you handle 100 a day or are you going to chuck your blackberry out
the window? Good problem to have but can be a problem. The last thing we want in a web
based business is a glitch. You only have one shot at many of these customers. And if
you lose that one shot they may never come back.
Michael Essany: Thinking about launching or revamping your web-based business? If so,
Intuit Websites can help. For more information, simply log on to Intuit.com and click on Website
services. We’ll see you next time.