Top 5 Books for SMALL BUSINESS Owners – #Top5Books

– Hello, Believe Nation. It’s Evan, my one word is believe and I believe in people
more than they believe in themselves and my sincere hope is that if you see in yourself what I see in you, you’ll be able to change the planet. And so to help you on your journey, we’re continuing the top five book series where we basically look at five books that are trending on Amazon
in a certain category and thinking might be of
interest and value to you guys, entrepreneurs, trying
to build your business. And so today we’re looking
at the top five books for small business owners. Coming in at number five is The Hard Thing About Hard
Things by Ben Horowitz. – Ben Horowitz, you were
recently referred to as the CEO Whisperer. Is your new book The Hard
Thing About Hard Things a way to stop whispering and
get the word out more widely? – Yeah, I’m going to step my
game up to the CEO Shouter. But actually, the reason I wrote the book was when I was CEO, I
would have these times where I’d be up at two
o’clock in the morning in a cold sweat and trying
to figure out why none of the management books
that I read were helping me. You know, I was just stuck,
and what I came to realize was most of the books that I had read were about here are all
the things that you do to not screw up your company. But once your company is
screwed up, you’re on your own. And it turns out that the really hard part about running a company
is when things go wrong, or when you get in a very
emotionally difficult situation. And there wasn’t anything for that, so that’s kind of what
prompted me to write the book. – Coming in at number four is
#GIRLBOSS by Sophia Amoruso. – Did you ever think that it
would be such a phenomenon? – No, I mean, I think
everybody wants their book to be a bestseller and
so it wasn’t something that we, you know, that
we didn’t talk about, but, you know, I’d never
written a book before, I didn’t know how that whole world works. It was very new to me, and yeah, it was just kind of like,
it’s an easy book to read on a Sunday, it’s not super
heavy, but it’s entertaining. It’s not like if you do these five things, this will happen to you,
a lot of storytelling and anecdotes and fun quotes. – What’s your favorite story
in here, what’s your go-to? – Oh, God. I mean, I think, you
know, a lot of people ask, “When was the moment that was
like a turning point for you?” And for me, it was a really crazy time. I was on eBay, and went
into a thrift store, was just looking around
and found a Chanel jacket for eight dollars and you know, had no idea how much it was worth, but I was like, “Wow,
Chanel eight dollars. “Cool, I’m going to buy it.” Put it on eBay for $9.99. It could’ve sold for $9.99, but of course, people bid on it, it’s an auction, and after a week, it went
for, like, over $1,000, and that was just, like, yeah, just such a cool vote of confidence that something was working. – Coming it an number three
is Shoe Dog by Phil Knight. – Other people have
written books about Nike. This is your first time. Take us back. You’re out of school, your dad said, “You’ve got this crazy idea,”
that’s what you kept saying. “This crazy idea.” How did that happen? – Well, basically, it was
generated from two places. Basically, the running track at Oregon where Bowerman was always
fiddling with shoes. And then, at Stanford Business School, I took an entrepreneurship
class where I wrote about, you know, the track shoe industry
and how to break into it. So the two ideas kept growing, and then finally I went
to my father and said, “I need to pursue this a bit.” – Was there ever a time that
you thought, “This isn’t…” I mean, when you read the book, I mean, even though I know the outcome, there are times I’m reading it and saying, “He’s not going to make it!” “He’s not going to make it.” – Oh, absolutely, we were right
on the edge a couple times that I know I say, “Was
there ever a time?” Yeah, there were some times. The most scary was when we
got kicked out of the bank for the second time and they told me that they turned me in to the FBI, and I thought, “Well, these
are a little tough times.” That they can’t take the house, (laughs) but I did say if we failed,
I was going to try it again ’cause I was enjoying it so much. – And what do you say to,
’cause we’ve had a lot of young people that are
starting their businesses and there are a lot of people who watch, and they have a passion,
they want to have fun. What do you say to a young entrepreneur, or any entrepreneur? – Well, I think there’s a couple things, that if you’re going
to be an entrepreneur, you’d better be prepared for long hours and a lot of dark moments. And I guess that’s one thing
that’s shown in the book. And I think, so you really
have to have a passion about it and you have to
have a reason to succeed. It isn’t to be just something
that you want to be, that you have to have
a niche and a passion. You need those two things. – Coming in at number two is
Elon Musk by Ashlee Vance. – So, in 2012, I did a Business
Week cover story on Elon, and you know, we got along pretty well. I got to spend a bunch of time with him, going through the SpaceX factory, going to movie premieres
and all this stuff. And, you know, the companies
were very interesting and Elon was much more interesting than I’d given him credit
for before the story. He, you know, I’d sort of
pegged him as just, like, a one-note techno utopian kind of guy, and you know, he turned out
to be this great interview. He didn’t have PR handlers around him, so you had access to
him and he would answer just about anything you asked him. And so I decided then, “This is a guy I really
want to write about,” and I’d been looking for a book to do, and so after I did the story,
a couple months went by and then I’d started to feel
Elon out about doing a book. And I think I either sent him an email or called him on the phone, and I said, “This is what I want to do.” And he said, “Look, a bunch
of people have asked me “in the past and I’m not going to do it. “I’m not going to help you do the book.” And then, I went to New York
and I sold the book anyway. (laughing) I thought I would sort of
force his hand a little bit, and then I arranged
another meeting with him, and I’ll never forget, it
was on a Saturday at Tesla. And I came in and I was like, “Look, I’ve sold the book,” and he said, “I’m still not
going to cooperate with you.” And so I spent, like, 18 months interviewing hundreds of people. I found, like, all these
SpaceX and Tesla employees, most of whom had left, all
his Zip2, PayPal people that he’d worked with, his ex girlfriends, his, like, childhood
friends and all that stuff. And then, you know, a lot
of those people would, they would call back to Elon and say, “Should I speak to him or not?” and he was a pretty good sport about it. There’s nobody that he told not to, and so I think that happened enough times that after about 18 months of doing it, I was at home, it was, like,
6:30 at night on a weekday and up on my caller ID,
it was just, “Elon Musk.” (laughing) And I picked up the phone and he said, “Look, I can basically, this
is going to go one of two ways. “I can shut down all
these people that call me “and ask whether, you know, I
should let them talk to you, “or I could cooperate with the book.” I was like, “Obviously, you
should choose option number B.” Or option B, and then we set
up a meeting to talk about it. He wanted to be able to, he wanted to have some control over it, initially. He wanted to be able to read
