Website Marketing Tips for Small Businesses


Now let’s look at some of the points here. You want to make sure
the colors and graphics are inviting and they make the visitor want to
stay. Everything I’m going over is about raising
that trust factor. Making
that person like you more than they liked you, they liked you enough to go
to your website. They received your postcard, they Googled
you, they saw an ad that you wrote something. You know, think about it. You Google
something. You see a number of different ads, you don’t
click on all of them, right? You click on one, what made you click on that
ad? I want you
to look at everything you do as a consumer so that you can think with that
as a marketer. You want to make the colors and graphics inviting
for your particular industry. It’s different in different industries. You want to have a way
right on the home page to capture that identity. You want something there,
we have a newsletter signup, I believe it’s still on our home page, we just
did a new home page. We actually have a pop-up that occurs for
anyone the first time you go to my website. There’s a pop-up that says, “Would you
like free samples of postcards?” It doesn’t happen the second time you go,
and we get a lot of conversions that way. But you want to have a way to
capture the identity. You want contact info on the same place on
every page. All these things are
little things that either raise that trust factor; or that affinity level;
or lower it. These are little things. If I’m on one page, I want to get
back to where I was without necessarily hitting the back button. I don’t
want to have to hit the back button or find a contact us page to find out
how to contact you. The minute I feel the need to contact you,
I don’t want to have to do anything but see the phone
number or have a click to send an email. Does that make sense? Pictures of what you sell. A picture paints a thousand words, a video
paints like a million words, so video on your home page is very good, or
pictures of what you do or sell. I don’t know about you, but every time I
go to a website I’m going to possibly do business with someone, I go to the
about us page. I want to learn about the owner, his viewpoint,
her viewpoint, what’s important to her. And if there are pictures of the staff
or the proprietor, I love that. I feel like it’s a real person. I hate when
I see stock photos on an about us page or I don’t like a lot of stock on a
website. I’d really rather see real people and pictures
even if it’s not the greatest. I’d rather see poor photography and the real
people than amazing photography and its stock. Tell me how you feel about that. Don’t
you feel that the trust factor goes up when you see the real people? When
you see a person with a headset on, it’s like, “Oh, please. You don’t work
there. We know that.” Ratings, reviews and testimonials. Any more you want to do ratings and
reviews, and you want it to look as transparent as possible. What we do,
and you’ve probably, if you’re a customer, my customer, you have received
this from us. You get a postcard in the mail and we ask
you to rate us. Who’s done that? Filled out that card for us? And sent it back? Thank you. We say if you fax this in to us, because now
you’ve received a card, we’re going to give you, and I think we might even
send you to a web page now to do it, either/or. We give you something for that. I can’t remember what it
is. We give you a little reward for filling it
out. Then what we do is we
take the rating that you gave us, and any comments that you made and we put
it on our ratings and reviews page. We say if you’d like to rate us, do it
here. But, of course, we moderate it because we
don’t want any haters to come and say explicitly bad things or whatever. Let me ask you a question. If you’re reading a bunch of reviews and you
see ten great reviews, four and five stars. And then you see two, one or two
stars. What do you think about the person who wrote
the one or two star rating and comments? Q: Nobody could have satisfied them. Speaker: Say again. Q: Nobody could have satisfied them. Speaker: That’s what you think. You just go, “Yeah, they’re probably really
hard to please.” Especially if you’re a business owner, you’re
definitely like, “We know there’s that little percentage,
that you’re never going to make them happy no matter what you do.” It’s OK to moderate it and make it look as
transparent as possible and put some of the bad reviews. What we do is we’ll put up a bad review and
then we’ll answer it because we want to make everybody
as happy as we possibly can. We’ll answer it in exactly what we did to
handle the problem with that person. That just raises the trust factor that much
more. Good content keeps visitors on your site increasing
your chances of capturing them as leads. A lot of people will subscribe to my newsletter,
give me an email address, and it takes years before they give me the rest
of their contact information and are ready to do business with us. I’ve had
people say, “I’ve been getting your postcards for seven years, I love your
newsletter, I’m finally ready to do something.” It’s true, it’s true. Never
delete a prospect or a lead if they fit the criteria unless they
specifically ask you to stop harassing, I mean mailing to them, or emailing
them. Video content is a must. It’s really, really important because it
does paint a ton of words and it’s hard to like, if you’re looking for
something to read. Keep them short, keep them about a minute
and a half in length or less unless they’re really super
exciting. Or you’re showing them
a presentation, ours tomorrow is ten minutes, but on your website you’ve
got about a minute, a minute and a half to lose their interest but it’s
really good to have video. It makes you more real. Blogging keeps visitors coming back. It helps increase search engine
rankings. We recently implemented that you could subscribe
to the blog and receive an email from us anytime we update
the blog and add new content. This is really good because anybody who subscribes
to your blog, you go, “OK, wait, I could put those subscribers into
a category. They read.” Not
everybody reads. It can really help you figure out, and also
anymore you can take your customer list or your list of
people that subscribe to something and you can append information to
that list. As long as you have
their name and address, you can append other information to find out more
about them so that you know what to offer them.

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3 thoughts on “Website Marketing Tips for Small Businesses

  1. This marketing tips will boost the websites awareness and attracts a lot of audience. Keep spreading knowledge. Check out http://www.convertbetter.com/ for great websites.

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