Weebly SEO: How to Catapult Your Weebly Website to the Top of Google | Weebly Tutorials

Doing SEO for your Weebly website really isn’t
any different than any SEO for any other web design platform. It comes down to simply three things: keyword
research, on-page optimization, and off-page optimization. People ask me all the time, “Can you rank
Weebly websites really high on Google and get it on the first page?” And the answer is Yes every single time if
you know what you are doing. So, I’m going to show you how to do SEO for
Weebly and let’s get started. For the sake of this demonstration, let’s
say I have a small business that sells custom snowboards and I’m building an online store
to sell the snowboards. If I want my website to rank for certain keywords,
the first thing I’m going to figure out is which keywords I want them to rank for. I’m going to do some keyword research. In order to do this properly, you’re going
to invest in a good keyword research tool. What I use is called SECockpit. There’s a number of reasons why I like it
over a lot of competitors but I won’t get into that right now as we are focusing more
on Weebly SEO. But for the sake of this demonstration, I’ll
show you how to use it. Basically, what I have done here is I have
inputted the term customs snowboards into SECockpit and what they do is come up with
a bunch of alternative keywords that have a good amount of traffic and low competition
that I get my website to rank for because that is the key to getting your website to
rank. You want to look for keywords that get good
amount of searches but have a low competition which means that there’s not a lot of websites
or content out there made specifically for those keywords. So, customs snowboards itself down here. This part tells us that it is quite competitive. The bigger this bar is, the harder it is to
rank for that keyword. So, it might not be the best one to build
our website around. But if you look closer at the top you can
see keywords like women snowboards that gets almost five times or four times the amount
of searches each month and as much less competitive. So, let’s take a look at what sites are ranking
for this keyword. Let me just click on that. And now, we look at the top ten websites that
are ranked in Google right now for the term women’s snowboards globally because we search
in all countries and territories. And what these numbers here tell us is one
of the most important numbers here is something called domain authority. This is what Google uses to determine which
websites are in authority in certain nations or categories or industries. So, the lower this number is the easier it
will be to beat these websites to rank your website instead of theirs. Obviously, there’s a bunch here that have
really have high numbers. Those ones are going to they hire that rank
because this one is obvious it is amazon.com and we are never going to beat them. I shouldn’t say never because look at this
you see two websites above Amazon but they got lower numbers and it will be easier to
compete with them for this keyword. So, what we’d want to do then is start building
our website around the key the term women’s snowboards. What I have down now is further targeted my
keyword research because I did a search in SECockpit for women’s snowboards and now I
am getting results and suggestions for other keywords built specifically around women’s
snowboards instead of just a more generic custom snowboards. And already we can see that the keyword suggestions
here are really good. There’s a lot of decent traffic. There’s some high traffic keywords and all
of them are low competition. And by doing this, we can start to really
see this. This is going to help us a lot in the future
when we start to build content around this keywords. For example, write blogpost. This is going to be very crucial going forward. But for now, we’ve got multiple keywords that
we can use to build the website around because really you shouldn’t just have one or two. You should probably have maybe four to six
target keywords that you want to build your site around. And now that we’ve got that, we can go back
to Weebly and get to work. The first best to start is under the Settings
tab. We’re going to look at the General NSEO sections. Now for the site title, let’s say our business
is called High Peak. We are just leaving it at that. We’re going to put a brief little description
of what the company does and of course include keywords that we’ve just done research for
like women’s snowboards right at the title. Site title is big tells Google what the site
is about and shows the title on the top of each page. If you are selling stuff online, SSO is something
you want to definitely consider. It just revolves around security licenses. If people are entering their payment details
on your site, this provides extra security and Google will actually reward you for that
and they’ll punish sites that don’t have it that are asking for credit card information. If you are selling snowboards online, you
want to make sure to upgrade and turn this on. And if you look at a bit further down the
SEO section, same thing you’ll enter a site description but this will be much longer. It allows you to do up to 250 characters and
this is kind of a summary of what Google will use to determine what your site is about. Here’s where you will put in your description
and again we want to use keywords that we have just researched for. Custom women’s snowboards and the rest is
design and build your very own custom snowboard and leave everyone in your wake jealous in
your unique style of flair only the best snowboards for sale here which of course snowboards for
sale is also one of the keywords that we found on that list. You want to make sure you include some keywords
but you want the language to be natural. You don’t want to stuff keywords in there
Google will recognize that and they will punish you for that. It has to be a natural way of speaking and
you ultimately want people to click to your site so you want to use natural language. Meta keywords this is basically where you
are just stuff about 10-15 sometimes 20 keywords into the Meta section of your site. This isn’t as important as it used to be because
Google has gotten a lot smarter but still it does again tell Google about which keywords
you want to focus on and what kind of stuff you are offering in your site. This will be basically where you enter a bunch
of the keywords that we’ve found on our list and separate them by commas. That’s all for this section. We’ll take a look at the Pages page next. What the Weebly 4 update Weebly has offered
a lot more SEO advance settings and custom settings based on each page except just a
website as a whole. We take a look at the Pages section right
now we just have these five pages. If you click on one of the pages, you get
the option for Page Name which is what we will go with the navigation here and then
you will also see SEO settings. This is where you can just add stuff like
Page Title, obviously, this will be where you name your page based on what kind of content
is on the page and of course the keywords that we have. You can also change the permalink that’s a
huge feature that Weebly has added now. I can’t do it for the home page obviously
but for any other page, you can make your own custom permalink. If you put something like custom women’s snowboards
at the end of the link, that goes a long way to boosting your SEO rankings. Page Description is pretty self-explanatory. You can do it just like you did with the Settings
section where you describe what kind of content is on that page. And then of course Meta keywords same idea
you enter the list of keywords separated by commas. You could just use the same keywords and I’m
just going to paste these stuff in the Settings page of this page for now but ideally if you’ve
got a lot of pages, you want to have separate unique meta keywords that describe again what’s
on that page. That’s the SEO settings for each individual
page. Now we are going to look at Search engine