the book before it came out, and then he wanted to put
footnotes in the book, and if you know anything about Elon, that would mean the footnotes
would be longer than the book and that the book would
probably never be published. And so I kind of pushed
back on him on that. I had this huge speech
prepared and I got, like, five minute into it and he
just said, “Okay,” and yeah. To his credit, after
that, he gave me access to everybody I wanted and then he agreed to have a meeting with me once a month, he said for as long as it took. It ended up being about eight months and we would have, like,
three, four, five hour dinners. – What is it like to
spend a few hours a month interviewing Elon Musk? – It was really fun. At the beginning, it was nerveracking ’cause I never knew how
many of these interviews I would actually get even
though he had agreed to it. I always figured, sort
of, that he might do one and then he’d be like,
“Okay, that’s enough.” And then I thought he might get sick of it after awhile and just cut me off. So each one sort of felt
like an accomplishment, but then it was frustrating
because the first four, I really didn’t, I was getting lots of useful stuff, but nothing that was, I could tell he was
still holding back a bit and he was repeating
a lot of stories that, if you watch Elon’s
speeches and other talks, that you would’ve heard before. And so that was frustrating. And then, I’m still not
sure exactly what happened, but around the fourth meeting, you know, we used to always do the same thing. We would get there, he eats really late, so it would be, like, 8:30,
nine o’clock at night, and we would go, a few times,
’til just everybody had left. And it was kind of one of those things, there was, like, hardly anybody there, and he just, there was like a flip. A switch kind of flipped. He, I think he sort of
really committed to doing it, and he became much more
relaxed and easygoing. – And the number one book
for small business owners is The 7 Habits of Highly Effective People by Stephen Covey. – Stephen Covey is here. He is one of the big
bestsellers and one of the gurus in the world of personal leadership, taking control of your life. He has spoke with President Clinton. His book The 7 Habits of
Highly Effective People is a big bestseller and has been on the bestseller list
for a very long time. Where did this book come from, I mean, what makes the element of this book? – Well, essentially, about
20 years of just working with organizations and with people and trying to find what
are the common denominators that represent true success. Not just monetary success, but a balanced, long-term as well as short-term success, and that literature review study, going back to 1776, was very significant because I just learned
that the popular culture must focus upon principles
that do not change. Otherwise, the popular
culture is all based on a flawed foundation,
and for the first 150 years while we were on the
farm, essentially, it did. It focused upon fundamental principles like diligence, industry, integrity, honesty, openness, service, growth. But then, when we moved from the farm into the industrial age, it became more abstracted from reality, then we move into the information age,
even more abstracted. ‘Til today, we’re in
heavy into techniques, and technologies, and image building, and have pulled away to a great extent, in my judgment, from our character roots. – So your call to your audience is to come back to basic values? – Right. Come back, restore the
character ethic in our culture, and then we can restore trust
inside our institutions. Otherwise, we’re always, in a sense, playing on the surface and
living for appearances, but in the long run, particularly
in today’s global economy, you can’t compete unless
you have high trust cultures to produce the kind of
quality that can compete. – The 7 Habits of Highly Effective People. Beginning with number
one, to be proactive. – Yeah, be proactive basically means take responsibility, take initiative. You are not an animal. – [Interviewer] Don’t wait
for it to happen to you, seize the moment. – Seize the moment, don’t be a victim. Don’t get your mind into the
weaknesses of other people, like your spouse or your
boss or some institution, accept the fact that you have the power to choose your response in any
given set of circumstances. – Second is? – Second, begin with the end in mind. Get a clear sense of
what your life is about. What your values are, and
what you’re going to live by, and what your sense of mission is. – So if you’re going to
play in the Super Bowl, then the Cowboys better have a mission, and they better know what they expect at the end of two halves. – Right, and also, they may
have a lot of short-term goals that would lead toward that mission, so that would be beginning
with the end in mind. It’s the intellectual creation. Where habit three, putting
first things first, is the physical creation. In other words, you do it. Habit two says, “This is
the blueprint for my house,” habit three says, “Now construct it.” Four, think win-win. Mutual benefit. See, not win-lose. Not lose-win, don’t be a martyr. – [Interviewer] Win-win. – Yeah, win-win.
– I win, you win. – Right, in all situations. Even if I have to advocate
what is the win for you. – [Interviewer] Because if
you don’t win, I don’t win. – Number five is seek first to understand, then to be understood. – [Interviewer] Right, this is one you don’t always get right, isn’t it? – Oh, yeah. This is the basis of all
professionalism, really. To always understand before you judge. That’s the one most people blow, that’s the one I blow the most. Really.
– Understand before you… – Before you judge, before you act, before you seek to be understood. – Understand before
you’re understood, even. – Diagnose someone’s eyes
before you prescribe glasses. Listen to your child and the problem, and be sure you understand
before you rush in with your quick solutions, see. – Part of that, also,
is before you even think about a reply, just think
about understanding. – You listen with the
intent to understand, not with the intent to reply. You can see why that
necessitates internal security that comes from the first three habits because otherwise, you’re at risk, you don’t know what’s going to happen. You have to be very
genuinely open to listen within their frame of reference, rather than to kind of politely listen and then prepare your own response. – Yeah, exactly, I understand. That’s a difficult one, too. Number six. – Number six, synergize,
which basically means create together something that is better than what I brought to the table or what you brought to the table. – [Interviewer] Number seven. – Sharpen the saw is the renewal habit of, you know, physically exercising, mentally sharpening the saw. Continue your education spiritually, recommit yourself to your
ultimate value system, and to live by your conscience, see, that’s sharpening the saw. – So thank you guys so much for watching, I hope you enjoyed. I’d love to know, have you
read these books, any of them? Have they had an impact
on your business somehow? Are you planning on reading some of them after watching this video? Which ones and why? Leave your thoughts down
in the comments below. I’m really curious to hear from you, and maybe this series will also continue. Thank you, guys, again, for watching. I believe in you. I hope you continue to
believe in yourself! And whatever your one word is. Much love. I’ll see you soon.

