When Should I Quit My Business Idea?

For two years he worked a full time job. All the while, taking his spare time, his
spare hours to build a side business. And this business didn’t generate a lot
of money at first. But over time, over the months, it continued to grow. And eventually over the course of two years, it grew big enough to where he could quit, he could leave his full-time job,
and work for himself full-time. He had made a full time business. She had a dream that she had buried since her younger days. She had completely
forgotten. She resurrected this dream and started working on it as a side business, every day. Working on it
every day. And eventually she too made a full time
business to where she could open the door and exit her situation, where she was at. And she went to work full time for
herself. But it took time. When we start a business, we have big dreams and big aspirations. We want to improve our lives. We want to
spend more time with our family. We want to be independent. We want to
set our own schedule. We want to make money for ourselves and not be
dependent on other people. We have these big dreams where we want things to happen. But when we
don’t get our success that we imagined was
going to happen right away, we want to quit. We figure that we were a failure. And nothing
could be further from the truth This is the thing: if you’re still seeing
growth, then your business is still alive. But you have to have realistic expectations of what’s going to happen. And
so the question today is really, “When do I consider my
business a failure?” and “When do I
decide to quit my business idea?” “When do I quit?” If we’re asking this, we have to think too: Have you done everything
that you can for your business? Have you promoted it? I mean, have you told
everybody you know? Have you promoted in in every way
possible? Have you called up like everybody that might
be interested? Have you told all of your connections, your
business connections… your friends, your family? And got them
going (to others), you know, say like, “Hey, I have this business. Tell everybody you know.”
Have you promoted it online? Have you promoted it in social media? Have you
gone to forums, online forms, where people would be INTERESTED in what
you’re trying to sell? Have you told people in the offline
world? At your meetings, or have you gone to the
conventions where your product or your service might be of need? Have you told people THERE about it? I mean, have you really given it a FULL
effort? Because here’s the thing… with your business… if you’re starting a business, they say
that the first five years…the first FIVE years are the hardest. You know, we want instant
gratification. But is it working? Or is not working? Is your growth flat? Or is still rising? Is there something that you need to do
to be competitive? Have you given it everything that you
have? I mean, this is the thing to ask. When you have a
business, you always have two decisions in life. I mean, no matter what, beyond even BUSINESS, you only have two things that you can do
in life. You can either lay down there in the ditch and PULL the dirt over you, and just quit and give up. And just BURY yourself. Or you can keep
going. And those are the only two decisions you have
for anything. The only two. It’s either give it up or keep going. Most businesses,
especially new ones that people are growing on the
side, they die from malnutrition. Don’t let your
business die from malnutrition. Work on it a little bit each day. If you only have two hours a day to
work on it, then work on it two hours a day. If you have four hours a day to work on it, then work
on it four hours a day. Because this is the thing, man. You’ve got to make it
past that grace period, that first five years. As a small business that you’re growing from
nothing, where nobody knows you and nobody knows your
product. (At first) nobody knows your service, and nobody knows
the benefits. This is a learning curve, you know. So are
you going to quit? Should you quit? Should you even quit
your business? Or should you keep going? Unless you have
a damn good reason to quit, keep going and see what happens. Keep going and see
what happens. Don’t quit two months in. Don’t quit two weeks in. You know, don’t
even quit two years in, if you’re still growing. You know unless you’re only growing like this much. [pinches fingers very close together]. You know, if you’re still pushing the needle, then keep going. My name is John Locke. My website is Lockedown
Design.com. I will be here, growing a
business one person at a time. Growing a community one relationship at a time. Peace. John Locke is a web developer and
consultant based in Sacramento, California. You can find him online at LockedownDesign.com

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One thought on “When Should I Quit My Business Idea?

  1. Great to see these older videos and see the evolution. Now, we're answering SEO questions, leave your question in the comments below, and we'll answer it in a future video. Peace.

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