optimization when it comes to content and more specifically images. We are going to have an image right here in
this spot and when you add images you want to make sure that the title of the picture
is one of the keywords you are trying to target for. So when I click upload a picture here and
the picture you want to select is called custom women’s snowboards. Women’s snowboards is one of the keywords
we are trying to target, remember? You are going drag it in, upload it, and voila
pretty sick picture if I do say so myself. But you are not done quite yet. For each image you upload to your site, there’s
something called image alt tags. What this does is it helps Google further
understand what the context of that specific image is. Let me back up here real quick. So when you click the image, you have all
these different options. We are going to focus down here. Under advanced, you’ll see right here something
called Alt Text. It just say picture. We are going to delete that instead we’re
going to put women’s snowboards because that is one of the keywords you’re trying to rank
for. Enter that in, click back and it is done. It is important to always remember the title
of the picture should be the keyword you are targeting for and the image alt tags for that
picture should also be one of the keywords you’re trying to target for. That’s optimizing images for SEO in Weebly. Now we are going to talk about blogging and
how it can boost your SEO on your Weebly website and a perfect Google rankings. Remember those list of keywords we have before
we are building our entire website around. Now we want to start writing content for the
blog focused on answering these questions found in these keywords. For example women’s snowboards and best snowboards
2017 are two of the biggest keywords that we are targeting, right? What kind of content can we write that will
answer people’s questions when they are searching for this kind of stuff? Well, let’s go back to the blog let’s turn
your post remember it is women’s snowboards and best snowboards 2017. We will do something like nine best women’s
snowboards 2017. That is almost too easy and let me write the
entire post listing what our favorite nine women’s snowboards are for this year and why
people or women should be interested in buying those. We want to make sure the content is high quality
and use lots of images, videos and make it very engaging. If it is boring or if it doesn’t answer the
questions that people have when they are searching for this stuff, people will leave very quickly
and Google will punish you for that. We’ll talk about that a little bit more later. Make good use of the categories, features
and write just write lots of content and this is one of the best ways you can boost your
website’s ranking in Google. Get on the blogging. It is important. Next step in powerful Weebly SEO is internal
linking structure. That basically means that you want to keep
linking to yourself throughout your website as much as possible but of course you don’t
want to overdo it. You only want to link to other sections of
your site when it of course makes sense to your visitors. You also notice most websites these days for
many years at the bottom of the website there’s kind of second navigation menu. It is also known as the footer of the website. I’ll show you an example of what that looks
like. Here’s the website I built for our client. They are a marble restoration company based
out of Toronto. On the bottom, you see we’ve listed all the
services they offer and link to different sections of the site where it goes to further
detail about those services. We also offered links to resources including
the information of the company, their blog but you’ll notice that instead of calling
it a blog we call them marble care tips because that is something more likely that people
are going to search for. They are not going to look for marble tower
blog but they’ll look for marble care tips which is what the blog talks about. That is a good example of internal linking
that you should have at the bottom of your site. It is kind of a second navigation menu where
you can link to different sections of your site and it helps Google crawl your website
and figure out all the little details and types of content that your website has to
offer. Also, don’t forget to link to your social
media profiles. The last step of on-page SEO for Weebly or
for SEO for any website for that matter is user experience. And this is often the most overlooked aspect
of SEO by far and it has become more important than ever especially today. Google has placed much larger importance on
user experience. What that means is it basically tracks when
visitors come to your website whether they got the information they needed and the quality
of their visit was good enough. There are basically three matrices that Google
uses to track this. It is bounce rate, pages per visit, and average
time spent on site. And through these three different matrices
they can determine whether visitors when they come to your site are getting what they need. So these days you need to make a high quality
site. It needs to be clean, it needs to be simple,
and it needs to be easy to navigate, super functional. Your customers need to be able to get what
they want quickly. So many websites these days that have insanely
large websites with ten to fifteen pages when really they could condense all of that information
down into one or two pages and make it super simple. You need to when you build your site you need
to integrate with Google Analytics and keep track of those three different matrices to
figure out if users are enjoying their stay on your site because it will have a major
impact on how your site ranks on Google. We are done with on-page optimization. Now it is time for the off-page. When it comes to off-page SEO one thing matters
and one thing matters only it is getting high quality links back to your website. What do I mean by that? When high authority or well-known websites
link back to your website, it tells Google that your website is worth listening to. It’s an authority and your niche, and your
industry. It basically tells Google that your worth
their time and your worth more importantly their searchers’ time. For example, I recently wrote an article about
Google Plus and why it is super important to use for online marketing believe me or
not. What happened is this post got picked up by
entrepreneur.com. When they are writing their own post on Google
Plus marketing, they decided to feature me as one of the top five reasons to use Google
Plus and they provided me with a link back to my blog and my website right here. Entrepreneur.com is one of the most well-known
online business blogs in the world. This really helped me boost my search engine
rankings for a lot of business-related blog post that I have. What you need to be doing is writing great
content on your Weebly website on your blog. Write stuff that is worth linking to that
people will want to link to and get those quality links back to your site. That’s really the only way or definitely the
easiest way to get quality links back to your site. Obviously, of course, you want to start with
creating a Google page for your business and you could start appearing it in search results
like mine does here. But again, it is all about creating content. Creating stuff that is worthy of your visitors’
time and more importantly worthy of Google’s time. I highly recommend if you want your website
to rank for anything in your business niche you need a blog. You need to write some great stuff and it
takes time but people will find it and people will start linking back to you and of course
don’t forget to network. Off-page optimization another thing that you
can really do is network with people offline. Go out there. Meet people in person. Make friendships, build relationships in business,
team up with people, and collaborate. That is how you can get the word out there. It is hard work but that’s the only way it
can be done.