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28 thoughts on “Top 5 Books for SMALL BUSINESS Owners – #Top5Books

  1. Always to cool to see what kinds of books other YT creators are reading. I love doing book reviews too!

    Great content 🙂

  2. As I am in between my first failure, and my next success I intend to read "The hard things about hard things" …. I like this series

  3. I've read 2 books of your list Evan. There's another book that is not too famous but it makes you put your boots in the ground… its the Pumpkin affect. It's fun, and it's so real for small businesses. Thanks Evan

  4. Great series, please continue! Always looking for something new to read to feed the internal beast. Your earlier video on your three top books is the first I saw of yours and immediately went to the local library and got your book. (Shout out to libraries! I'll buy it myself eventually ;)…) My one word is #ignite because it is my passion to ignite people to their own ability and possibility – especially those who've had some setbacks or a dark night of the soul. Thanks Evan!

  5. wuao eso sikehes estupendo para todas las personas que tienen fe en dios firma Fernando cortez Hernández fue un gusto a verlos escuchados a cada uno de ustedes

  6. Wonderful. Thank You for sharing the AWE inspiring interviews. I've read hundreds of These TYPES of Books – A Few on my rec. List :
    1. 'The Millionaire Mind' I think there May be two..
    2. Sam Walton/Walmart
    3. Dave Thomas/Wendy's
    4. 'Tightwad Gazette' also more than one.
    NOW – I JUST havta WATÇH The Full Charlie Rose / Stephen Covey interview for Fundamental Timeless TRUTH….

  7. Great reading list. I've read three of the books on your list already. Please keep the book recommendations coming 🎉💫✨

  8. The 7 Habits of Highly Effective People is one of the books that I read at least once a year. This book is powerful and it influence me to developed new and better habits. Another book that I recommended to Small Business owners is read "Your One Word" by Evan Carmichael. It's a blue print on how to better and improve your businesses. It's a great leadership book too.

  9. I'm currently listening to The 7 habits of highly effective people on Audible. Amazing stuff. Thanks for the list Evan, looks like I still need to get more f these

  10. I was expecting books about small business. Nike is not a small business. You have a list for actual small businesses?

  11. Really like hearing about new books. I actually enjoyed reading #Girlboss and actually reviewed it recently. It was really inspiring. And I will admit to reading it after I saw the show Girlboss off Netflix. Great video.

  12. I just got my first 2 email list subscribers and it feels so fucking good. I'm used to nothing but failure so this is amazing.

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