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30 thoughts on “Weebly SEO: How to Catapult Your Weebly Website to the Top of Google | Weebly Tutorials

  1. Thanks so much Patrick for this detailed and informative video! A quick question: I have read several negative comments online referring to the impact that Weebly's recent upgrade has had on SEO. Apparently the worse ofender has been their new header design which is supposedly very javascript heavy and confuses Google Spiders. But I did a search on the beautiful site you designed for the marble polishing company and see that it features at the top of organic results, so just wanted to know if you have noticed any impact on your work since the upgrade. Thanks so much!

  2. Thank you! This has been very helpful. Since I didn't know the right questions to ask initially, during my final meeting with my site builder she informed me she knows nothing about SEO. I just met with someone who wants to build a new site on Word Press for a mere several thousand dollars. This has given me the info I need to understand and work on my own SEO. Very grateful for people like you who are willing to share their knowledge. I can't say thank you enough!!!

  3. Hello! I have one question, I have to make a website for a bussines, the point is my website will be informative about a service, and with a form for contact, I was thinking in make it with new google sites, because is all I need, simple, and easy to edit.

    The problem is about SEO stuff, I will can not rank the website from new google sites as an weebly one?. Or they are equal about seo and ranking oportunities. (The new google sites desing is perfect for me if you are thinking in take that as consideration).

    Thanks for your time.

  4. Hey guys, in this video I'm using an SEO tool called SECockpit. While it is still a great tool, I have since moved on to KWFinder. It's cleaner, simpler and, best of all, cheaper! You can get a free trial of KWFinder right here: http://bit.ly/2zS8Omr

  5. Hey, thanks so much for sharing this – I've been taking some time focusing on my own new business's website and there's a few items on this video I overlooked – naming your images correctly for example, it's so obvious but I overlooked it! Thank you! Check out my website atomprecision.co.uk and let me know what you think! Thanks again, Tom

  6. This is SUPER helpful, thank you!!! Do you think you could make a video about how to have rich pins on Weebly and hook it up to Pinterest? Weebly's own articles on this are really confusing.

  7. Any thoughts on how to implement schema properly into a weebly? Have you ever tried. I'm just starting to play around with weebly…

  8. I really appreciate you creating this video it's clear, thorough, and step by step. It helped immensely answer some questions

  9. I already have a weebly website at www.spyglassmexico.com.But I am a computer nerd? Can I hire you or anyone reading this to set my sco settings for my site?

  10. Awesome tutorial! I am brand new to blogging, but have an online shop. So I will be watching all your videos. Lol!! Thanks so much.

  11. Excellent information as Weebly info was difficult to find. SEO being one of the most important topics. Wished I would have found you even sooner! Thanks, great job!

  12. Great Video, really got quite a bit out of it. Is there specific SEO that needs to be done on product pages? All my products have SEO options on them.

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